What Caci does

Caci is a New Zealand appearance medicine and skincare clinic chain founded in 1990 and operating a network of 75 clinics nationwide through a direct-to-consumer and franchise model. The company serves individual consumers seeking professional skin treatments, cosmetic injectables, and laser-based services, with a stated customer base of more than 20,000 New Zealanders treated over 30+ years of operation. Its service portfolio spans basic skin conditioning (microdermabrasion, hydradermabrasion, LED light therapy, sonophoresis, dermaplaning, chemical peels), advanced device-based treatments (FDA-approved Exceed microneedling, Fractional CO2 laser, IPL/VPL photo rejuvenation, Signature Laser Facial), cosmetic injectables (Botox, Xeomin, dermal fillers, Profhilo, Structura, Sunekos, Illuma Luna), laser hair removal using Diode laser technology, and non-invasive body shaping (ChillSculpt). Treatments are delivered by skin therapists and qualified Registered Nurses, with personalized consultations driving conversion.

Caci's business model blends one-off treatment sales with a subscription membership stack (Skin Confidence Club/Reformaskin, Amerase for injectables, Freedom for laser hair removal, ChillSculpt for body shaping) billed weekly, fortnightly or monthly. Members receive discounted pricing, a "Treats" rewards program earned per $500 spent, and a 10% discount on proprietary Skinsmiths skincare. The company also retails Skinsmiths products alongside third-party brands (Murad, LiLash) via e-commerce, gift vouchers, and a subscribe-and-save skincare service. Distribution relies on physical clinics and a franchise model that allows expansion while enforcing brand and service standards, with marketing concentrated on Facebook, Instagram, YouTube, an email newsletter, and free in-clinic or online consultations.

The company is privately held and headquartered in Auckland, New Zealand, with an employee count in the 251-500 range. In 2020 it received investment from Direct Capital Private Equity, the first disclosed institutional capital event. Its key technical assets include proprietary membership brands, the exclusive Caci Signature Peel formulation, the FDA-approved Exceed microneedling device (Medsafe-listed in NZ), and the Skinsmiths product line.

Name

Caci

Legal name

Caci

Website

https://caci.co.nz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Caci is a New Zealand appearance medicine clinic chain operating 75 franchise locations nationwide, offering skin treatments, cosmetic injectables, laser hair removal, and body shaping services to individual consumers via subscriptions and one-off purchases.

Ownership category

akta.pro rank

Product category

Aesthetic Medicine Clinics

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Health and Personal Care Retailers (456)

akta.pro primary industry

Dermaplaning Treatments (HSALADAK)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Skin treatment clinics
• Cosmetic injectables
• Laser hair removal
• Appearance medicine
• Aesthetic skincare services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Skin Treatment Memberships: Recurring subscription memberships (Skin Confidence Club) offering personalized treatment plans with flexible payment options (weekly, fortnightly, or monthly). Includes Reformaskin plans for skin treatments, Amerase for cosmetic injectables, Freedom for laser hair removal, and ChillSculpt for body shaping. Members receive exclusive pricing, rewards (Treats), and 10% off Skinsmiths skincare.
2. Individual Treatment Sales: One-off casual treatment purchases at non-member pricing for various skin treatments including facials, peels, laser treatments, and cosmetic injectables.
3. Skincare Product Retail: Sale of skincare products including cleansers, serums, moisturizers, SPF, masks, and tools through their e-commerce platform. Products from brands including Skinsmiths (their own brand), Murad, and LiLash.
4. Laser Hair Removal Membership (Freedom): 8-treatment laser hair removal membership with payment plan options including 10% deposit or pay-in-full options. Membership includes treatments spaced 5-6 weeks apart working with natural hair growth cycle.
5. Cosmetic Injectables Membership (Amerase): Cosmetic injectable treatments including Botox/Xeomin and dermal fillers (Juvederm/Belotero) with weekly, fortnightly or monthly payment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Caci is a New Zealand appearance medicine clinic chain operating 75 clinics nationwide that sells personalised skin treatment memberships (Reformaskin), cosmetic injectables memberships (Amerase), laser hair removal memberships (Freedom), body shaping memberships (ChillSculpt), individual skin treatments (microdermabrasion, chemical peels, microneedling, Fractional CO2 laser, IPL/VPL, LED therapy), and proprietary skincare products through the Skinsmiths brand.

Product overview

Caci is a New Zealand-based skincare and appearance medicine clinic chain offering a comprehensive portfolio of treatments, memberships, and skincare products. The core offering consists of Skin Treatment Plans (Reformaskin) providing personalised treatment programmes, paired with specialised memberships including Amerase (cosmetic injectables), Freedom (laser hair removal), and ChillSculpt (body shaping). Treatment services span skin conditioning treatments (Microdermabrasion, Hydradermabrasion, LED Light Therapy, Sonophoresis, Dermaplaning, Chemical Peels), advanced treatments (Microneedling, Fractional CO2 Laser, Signature Laser Facial), IPL/VPL skin treatments, cosmetic injectables (Botox, Xeomin, Dermal Fillers, Profhilo, Structura, Sunekos, Illuma Luna), and laser hair removal. Caci also offers proprietary Skinsmiths skincare products alongside third-party brands Murad and LiLash, with flexible payment options through memberships and Afterpay.

Differentiator

Problem solved

Functional benefit

Brands

• Amerase: Cosmetic injectables membership program for anti-wrinkle injections and dermal fillers.
• Freedom
• ChillSculpt
• Reformaskin
• Skinsmiths
• Illuma Luna
• The Confidence Project

Products and services

• Skin Treatment Plans (Reformaskin) Personalised skin treatment membership plans offering regular professional treatments, expert guidance, and member pricing with flexible weekly, fortnightly, or monthly payment options for acne, pigmentation, redness, texture, and healthy skin goals.
• Amerase Cosmetic Injectables Membership Cosmetic injectables membership providing anti-wrinkle injections (Botox/Xeomin) and dermal fillers (Juvederm/Belotero) performed by trained Registered Nurses with payment plan options from $22-$29.92/week.
• Freedom Laser Hair Removal Membership Laser hair removal membership using Diode Laser technology, structured as 8 treatments spaced 5-6 weeks apart over 48 weeks with payment plans from $15.75/week and 10% deposit option.
• ChillSculpt Body Shaping Membership Non-invasive, non-surgical fat freezing body shaping treatment membership from $66/week.
• Microneedling Treatment Advanced skin treatment using the FDA-approved Exceed medical microneedling device with microneedles that trigger natural healing response for collagen boost, reducing wrinkles and treating acne scarring. Members $320, non-members $500.
• Fractional CO2 Laser Treatment Advanced skin resurfacing treatment using fractional carbon dioxide laser to reduce fine lines, smooth texture, reduce pigmentation and tighten skin. Members $560, non-members $870.
• IPL/VPL Skin Treatments Intense Pulsed Light and Variable Pulsed Light technology treatments for photo rejuvenation, acne control, pigmentation, and redness. Casual $500, membership $320.
• Caci Signature Peel Exclusive combination peel using growth factors, enzymes and acids including Liposomal Epidermal Growth Factors, CoEnzyme Q10, and Mandelic Acid for deep biostimulation and collagen production. Members $175, non-members $240.
• Botox & Xeomin Anti-Wrinkle Injections Anti-wrinkle injections that relax wrinkle-causing muscles, temporarily softening facial lines, performed by qualified Registered Nurses.
• Dermal Filler Treatment Injectable hyaluronic acid gel (Juvederm and Belotero) to instantly plump the face, smooth deep lines and enhance lips.
• Skinsmiths Skincare Range Caci's proprietary skincare brand including B12 Hydrating Facial products, B12 Ceramide Cream, B12 Hydra-Cream Mask, B12 Multi-Cleanser, and Enzyme Polishing Powder sold exclusively through Caci clinics and website with 10% member discount.
• Gift Vouchers Digital eGift vouchers and physical gift vouchers available in denominations from $20 to $1,000 for use across Caci treatments and products.
• Skincare Subscription Subscribe-and-save subscription service for ongoing delivery of skincare products.

Quantifiable outcome

• Up to 98% hair removal achievable with average 80% removal through Freedom laser hair removal
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SkinsmithscoreTechnology or IntegrationCaci's own brand skincare line developed for use in treatments and retail sale. Products include B12 Ceramide Cream, B12 Hydra-Cream Mask, B12 Multi-Cleanser, Enzyme Polishing Powder, and Detox Serum used in Hydradermabrasion treatments. Sold exclusively through Caci clinics and website with 10% member discount.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Australian Skin Clinics: Multi-site Australian aesthetic clinic chain offering cosmetic injectables, skin treatments, laser services, and body sculpting. Comparable franchise/clinic-network model and service portfolio to Caci.
• Results Laser Clinic: Australian clinic chain specializing in laser hair removal, skin treatments, and cosmetic injectables. Comparable service-led aesthetic clinic model across Australia with overlap in target customer.
• Laser Clinics Australia / New Zealand: Largest aesthetic clinic chain in the Southern Hemisphere (over 200 clinics across AU/NZ) offering injectables, laser hair removal, skin treatments, and body sculpting on membership-based models. Most direct comparable in scale, geography, and product mix to Caci.
• Allure Medispa: Multi-location Australian medi-spa offering cosmetic injectables, skin treatments, and laser services. Comparable service portfolio and customer demographic to Caci though smaller scale.
• The Cosmetic Clinic: New Zealand-based chain of cosmetic clinics offering skin treatments, laser hair removal, and cosmetic injectables. Directly competes head-to-head with Caci in the NZ market on comparable service menus and pricing.
• SILK Laser Clinics: ASX-listed Australian chain (formerly SILK Laser Australia) operating clinics across AU with laser hair removal, skin rejuvenation, cosmetic injectables, and body sculpting. Comparable clinic-network model with skin/laser focus.

Broad incumbents

• Ella Baché: Established AU/NZ skincare salon and spa franchise offering facials, peels, and skincare products. Comparable skin-treatment positioning and franchise model, though lighter on injectables/laser than Caci.

Regional players

• Skin Institute: New Zealand-based dermatology and appearance medicine clinic group offering skin cancer, cosmetic injectables, and skin treatments. Comparable service menu but with a stronger clinical/dermatology orientation than Caci.
• About Face Skin & Body: NZ-based skin and body clinic chain offering skin treatments, beauty therapy, and selected aesthetic services. Comparable target market but smaller scale and less medical-grade focus than Caci.

Others

• Murad (skincare brand): Professional skincare brand currently retailed through Caci clinics. Acts as a product supplier and adjacent ecosystem participant rather than a direct clinic competitor; useful for benchmarking Caci's Skinsmiths product strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MicromodeNZLtd
• Facebookfacebook.com/CaciNZ
• Instagraminstagram.com/caci_nz
• Xx.com/cacinz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caci