STAT Search Analytics
STAT Search Analytics is an enterprise SEO and SERP intelligence platform that provides daily, large-scale keyword and search-results tracking for digital marketing agencies and large brands managing multiple sites and extensive keyword portfolios.
- Company typePrivate
- Founded2009
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What STAT Search Analytics does
STAT Search Analytics is an enterprise SEO and SERP intelligence platform that provides daily, large-scale keyword and search-results tracking for digital marketing agencies and large brands. Founded in 2009 and headquartered in Vancouver, British Columbia, the company operates as Moz Holdings Canada, Inc., a subsidiary of Ziff Davis, with an employee base of 11–50 people. Its customer base includes named enterprise users such as GroupM, trivago, Amsive, Passion Digital, and Vega Comms, with primary segments being agencies managing multiple client portfolios and large brands tracking visibility across multiple sites, product lines, or geographies.
The platform tracks 100-result SERPs on a daily cadence across desktop and mobile, performs 100+ parser changes per year to keep pace with Google updates, and currently identifies and tracks 75+ distinct SERP features. Core modules include Daily Tracking & Analytics, SERP Feature Tracking, Share of Voice, Keyword Suggestions (powered by Moz Keyword Exporer with 1.25 billion suggestions), Custom Segmentation, and Reporting & Integrations (CSV, API, Looker Studio, BigQuery). The company has extended its surface into generative search with an AI Brand Visibility Tracking feature (currently in beta) that measures brand performance across LLMs and AI Overviews, alongside AI Overview tracking for traditional SERPs.
STAT monetizes through tiered SaaS subscriptions priced by keyword volume, with entry-level pricing at $360/month for 3,000 keywords and enterprise pricing for larger deployments. Distribution is direct via demo-driven inside and enterprise sales motions, with no self-serve purchase option, supported by content marketing, webinars, and conference presence at events such as brightonSEO and MozCon. The product roadmap signals a deliberate expansion from classic rank tracking into the GEO (Generative Engine Optimization) category as AI-mediated search reshapes the buying journey.
STAT Search Analytics firmographics
Firmographics- Name
- STAT Search Analytics
- Legal name
- Moz Holdings Canada, Inc.
- Website
- https://getstat.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STAT Search Analytics is an enterprise SEO and SERP intelligence platform that provides daily, large-scale keyword and search-results tracking for digital marketing agencies and large brands managing multiple sites and extensive keyword portfolios.
- Ownership category
- akta.pro rank
STAT Search Analytics industry classification
Industry- Product category
- SEO Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
- akta.pro secondary industries
- Meta-Search & Search Aggregators (BPAMAAAC), Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
Keywords
Where STAT Search Analytics is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
STAT Search Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Pricing - Keyword Tracking: Core SaaS subscription model based on keyword volume tiers. Tracking starts at $360/month for 3,000 keywords, with pricing scaling based on keyword counts for larger enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry tier - 3,000 keywords |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
STAT Search Analytics product offering
Product offeringCore offering
STAT Search Analytics is a SaaS platform that provides daily, large-scale SERP (Search Engine Results Page) tracking and SEO/GEO insights for agencies and large brands. The platform captures 100-result SERPs across desktop and mobile, tracks 75+ SERP features, monitors AI Overviews and LLM brand visibility, and delivers share-of-voice, keyword research (1.25 billion suggestions via Moz), custom segmentation, and reporting via API and Looker Studio/BigQuery connectors.
Product overview
STAT Search Analytics is an enterprise SEO insights platform designed for large-scale keyword tracking and SERP analysis. The platform operates as a unified system with multiple integrated modules: Daily Tracking & Analytics provides core ranking monitoring; SERP Feature Tracking identifies 75+ SERP feature types; Share of Voice measures competitive visibility; AI Overview Tracking monitors generative AI search impact; AI Brand Visibility Tracking extends coverage to LLM-based search; Keyword Suggestions powered by Moz offers 1.25B keyword ideas; Custom Segmentation enables granular data organization; and Reporting & Integrations provides export via CSV, API, Looker Studio, and BigQuery. The platform tracks 100-result SERPs daily, performs 100+ parser changes annually, and serves agencies and enterprise brands managing multiple sites and large keyword portfolios.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Brand Visibility Tracking AI-powered feature that tracks brand visibility across LLM search results and AI Overviews. Users can generate custom prompts, measure performance against competitors, and understand brand presence in generative AI search. Designed for agencies and large brands monitoring the new era of AI-driven search discovery.
- Daily Tracking & Analytics Daily rank tracking and SERP monitoring across thousands of keywords, delivering up-to-date data on keyword positions, SERP changes, and competitive landscape shifts across desktop and mobile.
- SERP Feature Tracking Comprehensive tracking of 75+ SERP features including featured snippets, local packs, ratings, AI Overviews, People Also Ask, and more. Identifies which features appear and how much visibility they drive.
- Share of Voice Competitive visibility metrics showing share of voice for keywords, tracking who owns SERP real estate and how visibility compares against competitors over time using rank positions and search volume weighting.
- Keyword Suggestions Keyword research tool powered by Moz Keyword Explorer providing access to 1.25 billion keyword suggestions. Enables discovery of new opportunities, content ideas, and related queries based on seed keywords.
- Custom Segmentation Data segmentation capabilities allowing users to slice and dice keywords into custom tags and segments for precision insights and tailored reporting across any dimension.
- Reporting & Integrations Export capabilities including one-click CSV reports, complimentary API access, and pre-built connectors for Looker Studio and BigQuery for advanced data analysis and integration with existing data pipelines.
Quantifiable outcome
- A client drove an incremental increase of 400,000 organic visits per month (4.8 million annually) by targeting long-tail, high-intent keywords identified through STAT.
- +1 more outcomes
Companies that use STAT Search Analytics
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
STAT Search Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature9 records
STAT Search Analytics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Moz Holdings Canada, Inc. (Ziff Davis)coreSTAT Search Analytics is a subsidiary of Moz Holdings Canada, Inc., a Ziff Davis company. The platform integrates Moz's Keyword Explorer data (1.25 billion keyword suggestions) and leverages Moz's search intent classification system. The partnership provides STAT with access to Moz's proprietary data assets and research capabilities.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
STAT Search Analytics competitors and assessment
Company assessmentDirect peers
- BrightEdge: BrightEdge is an enterprise SEO platform with rank tracking, content optimization, and competitive benchmarking. It targets the same large-brand and agency buyer as STAT, with overlapping SERP analytics functionality.
- Semrush: Semrush is a leading all-in-one SEO platform offering rank tracking, keyword research, backlink analysis, and competitive intelligence. It is a direct competitor to STAT in the SERP tracking and SEO analytics category, with overlapping enterprise customers and a broader suite offering.
- Ahrefs: Ahrefs is a major SEO toolset known for rank tracking, backlink indexing, keyword research, and content analysis. It competes directly with STAT on daily rank tracking and SERP feature visibility for agencies and enterprise SEO teams.
- Serpstat: Serpstat is an all-in-one SEO platform offering rank tracking, keyword research, and SERP analysis. It overlaps with STAT on SERP feature tracking and share-of-voice reporting, primarily serving SMB and mid-market customers.
- AccuRanker: AccuRanker is a dedicated, high-speed rank tracking platform for agencies and enterprise SEOs. It competes directly with STAT on daily keyword tracking accuracy, SERP feature reporting, and share-of-visibility metrics.
- Moz Pro: Moz Pro is STAT's sister product under Ziff Davis, offering keyword research, rank tracking, and link analysis. It is directly comparable on core SERP analytics functionality and shares data assets with STAT via the 1.25B keyword integration.
- Conductor: Conductor is an enterprise SEO and content intelligence platform with rank tracking, SERP analysis, and competitive insights. It serves the same enterprise buyer profile as STAT, particularly large brands and digital agencies.
- seoClarity: seoClarity is an enterprise SEO platform with daily rank tracking, SERP feature data, and AI-driven insights. It is a direct competitor in the large-scale agency and enterprise segment where STAT primarily operates.
- SpyFu: SpyFu is a competitive SEO analytics platform focused on competitor keyword and SERP intelligence. It overlaps with STAT on SERP-based competitive analysis and share-of-visibility reporting for agencies.
Emerging players
- Mangools: Mangools is a smaller SEO toolset (KWFinder, SERPChecker, etc.) that includes SERP analysis and rank tracking. It overlaps with STAT on SERP feature data but is positioned at the SMB/prosumer tier rather than enterprise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
STAT Search Analytics social profiles
Digital presenceSTAT Search Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
STAT Search Analytics leadership team
Management profileNumber of profiles
Profiles3 records
STAT Search Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STAT Search Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STAT Search Analytics
What does STAT Search Analytics do?
STAT Search Analytics is a SaaS platform that provides daily, large-scale SERP (Search Engine Results Page) tracking and SEO/GEO insights for agencies and large brands. The platform captures 100-result SERPs across desktop and mobile, tracks 75+ SERP features, monitors AI Overviews and LLM brand visibility, and delivers share-of-voice, keyword research (1.25 billion suggestions via Moz), custom segmentation, and reporting via API and Looker Studio/BigQuery connectors.
Is STAT Search Analytics a public or private company?
STAT Search Analytics is a private company. It is classified as corporate owned and is currently operating.
When was STAT Search Analytics founded?
STAT Search Analytics was founded in 2009. It employs 11 to 50 people.
Where is STAT Search Analytics based?
STAT Search Analytics is headquartered in Vancouver, Canada, in the North America region.
How does STAT Search Analytics make money?
One revenue line is on record: subscription Pricing - Keyword Tracking.
Who are STAT Search Analytics's main competitors?
Direct peers on record are BrightEdge, Semrush, Ahrefs, Serpstat, AccuRanker, Moz Pro, Conductor, seoClarity and SpyFu. Mangools is listed as an emerging player.
Does STAT Search Analytics have an API?
Yes. STAT offers API access that allows users to export and work with their SERP data programmatically. The API enables requests and responses for data retrieval, with complimentary API access included in all plans. The platform supports pre-built Looker Studio connectors for deeper analysis. Developer documentation is at help.getstat.com/knowledgebase/using-the-stat-api.
What industry is STAT Search Analytics in?
STAT Search Analytics's product category is SEO Analytics Software. Its primary akta.pro industry code is BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting), with a secondary code of BPAMAAAC, Meta-Search & Search Aggregators. Its NAICS code is 541910 and its SIC code is 7374.