MNG Brands
MNG Brands is a St. Louis-based B2B wholesale distributor of federally compliant CBD, THC, Kratom, Kava, and non-alcoholic craft beer products, serving over 500 independent retailers and 60+ CBD Kratom subsidiary stores across the United States via a vertically integrated wholesale and retail platform.
- Company typePrivate
- Founded2013
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What MNG Brands does
MNG Brands (legal entity MNG 2005, Inc.) is the wholesale distribution arm of a privately held wellness company headquartered in St. Louis, Missouri, founded in 2013. The company operates as a B2B wholesale platform supplying federally compliant CBD, Delta-9 THC, Kratom, Kava, and non-alcoholic craft beer products to over 500 independent retailers, convenience stores, dispensaries, wellness centers, hospitality venues, and multi-state distributors across the United States. Distribution is executed through a vertically integrated model comprising a dedicated field sales force, a self-serve wholesale ordering platform at order.mngbrands.com, and a 60+ store retail subsidiary (CBD Kratom) that doubles as a flagship channel and proof-of-concept venue for the wholesale portfolio.
The company's product portfolio spans five sub-brands — Wellbeing (non-alcoholic craft beer, acquired February 2025), New Brew (Kratom+Kava functional beverages), Korthals' Collection (Kratom sodas, seltzers, cold brews, tonics), BeeZbee/bZb (THC/CBD sodas, drink infusers, pain creams), and DER (Kratom brewski). Core technical differentiation centers on nano-encapsulation delivery technology that enables faster cannabinoid absorption (30-60 minutes vs. traditional edibles) across THC and CBD beverage lines, a water-soluble cannabinoid infusion system for drink infuser products, and extended-release CBD patch technology. All products undergo a 25+ point multi-stage testing protocol combining internal and accredited third-party laboratory assessments, with Certificates of Analysis available per SKU.
MNG Brands generates revenue exclusively through wholesale B2B product sales under MAP-enforced MSRP pricing, with case-level pricing ranging from $40 for NA beer cases to $360 for premium Kratom beverage cases. The go-to-market combines enterprise field sales for multi-state distributors and large accounts, self-serve online ordering for SMB retailers, and channel-partner distribution through its own CBD Kratom storefronts. Targeted industry trade shows (Hemp Beverage Expo, National Restaurant Association Show), a Facebook Group community, and high-profile collaborations (Snoop Dogg's Dogg Lbs, Margo Price Seltzer) drive wholesale demand generation. The company faces material geographic restrictions, unable to ship THCA products to 13+ states and Kratom products to 6+ states plus specific municipalities, which structurally caps near-term addressable market.
MNG Brands firmographics
Firmographics- Name
- MNG Brands
- Legal name
- MNG 2005, Inc.
- Website
- https://mngbrands.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MNG Brands is a St. Louis-based B2B wholesale distributor of federally compliant CBD, THC, Kratom, Kava, and non-alcoholic craft beer products, serving over 500 independent retailers and 60+ CBD Kratom subsidiary stores across the United States via a vertically integrated wholesale and retail platform.
- Ownership category
- akta.pro rank
MNG Brands industry classification
Industry- Product category
- Cannabis & Hemp Wellness Products
- NAICS
- Beer and Ale Merchant Wholesalers (42481), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beverage Manufacturing (3121)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
- akta.pro secondary industries
- Cannabis Dispensary Chains & Multi-Location Operators (MSO/Regional) (CRANAFAD), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where MNG Brands is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MNG Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2B Wholesale Product Sales: MNG Brands generates revenue primarily through wholesale sales of cannabis, THC, CBD, Kratom, Kava, and non-alcoholic beverage products to retailers, dispensaries, convenience stores, wellness centers, hospitality venues, and distributors nationwide. Products are sold in case quantities with MSRP pricing enforced through a Minimum Advertised Price (MAP) policy. First-time buyers must prepay in full; established accounts have net payment terms.
- WellBeing Brewing NA Beer Portfolio: Revenue from the WellBeing Brewing non-alcoholic craft beer portfolio acquired by MNG Brands in 2025, positioning the company in the $11 billion non-alcoholic beverage market. Products include Intentional IPA, Hellraiser Dark Amber, Match Day Light Pale Ale, Golden Haze THC brew, and Golden Hemp CBD/CBG brew sold through wholesale channels.
- Wholesale Account Programs: MNG Brands offers scalable wholesale solutions including the DER Fridge Program (free refrigerator program for retailers) and Texas Hemp Retailer Relief Program ($50,000 grant and inventory buy-back). These programs drive retailer acquisition and loyalty while expanding distribution footprint.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale case pricing across beverage categories |
| Unit Pricing | Pay-as-you-go | MSRP retail pricing with wholesale discount structure |
| Unit Pricing | Pay-as-you-go | Tiered strength pricing for CBD/Delta-8 THC topicals |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
MNG Brands product offering
Product offeringCore offering
MNG Brands is the wholesale division of MNG (founded 2013) and distributes federally compliant cannabis, THC, CBD, Kratom, Kava, and non-alcoholic beverage products to retailers, dispensaries, convenience stores, wellness centers, hospitality venues, and multi-state distributors nationwide. The company operates a multi-channel B2B platform spanning five sub-brands—WellBeing Brewing, New Brew, Korthals' Collection, BeeZbee (bZb), and DER—offering beverages, topicals, drink infusers, and patches under wholesale case pricing with MSRP enforcement.
Product overview
MNG Brands is a wholesale division of a privately held wellness company founded in 2013, operating as a multi-channel platform spanning distribution, retail, and online channels. The company offers a diversified portfolio of premium cannabis, Kratom, functional beverages, and non-alcoholic products through five distinct sub-brands: Wellbeing (acquired NA beer brand), New Brew (Kratom+Kava beverages), Korthals' Collection (Kratom beverages and kava products), BeeZbee/bZb (THC and CBD beverages and topicals), and DER (Kratom brewski). Products are organized into targeted collections for Healthcare, Entertainment, Hospitality, and Convenience retail channels. The portfolio includes beverages (seltzers, sodas, cold brew teas, drink infusers, tonics, shots, NA beers), topicals (pain balms, creams, patches), and specialty items. The company positions itself as a science-driven B2B leader specializing in minor cannabinoids, with a focus on nano-encapsulated delivery technology for faster absorption.
Differentiator
Problem solved
Functional benefit
Brands
- WellBeing Brewing Collection: Non-alcoholic craft beer and functional wellness beverages including Intentional IPA, Hellraiser Dark Amber, Match Day Light Pale Ale, and Golden Brews with CBD/CBG/THC infusions.
- Korthals' Collection
- BeeZbee (bZb)
- New Brew
- DER
- WellBeing Brewing Company
Products and services
- WellBeing Brewing Collection (Non-Alcoholic Craft Beer) Non-alcoholic craft beer brand offering premium NA beers and functional wellness beverages including CBD, CBG, and THC-infused options, targeted at wholesalers, retailers, and hospitality venues.
- New Brew Functional Beverages Functional beverage brand combining 25mg Kratom leaf extract and 100mg Kava root extract per serving, available in Mango, Guava, Yuzu, and Berry flavors for wholesale retail.
- Korthals' Collection (Kratom Brand) Specialty Kratom brand offering Kratom sodas, Kratom seltzers, Kava seltzers, cold brew teas, tonics, and the DER Kratom brewski beverage in multiple flavors and formulations for wholesale distribution.
- BeeZbee (bZb) Performance & Cannabis Brand Performance and cannabis beverage brand offering THC-infused sodas, CBD/THC drink infusers, pain creams, and topicals featuring nano-encapsulated cannabinoids; NSF Certified for Sport.
- DER Kratom Brewski 30mg Kratom brewski beverage (DER - Drink. Enjoy. Repeat.), marketed as the world's first Kratom brewski; also supported by the DER Fridge Program for retail partners.
- Dogg Lbs THC Lollipops 20mg THC per lollipop product in collaboration with Snoop Dogg, available in three iconic flavors for wholesale retail purchase.
- Margo Price Seltzer 5mg THC + 5mg CBD peach tea seltzer collaboration with musician Margo Price, using nano-encapsulation technology, 32 calories per 12oz slim can, sold by the case of 24.
- CBD Bye Bye Pain Balm Best-selling full spectrum CBD topical balm available in Low (200mg), Medium (500mg), and High (1200mg) strengths for targeted pain and inflammation relief.
- UFL X CBD Kratom Slow Release CBD Patch Topical patch co-branded with UFL containing 20mg broad spectrum CBD designed for extended release (approximately 10mg in 6 hours, approximately 18mg in 16 hours) for targeted pain relief.
- Kratom Cold Brew Tea Kratom cold brew tea beverages in Red, White, and Green Maeng Da varieties with lemon flavoring; each bottle contains three servings totaling 171–183.6mg of Mitragynine.
- Delta-9 THC Sodas THC-infused sodas in 3mg, 5mg, and 25mg strengths across flavors (Aloha Ice, Orangesicle, Cream Soda, Lemon Lime, Summer Pop) using nano-encapsulated Delta-9 THC for faster absorption.
- THC/CBD Drink Infusers Single-serve drink infuser packets (10mg THC, 20mg CBD, or 5mg THC variants) using nano-encapsulated cannabinoids that mix into any beverage without altering taste.
- Kava Seltzers Kava-infused sparkling beverages including No. 505 (150mg kavalactones + 300mg ashwagandha) and No. 502 Paloma (100mg kava root extract) for mood elevation and relaxation.
- CBD/Delta-8 THC Pain Creams Topical pain relief products in CBD-only, Delta-8 THC, and combined CBD+Delta-8 THC formulations in Low, Medium, and High strengths; includes single-serve packets.
Quantifiable outcome
- Over 500 retailers trust MNG Brands products
- +2 more outcomes
Companies that use MNG Brands
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
MNG Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MNG Brands partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Texas Hemp RetailersminorMNG Brands launched the Texas Hemp Retailer Relief Program offering $50,000 in license fee reimbursement credits and statewide inventory buy-back to support small Texas hemp businesses facing regulatory fee increases.
- Snoop Dogg (Dogg Lbs)coreOfficial collaboration on Dogg Lbs Lollipops, a 20mg THC per lollipop product launched in three iconic flavors. The partnership leverages Snoop Dogg's brand recognition to drive retail demand and wholesale account interest.
- Margo PriceminorCollaboration on Margo Price Seltzer, a 5mg THC + 5mg CBD peach tea seltzer in 12oz slim cans with nano-encapsulation technology. The partnership targets the music and lifestyle demographic with a refined, low-calorie cannabis beverage.
- UFL (University Football League)minorCo-branded UFL X CBD Kratom Slow Release CBD Patch (20mg broad spectrum CBD per patch), developed for targeted pain relief. Leverages UFL's athletic audience and CBD Kratom's product development capabilities.
- American Kratom AssociationcoreMNG Brands is backed by the American Kratom Association for ethical practices, regulatory advocacy, and industry standards in Kratom production and distribution.
- US Hemp RoundtablecoreMNG Brands is backed by the US Hemp Roundtable, confirming commitment to industry standards, responsible hemp product practices, and regulatory compliance.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MNG Brands competitors and assessment
Company assessmentDirect peers
- Greenlane Holdings: Greenlane is a leading wholesale distributor of cannabis accessories, vaping products, and lifestyle brands to smoke shops and dispensaries across the U.S. It is the closest publicly traded analog to MNG's B2B wholesale distribution model serving independent retail.
- Charlotte's Web Holdings: Charlotte's Web produces and distributes premium hemp-derived CBD wellness products (topicals, tinctures, gummies) through wholesale and direct-to-consumer channels. It shares MNG's hemp-CBD product portfolio and multi-channel retail strategy.
- Athletic Brewing Company: Athletic is the category-leading non-alcoholic craft beer brand in the U.S. and the most direct peer to MNG's WellBeing Brewing subsidiary, competing for the same NA beer consumer and on-premise/off-premise retail channels.
- CV Sciences: CV Sciences manufactures and distributes hemp-derived CBD products (PlusCBD Oil brand) through natural product retail and wholesale channels. It is highly comparable to MNG in product mix, distribution model, and regulated supplement positioning.
- Bravus Brewing Company: Bravus is a craft non-alcoholic beer brand specializing in NA IPAs and stouts. It competes with WellBeing Brewing for shelf space and on-premise placements in the fast-growing NA craft segment.
- cbdMD: cbdMD is a CBD wellness brand offering topicals, tinctures, gummies, and sleep/calm SKUs across wholesale and DTC. Its portfolio overlap with MNG's BeeZbee CBD topicals and beverages makes it a directly comparable peer.
- Kraken Kratom: Kraken Kratom is one of the largest U.S. Kratom brands, selling capsules, powders, and extracts through online and wholesale channels. It directly competes with MNG's Korthals' Collection and New Brew lines.
- MIT45: MIT45 is a Kratom extract brand (shots, capsules, powders) sold through smoke shops and convenience retail. It is a directly comparable peer to MNG's Korthals' Collection in the Kratom category.
Broad incumbents
- Tilray Brands: Tilray is a large diversified cannabis operator with branded products (including hemp-derived THC beverages) and broad distribution. It is a broader incumbent with overlapping product categories but a much wider footprint and capital base than MNG.
- Lagunitas (Heineken 0.0): Heineken's Lagunitas brand markets the Heineken 0.0 non-alcoholic malt beverage line in the U.S. As an incumbent with massive distribution muscle, it competes with WellBeing Brewing for mainstream NA beer shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MNG Brands social profiles
Digital presenceMNG Brands compliance and trust
Trust signalCompliance6 records
MNG Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
MNG Brands leadership team
Management profileNumber of profiles
MNG Brands subsidiaries and ownership
Company hierarchySubsidiaries1 record
MNG Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MNG Brands M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MNG Brands
What does MNG Brands do?
MNG Brands is the wholesale division of MNG (founded 2013) and distributes federally compliant cannabis, THC, CBD, Kratom, Kava, and non-alcoholic beverage products to retailers, dispensaries, convenience stores, wellness centers, hospitality venues, and multi-state distributors nationwide. The company operates a multi-channel B2B platform spanning five sub-brands—WellBeing Brewing, New Brew, Korthals' Collection, BeeZbee (bZb), and DER—offering beverages, topicals, drink infusers, and patches under wholesale case pricing with MSRP enforcement.
Is MNG Brands a public or private company?
MNG Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MNG Brands founded?
MNG Brands was founded in 2013. It employs 1 to 10 people.
Where is MNG Brands based?
MNG Brands is headquartered in St Louis, United States, in the North America region.
How does MNG Brands make money?
Three revenue lines are on record. B2B Wholesale Product Sales are the primary driver. The others are wellBeing Brewing NA Beer Portfolio and wholesale Account Programs.
Who are MNG Brands's main competitors?
Direct peers on record are Greenlane Holdings, Charlotte's Web Holdings, Athletic Brewing Company, CV Sciences, Bravus Brewing Company, cbdMD, Kraken Kratom and MIT45. Broad incumbents are Tilray Brands and Lagunitas (Heineken 0.0).
Does MNG Brands have an API?
No public API is recorded for MNG Brands.
What industry is MNG Brands in?
MNG Brands's product category is Cannabis & Hemp Wellness Products. Its primary akta.pro industry code is CRAOAIAG, Hemp & CBD Product Wholesale Distribution, with a secondary code of CRANAFAD, Cannabis Dispensary Chains & Multi-Location Operators (MSO/Regional). Its NAICS code is 42481 and its SIC code is 5180.