What Lifetimely does

Lifetimely is a cloud-based SaaS profit analytics platform built for eCommerce brands operating on Shopify and Amazon, providing automated real-time P&L reporting, customer lifetime value (LTV) and customer acquisition cost (CAC) analytics, marketing attribution, RFM-based customer journey tracking, and customizable role-based dashboards. The platform's core technical differentiator is the Profit Agent, a 2025-launched autonomous AI agent that continuously monitors connected P&L, CAC/LTV, attribution, and customer behavior data streams, surfaces profit opportunities and risks with attached reasoning, and executes approved actions on behalf of the user. Native integrations span Shopify, Amazon, Klaviyo, and Slack, and the platform is powered by a proprietary data corpus covering $100B+ in GMV across 45,000+ connected stores, which underpins its predictive LTV and benchmarking capabilities.

Lifetimely operates as a product brand under its parent company Amp, headquartered in Helsinki, Finland, and was founded in 2019. It runs a product-led growth motion with self-serve free trial onboarding primarily through the Shopify App Store, complemented by a demo-based sales channel for mid-market and enterprise prospects. Revenue is generated through SaaS subscription pricing on a monthly cadence, with the Profit Agent positioned as a differentiated AI add-on/module on top of the core analytics suite. Visible customer logos span SMB-heavy verticals including beauty, apparel, food & beverage, coffee, and home goods, alongside a small set of enterprise accounts such as Haus Labs by Lady Gaga and The Laundress.

The company does not disclose revenue, headcount, or external funding in the available source data. No patents, regulatory actions, or M&A activity are recorded, and management team information is limited to a single named founder. Distribution is global and digital-first, with content marketing, free benchmarking tools, and partner-comparison pages driving top-of-funnel awareness against identified competitors including Triple Whale, Polar Analytics, and BeProfit.

Name

Lifetimely

Legal name

Amp

Website

https://lifetimely.io

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Lifetimely is an AI-powered profit analytics SaaS platform, operated by parent company Amp, that helps Shopify and Amazon eCommerce brands automate P&L tracking, LTV/CAC analysis, attribution, and customer journey insights across 45,000+ connected stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS model providing access to profit analytics, LTV tracking, attribution, and custom dashboards. Pricing tiers likely based on store volume or feature access. Free trial offered for new users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lifetimely is a cloud-based SaaS analytics platform that connects to Shopify and Amazon stores to deliver automated, real-time P&L reporting, customer lifetime value (LTV) forecasting, RFM segmentation, multi-touch marketing attribution, and customizable dashboards. Its flagship Profit Agent is an AI-powered monitoring system that proactively alerts eCommerce merchants to profit opportunities, risks, and targetable customer segments with full reasoning attached.

Product overview

Lifetimely is a unified profit analytics platform built for Shopify and Amazon eCommerce brands, offering a modular product suite that combines P&L reporting, customer analytics, and marketing attribution into a single platform. The core Lifetimely Analytics platform provides profit tracking, while specialized modules (Profit & Loss, Lifetime Value, Customer Journey, Attribution, Custom Dashboards) address specific analytical needs. The Profit Agent is an AI-powered add-on that autonomously monitors all metrics and executes approved actions.

Differentiator

Problem solved

Functional benefit

Brands

• Profit Agent: AI-powered profit monitoring agent that works 24/7 to identify profit opportunities, risks, and customer segments worth targeting.

Products and services

• Lifetimely Analytics Unified profit analytics platform providing deep insights into P&L, CAC, LTV, and customer behavior for Shopify and Amazon eCommerce store operators.
• Profit & Loss Automated real-time income statement providing detailed visibility into revenue, costs, marketing spend, COGS, and net profit, with daily P&L reports delivered via email and Slack for Shopify and Amazon eCommerce operators.
• Lifetime Value (LTV) Customer lifetime value analytics with cohort reports, LTV-to-CAC ratio analysis, and predictive LTV forecasting to guide acquisition and retention budgets for Shopify and Amazon merchants.
• Customer Journey Tracking Customer behavior analysis with RFM segmentation, purchase pattern tracking, and repeat purchase rate optimization to identify at-risk customers and retention opportunities for eCommerce brands.
• Attribution Marketing attribution product that centralizes ad spend, revenue, CPC, and ROAS across channels with first and last touch attribution for channel and campaign performance analysis for eCommerce merchants.
• Custom Dashboards Customizable dashboard builder with role-based templates for eCommerce, Acquisition, Retention, and Finance metrics, with scheduling and email delivery capabilities for Shopify and Amazon operators.
• Profit Agent AI-powered autonomous agent that monitors a Shopify or Amazon merchant's business 24/7 across P&L, CAC/LTV, attribution, and customer behavior, identifying profit opportunities, risks, and targetable customer segments with full reasoning attached, then executing approved actions.

Quantifiable outcome

• 15% sales uplift in three hours from shifting marketing focus based on Profit Agent insight

Named customers26 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative integration partner providing the primary distribution channel via Shopify App Store. Enables seamless connection of store data for P&L, customer analytics, and attribution tracking.
• AmazoncoreTechnology or IntegrationPlatform integration enabling Amazon sellers to access unified profit and customer analytics alongside their Shopify data.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple Whale: Leading profit and analytics platform purpose-built for Shopify/D2C merchants. Direct competitor across profit, attribution, and LTV analytics — Lifetimely's own site runs comparison pages against it.
• Polar Analytics: Multi-channel eCommerce analytics platform for Shopify, Amazon, and other marketplaces. Directly competes with Lifetimely on profit, LTV, and ad performance analytics.
• BeProfit: Profit-tracking app for Shopify and Amazon merchants offering P&L, LTV, and ad spend analytics. Lifetimely explicitly publishes comparison content against BeProfit.
• Northbeam: Cross-channel marketing attribution and analytics platform for eCommerce brands. Highly comparable for mid-market advertisers on Shopify and Amazon seeking unified attribution and LTV insights.
• Peel Insights: D2C analytics platform focused on LTV, cohort analysis, and retention for Shopify brands. Comparable on the LTV/cohort analytics core offered by Lifetimely.
• Glew: Multi-channel eCommerce analytics for Shopify, Amazon, and other marketplaces with a focus on customer, product, and order-level insights. Direct overlap on dashboards and LTV reporting.
• Littledata: Shopify-focused analytics and attribution layer that pipes accurate data into GA4 and BI tools. Comparable on Shopify-first attribution and analytics for eCommerce merchants.

Emerging players

• Daasity: Data platform for D2C brands consolidating Shopify, Amazon, ads, and retention data into a unified analytics warehouse. Comparable on data integration and analytics for Shopify/Amazon merchants, though more enterprise-focused.

Broad incumbents

• Klaviyo: Large-scale CRM, email/SMS, and customer-data platform for Shopify and eCommerce. Overlaps Lifetimely on customer analytics and lifecycle, but is a broader incumbent rather than a pure profit-analytics competitor.
• Shopify Analytics (Shopify): Native analytics built into the Shopify platform. Lifetimely's largest ecosystem dependency and a first-party incumbent that competes on portions of the analytics surface area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@useamp
• LinkedInlinkedin.com/company/useamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetimely