What Aletheia Digital does

Aletheia Digital is a privately held digital marketing agency headquartered in Columbus, Georgia, with a secondary office in Wichita, Kansas. Founded in April 2017 by three former TV broadcasting executives — Drew Rhodes, Brandon Rinehart, and Fred Steppe — the firm provides full-service digital marketing to small and mid-sized home service contractors across verticals including roofing, plumbing, HVAC, electrical, garage doors, fencing, flooring, and tree services. Its service portfolio spans website design and development (built on the Duda platform), SEO, SEM and paid advertising across Google, Microsoft, Meta, LinkedIn, YouTube, and Twitter, social media management, email marketing, OTT/Connected TV and audio advertising, targeted display, Google Local Services, reputation and listings management, branding, and consulting. The company augments execution with proprietary tooling such as Aletheia PowerListings (Yext-integrated directory management across 70+ services), AI-powered drip email campaigns, and a contact database with 400+ segmentation filters for B2B and B2C home service audiences, all wired together through third-party analytics and call-tracking platforms including TapClicks, CallRail, BirdEye, and SendGrid.

The company operates a sales-led go-to-market model: dedicated Sales Closers perform outbound phone, text, and email outreach to warm leads in targeted home service industries and travel to industry trade shows to source opportunities, while post-sale Success Managers conduct one-on-one client meetings and monthly performance reviews. Aletheia monetizes through professional services fees billed month-to-month with automatic payment deduction, and has cultivated a distribution moat via partnerships with 16+ home service industry associations spanning national, regional, and state-level roofing, plumbing/HVAC, builders, and storm-contractor bodies. Customer testimonials indicate an SMB-heavy client base, and the firm has cumulatively built over 450 websites for businesses across more than half of the U.S. and Canada. There is no disclosed external funding, no parent company, no subsidiaries, and no reported revenue, M&A, or restructuring activity.

Name

Aletheia Digital

Legal name

Aletheia Digital, LLC

Website

https://aletheiadigital.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Aletheia Digital is a privately held digital marketing agency that provides SEO, paid advertising, website design, email, OTT, and reputation management services to small and mid-sized home service contractors across the U.S. and Canada, with vertical specialization in roofing, plumbing, HVAC, and related trades.

Ownership category

akta.pro rank

Headquarters

HQ city

Gaussan

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing comprehensive marketing solutions to home service businesses. Services include website design, SEO, SEM/paid advertising, email marketing, social media management, video marketing, audio marketing, reputation management, branding, OTT/Connected TV, and consulting. Revenue is generated through professional service fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Aletheia Digital is a digital marketing agency that delivers integrated marketing services tailored specifically for home services businesses such as roofing, plumbing, HVAC, and electrical contractors. The firm offers a full-stack suite including website design and development, SEO, SEM, social media management, email marketing, video/audio/OTT advertising, reputation management, branding, and consulting to help home services companies generate leads, build their brand, and grow revenue.

Product overview

Aletheia Digital is a digital marketing agency offering a comprehensive platform of services for home service companies. The core offering includes Website Design & Development (built on Duda), Email Marketing/Data, OTT/Connected TV, Video Marketing, Audio Marketing, Reputation/Review/Listings Management, SEO, Social Media Management, SEM/Paid Advertising, Targeted Display, Google Local Services, Consulting, and Branding. They specialize in industry-specific verticals including Roofing, Plumbing, HVAC, Tree Services, Garage Doors, Fencing, and Flooring marketing. Their approach combines data-driven strategies with hands-on client service, targeting homeowners and businesses searching for local services. The platform leverages integrations with major advertising platforms (Google Ads, Facebook, LinkedIn, YouTube), analytics tools (TapClicks, CallRail), and listing management services (Yext, BirdEye) to deliver comprehensive digital marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM) / Paid Advertising
• Social Media Management
• Email Marketing
• Video Marketing
• Audio Marketing
• OTT / Connected TV Advertising
• Reputation Management
• Branding Services
• Marketing Consulting
• Targeted Display Advertising

Quantifiable outcome

• Daily account monitoring ensures quality leads and immediate issue resolution
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature4 records

Partnerships

16 partnerships are on record, tiered minor.

• Western States Roofing Contractors Association (WSRCA)minorGTM or Marketing PartnerIndustry association partnership connecting Aletheia Digital with roofing contractors across western states. Aletheia is listed as a proud partner on the association website.
• South East Builders Conference (SEBC SHOW)minorGTM or Marketing PartnerSoutheast regional building industry association partnership providing access to construction and contracting professionals.
• Southwest Air Filtration (SCALT)minorGTM or Marketing PartnerIndustry association partnership for air filtration professionals.
• Midwest Roofing Contractors Association (MRCA)minorGTM or Marketing PartnerRegional roofing industry association partnership serving contractors in the Midwest region.
• Roofing Contractors Association of Washington (RCAW)minorGTM or Marketing PartnerState-level roofing contractors association partnership in Washington.
• Florida Roofing and Sheet Metal Contractors Association (Florida Roof)minorGTM or Marketing PartnerFlorida state roofing industry association partnership.
• Plumbing-Heating-Cooling Contractors Association (PHCC)minorGTM or Marketing PartnerNational plumbing, HVAC, and mechanical contractors association partnership.
• Oklahoma Roofing Contractors Association (OKRCA)minorGTM or Marketing PartnerState-level roofing association partnership in Oklahoma.
• Roofing Contractors Association of Texas (RCAT)minorGTM or Marketing PartnerTexas state roofing contractors association partnership.
• Northeast Roofing Contractors Association (NERCA)minorGTM or Marketing PartnerRegional roofing association partnership serving the Northeast United States.
• Northern Texas Roofing Contractors Association (NTRCA)minorGTM or Marketing PartnerRegional roofing association in Northern Texas.
• Central Arizona Association of Home Builders (CAAG)minorGTM or Marketing PartnerHome builders association partnership in Central Arizona.
• Colorado Roofing Contractors Association (CRCA)minorGTM or Marketing PartnerColorado state roofing contractors association partnership.
• The Roofing ExpominorGTM or Marketing PartnerMajor roofing industry trade show and exhibition partnership.
• American Hurricane Expo (AHREXPO)minorGTM or Marketing PartnerHurricane and storm-related construction industry expo partnership.
• Commercial Residential Storm Manufacturing Contractors Association (CRSMCA)minorGTM or Marketing PartnerIndustry association for storm damage contractors.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scorpion: Scorpion is a digital marketing agency that specializes in serving home service businesses (HVAC, plumbing, electrical, roofing, legal, medical) with similar multi-channel offerings including SEO, PPC, websites, video, and reputation management. It is the closest direct competitor in the home services vertical with comparable GTM and product breadth.
• Hibu: Hibu (formerly YellowBook) is a digital marketing and traditional advertising solutions provider to SMBs, with comparable offerings around websites, SEO, SEM, social, and reputation. Notably, Brandon Rinehart worked at YellowBook/Hibu before co-founding Aletheia, underscoring direct overlap in target market and operating model.
• Blue Corona: Blue Corona is a digital marketing agency that built its name serving home service contractors (HVAC, plumbing, roofing, electrical) with SEO, PPC, web design, and analytics. It directly competes in the same vertical specialty and serves a very similar SMB and mid-market customer base.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, PPC, social media, video, and content marketing to SMBs across multiple verticals including home services. It is comparable in size and breadth, targeting similar SMB customers with comparable multi-channel service packaging.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused heavily on PPC, SEO, and CRO for mid-market and enterprise clients, with comparable paid search and lifecycle services. It overlaps with Aletheia on PPC management and serves similar B2B marketing buyers.
• LYFE Marketing: LYFE Marketing is a digital marketing agency providing social media management, SEO, PPC, email, and web design services to SMBs across verticals. It is comparable in size, target customer (small businesses), and the breadth of multi-channel service offerings.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, CRO, and landing page design for SaaS and B2B clients. It is comparable on paid-search-driven delivery model and conversion-focused value proposition, though its vertical focus differs.

Broad incumbents

• Web.com: Web.com is a large, established player in SMB website design, SEO, and digital marketing services with a much wider product breadth and customer base. It overlaps materially with Aletheia's website design and SEO offerings but competes broadly across many verticals beyond home services.
• ReachLocal: ReachLocal (a Gannett company) provides digital marketing solutions to SMBs, including websites, search, display, social, and reputation management. It overlaps strongly on the core SMB digital marketing stack and operates at broader scale than Aletheia.

Others

• Vendasta: Vendasta is an SMB-facing platform that powers digital agencies and resellers selling marketing, CRM, and reputation services to small businesses. It is comparable as an adjacent enabler in the SMB marketing ecosystem (target customers and service offerings), although it primarily serves agencies as customers rather than competing directly for end clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aletheiadigitaI
• YouTubeyoutube.com/channel/aletheiadigital
• Facebookfacebook.com/AletheiaDigitalLLC
• LinkedInlinkedin.com/company/aletheiadigital
• Instagraminstagram.com/aletheiadigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aletheia Digital