AtlasRTX

What AtlasRTX does

AtlasRTX is the home-builder-focused sub-brand of Verse.ai, an AI-powered conversational SMS platform that operates as a subsidiary or controlled entity under NICE (branded 'Verse.ai, a NiCE Company'), headquartered at 75 West Towne Ridge PKWY, Tower 1, Sandy, Utah. The product centers on an autonomous AI agent that engages, qualifies, schedules, and nurtures inbound leads through two-way SMS, with documented response times under 90 seconds and average text open rates of 98%. The Atlas AI Digital Assistant is positioned as a vertical specialization for home builders to guide homebuyers through the purchase journey, while the broader Verse platform exposes the same AI engine across customer segments.

The platform is structured as a core conversational engine plus modules: trustContact (federal/state/carrier SMS compliance with deliverability visibility), CallConnect (live transfer of text conversations to phone calls), Appointment Setting (automated SMS scheduling), Voicemail Drops, RCS, Lead Nurture (up to 6 months), an Analytics Dashboard with real-time KPI tracking, and an AI Digital Web Assistant for website engagement. Architecture integrates natively with Salesforce, HubSpot, and Google Ads for real-time conversational data sync and campaign attribution. The company holds SOC 2 Type 2 certification (AICPA).

Revenue mechanics are sales-led and quote-based, with a 'Book a demo' CTA, dedicated customer success management, and professional services for campaign configuration; pricing is not publicly disclosed and is subscription/recurring in nature. GTM is enterprise field sales targeting home builders and adjacent home-services verticals, with content marketing (blog, ebooks including The Texting Insights Report based on 10M+ leads), case studies, and industry awards (2025 PropTech Breakthrough, 2025 Brilliance, 2024 G2 'Users Love Us', 4.8 stars on Capterra and Software Advice).

Name

AtlasRTX

Legal name

Verse.ai

Website

https://atlasrtx.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AtlasRTX is the home-builder-focused sub-brand of Verse.ai (a NICE subsidiary), providing an AI-powered conversational SMS platform that autonomously engages, qualifies, schedules, and nurtures inbound leads with sub-90-second response times for home builders and adjacent verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SMS Conversation Platform Subscription: AI-powered SMS platform that engages, qualifies, and follows up with leads through intelligent two-way text conversations, with response times under 90 seconds.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AtlasRTX is an AI-powered conversational SMS platform, marketed as the Atlas AI Digital Assistant, designed specifically for home builders to engage, qualify, and follow up with leads throughout the homebuyer customer journey. The platform enables 24/7 two-way text conversations with sub-90-second response times, automated appointment scheduling, compliance management, live call transfers, CRM integration, and lead nurturing for up to 6 months.

Product overview

AtlasRTX operates as part of the Verse.ai platform (a NiCE Company), offering a unified omnichannel customer engagement platform centered on AI-powered SMS texting. The core offering is the Conversational AI Texting platform (marketed as Superhuman Lead Engagement) which serves as an AI agent that engages, qualifies, and follows up with leads 24/7. The platform includes the Atlas AI Digital Assistant sub-brand for home builders. Key modules include Appointment Setting, Voicemail Drops, trustContact Compliance, CallConnect Live Transfers, RCS messaging, Lead Nurture, and Analytics Dashboard. The architecture is a platform-plus-modules approach where the core AI texting engine powers all integrated features, with additional capabilities like the AI Digital Web Assistant and website lead capture expanding the engagement touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas AI Digital Assistant: AI assistant and texting solution to guide homebuyers through the customer journey, targeted at home builders.

Products and services

• Atlas AI Digital Assistant AI assistant and texting solution specifically for home builders to guide homebuyers through the customer journey as a sub-brand product of the Verse.ai platform.
• Conversational AI Texting (Superhuman Lead Engagement) AI-powered two-way SMS texting platform that engages, qualifies, and follows up with leads automatically 24/7, providing instant response and qualified leads to sales teams.
• AI Digital Web Assistant AI-powered digital assistant for website engagement that works alongside the SMS texting platform to capture and qualify leads.

Quantifiable outcome

• 98% text open rates (vs. 38% for email)
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• SalesforcecoreTechnology or IntegrationCRM integration partner. Verse's conversational data feeds directly into Salesforce CRM in real-time, including lead details and analytics. This integration enables sales and marketing teams to access lead data at every touchpoint.
• HubSpotcoreTechnology or IntegrationCRM integration partner. Real-time data sync with HubSpot CRM enabling lead qualification and tracking throughout the buyer journey.
• Google AdscoreTechnology or IntegrationIntegration partner enabling marketing campaign tracking and optimization with Verse's SMS platform.
• Nice (NiCE)flagshipStrategic or Co-development PartnerVerse.ai is a NiCE Company. NiCE is the parent company providing strategic direction and resources for Verse's AI-powered SMS platform development and go-to-market strategy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Podium: Podium is an AI-powered messaging and lead-conversion platform for local businesses, with a strong footprint in home services and similar SMB verticals. It directly competes with Verse.ai/AtlasRTX on AI-driven SMS lead engagement, reviews, and inbox-based customer communication.
• Conversica: Conversica provides AI sales-assistant agents that engage, qualify, and follow up with leads via two-way email/SMS conversations. Like AtlasRTX, it focuses on autonomous lead nurturing and handoff to human sales reps, serving enterprise customers in home services and related verticals.
• Salesloft Drift: Salesloft acquired Drift, the conversational-AI chat platform for B2B sales/marketing. While more B2B-oriented, Drift competes head-on with Verse.ai/AtlasRTX on AI chatbot and live-transfer functionality for inbound lead qualification.
• LivePerson: LivePerson is an enterprise conversational-AI platform for messaging-based customer engagement across SMS, in-app, and web. It competes with Verse.ai/AtlasRTX on autonomous AI agents that engage and qualify leads in real time at scale.
• Intercom: Intercom's AI agent ('Fin') engages leads and customers in conversational flows across chat, email, and SMS. It is a direct competitor to Verse.ai's conversational AI texting engine, particularly in automating inbound lead qualification.

Emerging players

• ActivePipe: ActivePipe is an AI-driven lead-nurture and engagement platform built specifically for real estate agents and brokerages. Its vertical specialization in home buying/selling makes it a closely adjacent emerging competitor to AtlasRTX in the home-builder/buyer journey.
• Quiq: Quiq is an enterprise conversational-AI platform focused on SMS, Apple Business Chat, and messaging-based customer engagement for sales and support. Like Verse.ai, it targets enterprise buyers with AI-driven asynchronous lead and customer conversations.

Regional players

• Follow Up Boss: Follow Up Boss is a leading real estate CRM with built-in lead routing, AI texting, and drip campaigns for agents and brokerages. While more CRM-centric than AtlasRTX, it overlaps on automated SMS lead follow-up in the residential real-estate ecosystem.

Broad incumbents

• Salesforce (Marketing/Commerce Cloud & Agentforce): Salesforce is both an integration partner and a broader incumbent offering marketing automation, Einstein/Agentforce AI agents, and SMS via Marketing Cloud. It competes upstream with AtlasRTX by providing enterprise customers with built-in AI lead-engagement capabilities.
• HubSpot: HubSpot is both a CRM integration partner and a broad incumbent in inbound marketing, sales Hub, and conversational AI tools (ChatSpot/AI assistants). Its built-in AI features compete with AtlasRTX for SMB and mid-market marketing automation budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/officialverseai
• LinkedInlinkedin.com/company/atlasrtx
• Xx.com/atlasrtx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AtlasRTX