What Alltrace does

Alltrace IoT B.V., founded in 2009 and headquartered in Amersfoort, Netherlands, operates an IoT- and AI-powered operations management SaaS platform that consolidates CMMS, EAM, inventory, facility, and workforce management into a single integrated dashboard. The platform is protocol-agnostic by design, supporting RFID, LoRaWAN, BLE, WiFi HaLow, Wirepas, UWB, Zigbee, Sigfox, and GPS, and aggregating telemetry from a broad sensor portfolio (temperature, humidity, vibration, fill levels, location) into actionable tasks through its proprietary AllRules rule engine. It is sold primarily to enterprise and mid-market organizations in healthcare (hospitals, care facilities), industrial IoT (manufacturing, logistics), agriculture (precision farming), and increasingly hospitality (via the Sensivue sub-brand) and regulated-waste management.

The product surface comprises four core modules — Asset Management, Inventory Management, Facility Management, and Workforce Management — augmented by hardware products including the Re-Order-It RFID Kanban Board, Electronic Shelf Labels, and third-party sensors (Minew, Haltian). A RESTful API and pre-built connectors to AFAS, Microsoft Dynamics 365, Oracle, Exact Online, Dolibarr, and HL7 enable bidirectional data exchange with customer ERP/WMS/MES systems. The company's automation engine converts sensor thresholds into worker tasks delivered through a mobile PWA designed for non-IT frontline staff.

Alltrace employs a sales-led, consultative go-to-market with quote-based enterprise pricing and a transparent public price list for smaller modules (Inventory Management at €99/month, Asset Management at €499/month, plus per-user, per-asset, and per-device extensions). Revenue is generated through SaaS subscriptions, one-time hardware sales, and module add-ons. The company has a small headcount of 1-10 employees, no disclosed external funding, and operates primarily in the Netherlands and broader Europe with anchor customers including Santeon hospital group, Interzorg Noord-Nederland, and a leading Dutch university hospital.

Name

Alltrace

Legal name

Alltrace IoT B.V.

Website

https://alltrace.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Alltrace is a Dutch IoT-based CMMS and EAM SaaS platform that unifies asset, inventory, facility, and workforce management across multiple IoT protocols for healthcare, industrial, agricultural, and hospitality organizations.

Ownership category

akta.pro rank

Product category

IoT Operations Management Software (CMMS / EAM)

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Asset Management (ITAM) Platforms (HDAEALAD)

akta.pro secondary industries

Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF), Smart Appliance & Energy Management Integration (HSAHADAG), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

Keywords

• IoT asset management
• CMMS software platform
• Real-time location systems
• Inventory tracking software
• Facility workforce automation

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Monthly SaaS fees for core modules (Inventory Management €99, Asset Management €499) plus add-ons for additional users, assets, and sensors. Billing is monthly with annual options available for multi-year contracts.
2. Hardware Sales: One-time hardware purchase of IoT sensors and devices, with Alltrace buying directly from manufacturers and programming the hardware themselves. Includes sensors, RFID readers, ESL labels, and tracking tags.
3. Module Extensions: Additional modules and extensions including Kanban boards (€949.99), Electronic Shelf Labels (€9.49 each), extra user licenses, and additional asset packs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alltrace provides an IoT and AI-powered SaaS platform that functions as a Computerized Maintenance Management System (CMMS) and Enterprise Asset Management (EAM) system, enabling organizations to control and automate assets, inventory, facilities, and shop floor operations from a single dashboard. The platform integrates nine IoT protocols (RFID, LoRaWAN, BLE, UWB, Wirepas, GPS, Zigbee, Sigfox, WiFi HaLow) with workforce task orchestration via the proprietary AllRules automation engine, and is complemented by proprietary hardware such as RFID Kanban boards and Electronic Shelf Labels that are sold as part of the solution.

Product overview

Alltrace offers a modular IoT and AI-powered SaaS platform combining CMMS and EAM capabilities. The core Alltrace Platform serves as the central hub, with four main modules: Asset Management, Inventory Management, Facility Management, and Workforce Management. The platform is complemented by the Re-Order-It Kanban system and Electronic Shelf Labels (ESL) for inventory control, and AllRules for visual rule-based automation. For hospitality, the Sensivue sub-brand extends IoT solutions. The platform integrates multiple IoT technologies (RFID, LoRaWAN, BLE, Sigfox, WiFi HaLow, Wirepas, UWB, Zigbee, GPS, NB-IoT, 5G) and connects with enterprise systems via REST API and pre-built connectors for AFAS, Oracle, Exact Online, Microsoft Dynamics, Dolibarr, and HL7.

Differentiator

Problem solved

Functional benefit

Brands

• Sensivue: Hospitality-focused IoT solutions platform for hotels, restaurants, bars, amusement locations and parks
• Re-Order-It
• AllRules
• Reorderit e-Kanban board

Products and services

• Alltrace Platform Core IoT and AI-powered SaaS platform combining CMMS (Computerized Maintenance Management System) and EAM (Enterprise Asset Management) capabilities for controlling and automating assets, inventory, facility, and shop floor operations from one integrated dashboard and task manager. Designed for healthcare, industrial, agricultural, and hospitality organizations.
• Asset Management Module CMMS and EAM module for asset tracking, monitoring, lifecycle management, and maintenance scheduling. Supports multiple location technologies including BLE, Wirepas, UWB, and GPS for indoor and outdoor asset visibility. Priced at €499/month for 1,000 assets with predictive maintenance capabilities.
• Inventory Management Module Intelligent stock control system using IoT hardware and software integrated with WMS and ERP systems. Includes the Re-Order-It module for automated replenishment and Kanban system. Priced at €99/month for 1 storage room, 2 admin users, and 1 software interface.
• Facility Management Module Smart building operations platform providing real-time monitoring, predictive maintenance, and automated facility management for commercial buildings, warehouses, and logistics centers. Pricing available on contact basis for 5 sensors and 2 admin users with full reporting and analysis.
• Re-Order-It Kanban Board RFID-based electronic Kanban board with touch screen interface for automated inventory replenishment. Connects via 4G and WiFi, communicates real-time feedback to employees, and is part of the Re-Order-It sub-brand. Priced at €949.99 per board as a one-time hardware investment.
• Electronic Shelf Label (ESL) Battery-powered digital shelf labels with order button that triggers instant replenishment requests. Features LED indicators for stock status and up to 5 years of battery life. Priced at €9.49 per label as a one-time hardware purchase.
• Sensivue Hospitality-focused IoT sub-brand platform from Alltrace targeting hotels, restaurants, bars, amusement locations, and parks with solutions for guest experience enhancement, energy management, inventory optimization, automated cleaning and maintenance, and occupancy monitoring.

Quantifiable outcome

• 70-75% reduction in equipment downtime through predictive maintenance
• +7 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered core and major.

• MinewcoreTechnology or Integration · 11 June 2025Global provider of IoT and smart operations solutions combining Alltrace's intelligent operations platform with Minew's portfolio of LoRaWAN sensors, Electronic Shelf Labels and IoT gateways. Partnership creates foundation for connecting physical assets, environmental data, and workforce activities with enterprise workflows across asset tracking, inventory management, facility operations, environmental monitoring, and mobile workforce enablement applications.
• The Things Network (TTN)coreTechnology or IntegrationStrategic partnership with global leader in open-source LoRaWAN connectivity. TTN's community-driven network extends Alltrace's reach for low-power IoT device connectivity across vast areas including asset tracking across multiple facilities, environmental monitoring, predictive maintenance sensors on remote equipment, and smart building integration.
• HaltiancoreTechnology or IntegrationFinnish IoT company providing wireless, energy-harvesting locators and asset tags for RTLS real-time track and trace. Partnership enables room-level positioning (±2 meter accuracy) for hospital assets including beds and equipment. Haltian's LED-powered locators enable rapid deployment without wiring, and their fill grade sensors support waste and hygiene management.
• AFAS SoftwarecoreTechnology or IntegrationPre-configured integration allowing Alltrace users to update inventories, create orders, manage inbound shipments, and track assets from one central platform. Real-time data synchronization with AFAS reduces manual work and provides complete control over operational workflows.
• Microsoft Dynamics 365 Business Central (Navision)majorTechnology or IntegrationDirect integration with Microsoft Dynamics 365 Business Central allowing users to update inventories, create orders, manage inbound shipments, and oversee assets. Interface ensures real-time synchronization, streamlines workflows, and keeps operational data accurate and up to date.
• HL7majorTechnology or IntegrationAlltrace leverages HL7 standards to integrate seamlessly with healthcare systems, enabling secure and reliable exchange of clinical and operational data. Ensures interoperability, data accuracy, and efficient communication between healthcare systems.
• RenewicoreStrategic or Co-development PartnerWaste processor collaboration developing advanced IoT weighing solution for Medical Hazardous Waste (MHW) management. Solution combines smart weighing scales with photo monitoring to optimize handling of costly and environmentally burdensome medical waste streams for Santeon hospital group.
• SanteoncoreStrategic or Co-development PartnerCollaboration of seven top clinical hospitals in the Netherlands (Catharina Hospital, Canisius-Wilhelmina Hospital, Maasstad Hospital, Martini Hospital, Medisch Spectrum Twente, OLVG, St. Antonius Hospital) working with Alltrace and Renewi on Medical Hazardous Waste management optimization through IoT-powered weighing and photo monitoring.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Haltian: Finland-based IoT solutions provider of RTLS locators, asset tags and energy-harvesting devices. Named Alltrace partner and thus both adjacent and partially overlapping in the IoT/RTLS asset-tracking layer.
• Sensolus: Belgian low-power IoT specialist for asset tracking and condition monitoring using LoRaWAN/RFID. Comparable to Alltrace's industrial IoT and asset-tracking footprint in Europe with overlapping technology stack.
• Trackunit: IoT-driven fleet and asset management platform for construction, industrial and rental operations. Overlaps with Alltrace's facility/industrial IoT use cases and predictive asset maintenance.

Direct peers

• Asset Panda: Cloud-based asset tracking and management platform with mobile workflows and integrations. Closely comparable to Alltrace's Asset Management module serving multi-site enterprises.
• MaintainX: Mobile-first CMMS/EAM platform that combines asset management, work orders, and IoT-driven preventive maintenance for mid-market and enterprise operations. Directly comparable to Alltrace's CMMS + IoT layering targeting healthcare and industrial buyers.
• Fiix: AI-enabled CMMS now part of Rockwell Automation that integrates with ERP systems and IoT sensors for maintenance and asset management. Competes with Alltrace in the same CMMS + ERP integration category.
• UpKeep: CMMS and asset operations management platform with built-in sensor/IoT connectivity for predictive maintenance and work order automation. Closely comparable to Alltrace's CMMS/EAM core augmented by IoT signals and workflow automation.

Broad incumbents

• Samsara: Connected Operations platform combining IoT sensors, asset tracking, telematics, and work-order workflows for industrial and public-sector customers. Comparable to Alltrace's IoT-to-workforce thesis at much larger scale.
• SAP Enterprise Asset Management / Plant Maintenance: Enterprise EAM and plant maintenance suite integrated with S/4HANA. Overlaps with Alltrace's EAM capabilities, especially where Alltrace offers pre-built connectors to SAP/ERP ecosystems.
• IBM Maximo Application Suite: Enterprise-grade EAM platform with IoT and AI capabilities for asset-intensive industries. Overlaps with Alltrace at the enterprise CMMS/EAM layer but is far broader and serves a much larger installed base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alltrace
• LinkedInlinkedin.com/company/alltrace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alltrace