What Aura Technology does

Aura Technology (legal entity: Amicus ITS Ltd, UK company registration 03879859) is a UK-based IT managed service provider headquartered in Southampton with a secondary London office. The company delivers an integrated portfolio of eight IT services — Managed IT Services, IT Strategy, Business Continuity, Cybersecurity, Cloud Solutions, Unified Communications, Software Development, and Professional Services — anchored to a 24x7x365 Service Desk supporting per-user-per-month recurring contracts with a minimum one-year term. Its technology stack is built primarily on the Microsoft ecosystem (Microsoft 365, Azure, Teams, Copilot), supplemented by security and operations tooling from Barracuda (Managed XDR), N-Able (RMM), AvePoint (cloud governance), and SendMarc (DMARC), with HubSpot used for marketing automation. Aura holds Microsoft Solutions Partner status (Modern Work SMB Specialisation) and is positioned on the NHS SBS framework for public sector procurement.

The company serves a diversified client base spanning UK SMBs, mid-market companies, public sector organisations (including fire and rescue services and NHS trusts), charities, and legal-sector firms. Its value proposition centres on a consultative, proactive engagement model codified as four principles — Acknowledge, Understand, Relate, Action — with dedicated account managers, named engineers, and vendor-agnostic IT strategic reviews. The business model is predominantly subscription-recurring (per-user-per-month managed IT) overlaid with project-based professional services revenue for infrastructure deployments, bespoke software development, and dedicated engineer placements. Pricing is largely quote-based, with a disclosed £3.50/user/month floor for Microsoft 365 cloud backup and 3-4 week onboarding timelines.

Aura's go-to-market combines direct enterprise field sales with channel partner relationships (Barracuda, Microsoft, Infinigate, N-Able) and a referral program. In October 2024 the company merged with Oxfordshire-based claireLOGIC to expand beyond the South of England, and it has received industry recognition including Barracuda UK Partner of the Year 2024 and Infinigate Growth MSP Partner of the Year 2025. The company employs 100+ specialists and is actively building AI advisory capability through dedicated AI hires.

Name

Aura Technology

Legal name

Amicus ITS Ltd

Website

https://auratechnology.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Aura Technology is a UK IT managed service provider offering 24x7x365 managed IT, cybersecurity, cloud, unified communications, and bespoke software development to SMBs, mid-market firms, and public sector organisations across the South of England and beyond.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

akta.pro secondary industries

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC), ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Managed IT services
• IT support services
• Cybersecurity services
• Cloud solutions
• IT infrastructure management

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services (Subscription): Recurring monthly/annual subscription revenue based on per-user, per-month pricing. Includes a foundation-level security suite (anti-virus, anti-spam, anti-malware, internet filtering), 24x7x365 Service Desk support, remote and on-site engineer visits, proactive maintenance, and Microsoft 365 backup. Minimum contract term is one year with industry-leading SLAs.
2. Cloud Backup Add-on: Additional recurring revenue from Microsoft 365 backup services, priced per user per month (from £3.50/user/month), sold as an add-on to the core managed IT subscription.
3. IT Strategic Review / Roadmap: One-off project-based revenue for bespoke IT strategic reviews delivered as a comprehensive, jargon-free roadmap document. Pricing varies based on scope and detail required. Not offered as a free sales tool.
4. One-off IT Infrastructure Projects: Project-based professional services revenue for discrete IT infrastructure upgrade projects, one-off deployments, and migration engagements, billed separately from recurring managed services.
5. Software Development & Maintenance: Bespoke software development and automation services with associated maintenance contracts. Maintenance is quoted as standard for all software development projects.
6. Dedicated Engineer Resource: Temporary or dedicated IT support engineer placement for clients needing additional resource during busy periods, billed as a service engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aura Technology is a UK-based IT managed service provider (MSP) that delivers comprehensive managed IT support, IT strategy, cybersecurity, cloud, unified communications, business continuity, bespoke software development, and professional services to businesses and public sector organisations. Services are delivered through a 24x7x365 Service Desk with dedicated account managers, named engineers, and proactive on-site visits, supported by partnerships with Microsoft, Barracuda, and N-Able.

Product overview

Aura Technology is an IT managed service provider (MSP) offering a portfolio of eight integrated IT services for businesses and public sector organizations in the UK. The core offering is Managed IT Services, which serves as the foundational service delivering 24x7x365 support, security software, and remote/onsite engineering. IT Strategy provides strategic roadmaps and reviews that inform and align with the other services. Business Continuity and Cybersecurity Services address resilience and security needs, while Cloud Solutions, Unified Communications, and Software Development cover specific technology domains. Professional Services enables project-based work and flexible resource augmentation. The services are designed to work together as a complete IT support ecosystem, with Managed IT forming the central pillar and the other services providing specialized capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Comprehensive outsourced IT support for PC and Mac systems, delivered 24x7x365 as standard with foundation-level security suite (anti-virus, anti-spam, anti-malware, internet filtering). High-priority issues are responded to within 30 minutes, with remote and on-site engineer visits included.
• IT Strategy
• Business Continuity
• Cybersecurity Services
• Cloud Solutions
• Unified Communications
• Software Development & Automation
• Professional Services

Quantifiable outcome

• High-priority support issues start being addressed within 30 minutes of being reported.
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• claireLOGICcoreStrategic or Co-development Partner · 1 October 2024In October 2024, Aura Technology announced a strategic partnership with Oxfordshire-based claireLOGIC, joining forces to drive growth. The partnership combines Aura's managed IT and cybersecurity expertise with claireLOGIC's capabilities to serve a broader client base across the UK.
• MicrosoftcoreTechnology or IntegrationAura Technology is a Microsoft Solutions Partner with Modern Work SMB Specialisation. The partnership involves delivering Microsoft 365, Azure, Teams, Copilot, and related cloud solutions to Aura's client base. Aura has published extensive content on Microsoft 365 Copilot, Azure AI Foundry, and Microsoft Fabric.
• Barracuda NetworkscoreTechnology or IntegrationBarracuda is a key technology partner providing security solutions including Managed XDR, email security, and firewall protection. Aura won Barracuda's UK Partner of the Year 2024 award, reflecting a strong and long-standing partnership focused on delivering Barracuda's cybersecurity portfolio.
• N-AblecoreTechnology or IntegrationN-Able is referenced as a technology partner providing RMM (Remote Monitoring and Management) and endpoint management tools that power Aura's managed service delivery capabilities.
• InfinigatecoreChannel Partner/ Reseller/ DistributorInfinigate is a distribution and channel partner that awarded Aura the Growth MSP Partner of the Year in 2025, reflecting strong distribution and reseller collaboration in the UK MSP market.
• Guildhall TrustminorGTM or Marketing PartnerAura Technology is a sponsor of the Guildhall Trust (Portsmouth Guildhall), contributing to the cultural and community mission of the venue. This sponsorship marks Aura's investment in South Coast culture.
• Winchester Rugby ClubminorGTM or Marketing PartnerAura Technology entered into a sponsorship agreement with Winchester Rugby Club, providing brand visibility and community engagement in the Hampshire region.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Six Degrees Group: UK managed cloud, connectivity, and IT services provider with comparable public sector and mid-market focus — overlapping in managed cloud, security, and unified communications offerings.
• Redcentric: UK managed services provider with strong public sector and healthcare presence, offering managed cloud, IT, and cybersecurity — comparable vertical mix and Microsoft-centric service stack.
• Mirus IT: UK-based managed service provider of comparable size serving SMB and mid-market clients with Microsoft 365, Azure, cybersecurity, and strategic IT services — directly overlapping with Aura's service portfolio and customer segments.
• ANS Group: UK-based managed services and cloud provider delivering Microsoft Azure, M365, cybersecurity, and managed IT to mid-market and enterprise — comparable in offerings and target verticals including public sector.
• ramsac: UK MSP with a similar footprint offering managed IT support, cybersecurity, cloud services, and strategic IT consulting to SMB and mid-market clients — comparable in scale, service mix, and target market.
• Exponential-e: UK cloud and managed services provider offering Microsoft Azure, M365, security, and unified communications to mid-market and enterprise — overlapping capability set and enterprise sales motion.
• Littlefish: UK managed IT and cybersecurity services provider of similar scale offering 24/7 service desk, cloud, and security services to mid-market and enterprise — strongly comparable business model and customer base.
• Acora: UK-focused MSP and IT services provider offering managed IT, security, cloud, and unified communications to mid-market clients — directly comparable service portfolio and customer profile.

Broad incumbents

• Softcat: Much larger UK IT infrastructure and services provider with deep Microsoft partnership, broad managed services, and a sizable public sector practice — represents the scaled incumbent that Aura competes against for mid-market and enterprise deals.
• Bechtle: Large European IT services and solutions provider with a substantial UK presence offering managed services, cloud, and cybersecurity — a broad incumbent competitor in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@auratechnology3306
• Facebookfacebook.com/auratechnologyltd
• LinkedInlinkedin.com/company/auratechnology
• Xx.com/auratechnology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aura Technology