Hilmot

Material Handling Equipmenthilmot.com

Hilmot (Trew, LLC) is a US-based industrial automation company that designs, manufactures, and integrates conveyor systems, sortation equipment, and proprietary warehouse control software for retail, e-commerce, and warehousing customers via direct sales and a system integrator network.

Company typePrivate
Founded2005
HeadquartersMilwaukee, United States
Headcount101–250
GTM typeB2B
OfferingHardware or Manufacturing

What Hilmot does

Hilmot, operating primarily through its Trew brand and DBA "poweredbyTREW," is a US-based, vertically integrated industrial automation company headquartered in Milwaukee, Wisconsin. Founded in 2005, the company develops, manufactures, and integrates material handling equipment — specifically conveyor systems and sortation equipment — for warehouse automation and order fulfillment applications. Its customer base spans retail, e-commerce, and warehousing/distribution operators, ranging from startups to large enterprise clients. The company emphasizes US-based manufacturing and reports 20+ years of industry experience through its brand portfolio.

Hilmot's product portfolio is anchored by two core hardware lines: a modular Conveyor Systems family (including Motorized Roller, Belt/Empty Carton, Narrow Belt, High-Speed, and MoveIT-Max variants) and a Sortation line (TrewSort Sliding Shoe, TrewSort Swivel Wheel, TrewSort Wheel Divert, and Full Width Belt). These hardware systems are controlled by Hilmot-developed software, notably the proprietary CHAMP WCS (Warehouse Control System) and PLC-based conveyor controls, alongside OEM equipment integration. Sub-brands include Trew Solutions, a parent brand extending into adjacent automation categories such as Warehouse Execution Software (WES), robotics, and ASRS, indicating a strategic broadening beyond conveyor and sortation hardware.

Hilmot operates a hybrid go-to-market model combining direct enterprise sales with a network of certified system integrators, supplemented by project services (system design, layout engineering, installation), 24x7 technical support, field service, an online Parts Store, and a CX Portal. Pricing is custom and quote-based under multi-year enterprise contracts. Revenue streams span hardware sales, professional services (project and support), and parts. The company holds industry memberships with MHI, MHEDA, WERC, and CEMA, and has been recognized as a "Top Workplace." No revenue, funding rounds, or external institutional investors are disclosed; the entity is privately held as Trew, LLC.

Hilmot firmographics

Firmographics

Name: Hilmot
Legal name: Trew, LLC
Website: https://hilmot.com
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 101–250 employees
Short description: Hilmot (Trew, LLC) is a US-based industrial automation company that designs, manufactures, and integrates conveyor systems, sortation equipment, and proprietary warehouse control software for retail, e-commerce, and warehousing customers via direct sales and a system integrator network.
Ownership category
akta.pro rank

Hilmot industry classification

Industry

Product category: Material Handling Equipment
NAICS: Computer Systems Design and Related Services (54151)
SIC: Industrial Trucks, Tractors, Trailors & Stackers (3537)
akta.pro primary industry: Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking) (TLAIADAD)

Keywords

Material handling equipment
Conveyor systems
Sortation solutions
Warehouse automation
Industrial control systems

Where Hilmot is headquartered

Location

Headquarters

HQ city: Milwaukee
HQ country: United States
HQ region: North America

Markets served

Hilmot business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Hardware Sales: Sale of conveyor systems, sortation equipment, and motorized roller technology as part of automated fulfillment and warehouse solutions
Project Services: System design and layout services, installation services for equipment deployment
Support Services: 24x7 technical support, field service, and maintenance services to keep systems operational
Parts Sales: Online parts store providing access to thousands of parts for clients and integrators

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom project-based pricing

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Hilmot product offering

Product offering

Core offering

Hilmot (operating through its Trew brand) is a US-based industrial automation company that develops, manufactures, and integrates conveyor and sortation hardware for warehouse and fulfillment operations. Its portfolio spans modular case/package conveyor systems, TrewSort sliding shoe, swivel wheel, and wheel divert sortation equipment, proprietary CHAMP WCS warehouse control software, and PLC-based conveyor controls. The hardware is delivered with project engineering, installation, and 24x7 technical support services either directly to enterprise clients or via a network of system integrators.

Product overview

Trew is a vertically integrated solutions provider that develops, manufactures, and integrates conveyor and sortation systems. The product portfolio consists of core hardware products (Conveyor Systems and Sortation) controlled by proprietary software (CHAMP WCS and PLC Controls), supported by a suite of services including Project Services, Support Services, Parts Store, and CX Portal. The company also offers OEM Equipment as part of its material handling technology solutions. Trew sells hardware and services through a network of system integrators and delivers automated fulfillment and warehouse solutions for retail, ecommerce, and warehousing clients.

Differentiator

Problem solved

Functional benefit

Brands

CHAMP WCS: Warehouse Control System software developed and implemented by Trew
TrewSort
MoveIT-Max
Trew Solutions

Products and services

Conveyor Systems Modular case/package conveyor system spanning conventional high-throughput to flexible motorized roller conveyors, including Motorized Roller, Belt/Empty Carton, Narrow Belt, High-Speed, and MoveIT-Max variants, used by retail, ecommerce, and warehousing clients for automated material handling.
TrewSort Sortation Systems Accurate and reliable sortation systems ranging from high-rate sliding shoe sorters to 90-degree transfers, including TrewSort Sliding Shoe, TrewSort Swivel Wheel, TrewSort Wheel Divert, Full Width Belt, and Divert/Transfer options, for distribution and fulfillment operations.
CHAMP WCS Warehouse Control System Trew-developed Warehouse Control System providing dependable conveyor and sortation control as part of automated fulfillment and warehouse solutions for enterprise distribution operations.
Project Services Engineering services offering system design and layout expertise, collaborating with clients on innovative solutions for challenging material handling requirements and supporting installation of Trew equipment for enterprise fulfillment operations.
Support Services Technical support offering including 24x7 phone support and field service to keep Trew conveyor and sortation systems operational for enterprise clients and integrator partners.
Parts Store Online parts store providing access to thousands of parts for clients and integrator partners performing maintenance on Trew conveyor and sortation systems.

Companies that use Hilmot

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Hilmot technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature10 records

Hilmot partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

System IntegratorscoreChannel Partner/ Reseller/ DistributorTrew sells conveyor hardware and services through a network of certified system integrators who install and maintain the equipment. The integrator portal provides partners with resources for system design and deployment. Integrators can help clients with complete turnkey systems.
MHI (Material Handling Institute)minorOthersIndustry membership organization for material handling professionals
MHEDA (Material Handling Equipment Distributors Association)minorOthersIndustry association for material handling equipment distributors
WERC (Warehouse Education and Research Council)minorOthersProfessional organization for warehouse and logistics professionals
CEMA (Conveyor Equipment Manufacturers Association)minorOthersIndustry trade association for conveyor equipment manufacturers

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Hilmot competitors and assessment

Company assessment

Direct peers

Dematic: Global warehouse automation integrator (KION Group) offering conveyor, sortation, ASRS, and WCS/WES software serving retail and ecommerce distribution — directly overlapping Trew's core product suite and customer verticals.
Intelligrated (Honeywell): Warehouse automation integrator within Honeywell providing conveyor, sortation, palletizing, and warehouse execution software to retail, ecommerce, and 3PL customers — competes head-to-head with Trew on integrated fulfillment solutions.
Vanderlande: Toyota Industries-owned warehouse and parcel sortation specialist delivering conveyor systems, sorters, and controls to ecommerce and retail distribution centers — directly comparable to Trew's automated fulfillment offerings.
TGW Systems: Warehouse automation provider specializing in conveyor, sortation, and picking systems with proprietary controls — closely comparable scale and product mix to Trew across ecommerce and retail fulfillment.
Swisslog: KUKA-owned warehouse automation provider combining ASRS, conveyor/sortation, and warehouse management software for retail and ecommerce distribution — overlapping product breadth and integrator-driven delivery model.
Hytrol Conveyor: US-based conveyor equipment manufacturer with broad conveyor portfolio and integrator network serving distribution centers — most direct equipment-side peer to Trew's conveyor product family.
Material Handling Systems (MHS): Warehouse and parcel sortation integrator offering conveyor, sortation, and lifecycle services to retail, ecommerce, and parcel customers — direct competitor on integrated fulfillment systems.
Bastian Solutions: Toyota Industries-owned US warehouse automation integrator combining conveyor, sortation, robotics, and software — directly competes for the same retail and ecommerce fulfillment RFPs as Trew.
Beumer Group: Global intralogistics provider offering conveyor, sortation, palletizing, and controls for parcel and distribution centers — comparable to Trew in sortation technology and lifecycle support.

Emerging players

Symbotic: AI-enabled warehouse robotics and software platform serving large retail and grocery customers — adjacent competitor applying software-defined automation that could compress demand for traditional conveyor/sortation subsystems.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Hilmot financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hilmot leadership team

Management profile

Number of profiles

Hilmot funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hilmot M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilmot

What does Hilmot do?

Is Hilmot a public or private company?

Hilmot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Hilmot founded?

Hilmot was founded in 2005. It employs 101 to 250 people.

Where is Hilmot based?

Hilmot is headquartered in Milwaukee, United States, in the North America region.

How does Hilmot make money?

Four revenue lines are on record. Hardware Sales are the primary driver. The others are project Services, support Services and parts Sales.

Who are Hilmot's main competitors?

Direct peers on record are Dematic, Intelligrated (Honeywell), Vanderlande, TGW Systems, Swisslog, Hytrol Conveyor, Material Handling Systems (MHS), Bastian Solutions and Beumer Group. Symbotic is listed as an emerging player.

Does Hilmot have an API?

No public API is recorded for Hilmot.

What industry is Hilmot in?

Hilmot's product category is Material Handling Equipment. Its primary akta.pro industry code is TLAIADAD, Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking). Its NAICS code is 54151 and its SIC code is 3537.