Hilmot
Hilmot (Trew, LLC) is a US-based industrial automation company that designs, manufactures, and integrates conveyor systems, sortation equipment, and proprietary warehouse control software for retail, e-commerce, and warehousing customers via direct sales and a system integrator network.
- Company typePrivate
- Founded2005
- HeadquartersMilwaukee, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hilmot does
Hilmot, operating primarily through its Trew brand and DBA "poweredbyTREW," is a US-based, vertically integrated industrial automation company headquartered in Milwaukee, Wisconsin. Founded in 2005, the company develops, manufactures, and integrates material handling equipment — specifically conveyor systems and sortation equipment — for warehouse automation and order fulfillment applications. Its customer base spans retail, e-commerce, and warehousing/distribution operators, ranging from startups to large enterprise clients. The company emphasizes US-based manufacturing and reports 20+ years of industry experience through its brand portfolio.
Hilmot's product portfolio is anchored by two core hardware lines: a modular Conveyor Systems family (including Motorized Roller, Belt/Empty Carton, Narrow Belt, High-Speed, and MoveIT-Max variants) and a Sortation line (TrewSort Sliding Shoe, TrewSort Swivel Wheel, TrewSort Wheel Divert, and Full Width Belt). These hardware systems are controlled by Hilmot-developed software, notably the proprietary CHAMP WCS (Warehouse Control System) and PLC-based conveyor controls, alongside OEM equipment integration. Sub-brands include Trew Solutions, a parent brand extending into adjacent automation categories such as Warehouse Execution Software (WES), robotics, and ASRS, indicating a strategic broadening beyond conveyor and sortation hardware.
Hilmot operates a hybrid go-to-market model combining direct enterprise sales with a network of certified system integrators, supplemented by project services (system design, layout engineering, installation), 24x7 technical support, field service, an online Parts Store, and a CX Portal. Pricing is custom and quote-based under multi-year enterprise contracts. Revenue streams span hardware sales, professional services (project and support), and parts. The company holds industry memberships with MHI, MHEDA, WERC, and CEMA, and has been recognized as a "Top Workplace." No revenue, funding rounds, or external institutional investors are disclosed; the entity is privately held as Trew, LLC.
Hilmot firmographics
Firmographics- Name
- Hilmot
- Legal name
- Trew, LLC
- Website
- https://hilmot.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hilmot (Trew, LLC) is a US-based industrial automation company that designs, manufactures, and integrates conveyor systems, sortation equipment, and proprietary warehouse control software for retail, e-commerce, and warehousing customers via direct sales and a system integrator network.
- Ownership category
- akta.pro rank
Hilmot industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking) (TLAIADAD)
Keywords
Where Hilmot is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Markets served
Hilmot business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of conveyor systems, sortation equipment, and motorized roller technology as part of automated fulfillment and warehouse solutions
- Project Services: System design and layout services, installation services for equipment deployment
- Support Services: 24x7 technical support, field service, and maintenance services to keep systems operational
- Parts Sales: Online parts store providing access to thousands of parts for clients and integrators
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hilmot product offering
Product offeringCore offering
Hilmot (operating through its Trew brand) is a US-based industrial automation company that develops, manufactures, and integrates conveyor and sortation hardware for warehouse and fulfillment operations. Its portfolio spans modular case/package conveyor systems, TrewSort sliding shoe, swivel wheel, and wheel divert sortation equipment, proprietary CHAMP WCS warehouse control software, and PLC-based conveyor controls. The hardware is delivered with project engineering, installation, and 24x7 technical support services either directly to enterprise clients or via a network of system integrators.
Product overview
Trew is a vertically integrated solutions provider that develops, manufactures, and integrates conveyor and sortation systems. The product portfolio consists of core hardware products (Conveyor Systems and Sortation) controlled by proprietary software (CHAMP WCS and PLC Controls), supported by a suite of services including Project Services, Support Services, Parts Store, and CX Portal. The company also offers OEM Equipment as part of its material handling technology solutions. Trew sells hardware and services through a network of system integrators and delivers automated fulfillment and warehouse solutions for retail, ecommerce, and warehousing clients.
Differentiator
Problem solved
Functional benefit
Brands
- CHAMP WCS: Warehouse Control System software developed and implemented by Trew
- TrewSort
- MoveIT-Max
- Trew Solutions
Products and services
- Conveyor Systems Modular case/package conveyor system spanning conventional high-throughput to flexible motorized roller conveyors, including Motorized Roller, Belt/Empty Carton, Narrow Belt, High-Speed, and MoveIT-Max variants, used by retail, ecommerce, and warehousing clients for automated material handling.
- TrewSort Sortation Systems Accurate and reliable sortation systems ranging from high-rate sliding shoe sorters to 90-degree transfers, including TrewSort Sliding Shoe, TrewSort Swivel Wheel, TrewSort Wheel Divert, Full Width Belt, and Divert/Transfer options, for distribution and fulfillment operations.
- CHAMP WCS Warehouse Control System Trew-developed Warehouse Control System providing dependable conveyor and sortation control as part of automated fulfillment and warehouse solutions for enterprise distribution operations.
- Project Services Engineering services offering system design and layout expertise, collaborating with clients on innovative solutions for challenging material handling requirements and supporting installation of Trew equipment for enterprise fulfillment operations.
- Support Services Technical support offering including 24x7 phone support and field service to keep Trew conveyor and sortation systems operational for enterprise clients and integrator partners.
- Parts Store Online parts store providing access to thousands of parts for clients and integrator partners performing maintenance on Trew conveyor and sortation systems.
Companies that use Hilmot
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Hilmot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Hilmot partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- System IntegratorscoreTrew sells conveyor hardware and services through a network of certified system integrators who install and maintain the equipment. The integrator portal provides partners with resources for system design and deployment. Integrators can help clients with complete turnkey systems.
- MHI (Material Handling Institute)minorIndustry membership organization for material handling professionals
- MHEDA (Material Handling Equipment Distributors Association)minorIndustry association for material handling equipment distributors
- WERC (Warehouse Education and Research Council)minorProfessional organization for warehouse and logistics professionals
- CEMA (Conveyor Equipment Manufacturers Association)minorIndustry trade association for conveyor equipment manufacturers
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Hilmot competitors and assessment
Company assessmentDirect peers
- Dematic: Global warehouse automation integrator (KION Group) offering conveyor, sortation, ASRS, and WCS/WES software serving retail and ecommerce distribution — directly overlapping Trew's core product suite and customer verticals.
- Intelligrated (Honeywell): Warehouse automation integrator within Honeywell providing conveyor, sortation, palletizing, and warehouse execution software to retail, ecommerce, and 3PL customers — competes head-to-head with Trew on integrated fulfillment solutions.
- Vanderlande: Toyota Industries-owned warehouse and parcel sortation specialist delivering conveyor systems, sorters, and controls to ecommerce and retail distribution centers — directly comparable to Trew's automated fulfillment offerings.
- TGW Systems: Warehouse automation provider specializing in conveyor, sortation, and picking systems with proprietary controls — closely comparable scale and product mix to Trew across ecommerce and retail fulfillment.
- Swisslog: KUKA-owned warehouse automation provider combining ASRS, conveyor/sortation, and warehouse management software for retail and ecommerce distribution — overlapping product breadth and integrator-driven delivery model.
- Hytrol Conveyor: US-based conveyor equipment manufacturer with broad conveyor portfolio and integrator network serving distribution centers — most direct equipment-side peer to Trew's conveyor product family.
- Material Handling Systems (MHS): Warehouse and parcel sortation integrator offering conveyor, sortation, and lifecycle services to retail, ecommerce, and parcel customers — direct competitor on integrated fulfillment systems.
- Bastian Solutions: Toyota Industries-owned US warehouse automation integrator combining conveyor, sortation, robotics, and software — directly competes for the same retail and ecommerce fulfillment RFPs as Trew.
- Beumer Group: Global intralogistics provider offering conveyor, sortation, palletizing, and controls for parcel and distribution centers — comparable to Trew in sortation technology and lifecycle support.
Emerging players
- Symbotic: AI-enabled warehouse robotics and software platform serving large retail and grocery customers — adjacent competitor applying software-defined automation that could compress demand for traditional conveyor/sortation subsystems.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hilmot social profiles
Digital presenceHilmot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hilmot leadership team
Management profileNumber of profiles
Hilmot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hilmot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hilmot
What does Hilmot do?
Hilmot (operating through its Trew brand) is a US-based industrial automation company that develops, manufactures, and integrates conveyor and sortation hardware for warehouse and fulfillment operations. Its portfolio spans modular case/package conveyor systems, TrewSort sliding shoe, swivel wheel, and wheel divert sortation equipment, proprietary CHAMP WCS warehouse control software, and PLC-based conveyor controls. The hardware is delivered with project engineering, installation, and 24x7 technical support services either directly to enterprise clients or via a network of system integrators.
Is Hilmot a public or private company?
Hilmot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hilmot founded?
Hilmot was founded in 2005. It employs 101 to 250 people.
Where is Hilmot based?
Hilmot is headquartered in Milwaukee, United States, in the North America region.
How does Hilmot make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are project Services, support Services and parts Sales.
Who are Hilmot's main competitors?
Direct peers on record are Dematic, Intelligrated (Honeywell), Vanderlande, TGW Systems, Swisslog, Hytrol Conveyor, Material Handling Systems (MHS), Bastian Solutions and Beumer Group. Symbotic is listed as an emerging player.
Does Hilmot have an API?
No public API is recorded for Hilmot.
What industry is Hilmot in?
Hilmot's product category is Material Handling Equipment. Its primary akta.pro industry code is TLAIADAD, Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking). Its NAICS code is 54151 and its SIC code is 3537.