What Tailor Vintage does

Tailor Vintage is a direct-to-consumer apparel company founded in 1993 in Connecticut, currently led by CEO Richard Rosenthal as a multigenerational family business with 11–50 employees. The company began with a shorts silhouette and has since expanded into a full line of men's tops, bottoms, and outerwear, with a secondary women's collection. Its primary customer base is men of all ages (and their sons), with women addressed as a secondary segment. Products are priced between $48 and $148 per item, with free shipping offered on orders of $200 or more, and the company fulfills orders globally through its own online storefront.

The company's product differentiation rests on a portfolio of proprietary fabric technologies. Airotec® provides water-repellent and stain-resistant performance; PUREtec Cool® delivers antiviral and antimicrobial properties; and OSUN™ is a four-way stretch material. These technologies are embedded into specific sub-lines (including Golf, Linen, and Cabana) and underpin the brand's positioning at the intersection of performance apparel and accessible price points.

Tailor Vintage monetizes exclusively through its DTC e-commerce channel, with no wholesale or marketplace distribution disclosed. Revenue mechanics are unit-volume-driven, anchored in repeat and gift purchases from a broad consumer base rather than enterprise contracts. The company holds multiple third-party sustainability and manufacturing certifications — Bluesign®, OEKO-TEX®, WRAP, and LEED — and operates a tree-planting partnership with Trees for the Future (two trees per garment). The company is also a member of Nirapon, a Bangladesh-focused worker-safety initiative. No funding rounds, acquisitions, or external investors are disclosed in the available data, suggesting the business has been financed organically over its 30+ year operating history.

Name

Tailor Vintage

Legal name

Tailor Vintage

Website

https://tailorvintage.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Tailor Vintage is a family-owned, Connecticut-based DTC apparel company (founded 1993) selling men's and women's tops, bottoms, and outerwear priced $48–$148 through proprietary fabric technologies including Airotec®, PUREtec Cool®, and OSUN™.

Ownership category

akta.pro rank

Product category

Sustainable Performance Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Men's apparel
• Performance clothing
• Women's fashion
• Sustainable sportswear
• Cotton outerwear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through owned e-commerce storefront. One-time transaction model for apparel products including shirts, pants, shorts, and accessories. No subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tailor Vintage designs, sources, and sells direct-to-consumer apparel for men and women through its own e-commerce storefront at tailorvintage.com. The product range spans tops (shirts, polos, henleys, sweaters), bottoms (chino pants, 5-pocket pants, denim, E-Waist), shorts, swim, golf apparel, linen pieces, and women's wear, with proprietary Airotec®, PUREtec Cool®, and OSUN™ performance technologies applied to cotton-based and linen fabrics.

Product overview

Tailor Vintage is a family-owned apparel brand founded in 1993, offering a unified clothing collection for men and women with a coastal New England aesthetic. The product portfolio centers on proprietary performance technologies—Airotec® Collection providing water-repellent, stain-resistant, and antiviral protection on cotton-based fabrics; and Puretec Cool® Technology delivering antimicrobial and odor-control features. The brand organizes offerings through dedicated sub-brands including Golf Shop (performance golf apparel), Linen Shop (pure linen and linen-blend pieces), Cabana Shop (vacation wear with OSUN™ swim shorts), E-Waist (comfort-focused elastic-waist pieces), and a full Denim collection. Core bottoms include Chino Pants and 5 Pocket Pants in multiple fits and fabrications. Women's offerings feature Tencel shirts, denim work shirts, utility joggers, and various jeans styles. All collections emphasize sustainable materials including organic cotton, linen, and recycled polyester, with bluesign® and OEKO-TEX® certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Airotec®: Water repellent/stain resistant performance technology on natural cotton fabrics with moisture management
• PUREtec cool®
• OSUN™

Products and services

• Airotec® Collection

Quantifiable outcome

• Less water, less energy, less detergent, less washing due to Airotec® technology enabling clothes to last longer
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Trees for the FuturecoreStrategic or Co-development PartnerTailor Vintage partners with Trees for the Future, donating 2 trees to every garment sold. The organization trains communities on sustainable land use so they can grow vibrant economies, thriving food systems, and healthier planet. Each thriving tree absorbs approximately 22 kg (48 lbs) of CO₂ annually, offsetting emissions of 5-15 garments over 5 years.
• NiraponcoreOthersOrganization of over 50 member brands working to promote safety in more than 330 factories while providing support for their employees. Tailor Vintage is a member participating in industry safety standards.
• WRAP (Worldwide Responsible Accredited Production)coreOthersTailor Vintage works with WRAP-certified factories that adhere to the highest ethical standards of social responsibility.
• LEED-Certified FactoriessupportingOthersPartner factories with LEED certification feature energy-efficient buildings and water treatment plants that renew/reuse water throughout production cycles.
• Bluesign®coreTechnology or IntegrationPerformance wear is bluesign® certified, ensuring highest degree of safety for consumers, lowest impact on environment, and responsibly allocated resources.
• OEKO-TEX®coreTechnology or IntegrationAll trims are certified OEKO-TEX®, ensuring product safety and responsible manufacturing.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Tommy John: DTC men's apparel brand built around comfort and proprietary fabric technologies. Comparable in direct-to-consumer model, premium men's basics positioning, and technology-led marketing narrative.
• Buck Mason: American heritage-inspired men's apparel brand with strong DTC and limited physical retail presence. Comparable on classic American aesthetic, premium basics positioning, and curated product assortment.
• Vineyard Vines: Preppy coastal New England-inspired lifestyle brand for men, women, and children. Highly comparable on aesthetic, target customer, category breadth (shirts, shorts, pants, swim, golf), and DTC-plus-wholesale distribution model.
• Faherty Brand: Coastal-inspired sustainable apparel brand for men and women, with strong emphasis on natural fibers, comfort technology, and family-business heritage. Directly competes in casual lifestyle apparel with overlapping sub-categories like swim, golf, and linen.
• Rhone: Men's performance apparel DTC brand with proprietary fabric technologies (e.g., Commuter, Mako) applied to lifestyle and active wear including golf. Direct competitor in men's performance polo, short, and shirt categories.
• Mack Weldon: DTC men's basics brand with proprietary fabric technologies (e.g., 18-Hour Jersey, Silver Lining). Directly comparable on men's performance fundamentals, DTC-only model, and technology-as-differentiation strategy.

Broad incumbents

• Bonobos: Larger DTC and retail men's apparel brand (now owned by WHP Global) known for better-fitting pants and broader category assortment. Comparable men's customer base and DTC roots, but with greater scale and physical retail.
• Lululemon: Global performance apparel incumbent with extensive men's and women's lines including golf. Competes for the same performance-fabric consumer wallet, particularly through technical polos, pants, and shorts.
• Patagonia: Established sustainable apparel incumbent with deep environmental credentials, Bluesign® usage, and tree-planting programs. Comparable sustainability narrative and natural-fiber technical apparel, though serving a different outdoor/active consumer.

Emerging players

• Marine Layer: Smaller coastal-inspired sustainable apparel brand with strong DTC and limited retail footprint. Overlaps on casual coastal aesthetic and emphasis on comfortable natural-fiber fabrics for men and women.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tailorvintage
• Facebookfacebook.com/tailorvintage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tailor Vintage