Name

Softprom by ERC

Legal name

SOFTPROM Distribution GmbH

Website

https://softprom.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Value-Added IT Distribution

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industry

Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

• Value-added IT distribution
• Cybersecurity solutions
• Cloud services distribution
• Channel partner enablement
• Enterprise software licensing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Value-Added Distribution of IT Solutions: Softprom distributes software, cloud, and hardware solutions from 108+ global vendors to 1000+ channel partners across 34 countries. Revenue is generated through the margin on product sales, licensing fees, and service contracts. The company combines license distribution with pre-sales consulting, technical engineering, demo lab services, project financing support, and IT training.
2. Professional Services and Technical Support: Pre-sales consultation, pilot implementations, deployment support, post-sale technical support, and IT training and certification programs provided by 30+ certified engineers across 14 regional offices. Generates recurring service revenue alongside product distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Softprom by ERC is a Value-Added IT Distributor (VAD) that distributes software, cloud, and hardware solutions from 108+ global vendors to over 1,000 channel partners across 34 countries in Central & Eastern Europe, the Caucasus, and Central Asia. The company combines license distribution with value-added services including pre-sales consulting by 30+ certified engineers, demo laboratory testing, project financing (credit lines and flexible payment terms), implementation support, post-sale technical assistance, and IT training and certification programs.

Product overview

Softprom by ERC is a Value-Added IT Distributor (VAD) serving CIS countries and Europe since 1999, operating across Central & Eastern Europe, the Caucasus, and Central Asia through 14 regional offices in 33+ countries. Rather than building its own unified product, Softprom distributes, implements, and supports a portfolio of 90+ global technology vendors (including Vanta, Veracode, SpinOne, Segura, Teramind, Superhuman, Red Sift, RedSeal, ProID, Portnox, TR7, NXLog, Logsign, LECS, Parallels, Pitch Avatar, and Tl;dv) organized into five solution directions: Cybersecurity, Cloud Services, IT Infrastructure, Security Systems (CCTV/physical security), and CAD/graphics. Each vendor product functions as a standalone platform with its own modules and add-ons. Key platforms include Vanta (compliance automation), SpinOne (SaaS backup and security), Segura (identity-first PAM), Teramind (UAM/DLP), Superhuman Suite (AI productivity with Grammarly/Coda/Mail/Go), LECS (AI cybersecurity), NXLog (log management), and Parallels (virtualization). Softprom's value-add lies in pre-sales consulting, certified technical engineers, demo labs, deal registration, financial project support, training, and localization across 5 languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Vanta Compliance Automation Platform Agentic trust management and compliance automation platform that automates evidence collection, continuous monitoring, third-party risk management, and audit preparation for SOC 2, ISO 27001, NIS2, DORA, GDPR, and 35+ standards via 400+ integrations. Targeted at enterprises needing automated compliance and trust management.
• SpinOne SaaS Security Platform All-in-one SaaS security platform combining backup, ransomware detection, SaaS Security Posture Management (SSPM), DLP, browser security, and eDiscovery in a single console with guaranteed 2-hour ransomware recovery SLA, protecting Google Workspace, Microsoft 365, Salesforce, and Slack environments.
• Veracode Application Security Testing Platform Application security testing platform providing Dynamic Analysis (DAST), Static Analysis (SAST), Software Composition Analysis (SCA), Manual Penetration Testing, and Security Labs interactive training for developers. Recognized as a Gartner Magic Quadrant Leader for Application Security Testing 10 times.
• Segura Identity-First PAM Platform
• Teramind Employee Monitoring and DLP Platform Employee monitoring, insider threat detection, and data loss prevention platform used by 2,000+ organizations globally, available in on-premises and cloud deployments to detect, record, and prevent malicious user behavior while improving workforce productivity through User Behavior Analytics.
• Portnox Network Access Control (NAC/NAM) Network Access Control (NAC) and Network Assessment Management (NAM) platform providing visibility and control over any user and any device including IoT, BYOD, and mobile devices regardless of location and connection type, available as cloud (Portnox CLEAR) and on-premises (Portnox CORE) deployments.
• Logsign Next-Gen SIEM and SOAR Platform Next-generation SIEM and SOAR platform providing comprehensive security data visibility, automation of threat detection and response workflows, and operational efficiency for security operations teams, trusted by 500+ enterprises and government agencies.
• NXLog Log Collection and Management Platform Enterprise log collection and centralized log management platform supporting 100+ log sources across Windows, Linux, macOS, Unix, Android, and industrial OT/ICS networks, processing hundreds of thousands of events per second with minimal resource consumption.
• Superhuman AI Productivity Suite AI productivity suite comprising four integrated tools — Grammarly (AI writing assistant), Coda (collaborative workspace), Superhuman Mail (email client), and Superhuman Go (proactive AI browser assistant) — used by 40+ million daily active users across 50,000+ organizations.
• Parallels Virtualization and DaaS Platform Virtualization and Desktop-as-a-Service (DaaS) solutions enabling Windows on Mac, centralized virtual desktop management, and secure remote access via Parallels RAS, Parallels Desktop for Mac, Parallels DaaS, and Parallels Browser Isolation.
• Pitch Avatar AI Presentation Platform AI-powered presentation platform that generates avatars and voice narration from slides, enabling automated 24/7 sales presentations, lead qualification conversations, and pre-screening interviews without human presenters.
• Tl;dv AI Meeting Assistant AI-powered meeting assistant that records, transcribes, and summarizes meetings across Zoom, Google Meet, and MS Teams in 30+ languages, automatically generating shareable insights and clips integrated with CRM and collaboration tools.
• LECS Cyber Evolution AI Threat Detection Platform AI-powered cybersecurity threat detection and response platform for modern SOCs, CISO teams, and enterprises, combining threat intelligence, behavioral analysis, and automation for proactive defense of digital environments with patented Air-Gap defense technology across IT and OT networks.
• ProID Identity Security Platform Comprehensive identity security platform providing multi-factor authentication (MFA) tools and certified electronic signature (e-signature) solutions for passwordless login to corporate systems, computers, and VPNs, as well as mass document sealing compliant with EU eIDAS standards.
• TR7 Application Security Platform (ASP) Integrated application security platform combining WAF and Load Balancer functionality in a single solution, featuring L3/L4/L7 intelligent load balancing, next-generation WAAP, DoS/DDoS and bot protection, and Dynamic Flow technology for real-time visual traffic management.
• RedSeal Network Security Visualization Platform Network security visualization and risk analysis platform that provides real-time network device configuration information, builds virtual network models, and analyzes current configurations against information protection requirements.
• Red Sift Cybersecurity Platform Cybersecurity platform providing practical threat intelligence including OnDMARC (DMARC automation for email phishing protection) and OnDOMAIN (lookalike domain discovery and takedown) across organizational communication channels.
• Amazon Web Services (AWS) Cloud Distribution Softprom holds AWS competencies and provides cloud migration services, AWS Local Zones, and Cloud HealthCheck solutions. The company recruits AWS Cloud Engineers and markets AWS solutions across its 34-country territory as an authorized AWS distributor.
• Google Cloud and Workspace Distribution Softprom is a Google Premier Partner providing Google Workspace, Gemini AI, and Google Cloud solutions across its regional footprint, including cloud migration, AI-powered tools, and Workspace collaboration solutions.
• GitLab DevSecOps Platform Distribution Softprom distributes GitLab's DevSecOps platform, providing integrated source code management, CI/CD, security testing, and software delivery capabilities for development and operations teams.
• Thales (Imperva) Web Application Security Distribution Softprom distributes Thales/Imperva solutions including WAF, DDoS protection, RASP, and Advanced Bot Protection. Imperva is identified as a Gartner Magic Quadrant Leader in WAF.
• Softprom Security Systems Division (CCTV, Access Control, Video Analytics) Specialized division providing video surveillance, video analytics, access control, and integrated security systems for safe cities, municipalities, critical infrastructure, data centers, banks, telecom, hotels, and casinos.
• Bentley Systems CAD/BIM Software Distribution Softprom distributes Bentley Systems' CAD, BIM, and infrastructure engineering software for architecture, engineering, and construction projects.

Quantifiable outcome

• 1,000+ channel partners trust Softprom across CIS and Europe
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability29 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core.

• FlarecoreTechnology or Integration · 1 January 2026Flare expands its identity-first cyber threat intelligence platform with new CTI capabilities and an Okta integration for Identity Exposure Management. Flare was recognized as the most innovative CTI platform at The Hacker News Cybersecurity Stars Awards 2026.
• SeguracoreTechnology or Integration · 1 January 2024Softprom is the official distributor of Segura's identity-first PAM platform, which secures AI agents and non-human identities (NHIs) through discovery, vaulting, rotation, session monitoring, and least-privilege controls. Segura positions NHI security as a board-level priority for 2026 audits.
• Aikido SecuritycoreTechnology or Integration · 1 January 2024Softprom brought Europe's fastest-growing cybersecurity unicorn to 30 countries. Aikido Security is a developer-first software security platform unifying SAST, DAST, SCA, IaC, and CSPM in one dashboard, cutting alert noise by 75–92%.
• VantacoreTechnology or Integration · 1 January 2024Softprom is an official MSP Partner of Vanta, distributing its compliance automation platform for SOC 2, ISO 27001, NIS2, DORA, GDPR, and 35+ standards. Vanta serves 12,000+ companies, is a G2 Security Compliance leader, and achieved a $4.15B valuation in Series D (July 2025).
• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 1999AWS is a key cloud vendor in Softprom's portfolio. The company holds AWS competencies and provides cloud migration services, AWS Local Zones announcements, and Cloud HealthCheck solutions. Softprom recruits AWS Cloud Engineers and markets AWS solutions across its 34-country territory.
• Google (Google Cloud, Google Workspace)coreTechnology or Integration · 1 January 1999Softprom is a Google Premier Partner providing Google Workspace, Gemini AI, and cloud solutions. The company markets Google Cloud partnerships, AI-powered tools, and Workspace solutions across its regional footprint.
• VeracodecoreTechnology or Integration · 1 January 1999Softprom distributes Veracode's application security testing platform — recognized as a Gartner Magic Quadrant Leader for Application Security Testing 10 times. Solutions include DAST, SAST, SCA, and Manual Penetration Testing.
• Thales (Imperva)coreTechnology or Integration · 1 January 1999Softprom distributes Thales/Imperva solutions including WAF, DDoS protection, RASP, and Advanced Bot Protection. Imperva is identified as a Gartner Magic Quadrant Leader in WAF.
• BlueCat NetworkscoreTechnology or Integration · 1 January 1999Softprom distributes BlueCat's DDI (DNS, DHCP, IP Address Management) solutions including BlueCat Micetro Migration Automation for modernizing DNS and DHCP infrastructure.
• SpinOne (Spin.AI)coreTechnology or Integration · 1 January 1999Softprom distributes SpinOne — a SaaS security platform combining backup, ransomware detection, SSPM, DLP, browser security, and eDiscovery for Google Workspace, Microsoft 365, Salesforce, and Slack. Recognized with 5 Global InfoSec Awards at RSA Conference 2026.
• ZoomcoreTechnology or Integration · 1 January 1999Softprom distributes Zoom's video conferencing solutions including Zoom Business (up to 300 participants), Zoom Education, and Zoom Enterprise (up to 500 participants). Zoom was named a Leader in Forrester Wave: Virtual Event Management Platforms, Q2 2026.
• GitLabcoreTechnology or Integration · 1 January 1999Softprom distributes GitLab's DevSecOps platform. GitLab 19.0 extends secrets management, agentic merge request processes, CI pipeline visibility, and self-hosted AI model support. GitLab and Google were positioned in Gartner Magic Quadrant for DevSecOps Platforms 2026.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Arrow Electronics: Global technology distributor with a sizable enterprise computing and security portfolio. Broadly comparable to Softprom as a multi-vendor IT distributor serving enterprise and channel partners, but at far greater scale with global geographic coverage.
• TD SYNNEX: Global IT distributor formed by the merger of SYNNEX and Tech Data. Broadly comparable to Softprom in the IT distribution business model, but with significantly larger scale, deeper vendor relationships, and stronger presence in North America and Western Europe.
• Ingram Micro: Largest global IT distributor (owned by Platinum Equity). Broadly comparable to Softprom as a multi-vendor IT distributor, but operates at vastly greater scale, with deeper vendor rosters, larger financing capabilities, and global reach that exceeds Softprom's 34-country CEE/CIS footprint.

Direct peers

• Westcon-Comstor: Global value-added distributor specializing in cybersecurity, secure networking, and collaboration. Closely comparable to Softprom in cybersecurity VAD focus, with similar pre-sales engineering, partner enablement, and geographic breadth — though larger and more capital-backed.
• Sherweb: Cloud-focused value-added distributor (Microsoft, Google, AWS, security). Compares to Softprom in the cloud distribution and partner enablement model, with similar pre-sales engineering, deal registration, and partner program mechanics — though North America-centric.
• ALSO Group: European-headquartered IT distribution group operating across 30+ countries with a strong DACH presence. Directly comparable to Softprom as a multi-vendor IT distributor with cloud, cybersecurity, and datacenter offerings, but at significantly larger scale (publicly listed, multi-billion euro revenue).
• Climb Channel Solutions: Specialized IT value-added distributor focused on emerging technology vendors across security, cloud, and DevOps. Closely comparable to Softprom in VAD business model and cybersecurity/cloud portfolio focus, but primarily North America-focused.
• Exclusive Networks: Cybersecurity-focused value-added distributor operating across EMEA, APAC, and the Americas. Directly comparable to Softprom in the cybersecurity VAD niche, with a similar portfolio-led, channel-partner-driven go-to-market and certified engineering services layered on top of license distribution.

Regional players

• CANCOM: DACH-headquartered IT services provider and managed services company. Compares to Softprom in DACH market overlap and IT vendor distribution, but with a stronger managed services and cloud transformation focus and a publicly listed profile.
• Bechtle AG: German IT systems house and distributor serving DACH with IT hardware, software, and services. Regionally comparable to Softprom in DACH market overlap, but with a heavier IT services and systems integration emphasis and a publicly listed profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2B-5J2bBP-lF2ozhPZ8Y4Q
• Facebookfacebook.com/softpromeurope
• LinkedInlinkedin.com/company/softprom

Compliance34 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softprom by ERC