BeProfit
BeProfit is a cloud-based SaaS platform that aggregates financial data from Shopify, Amazon, WooCommerce, and Wix stores into a unified profit analytics dashboard. It serves SMB and mid-market eCommerce merchants with subscription-based real-time P&L, cost prediction, and benchmark analytics.
- Company typePrivate
- Founded2020
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BeProfit does
BeProfit is a cloud-based SaaS platform that provides unified profit analytics for eCommerce merchants operating across multiple storefronts, including Shopify, Amazon, WooCommerce, and Wix. Originally established in 2020 in Tel Aviv, Israel, the product is now operated by Viably Capital Inc., a North Carolina-domiciled financial services company, following an ownership transition from the original operator, Become Technological Solutions LTD, completed in 2025. The platform connects to merchant stores via native API integrations and aggregates financial data into a single dashboard featuring real-time P&L reporting, product/order/shipping/discount/marketing profit analytics, customer LTV and retention analysis, industry benchmark comparisons, and a proprietary Predicted Costs module that uses machine learning to estimate future costs (returns, Amazon fees) in real time before actual charges finalize. The product is organized into seven analytics modules, four data management modules, and four free profit margin calculators, complemented by an AI-powered support chatbot combining pre-programmed scripts, ML, and generative AI.
The business model is subscription-based SaaS with monthly or annual billing, a free trial that auto-converts to paid, and a product-led growth motion supported by a Shopify App Store listing, a network of agency resellers (SwiftStart, Code, adQuadrant, The Snow Agency, JRNY, Vevol Media, Levitate Foundry, Jumpstart Commerce, YourStoreMatters, Wise Advice), and technology integration partnerships (Klaviyo as core, plus ShipStation, MESA, Kimonix, LimeChat, PickyStory, Shopney, Kaktus Apps, and IdentixWeb). Target customers are SMB and mid-market eCommerce merchants running multi-store or multi-platform operations, with named customers (Plastic Bag Partners, Modkat, Suntouched) all in the small DTC brand category. The company has no disclosed venture funding, suggesting bootstrapped or parent-company-funded operations. Compliance posture includes GDPR-compliant privacy practices and AWS-hosted infrastructure with EU-US Data Privacy Framework certification.
The platform is led by four co-founders (Eden Amirav, CEO; Daniel Katz, COO; Uri Sittan, CTO; Ofer Ariel, CPO) and operates with 11-50 employees. Distribution combines direct self-serve signup through beprofit.co, content marketing and an eCommerce Profit Community, and partner-led referral channels. Customer outcome claims include +20% Contribution Profit improvement within 3 months, +22% POAS improvement, and 5-10 hours per week of analysis time saved, though these are vendor-reported figures without third-party validation.
BeProfit firmographics
Firmographics- Name
- BeProfit
- Legal name
- Viably Capital Inc.
- Website
- https://beprofit.co/
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeProfit is a cloud-based SaaS platform that aggregates financial data from Shopify, Amazon, WooCommerce, and Wix stores into a unified profit analytics dashboard. It serves SMB and mid-market eCommerce merchants with subscription-based real-time P&L, cost prediction, and benchmark analytics.
- Ownership category
- akta.pro rank
BeProfit industry classification
Industry- Product category
- E-commerce profit analytics software
- akta.pro primary industry
- Billing, Payments & Subscription Support (BPAAABAC)
- akta.pro secondary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where BeProfit is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
BeProfit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: BeProfit operates on a subscription model with automatic recurring billing. Paid subscriptions require recurring payments at stated frequency (monthly or annually) until cancelled. The platform offers free trials that automatically convert to paid subscriptions upon expiration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BeProfit product offering
Product offeringCore offering
BeProfit is a cloud-based SaaS platform that connects to eCommerce storefronts on Shopify, Amazon, WooCommerce, and Wix and aggregates real-time revenue, cost, and expense data into a unified profit analytics dashboard. The product delivers true net profit visibility at the business, store, product, order, channel, and campaign level through modules covering products, orders, shipping, discounts, marketing, returns, benchmarks, predicted costs, and customer LTV and retention. It is sold as a self-serve subscription to online merchants, with a free trial that automatically converts to a paid recurring plan.
Product overview
BeProfit is a comprehensive eCommerce profit analysis and optimization platform that provides a unified dashboard for multi-store profitability visibility. The platform operates on a modular architecture consisting of: (1) the core BeProfit Platform that connects to Shopify, Amazon, WooCommerce, and Wix stores; (2) four core reporting/visibility tools (Live P&L Report, Compare Shops, Retention & LTV, and Real-Time Performance); (3) seven analytics modules covering Products, Orders, Shipping, Discounts, Marketing, Returns, and Benchmarks; (4) four data management modules including Integrations, Predicted Costs, Data Sync Solutions, and Custom Expenses & Revenue; (5) four free Profit Margin Calculators for Shop, Marketing, Product Pricing, and Product Profitability; and (6) an AI-powered Support Chatbot. The platform helps eCommerce businesses understand their true profitability by analyzing all expenses including predicted costs and contra expenses, enabling them to identify profit-boosting opportunities and cost-draining areas.
Differentiator
Problem solved
Functional benefit
Products and services
- BeProfit Platform The core BeProfit SaaS platform that connects to Shopify, Amazon, WooCommerce, and Wix stores and provides a unified, real-time profit analytics dashboard. It is sold as a self-serve subscription to eCommerce merchants, with a free trial that automatically converts to a paid recurring plan, and includes modular analytics for products, orders, shipping, discounts, marketing, returns, LTV, benchmarks, and predicted costs.
- Product Profit Calculator Free standalone profit margin calculator for product profitability analysis. Merchants can adjust shipping, fulfillment costs, marketing spend, and transaction fees to learn how to improve product profitability.
- Product Pricing Calculator Free profit margin calculator for product pricing optimization. Users enter a desired gross margin, adjust pricing, and see the resulting impact on gross profit.
- Marketing Profit Calculator Free profit margin calculator for marketing budget analysis. Shows how changes to the marketing budget impact CPA, ROAS, and POAS given a target profit margin.
- Shop Profit Calculator Free profit margin calculator for overall shop profitability analysis. Users adjust expense and revenue inputs to model how changes lift overall store profits.
Quantifiable outcome
- 20% increase in Contribution Profit within 3 months
- +4 more outcomes
Companies that use BeProfit
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
BeProfit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature8 records
BeProfit partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- KlaviyocoreB2C CRM and email/SMS marketing platform that unifies customer data and enables personalized marketing experiences. One of the core integrations for BeProfit's customer data ecosystem.
- ShopifycorePrimary eCommerce platform integration. BeProfit is available on the Shopify App Store and connects directly to Shopify stores for data integration and profit analytics.
- SwiftstartminorGlobal eCommerce brand accelerator providing advertising management, customer support, creative and brand strategy, data-driven marketing, and inventory management services for Amazon brands.
- CodeminorShopify-focused development agency with 60+ team members. Develops webshops, apps, and integrations for ambitious brands. Part of Shopify Plus Partners and Klaviyo Elite Partners in Europe.
- adQuadrantminoreCommerce brand builder specializing in creative, omni-channel, and attribution strategies with full-funnel execution. Google Premier Partner with over $1 billion in attributable revenue generated.
- The Snow AgencyminorAward-winning social media and influencer marketing company. Shopify Plus, Google, Meta, TikTok, Klaviyo, and Attentive partner. Part of the Avenue Z Network.
- JRNYminorEmail and SMS marketing services provider for 7-8 figure eCommerce brands focused on omnichannel revenue growth and customer retention.
- Vevol MediaminorRemote eCommerce company specializing in Shopify Development, migration, bespoke development, SEO services, and UI/UX web design.
- Levitate FoundryminorShopify Plus Preferred agency partner and largest female-founded and led agency in the space, offering expert guidance across all channels and platforms.
- Jumpstart CommerceminorDigital, technology, and operations services provider for Shopify Plus merchants in South East Asia with 15 years of industry experience.
- YourStoreMattersminorShopify Plus Partner helping stores scale to 7-8 figures without relying on ads. Specializes in CRO, retention, subscriptions, and loyalty programs. Multiple Clutch awards for 2023-2024.
- Wise AdviceminoreCommerce accountants and business advisors combining technology partnerships with expertise to help businesses move online and optimize digital operations.
- WooCommercecoreSupported eCommerce platform integration alongside Shopify and Amazon, enabling profit analytics for WooCommerce store owners.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
BeProfit competitors and assessment
Company assessmentDirect peers
- Triple Whale: Triple Whale is a leading eCommerce profit analytics and attribution platform built primarily for Shopify and Shopify Plus merchants. It overlaps directly with BeProfit on P&L dashboards, ad spend profitability, and customer LTV/retention analytics for DTC brands.
- Northbeam: Northbeam provides multi-touch attribution and marketing analytics for eCommerce, with a strong emphasis on cross-channel profit visibility and POAS-style measurement. It competes head-to-head with BeProfit on the marketing-profit-analytics layer serving Shopify and Amazon sellers.
- Peel (Lifetimely): Peel offers customer LTV, retention, and profit analytics for Shopify merchants via its Lifetimely and Peel Insights products. It is a direct comparison to BeProfit's Retention & LTV module and broader profit dashboard, serving the same SMB-to-mid-market DTC segment.
- Polar Analytics: Polar Analytics is a Shopify-focused eCommerce analytics platform providing multi-store profit dashboards, ad performance, and customer insights. It directly overlaps with BeProfit on unified profit visibility and multi-channel reporting for DTC brands.
- Glew: Glew provides multi-channel eCommerce reporting and analytics across Shopify, Amazon, WooCommerce, and other platforms. It is a direct peer to BeProfit in the SMB-to-mid-market eCommerce profit and performance analytics category.
- Daasity: Daasity is an eCommerce data and analytics platform that consolidates data from Shopify, Amazon, retail, and marketing channels into unified reporting. Comparable to BeProfit at the more mid-market end of the eCommerce analytics market.
- A2X: A2X automates accounting-grade financial postings from Shopify, Amazon, and other eCommerce platforms into accounting systems. It addresses the cost-and-fee reconciliation layer that BeProfit also tackles, with a stronger accounting-integration tilt.
Broad incumbents
- Shopify Analytics: Shopify is the dominant commerce platform on which BeProfit depends and ships native analytics, reporting, and Shopify App Store exposure. It is a broad incumbent that competes indirectly via first-party dashboards and could substitute for some BeProfit functionality over time.
- Mixpanel: Mixpanel is a general-purpose product and customer analytics platform used by digital businesses, including some eCommerce teams. It is a broader incumbent that overlaps with BeProfit in retention, funnel, and customer-behavior analytics, but lacks eCommerce-specific fee and ad-cost modeling.
- Looker: Looker (Google Cloud) is a business intelligence and data-platform product used for custom dashboards and reporting, including by larger eCommerce and DTC teams. It is a broad incumbent that competes for the same analytics budget as BeProfit at the upper end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BeProfit social profiles
Digital presenceBeProfit compliance and trust
Trust signalCompliance2 records
BeProfit financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeProfit leadership team
Management profileNumber of profiles
Profiles4 records
BeProfit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeProfit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeProfit
What does BeProfit do?
BeProfit is a cloud-based SaaS platform that connects to eCommerce storefronts on Shopify, Amazon, WooCommerce, and Wix and aggregates real-time revenue, cost, and expense data into a unified profit analytics dashboard. The product delivers true net profit visibility at the business, store, product, order, channel, and campaign level through modules covering products, orders, shipping, discounts, marketing, returns, benchmarks, predicted costs, and customer LTV and retention. It is sold as a self-serve subscription to online merchants, with a free trial that automatically converts to a paid recurring plan.
Is BeProfit a public or private company?
BeProfit is a private company. It is classified as corporate owned and is currently operating.
When was BeProfit founded?
BeProfit was founded in 2020. It employs 11 to 50 people.
Where is BeProfit based?
BeProfit is headquartered in Tel Aviv, Israel, in the Middle East region.
How does BeProfit make money?
One revenue line is on record: saaS Subscription.
Who are BeProfit's main competitors?
Direct peers on record are Triple Whale, Northbeam, Peel (Lifetimely), Polar Analytics, Glew, Daasity and A2X. Broad incumbents are Shopify Analytics, Mixpanel and Looker.
Does BeProfit have an API?
No public API is recorded for BeProfit.
What industry is BeProfit in?
BeProfit's product category is E-commerce profit analytics software. Its primary akta.pro industry code is BPAAABAC, Billing, Payments & Subscription Support, with a secondary code of BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch).