Brahma

What Brahma does

Brahma is an enterprise AI content platform formed in November 2025 through the unification of Prime Focus Technologies and Metaphysic within DNEG Group, headquartered in London. The company delivers AI-driven tools for creating, managing, and distributing digital content, anchored by two core products: BRAHMA AI Studio for AI-native content creation — encompassing ATMAN digital humans, VAANI voice localization, and Ideation Agent — and BRAHMA AI Core for media asset management, featuring Ingest & Contextualize Agents and Machine Wisdom Agents. Underpinning the platform is the Mind² philosophy that fuses human creative direction with AI execution at scale, supported by 60+ proprietary AI engines, 18 patents, and digital human technology grounded in Academy Award-winning visual effects work on films such as Interstellar and Dune.

The company operates a direct enterprise sales motion targeting media, entertainment, sports, retail, healthcare, and education organizations. Notable customer logos include Netflix, Disney, Warner Bros. Discovery, Sony, Apple, Amazon MGM, 20th Century Fox, NBA, BCCI, JioHotstar, Channel 4, ITV, Fremantle, BlumHouse, Crunchyroll, A&E, and Interscope Records. A flagship multi-year partnership with Google Cloud, announced in March 2026, combines Veo and Gemini models with Brahma's enterprise platform to deploy high-fidelity multilingual digital humans (ATMANS) across healthcare, retail, media, entertainment, and sports, with consent-driven governance and C2PA-based digital watermarking. Brahmamounts

Name

Brahma

Legal name

BRAHMA AI

Website

https://brahmaai.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brahma AI is an enterprise AI content platform that enables media companies, studios, sports leagues, and global enterprises to create, manage, and distribute AI-generated video, audio, images, and digital human content at production scale.

Ownership category

akta.pro rank

Product category

Enterprise AI Content Platform

NAICS

Software Publishers (513210), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

Keywords

• Generative AI content
• Enterprise content platform
• Digital humans technology
• Media asset management
• AI video production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Platform Licensing: Enterprise customers license access to BRAHMA AI Studio and Core platforms for content creation, digital humans, and media asset management. Platform serves major studios, broadcasters, and entertainment companies with production-scale capabilities.
2. AI Content Production Services: Production of AI-generated content including digital humans, localized content, and enterprise communications at scale.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brahma AI provides an enterprise AI content platform combining human creativity with AI-driven scale. The platform includes BRAHMA AI Studio for AI-native content creation (video, audio, images, avatars via ATMAN digital humans and VAANI voice localization) and BRAHMA AI Core for media asset management across the full content supply chain. It serves major studios, broadcasters, streaming platforms, sports leagues, and global enterprises with consent-driven governance and C2PA watermarking.

Product overview

BRAHMA AI is an Enterprise AI Content Platform with a platform-plus-modules architecture. The core offerings include BRAHMA AI Studio for AI-native content creation (encompassing ATMAN digital humans, VAANI voice synthesis, and Ideation Agent) and BRAHMA AI Core for media asset management (featuring Ingest & Contextualize Agents and Machine Wisdom Agents). The platform is built on the Mind² philosophy of human-machine intelligence fusion, combining human creativity with AI-driven scale to enable faster workflows, smarter decisions, and global content delivery. The company has developed over 60 proprietary AI engines and manages over 100 million assets across deployments.

Differentiator

Problem solved

Functional benefit

Brands

• ATMAN: Digital humans platform enabling high-fidelity, multilingual interactive avatars for enterprise use
• VAANI
• BRAHMA AI Studio
• BRAHMA AI Core
• Mind²
• Ideation Agent

Products and services

• BRAHMA AI Studio Enterprise AI-native content creation platform that creates video, audio, images, avatars, and localized content securely at scale in a unified workspace for enterprise customers.
• BRAHMA AI Core Media asset management platform that centralizes and contextualizes enterprise content, data, and workflows across the full content supply chain from ingestion to secure packaging and publishing.
• ATMAN (Digital Humans) High-fidelity, multilingual interactive digital human technology enabling movie-quality digital avatars at production scale for enterprise use across industries including healthcare, retail, media, entertainment, and sports.
• VAANI (Voice) Multilingual voice and audio synthesis technology for digital humans, enabling hyper-personalized digital likenesses with localized audio across multiple languages.
• Ideation Agent

Quantifiable outcome

• 100+ million assets managed across deployments globally
• +4 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Partnerships

Five partnerships are on record, tiered minor, flagship and core.

• UK Startup Ecosystem (Visited)minorGTM or Marketing Partner · 2 June 2026Brahma AI was visited by UK Minister for AI and Online Safety during a delegation exploring India-UK innovation and AI collaboration opportunities as part of the Cambridge India Business Dialogue.
• Google CloudflagshipTechnology or Integration · 10 March 2026Multi-year strategic partnership to develop and deploy high-fidelity, multilingual interactive digital humans called ATMANS for global enterprises. Combines Google Cloud's AI infrastructure (Veo, Gemini models) with Brahma AI's enterprise content platform. Targets healthcare, retail, media, entertainment, and sports industries. Focuses on consent-driven governance, C2PA-based digital watermarking, and scalable deployment.
• Prime Focus TechnologiesflagshipStrategic or Co-development Partner · 11 November 2025Unified as BRAHMA AI to create the future of enterprise media and content. Prime Focus Technologies and Metaphysic combined under the Brahma AI brand.
• STAGEcoreStrategic or Co-development Partner · 28 May 2025Partnership to revolutionize media asset management with AI-driven solutions for the media and entertainment industry.
• MetaphysicflagshipStrategic or Co-development Partner · 18 February 2025Metaphysic, a generative AI startup known for digital de-aging in films, was acquired by Brahma within DNEG Group. Brahma aims to develop AI content products for various industries using Metaphysic's technology.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HeyGen: AI avatar and video generation platform for enterprise localization, sales, and marketing. Competes head-to-head with Brahma on multilingual digital humans for enterprise comms.
• D-ID: AI platform for creating digital human avatars and conversational video from text, used in marketing, training, and customer experience. Directly comparable to Brahma's ATMAN digital human offering.
• Synthesia: Enterprise platform for AI-generated digital human avatars and multilingual video, used for corporate communications, training, and marketing. Closest direct competitor to Brahma's ATMAN/VAANI offering in the digital human space.
• WSC Sports: AI platform that automates creation and distribution of sports highlight and personalized video content for leagues, broadcasters, and teams. Directly comparable to Brahma's Sports & Athletics segment, including NBA use cases.
• Wonder Dynamics: AI-driven VFX and character automation platform used in film production (now part of Autodesk). Comparable to Brahma's Metaphysic heritage in automating performance capture and VFX through AI.
• Runway: AI-native video and image generation platform serving enterprise creative teams and studios. Directly comparable to BRAHMA AI Studio on generative video, with similar focus on Hollywood and brand customers.

Broad incumbents

• Adobe: Creator of Firefly generative AI, Frame.io review platform, and Creative Cloud suite that anchors professional video workflows. A broad incumbent whose AI video tools and DAM could overlap with Brahma Studio and Core.
• OpenAI: Developer of Sora, a flagship generative video model, and ChatGPT widely used in enterprise content workflows. A broad incumbent whose tools compete with Brahma's content creation layer.

Emerging players

• Stability AI: Foundation model provider for image, video, and audio generation. Provides underlying models that could be integrated into enterprise content platforms like Brahma.
• Pika Labs: Generative AI video startup with a creative-tools focus. An emerging player in AI video creation that overlaps with the lower end of Brahma's Studio capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brahma