Twigeo

What Twigeo does

Twigeo is a Stockholm-based creative growth agency founded in 2014 that provides integrated strategy, creative production, paid media distribution, and marketing measurement services to app and subscription-based digital brands. The firm operates a four-pillar service model spanning Growth & Creative Strategies, Ideas & Creative Execution, Distribution, and Measurement & Analytics, designed as a full-funnel offering for enterprise digital-first clients. From a Swedish base, Twigeo has expanded into a multi-entity firm with offices in Stockholm, Brooklyn (New York), Los Angeles, and Varna (Bulgaria), plus a New Zealand subsidiary, serving 239+ brands globally and managing more than $500M in client media spend.

The firm's core proprietary technology centers on privacy-first marketing measurement: a Media Mix Modeling (MMM) solution built on Bayesian statistical frameworks (including the Meta-maintained Robyn codebase) and a GeoLift geo-experiment platform using Synthetic Control Method combined with machine learning. Both offerings operate without reliance on cookies or device trackers, addressing iOS ATT and third-party cookie deprecation. Operational data infrastructure runs on Snowflake as the central data warehouse with Sigma Computing as the BI and reporting layer (replacing Tableau in 2023-2024), feeding a Showroom analytics dashboard for client reporting, and the firm holds SOC 2 Type 2 certification. Twigeo is a badged Meta Measurement Partner for both GeoLift and Robyn and participated in the Measurement 360 framework developed with Meta and Deloitte.

Twigeo is a privately held, founder and management-owned company with no disclosed external institutional investors. The firm targets enterprise clients with minimum monthly media budgets of $50k and typically operates at the $250k+ and $500k+ tiers, generating revenue through managed-media service fees on client ad spend and through professional-services fees for strategy, creative, and analytics delivery. Named clients include Peloton, Duolingo, Nike, Klarna, Asana, Bumble, Headspace, Strava, Justworks, and Artsy alongside growth-stage brands such as Gamma, Planta, and Musiversal. The firm attributes 92% of new client acquisition to referrals, signaling embedded client relationships and high satisfaction.

Name

Twigeo

Legal name

Twigeo AB

Website

http://twigeo.com/

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Twigeo is a Stockholm-based creative growth agency serving app and subscription brands with integrated strategy, creative, paid media, and privacy-first marketing measurement. Founded in 2014, the firm manages over $500M in client media spend across 239+ brand partners globally.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

• Growth marketing services
• Creative agency
• Marketing measurement
• App store optimization
• Paid media agency

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Managed Media Spend: Agency manages client advertising budgets across platforms (Meta, Google, TikTok, etc.) and charges service fees for strategy, creative, distribution, and measurement. The company reports managing over $500M in media spend.
2. Professional Services: Growth consulting, creative strategy, analytics, and measurement services delivered by cross-functional teams of strategists, designers, growth marketers, and analysts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Twigeo is a full-service creative growth agency that plans, produces, distributes, and measures performance marketing for app and subscription brands. It combines growth strategy, creative production, paid media execution across platforms such as Meta, Google, and TikTok, and privacy-first marketing measurement (MMM and GeoLift) into integrated client engagements. The agency manages over $500M in media spend and serves clients such as Peloton, Duolingo, Artsy, and Nike.

Product overview

Twigeo is a creative growth agency offering a modular, full-funnel marketing service for app and subscription brands. The core offering is organized around four interconnected service pillars: Growth & Creative Strategies (planning and research), Ideas & Creative Execution (production of ads across formats including Narrative Ads, UGC, and motion graphics), Distribution (paid media across search, social, programmatic, display, app, audio, and CTV), and Measurement & Analytics (MMM, GeoLift, ASO, and Showroom dashboards). Key proprietary or specialized sub-products include Media Mix Modeling (MMM) using Bayesian statistical modeling, GeoLift geographical lift experiments (a Meta-badged measurement partnership), App Store Optimization (ASO), and the Showroom analytics dashboard built on Sigma Computing with Snowflake. The portfolio is unified by a strategy-to-measurement approach where creative, distribution, and analytics teams work cross-functionally to drive compoundable growth for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth & Creative Strategies Strategic growth consulting service combining research, insights, and platform expertise to build lasting growth systems, including testing frameworks, competitive analysis, messaging development, and audience segmentation. Designed for app and subscription brands seeking structured, research-driven growth planning.
• Ideas & Creative Execution Full-service creative production for social and digital platforms spanning paid social creative, motion graphics, app store screen optimization, display ads, and landing pages, with specialization in storytelling-driven Narrative Ads and UGC content. Built for brands running paid acquisition across multiple channels.
• Distribution (Paid Media) Paid media execution and management across paid search, paid social, programmatic, display, app marketing, audio, and CTV. Platform-agnostic, data-informed buying and continuous optimization for performance outcomes.
• Measurement & Analytics Cross-channel measurement and analytics service covering online and offline marketing effectiveness, integrating MMM, GeoLift incrementality experiments, and annotation-driven reporting cultures. Privacy-first methodology designed for cookie-less and post-iOS ATT environments.
• Media Mix Modeling (MMM) Statistical modeling solution providing a holistic view of marketing impact across online and offline channels using Bayesian frameworks and the blended method. Accounts for awareness channel contributions, saturation effects, lag effects, and external factors. Does not rely on cookies or device trackers, making it privacy-safe and future-proof.
• GeoLift (Geographical Lift Experiments) Incrementality measurement service using geo-based experiments with Synthetic Control Methods, Bayesian frameworks, and machine learning to measure true causal marketing impact. Enables measurement of untrackable channels such as TV, out-of-home, and audio.
• App Store Optimization (ASO) App store optimization service for the Apple App Store and Google Play Store including Custom Product Pages (CPPs), A/B testing, keyword optimization, and creative screen design to improve app visibility and conversion rates.
• Showroom Analytics Dashboard Proprietary client-facing analytics dashboard built on Sigma Computing with live Snowflake connections that consolidates campaign performance data across channels, providing real-time performance tracking, pivot tables, and custom visualizations for marketers.
• TikTok Advertising Services Specialized TikTok channel strategy and execution covering creative concepts, creator and UGC sourcing, trend leverage, and structured testing frameworks. Designed for brands leveraging TikTok as a performance channel, with reported incrementality outcomes of up to 500% in sales.

Quantifiable outcome

• Over 50% of sales driven by marketing efforts (not attributable to organic)
• +6 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability13 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Meta Marketing Science TeamcoreStrategic or Co-development Partner · 1 January 2022Collaborated with Meta's Marketing Science team on Measurement 360 framework developed with Deloitte. Expanded capabilities using Meta's Robyn MMM code and GeoLift for geographical lift measurement. Twigeo is a badged Meta Measurement Partner for both GeoLift and Robyn. This partnership enabled the development of privacy-safe measurement solutions post-iOS ATT changes.
• SnowflakecoreTechnology or IntegrationCloud data warehouse platform used as the foundation of Twigeo's data infrastructure. Sigma Computing connects directly to Snowflake for real-time data access and analytics, replacing previous Tableau-based extract processes.
• Sigma ComputingcoreTechnology or IntegrationModern BI tool adopted in 2023 as replacement for Tableau. Enables non-technical users to interact with Snowflake data without coding. Features include direct database access, fast loading, advanced visualizations, visibility controls, and Slack/Email integrations.
• Sopro (Prospect Global Ltd)minorGTM or Marketing PartnerDigital marketing agent appointed to conduct marketing activity on Twigeo's behalf. Registered with ICO (ZA346877). Part of Twigeo's demand generation efforts.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Moloco: Machine-learning-driven programmatic and mobile user acquisition platform. Adjacent competitor providing automated UA that could substitute for parts of Twigeo's managed-services stack.
• AppSamurai: Mobile growth platform combining UA, ad monetization, and creative services for app developers. Smaller scale than Twigeo but overlapping app-marketing niche with a more productized offering.

Direct peers

• Moburst: Mobile-first growth agency specializing in app marketing, ASO, user acquisition, and creative. Closest direct peer given Twigeo's app-and-subscription focus and shared ASO/creative/UA service stack.
• Yodel Mobile: App marketing agency focused on ASO, app store advertising, and mobile user acquisition. Highly comparable niche overlap with Twigeo's app/subscription specialization and ASO service line.
• NP Digital: Performance marketing agency offering paid media, SEO, and content at scale. Comparable integrated growth offering and similar enterprise client focus.
• Power Digital Marketing: Full-service growth marketing agency combining paid media, creative, SEO, and analytics. Similar mid-sized full-funnel offering to Twigeo, serving similar enterprise and mid-market clients.

Broad incumbents

• Jellyfish: Global digital marketing agency combining media, creative, and analytics for enterprise brands. Larger and broader than Twigeo, but operates in the same paid-media-meets-measurement space and competes for the same enterprise clients.
• Havas Media Network: Global media and advertising holding company competing for the same enterprise clients Twigeo serves. Much broader portfolio (creative, media, health, production) but overlapping in performance and measurement.
• Publicis Media: Global media agency network within Publicis Groupe, competing for enterprise marketing budgets across creative, media, and data. Represents the holding-company competitor Twigeo must displace or partner with.
• Tinuiti: Large independent performance marketing agency covering paid search, paid social, programmatic, and measurement. Most directly comparable US-based peer in scale and service mix; serves subscription and DTC brands like Twigeo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/4803941
• Instagraminstagram.com/twigeo
• TikToktiktok.com/@twigeo
• Facebookfacebook.com/twigeooo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twigeo