IT Cloud Solutions

What IT Cloud Solutions does

IT Cloud Solutions (ITCloud.ca) is a Canadian value-added cloud distributor founded in 1997 as Groupe Aramis by Mirco Cristoni and incorporated in 1999, headquartered in Trois-Rivières, Quebec, and operating as part of the AppDirect corporate group. The company targets a network of more than 1,200 IT resellers, consultants, and Managed Service Providers (MSPs) across Canada, serving as their single point of access to Microsoft cloud subscriptions, managed backup, and cybersecurity products. End customers — primarily Canadian small and medium businesses, with additional healthcare and nonprofit segments — are reached exclusively through this partner channel.

The product portfolio is organized around three pillars: Cloud Backup & Disaster Recovery (proprietary platforms SBackup, MedicBackup, LTBackup/ProBackup, plus Acronis Cyber Protect and AvePoint-powered Office 365 Backup), Cybersecurity (Bitdefender Cloud Security for MSP, Microsoft Defender Suite, NinjaOne RMM, Nord Security Suite, Noxio SOC, and M365 Protect), and Productivity (Microsoft 365, Office 365, Exchange Online, Teams, Dynamics 365, Azure, Azure Virtual Desktop, Windows 365, plus BitTitan and AvePoint Fly migration tools). The platform is built on the Microsoft ecosystem and integrates with ConnectWise and Autotask PSA systems to streamline partner billing and operations. ITCloud Academy (partnered with Udemy) and the Copilot Champions Community (on Viva Engage) provide partner training and enablement.

ITCloud's business model is built on recurring revenue from Microsoft Cloud Solution Provider (CSP) seat and Azure consumption margins, subscription-based managed backup services, and per-seat/per-endpoint cybersecurity resale. All end-customer transactions flow through partner intermediaries, with no direct end-customer sales motion. Pricing is quote-based and not publicly disclosed for core products, with selected Microsoft nonprofit licensing price points published for transparency. The company has 11–50 employees and reports tens of thousands of daily backups across its partner network.

Name

IT Cloud Solutions

Legal name

ITCloud.ca

Website

https://itcloud.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

IT Cloud Solutions is a Canadian value-added cloud distributor serving 1,200+ MSP and reseller partners with managed backup, cybersecurity, and Microsoft cloud (Azure, M365, Copilot, Defender) solutions, operating under the AppDirect corporate group.

Ownership category

akta.pro rank

Product category

Cloud Solutions Distribution

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud DR, Backup & Business Continuity (BPAEACAJ)

akta.pro secondary industries

Hybrid Cloud Migration, Modernization & Integration (HDABAMAH), Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)

Keywords

• Cloud distribution services
• Managed cloud backup
• Microsoft CSP partner
• MSP enablement platform
• Cloud cybersecurity solutions

Headquarters

HQ city

Trois-rivières

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Cloud Solutions Distribution (CSP): ITCloud generates revenue primarily as a Microsoft Cloud Solution Provider (CSP), reselling Microsoft cloud subscriptions (Azure, Microsoft 365, Teams, Exchange Online, Dynamics 365, Copilot) to a network of 1,200+ MSP and reseller partners across Canada. Revenue is recurring in nature, derived from monthly or annual subscription margins earned on Microsoft CSP seats and consumption-based Azure billing.
2. Managed Cloud Backup Services: ITCloud sells and manages proprietary and third-party backup solutions (SBackup, MedicBackup, LTBackup/ProBackup, Acronis, Office 365 Backup powered by AvePoint) on a per-seat or per-device subscription basis. Revenue is recurring, with ITCloud providing 100% managed and supervised backup services.
3. Cybersecurity Solutions: Resale and managed delivery of cybersecurity products including Bitdefender Cloud Security for MSP, Microsoft Defender Suite (Defender for Endpoint, Office 365, Identity, Cloud Apps, XDR), M365 Protect (AvePoint Policies & Insights), NinjaOne RMM, Nord Security Suite (NordLayer, NordPass, NordStellar), and Noxio SOC. Revenue is subscription-based per seat or per endpoint.
4. Partner Enablement and Training: ITCloud Academy provides structured training programs, webinars, certifications, and educational resources to MSP and reseller partners. Training covers Azure, M365, Copilot, security, and cloud migration topics. Revenue contribution is indirect, supporting partner retention and upsell of cloud solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

IT Cloud Solutions (ITCloud.ca) is a Canadian value-added distributor of cloud solutions that resells Microsoft cloud subscriptions (Azure, Microsoft 365, Teams, Exchange Online, Dynamics 365, Copilot) and distributes managed cloud backup, cybersecurity, and productivity solutions to a network of more than 1,200 MSP and IT reseller partners across Canada. The company operates proprietary managed backup platforms (SBackup, MedicBackup, LTBackup/ProBackup) that are 100% managed and supervised by its own technicians, and provides partner enablement through an integrated partner portal (zone.itcloud.ca), training (ITCloud Academy with Udemy), and a Copilot Champions Community.

Product overview

IT Cloud Solutions operates as a Canadian value-added distributor (VAD) of cloud services for MSPs (Managed Service Providers), offering a unified platform of Microsoft-centric solutions across three core pillars: Cloud Backup & Disaster Recovery, Cybersecurity, and Productivity. The product portfolio centers on Microsoft 365 and Azure cloud platforms supplemented by specialized backup solutions (SBackup, MedicBackup, LTBackup/ProBackup), cybersecurity tools (Bitdefender, Microsoft Defender Suite, NinjaOne RMM, Nord Security Suite), and productivity services (Exchange Online, Teams, Dynamics 365, BitTitan/Fly migration tools, Letsignit). The company differentiates through fully managed and supervised services, 5-star technical support, and partner enablement programs including ITCloud Academy training and the Copilot Champions Community. A key differentiator is the combination of own-branded backup products with Microsoft cloud services, creating a comprehensive one-stop cloud solutions ecosystem for the Canadian MSP channel.

Differentiator

Problem solved

Functional benefit

Brands

• SBackup: Online backup service 100% managed and supervised by expert technicians. Launched in 2005.
• MedicBackup
• LTBackup and ProBackup
• ITCloud Academy

Products and services

• SBackup (Backup En Ligne) Cloud backup service 100% managed and supervised in Canada, providing fully managed data protection for physical and virtual IT systems with disaster recovery planning for businesses.
• MedicBackup Cloud backup service 100% managed and supervised, specifically designed for the healthcare industry, providing compliant data protection for medical environments.
• LTBackup and ProBackup Online backup software and data recovery solutions designed for MSPs with a management console for multi-client backup administration.
• Acronis Cyber Backup and Cyber Protect Integrated backup and cybersecurity solution that prevents downtime, data loss, and security breaches at reduced cost through unified protection, distributed to MSPs.
• Office 365 Backup (powered by AvePoint) Cloud backup solution for Microsoft 365 data including Exchange, SharePoint, and OneDrive, powered by AvePoint technology, distributed to MSPs.
• M365 Protect Security and reporting solution for Microsoft Teams, Groups, SharePoint, and OneDrive, powered by AvePoint Policies & Insights, distributed to MSPs.
• Bitdefender Cloud Security for MSP Cloud-delivered antivirus and firewall security solution designed specifically for MSPs to protect client endpoints.
• Microsoft Defender for Business Enterprise-level threat protection beyond standard antivirus, including behavioral threat detection and proactive vulnerability management for small and medium businesses.
• NinjaOne RMM Remote Monitoring and Management (RMM) platform positioned as the simplest and most efficient in the industry for MSPs to manage client IT environments.
• Noxio SOC Accessible cybersecurity Security Operations Center (SOC) service providing security monitoring and threat response for MSPs and their clients.
• Nord Security Suite (NordLayer, NordPass, NordStellar) Comprehensive security suite including NordLayer (network security/SASE), NordPass (password management), and NordStellar (threat intelligence) for business security.
• Microsoft 365 Comprehensive productivity suite including Office apps, cloud services, security, and device management for SMEs and enterprises, distributed via Microsoft CSP.
• Office 365 Enterprise office productivity suite including Word, Excel, PowerPoint, and cloud services for business collaboration, distributed via Microsoft CSP.
• Microsoft Exchange Online Microsoft cloud-based professional email and calendaring service available in Plan 1 and Plan 2 tiers, distributed via Microsoft CSP.
• Microsoft Teams Essentials Standalone Teams collaboration solution for businesses needing chat, meetings, and collaboration without full Microsoft 365 licensing.
• IP Telephony (Microsoft Teams Phone) Cloud-based IP telephony solution that modernizes SME phone systems using Microsoft Teams, enabling unified communications and collaboration.
• Microsoft Dynamics 365 Unified ERP and CRM cloud applications including Business Central, Sales, Customer Service, and Field Service for business process automation.
• Microsoft Azure Comprehensive cloud computing platform offering IaaS, PaaS, and SaaS capabilities including virtual machines, storage, networking, and advanced AI services.
• Azure Virtual Desktop Cloud-based virtual desktop infrastructure (VDI) enabling remote workforce access with secure, scalable Windows 10/11 environments on Azure.
• Windows 365 Cloud PC (Desktop as a Service) providing persistent Windows desktops streamed to any device, with fully managed compute and storage by Microsoft.
• BitTitan MigrationWiz Cloud migration software for migrating email, SharePoint, and OneDrive data to Microsoft 365 with automated migration workflows.
• Fly (AvePoint) Next-generation cloud migration product for moving workloads to Microsoft 365 with advanced transformation capabilities.
• Letsignit Email signature management solution for creating and managing professional email signatures across organizations with centralized control and branding.
• Microsoft Defender Suite Comprehensive security suite including Defender for Endpoint P2, Defender for Office 365 P2, Entra ID P2, Defender for Identity, Defender for Cloud Apps, and Microsoft XDR for unified threat protection.
• Microsoft Intune Unified endpoint management solution for mobile devices, laptops, and desktops with Zero Trust integration, compliance policies, and Autopilot deployment.
• Microsoft Purview Data protection and governance solution including Information Protection, Data Loss Prevention (DLP), sensitivity labels, and retention policies.
• ITCloud Academy Training platform for partners and users including Microsoft certification preparation, product training, and continuous education programs with Udemy partnership.
• Copilot Champions Community Partner community on Microsoft Viva Engage dedicated to sharing Copilot experiences, best practices, and latest Microsoft Copilot developments.
• Coéquipier Service d'Accompagnement TI IT accompaniment and support service providing MSP partners with expert assistance across cloud solutions, technical guidance, and managed services operations.

Quantifiable outcome

• Tens of thousands of daily backups managed across the partner network
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• MicrosoftcoreChannel Partner/ Reseller/ DistributorITCloud is an authorized Microsoft Cloud Solution Provider (CSP) and authorized Microsoft distributor, reselling the full Microsoft cloud portfolio including Azure, Microsoft 365, Teams, Exchange Online, Dynamics 365, Copilot, Defender Suite, Intune, and Power Platform. The partnership is the core of ITCloud's business, with Microsoft designation pages, CSP program participation, and GDAP/DAP administrative privileges for managing customer tenants.
• AvePointcoreTechnology or IntegrationAvePoint is a key technology partner powering ITCloud's Office 365 Backup and M365 Protect solutions. ITCloud resells AvePoint-powered products including Office 365 Backup (for M365 data protection) and M365 Protect (powered by Policies & Insights for Teams, Groups, SharePoint, and OneDrive governance and reporting).
• NinjaOnecoreChannel Partner/ Reseller/ DistributorITCloud is a certified partner for NinjaOne, an RMM (Remote Monitoring and Management) platform for MSPs. ITCloud resells and supports NinjaOne to its MSP partner network as part of its cybersecurity and endpoint management portfolio.
• BitdefendercoreChannel Partner/ Reseller/ DistributorITCloud is an authorized partner for Bitdefender Cloud Security for MSP, a cybersecurity solution providing antivirus and firewall protection for managed client environments. ITCloud provides sales, support, and technical guidance for Bitdefender deployments.
• AcroniscoreChannel Partner/ Reseller/ DistributorITCloud is an authorized partner for Acronis Cyber Backup and Cyber Protect, offering cloud backup and cyber protection services. Solutions are offered to MSP partners for managing client backup and disaster recovery needs.
• BitTitansecondaryTechnology or IntegrationITCloud offers BitTitan's MigrationWiz, a cloud migration tool for data migration to Microsoft 365 and Azure. BitTitan is integrated into ITCloud's cloud migration tools portfolio.
• LetsignitsecondaryChannel Partner/ Reseller/ DistributorITCloud resells Letsignit, an email signature management solution that enables organizations to create and manage professional email signatures across their Microsoft 365 and Exchange environments.
• Nord Security (NordLayer, NordPass, NordStellar)secondaryChannel Partner/ Reseller/ DistributorITCloud is a partner for Nord Security's suite of products including NordLayer (network security/SASE), NordPass (password management), and NordStellar (security monitoring), offered as part of ITCloud's cybersecurity portfolio for MSPs.
• UdemysecondaryStrategic or Co-development PartnerITCloud has a strategic training partnership with Udemy, providing ITCloud Academy users access to Udemy's extensive library of high-quality online courses. This partnership enhances ITCloud's training offering for partners and their employees, covering IT industry trends and professional skill development.
• ConnectWise and AutotaskcoreTechnology or IntegrationITCloud's partner portal is integrated with ConnectWise and Autotask, two leading PSA (Professional Services Automation) platforms used by MSPs. This integration enables partners to efficiently manage billing, operations, and service delivery for clients through ITCloud without manual data entry.
• AppDirectcoreOthersITCloud is affiliated with AppDirect, a cloud commerce platform company. ITCloud's domain (itcloud.ca) and operations appear to be part of the AppDirect group, with shared office locations in Montreal and Calgary. ITCloud's career page links to AppDirect's careers site. The relationship suggests ITCloud operates as a business unit or subsidiary within AppDirect.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sherweb: Canadian value-added cloud distributor focused on Microsoft CSP, serving MSPs across North America with cloud subscription resale, backup, security, and partner enablement — directly competing with ITCloud in the same geography and product category.
• Pax8: Global cloud distributor built exclusively for the MSP channel, aggregating Microsoft, security, and backup SaaS with a partner portal and enablement tools — operates an analogous VAR/distributor model to ITCloud but at much larger international scale.

Broad incumbents

• Ingram Micro Cloud: One of the world's largest technology distributors offering the Ingram Micro Cloud Marketplace with Microsoft CSP, security, and backup solutions for resellers and MSPs globally — overlapping with ITCloud's portfolio but serving a much broader geographic and product footprint.
• ALSO Group: European-headquartered ICT distribution group with a strong cloud marketplace (ALSO Cloud Marketplace) aggregating Microsoft, security, and SaaS solutions for resellers and MSPs — comparable distribution and aggregation model to ITCloud but at a much larger international scale.
• AppDirect: Parent company of ITCloud and operator of a global cloud commerce platform that aggregates, distributes, and manages SaaS and cloud services for channels and resellers — provides ITCloud with corporate backing and shared office locations, and operates an overlapping distribution model at a global scale.

Emerging players

• Datto (Kaseya): Provider of backup, RMM, and PSA software purpose-built for MSPs, with SIRIS backup appliances, Autotask PSA, and a broad security suite — overlaps with ITCloud's backup and partner enablement portfolio and competes indirectly via partner-direct delivery.
• Sherweb rival: Cyberlift / ALSO Cloud Marketplace Canada: Smaller Canadian and regional cloud distributors serving MSPs with Microsoft CSP and adjacent SaaS aggregation — comparable channel-partner-only model to ITCloud but typically with narrower portfolio breadth.

Others

• Veeam Software: Major data protection and backup vendor serving enterprises and MSPs with Veeam Backup & Replication and Veeam for M365 — overlapping with ITCloud's backup pillar but operating as an upstream technology vendor rather than a distributor.
• Acronis: Cyber protection vendor combining backup and security for MSPs and SMBs, resold by ITCloud via Acronis Cyber Protect — both a technology partner and an indirect competitor if Acronis expands its own direct MSP channel in Canada.
• ConnectWise: PSA, RMM, and cybersecurity platform provider for MSPs, with ITCloud's partner portal integrated into ConnectWise — adjacent ecosystem participant whose product direction shapes ITCloud's partner enablement experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/itcloud.ca
• LinkedInlinkedin.com/company/it-cloud
• Xx.com/itcloud_ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Cloud Solutions