Reev

What Reev does

Reev is a Brazilian sales technology company founded in 2017 and headquartered in Belo Horizonte. According to its own positioning, the company operates an "outbound and engaging sales platform," targeting sales teams that require structured prospecting, outreach automation, and engagement workflows. The company was founded by Vinicius Mayrink, who continues to lead the business as CEO, and operates as a private, for-profit entity with 11-50 employees.

Beyond the positioning statement, the available source material offers limited visibility into Reev's product architecture, feature set, or technology stack. The company website content was not retrievable beyond a verification/loading page, and no proprietary technology components, integrations, or platform capabilities are documented in the input. The company completed a single funding round in January 2019 at the SEED stage, with no subsequent rounds recorded, suggesting a capital-light or bootstrap-leaning trajectory since inception.

The business model is not publicly disclosed: no pricing tiers, contract structures, revenue mechanics, or customer segments are detailed. Given the SEED-stage funding profile, the headcount of 11-50, and the Brazilian base, Reev most likely serves small and mid-market customers in Brazil and potentially broader Latin America, but specific logos, verticals, and segment splits are unavailable. Similarly, no certifications, partnerships, regulatory actions, or M&A activity are recorded in the source data.

Name

Reev

Website

https://reev.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Reev is a Brazilian sales engagement platform founded in 2017 in Belo Horizonte, providing outbound and engaging sales tools for sales teams. The private company is founder-led by CEO Vinicius Mayrink and operates with 11-50 employees.

Ownership category

akta.pro rank

Product category

Sales Engagement Software

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAFAA

Sales Force Automation (SFA) CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYBPAFAFAJ

Sales Enablement & Revenue Operations (RevOps) Tools & Services

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Outbound sales platform
• Sales engagement software
• Sales automation tools
• Lead engagement platform
• Sales prospecting software

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Reev is an outbound and engaging sales platform that helps sales teams prospect, engage, and convert leads through automated outreach workflows. The company provides a technology solution aimed at improving outbound sales efficiency and pipeline generation for revenue teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Reev Sales Platform Outbound and engaging sales platform for sales teams to prospect, engage leads, and automate outreach workflows, designed for B2B sales organizations.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Outreach: Outreach is a leading sales engagement platform for outbound sequencing, multi-channel outreach, and sales execution — directly competing with Reev in the same category with a globally scaled enterprise customer base.
• SalesLoft: SalesLoft is a direct competitor offering sales engagement, cadence-based outbound, and conversation intelligence — overlapping nearly 1:1 with Reev's stated positioning as an outbound and engaging sales platform.
• Lemlist: Lemlist is a multi-channel outbound and cold email platform focused on personalization at scale, directly competing with Reev for the same outbound-oriented sales teams.
• Apollo.io: Apollo.io combines a B2B contact database with sales engagement and outreach automation, targeting SMB and mid-market sellers — a comparable offering to Reev at a similar scale and price point.
• Pipedrive: Pipedrive is a sales-focused CRM with built-in pipeline management, automation, and outreach features aimed at SMB sales teams — comparable to Reev in target customer and category.
• Close: Close is an inside-sales CRM with built-in calling, SMS, and email sequences for outbound teams — directly overlapping Reev's outbound sales platform positioning.
• Reply.io: Reply.io provides AI-powered sales engagement and multichannel outbound sequences — a direct functional competitor to Reev in the outbound sales automation category.

Broad incumbents

• HubSpot Sales Hub: HubSpot is a broad CRM and sales hub offering built-in sales engagement, sequences, and pipeline tools — a broad incumbent whose sales engagement features overlap with Reev's core proposition.
• Salesforce Sales Cloud: Salesforce Sales Cloud is the dominant SFA/CRM incumbent and offers High Velocity Sales, sequences, and Pardot for outbound — a broad incumbent that competes for the same customer wallet as Reev.
• Freshsales: Freshsales is a sales CRM with AI-based lead scoring, built-in phone/email/chat, and automation workflows — a broader CRM vendor with overlapping outbound sales engagement functionality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reev