Moontide

Digital Marketing Servicesmoontide.agency

Moontide was a US-headquartered digital advertising agency offering brand publishing, social media, web development, and digital marketing services across offices in the US, UK, Mexico, and Brazil; it was acquired by Mindgruv in 2025 and rebranded as Mindgruve in 2026.

Company typePrivate
Founded2004
HeadquartersEl Segundo, United States
Headcount101–250
GTM typeB2B
OfferingServices

What Moontide does

Moontide was a digital advertising and marketing agency that offered brand publishing, social media management, web development, and broader digital marketing services to business clients. The firm described its core capability as 'data, media and technology,' combining data-driven media buying and performance marketing with technology-enabled campaign execution, though no proprietary technology platform, AI/ML capability, or productized offering was disclosed in available sources. Pricing was not publicly disclosed and no named clients, case studies, or segment splits were provided, leaving the customer base opaque.

Founded in 2004 and headquartered in El Segundo, California, Moontide operated offices across ten cities and four countries — Charleston, Covington, Denver, Los Angeles, Nashville, New York, and San Diego in the United States, plus London, Mexico City, and São Paulo internationally — supported by a headcount in the 101–250 range and a leadership team spanning co-chairman, president, and dedicated SVPs/VPs for technology, media, and client services. In 2025, Moontide was acquired by Mindgruv (subsequently rebranded Mindgruve), with Tower Partners serving as sell-side advisor; in 2026 the Moontide brand was retired, the website redirected to mindgruve.com, and operations consolidated under Mindgruve Holdings, Inc. As a standalone entity, Moontide no longer operates independently.

Moontide firmographics

Firmographics

Name: Moontide
Legal name: Mindgruve Holdings, Inc.
Website: https://moontide.agency
Company type: Private
Founded year: 2004
Operating status: Acquired
Headcount range: 101–250 employees
Short description: Moontide was a US-headquartered digital advertising agency offering brand publishing, social media, web development, and digital marketing services across offices in the US, UK, Mexico, and Brazil; it was acquired by Mindgruv in 2025 and rebranded as Mindgruve in 2026.
Ownership category
akta.pro rank

Moontide industry classification

Industry

Product category: Digital Marketing Services
NAICS: Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (541890)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro industry: PRIMARYMPAAABAE
Video/CTV/OTT Media Buying
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies
SECONDARYBPAFACAG
Connected TV (CTV) & OTT Performance Advertising
Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

Keywords

Digital marketing services
Brand publishing
Social media marketing
Web development services
Performance marketing

Where Moontide is headquartered

Location

Headquarters

HQ city: El Segundo
HQ country: United States
HQ region: North America

Markets served

Moontide business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Moontide product offering

Product offering

Core offering

Moontide is a data, media, and technology-driven advertising agency that provides brand publishing, social media, web development, and digital marketing services. The firm partners with brands to plan, execute, and optimize marketing programs across paid, owned, and earned channels, with an emphasis on performance-oriented media buying and content production.

Product overview

Moontide was a data, media and technology agency that has been acquired by Mindgruve and rebranded. As a standalone product entity, Moontide no longer exists — it has been integrated into Mindgruve's portfolio of services. The former Moontide Agency operated across multiple global office locations including Charleston, Covington, Denver, Los Angeles, London, Mexico City, Nashville, New York, San Diego, and São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

Brand Publishing
Social Media Marketing
Web Development
Digital Marketing

Companies that use Moontide

Customer profile

Segments1 record

Ideal customer profiles1 record

Moontide technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Moontide partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights3 records

Moontide competitors and assessment

Company assessment

Direct peers

Jellyfish (Brandtech Group): Global data, media, and technology agency operating across brand, performance, and platform services for major advertisers. Closely matches Moontide's data/media/tech positioning and multi-region delivery model.
Dept Agency: International digital agency providing digital marketing, web development, and creative services. Comparable to Moontide's multi-office digital agency footprint and blend of services.
Wpromote: US-based performance-driven digital marketing agency combining media, data, and creative services for mid-market and enterprise clients. Comparable in scale and service mix to Moontide's digital marketing and performance offering.
iCrossing (Hearst): Digital marketing agency offering performance media, SEO, content, and analytics. Comparable mid-sized agency competing for similar digital marketing and data-driven media engagements as Moontide.
Mindgruve (combined entity): The combined post-acquisition entity that now houses Moontide's operations. Directly comparable as the same agency platform under the parent brand, providing the natural benchmark for the integrated offering.
GALE Advertising: Data-driven agency combining creative, media, and technology for consumer brands. Mirrors Moontide's integrated data-media-tech value proposition and mid-sized agency structure.
Tinuiti (Dentsu): Performance marketing agency focused on paid media, SEO, and commerce across Amazon, Google, and social platforms. Directly comparable to Moontide's performance marketing and data-driven media capabilities.

Emerging players

Brainlabs: Data-driven digital media agency leveraging proprietary technology and analytics for performance marketing. Comparable in data-led positioning and is among the independent challengers competing for performance-driven client budgets.

Broad incumbents

Razorfish (Publicis): Digital transformation and experience agency within Publicis Groupe. Adjacent to Moontide in services (digital marketing, web development, media) but operates at much larger scale as part of a global holding company.
Merkle (Dentsu): Large, established data-driven marketing and customer experience agency within Dentsu. Operates in the same performance marketing and data analytics space as Moontide but at considerably broader scale as part of a global holding company.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Moontide financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Moontide leadership team

Management profile

Number of profiles

Profiles6 records

Moontide funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Moontide M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moontide

What does Moontide do?

Is Moontide a public or private company?

Moontide is a private company. It is classified as corporate owned and is currently acquired.

When was Moontide founded?

Moontide was founded in 2004. It employs 101 to 250 people.

Where is Moontide based?

Moontide is headquartered in El Segundo, United States, in the North America region.

Who are Moontide's main competitors?

Direct peers on record are Jellyfish (Brandtech Group), Dept Agency, Wpromote, iCrossing (Hearst), Mindgruve (combined entity), GALE Advertising and Tinuiti (Dentsu). Brainlabs is listed as an emerging player. Broad incumbents are Razorfish (Publicis) and Merkle (Dentsu).

Does Moontide have an API?

No public API is recorded for Moontide.

What industry is Moontide in?

Moontide's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying, with a secondary code of BPAFACAG, Connected TV (CTV) & OTT Performance Advertising. Its NAICS code is 54181 and its SIC code is 7311.