TrueProfit - Ultimate Profit Tracking
TrueProfit is a Ho Chi Minh City-based SaaS company that sells a profit tracking and analytics app exclusively through the Shopify App Store, targeting SMB ecommerce merchants — primarily dropshippers — who need to validate true margins beyond top-line revenue.
- Company typePrivate
- Founded2019
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TrueProfit - Ultimate Profit Tracking does
TrueProfit - Ultimate Profit Tracking is a private, for-profit SaaS company founded in 2019 and headquartered in Ho Chi Minh City, Vietnam, with a headcount in the 11-50 range. The company builds and operates a profit tracking and analytics application listed on the Shopify App Store, targeting ecommerce merchants — primarily dropshipping operators — who need to measure true profitability after accounting for operational costs rather than relying on surface-level revenue metrics. Its core value proposition centers on margin validation for product selection and systematic cost tracking, addressing an industry pain point where roughly half of dropshippers cite low margins as a major challenge.
The underlying product is a domain-specialized analytics platform delivered as a Shopify App Store listing, accessible globally to Shopify merchants. Its differentiator is its singular focus on ultimate profit tracking for ecommerce, supporting use cases such as profit margin analysis, margin validation for product selection, and operational cost tracking. No proprietary AI/ML capabilities, patents, integrations, or APIs are disclosed in available sources.
TrueProfit operates a recurring subscription revenue model, monetizing through app subscriptions paid by Shopify merchants; pricing tiers are not publicly disclosed. The company executes a product-led growth motion with no outbound sales force, distributing exclusively through the Shopify App Store marketplace as both its discovery and monetization surface. No funding rounds, partnerships, management team details, awards, or strategic transactions are disclosed in the available data.
TrueProfit - Ultimate Profit Tracking firmographics
Firmographics- Name
- TrueProfit - Ultimate Profit Tracking
- Website
- https://apps.shopify.com
- Company type
- Private
- Founded year
- 2019
- Headcount range
- 11–50 employees
- Short description
- TrueProfit is a Ho Chi Minh City-based SaaS company that sells a profit tracking and analytics app exclusively through the Shopify App Store, targeting SMB ecommerce merchants — primarily dropshippers — who need to validate true margins beyond top-line revenue.
- Ownership category
- akta.pro rank
TrueProfit - Ultimate Profit Tracking industry classification
Industry- Product category
- Ecommerce Profit Analytics Software
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where TrueProfit - Ultimate Profit Tracking is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Markets served
TrueProfit - Ultimate Profit Tracking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- App Subscription: Revenue generated from providing profit tracking software as a Shopify app, likely through subscription-based pricing for Shopify merchants
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
TrueProfit - Ultimate Profit Tracking product offering
Product offeringCore offering
TrueProfit is a Shopify app that delivers systematic profit tracking and analytics for ecommerce merchants, particularly dropshippers. It helps merchants calculate true profitability by accounting for costs beyond gross revenue and supports margin validation for product selection. The offering is positioned to help ecommerce businesses move from surface-level revenue metrics to true, sustainable profit visibility.
Differentiator
Problem solved
Functional benefit
Products and services
- TrueProfit Profit Tracking App A Shopify App Store application that provides ecommerce merchants with profit tracking and analytics, enabling calculation of true profitability after accounting for costs beyond gross revenue and supporting margin validation for product selection. It is targeted at dropshipping and ecommerce merchants who need visibility into actual profit rather than top-line sales.
Quantifiable outcome
- Industry data suggests profit margins in dropshipping typically range from 15% to 30%, with 52% of sellers citing low margins as a major challenge
Companies that use TrueProfit - Ultimate Profit Tracking
Customer profileSegments1 record
Ideal customer profiles1 record
TrueProfit - Ultimate Profit Tracking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TrueProfit - Ultimate Profit Tracking partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
TrueProfit - Ultimate Profit Tracking competitors and assessment
Company assessmentDirect peers
- Lifetimely: Lifetimely is a Shopify analytics app focused on LTV, profit, and ad performance for ecommerce merchants. Comparable on platform (Shopify), target customer (SMB ecommerce), and core feature set (profit & LTV analytics).
- BeProfit: BeProfit is a Shopify profit-tracking app targeting dropshippers and ecommerce merchants with COGS, ad spend, and net profit analytics. Directly comparable as a same-category, same-channel profit analytics product for Shopify merchants.
- Polar Analytics: Polar Analytics is a Shopify-focused analytics platform offering profit, ad spend, and inventory dashboards. Comparable on platform, customer segment (Shopify SMBs and DTC brands), and analytics-first product positioning.
- Tresl (Segments Analytics): Tresl provides customer segmentation and analytics for Shopify merchants. Adjacent but comparable as a Shopify-native analytics app in the same app-store category (store management/analytics) targeting the same merchant base.
- Putler: Putler provides ecommerce profit and multi-channel analytics, integrating with Shopify and other platforms. Comparable on profit analytics for SMB ecommerce and multi-store reporting, with a broader multi-channel footprint than TrueProfit.
- Peel Analytics: Peel is a DTC/ecommerce analytics platform offering cohort, LTV, and profit dashboards. Comparable as a profit and customer analytics platform for Shopify-based merchants, with a focus on DTC brands.
Emerging players
- Datma: Datma offers ecommerce analytics and data warehousing for Shopify merchants. Comparable as a profit and performance analytics product targeting Shopify SMBs, with overlap in core profit-tracking use cases.
Broad incumbents
- Glew.io: Glew is a multi-channel ecommerce analytics and business intelligence platform. Comparable as a broader analytics incumbent serving Shopify merchants with profit, LTV, and channel reporting across multiple storefronts and marketplaces.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
TrueProfit - Ultimate Profit Tracking social profiles
Digital presenceTrueProfit - Ultimate Profit Tracking financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueProfit - Ultimate Profit Tracking leadership team
Management profileNumber of profiles
TrueProfit - Ultimate Profit Tracking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueProfit - Ultimate Profit Tracking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueProfit - Ultimate Profit Tracking
What does TrueProfit - Ultimate Profit Tracking do?
TrueProfit is a Shopify app that delivers systematic profit tracking and analytics for ecommerce merchants, particularly dropshippers. It helps merchants calculate true profitability by accounting for costs beyond gross revenue and supports margin validation for product selection. The offering is positioned to help ecommerce businesses move from surface-level revenue metrics to true, sustainable profit visibility.
When was TrueProfit - Ultimate Profit Tracking founded?
TrueProfit - Ultimate Profit Tracking was founded in 2019. It employs 11 to 50 people.
Where is TrueProfit - Ultimate Profit Tracking based?
TrueProfit - Ultimate Profit Tracking is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does TrueProfit - Ultimate Profit Tracking make money?
One revenue line is on record: app Subscription.
Who are TrueProfit - Ultimate Profit Tracking's main competitors?
Direct peers on record are Lifetimely, BeProfit, Polar Analytics, Tresl (Segments Analytics), Putler and Peel Analytics. Datma is listed as an emerging player. Glew.io is listed as a broad incumbent.
Does TrueProfit - Ultimate Profit Tracking have an API?
No public API is recorded for TrueProfit - Ultimate Profit Tracking.
What industry is TrueProfit - Ultimate Profit Tracking in?
TrueProfit - Ultimate Profit Tracking's product category is Ecommerce Profit Analytics Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs.