Jules

What Jules does

Jules is a French menswear specialty retailer offering a complete wardrobe across tops (t-shirts, shirts, polos, sweaters, sweatshirts), bottoms (jeans, pants, chinos, shorts), outerwear, formalwear (suits and wedding collection), underwear, and accessories (footwear, leather goods, belts, ties, hats, fragrances). The company sells under the core Jules brand, the premium essentials sub-brand 'Le Parfait by Jules' (carrying an extended 4-year warranty and GOTS/RWS certified materials), and a 'Jeans Made in France' line. Customer segments are horizontal: men aged roughly 18-55 seeking accessible style for casual, professional, and ceremonial occasions, served through both physical retail and digital channels.

The operating model is omnichannel. Distribution combines 300+ physical stores across France and Belgium (including Brice by Jules locations) with the owned e-commerce site jules.com, supported by Click & Reserve, Click & Collect, free in-store returns, and logistics partnerships with La Poste/Colissimo (standard delivery at €3.95), Chronopost (next-day at €8.90), and ColisExpat (international). Technology stack is a Salesforce-hosted e-commerce storefront with Purse/PayPal/Illicado payment processing, Captain Wallet for mobile loyalty, and Didomi for GDPR cookie consent. Customer data flows into the Valiuz multi-retailer alliance (announced 2024-03-28), which enables cross-brand advertising through integrations with Mediarithmics, Equativ, The Trade Desk, Google DV, and Xandr.

The business model is direct-to-consumer retail: revenue is generated primarily through one-time unit-priced sales of in-house and co-branded apparel in physical stores and on jules.com, supplemented by physical and digital gift cards (€20-€150 denominations), an extended-size catalog (XS-XXXL), a 'Jules Club' loyalty program, and seasonal promotions reaching -50%. Pricing spans from entry-level basics (T-shirts from €9.99) to accessible-premium items (suits from €99.98, linen suits from €79.99). Jules was founded in 1995, is headquartered in Roubaix, France, and operates as JULES SAS, a private subsidiary of Groupe Happychic with a stated share capital of €106,400,450 and 1,001-5,000 employees. No revenue, funding, or shareholder financial details are publicly disclosed.

Name

Jules

Legal name

JULES

Website

https://jules.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jules is a French menswear specialty retailer operating 300+ stores in France and Belgium and an owned e-commerce site, offering affordable clothing across casual, formal, and occasion-wear categories for men aged roughly 18-55, as a subsidiary of Groupe Happychic.

Ownership category

akta.pro rank

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue generated from in-store purchases at over 300 physical retail locations across France and Belgium, selling men's clothing and accessories across categories including tops, bottoms, suits, underwear, and accessories.
2. E-commerce / Online Sales: Revenue from direct online sales through jules.com, including standard home delivery (Colissimo), express delivery (Chronopost), and international shipping via ColisExpat partner.
3. Gift Cards: Sale of physical and digital gift cards (e-carte cadeau) in denominations from €20 to €150, valid for 2 years, usable both online and in stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Jules is a French omnichannel retailer of men's clothing and accessories, selling a comprehensive wardrobe across tops, bottoms, outerwear, suits, underwear, and footwear/accessories through 300+ physical stores in France and Belgium and the jules.com e-commerce site. Its standalone product lines include the 'Le Parfait by Jules' premium essentials line with a 4-year warranty, a Wedding Collection (Collection Mariage), gift cards (physical and digital), the Jules Club loyalty program, and the Seconde Main Jules second-hand resale marketplace. The offering is supported by omnichannel services such as Click & Collect, Click & Reserve, home delivery, and international shipping.

Product overview

Jules is a French men's clothing retailer offering a comprehensive range of menswear products across multiple categories including tops (t-shirts, shirts, polos, sweaters), bottoms (jeans, pants, shorts), outerwear (coats, jackets), formal wear (suits), underwear, and accessories. The product portfolio includes both core Jules branded products and specialized sub-brands like 'Le Parfait by Jules' (premium essentials with extended 4-year warranty) and the 'Seconde Main Jules' second-hand marketplace. Jules operates as an omnichannel retailer offering products through physical stores across France and Belgium, and a full e-commerce platform with services including gift cards (physical and digital), loyalty program (Jules Club), and various delivery/collection options (home delivery, express delivery, in-store pickup). The company also features collaborations such as L'Équipe x Jules and participates in the Valiuz retail data-sharing alliance for advertising purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• T-shirts (T-shirt) Men's T-shirts in basic and printed designs across Slim, Regular, Relax, and Oversize fits and round, V-neck, and Tunisian collar styles; starting at €9.99.
• Shirts (Chemises) Dress and casual shirts including formal, easy-care, linen, and patterned options; starting at €25.99.
• Polos Short and long-sleeve polo shirts in various colors and materials; starting at €15.99.
• Sweaters (Pulls) Knitwear including crew neck, V-neck, turtleneck, roll neck, trucker, resort, and polo collar styles in cotton, wool, merino, cashmere, and alpaca.
• Vests/Cardigans (Gilets) Buttoned and zippered vests and cardigans in various collar styles.
• Sweatshirts (Sweats) Hooded and crew neck sweatshirts in various styles.
• Coats & Jackets (Manteaux & Blousons) Outerwear including jackets, coats, down jackets, bombers, parkas, and trenches.
• Suits (Costumes) Complete suits and separates (jackets, trousers, vests) including linen and wool options, with formal shirt and accessory pairings; ensembles from €99.98.
• Jeans Denim jeans in straight, slim, skinny, tapered, loose, baggy, skater, and urbanflex cuts; from €29.99, including a Made-in-France collection.
• Pants (Pantalons) Trousers including chinos, dress pants, cargo pants, and joggers in various cuts and materials; from €29.99.
• Shorts & Bermudas Casual shorts including chino, denim, cargo, and linen bermudas, plus swimwear.
• Underwear (Sous-vêtements) Basic underwear including boxers, briefs, socks, and pajamas; frequently sold under bundle deals such as '2 achetés = 1 offert'.
• Accessories (Accessoires) Footwear, leather goods, belts, suspenders, caps, hats, bow ties, ties, scarves, gloves, sunglasses, and fragrances.
• Le Parfait by Jules Premium essentials line spanning T-shirts, polos, shirts, sweaters (in merino wool, cashmere, etc.), and pants, distinguished by a 4-year guarantee (2-year legal + 2-year commercial extension), eco-designed products, and continuous improvement from customer feedback.
• Wedding Collection (Collection Mariage) Formal wedding attire including suit ensembles, wedding shirts, wedding jackets, pants, and accessories for ceremonies and weddings.
• Gift Cards (E-Carte Cadeau and Carte Cadeau Physique) Digital and physical gift cards denominated €20–€150, valid for 2 years, usable both online and in stores; digital e-carte delivered by email within 1 hour, physical card shipped within 3–4 days for €2.95.
• Jules Club Loyalty Program Customer loyalty program offering exclusive benefits and rewards to members, accessible digitally via Captain Wallet mobile integration.
• Seconde Main Jules Second-hand marketplace launched by Jules in 2025 allowing customers to buy and sell pre-owned Jules clothing items for a more sustainable fashion approach.

Quantifiable outcome

• 50% of products eco-designed in 2025, targeting 100% by 2030
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ValiuzcoreTechnology or Integration · 28 March 2024Jules is a member of the Valiuz alliance, a co-owned data technology partnership with other retail brands. Valiuz enables cross-brand customer data sharing and analysis for personalized marketing, advertising targeting, and improved customer experience. The partnership operates under joint data controller agreements compliant with GDPR.
• La Poste / ColissimocoreImplementation/ SI/ Consulting PartnerLogistics partnership for standard home delivery (Colissimo Access) at €3.95 in mainland France with 4-5 business day delivery, and pickup point delivery at €3.45. La Poste handles last-mile delivery for Jules e-commerce orders.
• ChronopostminorImplementation/ SI/ Consulting PartnerExpress delivery partnership for next-day delivery service (before 6pm) at €8.90 for orders placed before 10am. Chronopost serves as the express logistics provider for Jules e-commerce.
• ColisExpatminorImplementation/ SI/ Consulting PartnerInternational shipping partner enabling worldwide delivery for Jules e-commerce. ColisExpat handles international re-shipment, customs clearance, duties, and VAT for orders outside France.
• PursecoreTechnology or IntegrationOnline payment platform securing all transactions on jules.com. Purse is a PCI DSS certified payment operator providing SSL-encrypted payment processing with 3D Secure authentication for card payments (Visa, Mastercard, Carte Bleue, Electron, e-carte bleue).
• IllicadominorChannel Partner/ Reseller/ DistributorThird-party gift card partnership. Illicado gift cards (sold in France only) can be used as payment method on jules.com. Note: Illicado gift cards cannot be re-credited in case of order cancellation or return.
• FEVAD (Fédération du e-commerce et de la vente à distance)minorOthersJules is a member of FEVAD and subscribes to their e-commerce mediation service for consumer dispute resolution. The FEVAD mediator can be contacted for unresolved consumer complaints after prior written contact with Jules.
• Mediarithmics, Equativ, The Trade Desk, Google DV, XandrminorGTM or Marketing PartnerAdvertising technology partners enabled through Valiuz. These partners handle ad targeting synchronization (cookie matching), performance measurement, ad impression limiting, and personalization across digital platforms including internet and television.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• C&A: European family apparel incumbent with broad menswear assortment and store presence in France and Benelux; overlaps with Jules on price and demographic.
• Zara (Inditex): Global fast-fashion incumbent with Zara Man offering overlapping categories at comparable price points; competes with Jules on trend responsiveness and online scale.
• Massimo Dutti: Inditex-owned premium menswear brand competing with Jules' suit, formalwear, and 'Le Parfait' tiers on a more elevated price point and style positioning.
• H&M (Hennes & Mauritz): Global value-fashion incumbent with extensive menswear assortment and store density across Europe; competes with Jules on price and breadth.
• Uniqlo: Global basics and essentials leader; directly competes with Jules core categories (t-shirts, polos, jeans) on quality-per-euro and is expanding in France.

Direct peers

• Celio: French mid-market menswear specialist with comparable omnichannel footprint and accessible price positioning; the most direct country-overlap competitor to Jules in France.
• Kiabi: French value family apparel retailer with strong store presence and private-label model; directly competes with Jules on price points across men's casual and basics.
• Devred: French mid-market menswear chain with a similar accessible-price, suit-and-casual assortment and store footprint; directly comparable in product mix and customer segment.
• Brice (Brice by Jules): Sub-brand under the same Happychic Group parent, targeting a younger/more urban male customer; serves as a sister brand within the same corporate structure.
• Jack & Jones (Bestseller): European menswear specialist with comparable denim-led, casual assortment aimed at 18-45 men; competes with Jules on style and store/e-commerce presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Jules.International
• LinkedInlinkedin.com/company/jules

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jules