What Purse does

Purse, headquartered in Lille, France, is a SaaS payment orchestration platform founded in 2021 (originally as UpStream Pay, rebranded in September 2023) that serves large retailers and e-commerce merchants. The platform acts as an intermediary between merchant checkout pages and multiple Payment Service Providers, providing a unified interface to connect, route, reconcile, and monitor payment flows across more than 30 integrated payment methods and providers including Adyen, Worldline, Klarna, PayPal, Apple Pay, Scalapay, and FLOA. Its product suite comprises five modules: Connect (payment method integration), Match (checkout personalization), Boost (transaction acceptance optimization and smart routing), Reconcile (centralized bank reconciliation), and Pilot (analytics dashboard). The company is PCI DSS and GDPR compliant, operates on open-source-based technology with four-week release cycles, and reported orchestrating more than €4.5 billion in transactions in 2023.

Purse generates revenue through enterprise SaaS subscriptions with annual billing, though specific pricing is not publicly disclosed. It targets large retailers and enterprise merchants via direct enterprise field sales, with a customer base that includes Decathlon, Auchan Retail, Kiabi, iQera, Happywool, Jules, Vertbaudet, MASmusculo, and Rougegorge. Marketing channels combine content marketing (blog, case studies, newsletter), industry event participation, and association memberships (France Fintech, Mercatel). The platform is distributed via direct API or widget integration with merchant systems.

In March 2024, Purse made its first acquisition of ReachFive, a French customer identity and access management (CIAM) specialist, extending the platform's footprint from payment orchestration into unified customer identity and personalization. The company employs 60-70 staff across its Lille headquarters, and is positioning itself to become a European payment orchestration leader, with stated ambitions to support merchants internationally by 2028.

Name

Purse

Legal name

PURSE (SAS au capital variable)

Website

https://purse.eu

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Purse is a French SaaS payment orchestration platform founded in 2021 that connects large retailers and e-commerce merchants to more than 30 payment service providers, offering five modules (Connect, Match, Boost, Reconcile, Pilot) for routing, checkout personalization, reconciliation, and analytics, and that acquired CIAM specialist ReachFive in March 2024.

Ownership category

akta.pro rank

Product category

Payment Orchestration Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Functions Related To Depository Banking, Nec (6099), Finance Services (6199)

akta.pro primary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

akta.pro secondary industry

In-App / Online Checkout Wallets (FSAMAEAH)

Keywords

• Payment orchestration platform
• Payment gateway routing
• Checkout optimization software
• Merchant payment solutions
• Payment method integration

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Payment Orchestration Platform: Purse operates as a payment orchestration platform acting as a subcontractor (sous-traitant) under GDPR for merchants. The company provides a SaaS solution that optimizes payment management through connecting merchants with multiple PSPs. Revenue is generated through subscription/usage-based fees for access to the orchestration platform and its 5 modules (Connect, Match, Boost, Reconcile, Pilot).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Purse is a SaaS payment orchestration platform that acts as an intermediary between merchant sites and Payment Services Providers (PSPs). It provides dynamic and contextual display of payment methods on checkout pages and a unified payment management back office. The platform is built around five integrated modules: Connect (payment method integration), Match (checkout personalization), Boost (payment flow optimization), Reconcile (bank reconciliation), and Pilot (performance monitoring dashboard).

Product overview

Purse is a SaaS payment orchestration platform consisting of five integrated modules: Connect (payment method integration), Match (checkout personalization), Boost (payment flow optimization and security), Reconcile (bank reconciliation), and Pilot (performance monitoring). The platform acts as an intermediary between merchant sites and Payment Services Providers, enabling dynamic display of payment methods and unified payment management through a single dashboard. In March 2024, Purse acquired ReachFive, a French CIAM specialist, to strengthen its platform by combining payment orchestration with customer identity management.

Differentiator

Problem solved

Functional benefit

Products and services

• Connect Payment connection module that enables merchants to explore and connect the best payment methods and providers through a wide catalog of pre-integrated payment solutions. Merchants can compose a customized payment offering adapted to customer usage in just a few clicks, reducing time-to-production for new payment methods.
• Match Checkout personalization module that enables merchants to create customized payment journeys to satisfy customers. Payment is transformed from a simple step into an experience that reinforces customer loyalty through contextual payment method display.
• Boost

Quantifiable outcome

• +2 percentage points improvement in payment acceptance rate
• +5 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability5 records

Feature10 records

Partnerships

32 partnerships are on record, tiered core.

• ACI Universal PaymentscoreTechnology or IntegrationPayment solution provider integrated into Purse's catalog, offering card payment processing capabilities as part of the payment orchestration platform.
• AdyencoreTechnology or IntegrationLeading global payments technology company providing card payments and wallet solutions integrated into Purse's payment catalog.
• AlmacoreTechnology or IntegrationBuy-now-pay-later solution provider offering installment payments (3x, 4x) integrated into Purse's payment orchestration platform.
• American ExpresscoreTechnology or IntegrationMajor payment card network providing card payment processing through Purse's orchestration platform.
• Apple PaycoreTechnology or IntegrationDigital wallet payment method available through Purse's payment orchestration for seamless mobile and online transactions.
• BancontactcoreTechnology or IntegrationBelgian payment method provider integrated into Purse's catalog for card payments across European markets.
• BraintreecoreTechnology or IntegrationPayPal subsidiary providing payment processing solutions integrated into Purse's platform.
• CB (Carte Bancaire)coreTechnology or IntegrationFrench national card payment system integrated for domestic card transactions in France.
• Checkout.comcoreTechnology or IntegrationGlobal payment processing platform integrated into Purse for card payment acceptance.
• CofidiscoreTechnology or IntegrationCredit and financial services provider offering installment payment solutions (3x, 4x, 5-12x) through Purse's platform.
• DataTranscoreTechnology or IntegrationSwiss payment solution provider offering multi-payment-method processing including card payments, bank transfers, wallets, and invoicing.
• FintecturecoreTechnology or IntegrationFrench fintech providing account-to-account payments, BNPL solutions, and bank transfers through Purse's orchestration.
• FLOAcoreTechnology or IntegrationFrench BNPL provider offering 3x installment payments integrated into Purse's payment catalog.
• Global POScoreTechnology or IntegrationPayment solution provider offering multi-brand gift cards, BNPL, and omnichannel payment solutions.
• GoCardlesscoreTechnology or IntegrationDirect bank debit payment provider integrated for SEPA direct debit and recurring payments.
• Google PaycoreTechnology or IntegrationDigital wallet payment method integrated for Android and web payment experiences.
• HiPaycoreTechnology or IntegrationPayment service provider offering card payments, bank transfers, and ATM payments integrated into Purse.
• iDealcoreTechnology or IntegrationDutch online payment method for bank transfers, integrated for the Netherlands market.
• KlarnacoreTechnology or IntegrationGlobal BNPL provider offering pay-later solutions integrated into Purse's payment orchestration.
• OneycoreTechnology or IntegrationFrench payment solutions provider offering installment and financing options integrated through Purse.
• PayPalcoreTechnology or IntegrationGlobal digital payments leader integrated for wallet and card payments through Purse's platform.
• PayplugcoreTechnology or IntegrationFrench payment solution provider offering card payments and online payment processing integrated into Purse.
• ScalapaycoreTechnology or IntegrationItalian BNPL provider offering installment payments integrated for European merchants on Purse.
• VisacoreTechnology or IntegrationGlobal payment card network providing card payment infrastructure and processing standards.
• WorldlinecoreTechnology or IntegrationEuropean payment services provider offering card and alternative payment processing integrated into Purse.
• DiscovercoreTechnology or IntegrationGlobal payment card network integrated for card payment acceptance.
• Diners ClubcoreTechnology or IntegrationInternational payment card network integrated for card payment acceptance.
• Chèque DéjeunercoreTechnology or IntegrationFrench meal voucher and employee benefit card provider integrated for workplace benefit payments.
• ANCVcoreTechnology or IntegrationFrench vacation voucher provider offering payment integration for leisure and tourism sector.
• BimplicoreTechnology or IntegrationEmployee benefits card provider integrated for workplace and incentive payment solutions.
• Easy2PlaycoreTechnology or IntegrationDigital gift card and prepaid payment solution provider for gaming and digital content.
• ReachFivecoreStrategic or Co-development PartnerFrench specialist in customer identity management (CIAM) acquired by Purse in March 2024. This acquisition enables combining payment orchestration with customer identity management for enhanced personalization and unified customer journey experiences.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Checkout.com: Global payments platform offering routing, reconciliation and processing — competes with Purse for the same large-retailer PSP/orchestration wallet share.
• Adyen: Global unified payments giant whose PSP-plus-orchestration capabilities (Unified Commerce, Checkout, plugin-based routing) compete upstream with Purse's enterprise retailer proposition.
• Worldline: European payments incumbent whose merchant services division (including Ingenico and local-method acquiring) competes with Purse on checkout, multi-method acceptance and reconciliation for large European retailers.

Emerging players

• Solidgate: Payment orchestration and infrastructure provider focused on subscription and high-risk digital merchants — partial overlap with Purse on smart routing and checkout optimization.
• Akurateco: White-label payment orchestration and gateway platform serving payment service providers and merchants — overlaps with Purse's PSP-agnostic orchestration layer, though more white-label/PaaS-oriented.

Direct peers

• Primer: London-headquartered payment orchestration SaaS that lets merchants connect multiple PSPs, route transactions intelligently and unify reconciliation — directly comparable product architecture to Purse, with similar enterprise retailer focus.
• Spreedly: US-based payment orchestration and vaulting platform enabling merchants to connect and route across PSPs through a single API — same orchestration/connect-then-route thesis as Purse, with comparable PSP catalog breadth.
• Gr4vy: Cloud-native payment orchestration platform targeting enterprise merchants with multi-PSP routing and no-code orchestration — closest like-for-like competitor to Purse on architecture and merchant profile.
• Cellpoint Digital: Payment orchestration and digital wallet platform serving airlines, travel and retail — competes with Purse on multi-PSP routing, checkout optimization and reconciliation for large merchants.
• APEXX Global: London-based payment orchestration and gateway-aggregation platform focused on enterprise merchants — directly competes with Purse in the European mid-market and large-retailer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purse-eu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purse