Supernova

Name

Supernova

Legal name

Supernova

Website

https://supernovabr.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Telephony Plans (Supernova Celular): Recurring subscription revenue from MVNO mobile plans sold to both individual consumers (B2C) and corporate clients (B2B2C). Plans are contract-free with monthly billing. Corporate clients can opt for company-billing or individual-billing, with some companies subsidizing plans for employees.
2. Digital AI Solutions (Supernova Digital / NOVA): Revenue from AI-powered business automation tools including chatbots, WhatsApp messaging, BPO services, and integrations. Sold to corporate clients as subscription or per-usage contracts, with API integration into client systems.
3. Health Services (Supernova Saúde): Revenue from online medical consultations, specialist access, corporate mental health programs, and health plans. Sold to individuals and corporate clients for employee benefit programs.
4. MVNO White Label Platform Licensing: Revenue from licensing the white-label MVNO platform to enterprises wanting to launch their own mobile virtual network operator. Provides ready-to-use infrastructure integrated with Vivo.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Supernova is a Brazilian digital ecosystem operating an MVNO on Vivo's network, selling contract-free mobile plans to consumers and as employee benefits to corporate clients (B2B2C). It complements telecom with NOVA, an AI-powered WhatsApp automation platform for sales, support, billing and collections; a white-label MVNO platform for enterprises to launch their own mobile brand; and Supernova Saúde, a telemedicine and corporate mental health service. All products are 100% digital, distributed via website, WhatsApp, embedded partner apps, and direct enterprise sales.

Product overview

Supernova is an integrated ecosystem of digital services structured around three pillars: Telecommunications (Supernova Celular), Artificial Intelligence (Supernova Digital / NOVA), and Health (Supernova Saúde). Supernova Celular is an MVNO operating on Vivo's network offering mobile plans without loyalty contracts, bundled with a benefits club (Clube de Vantagens). Supernova Digital (NOVA) is an AI-powered WhatsApp automation platform enabling businesses to automate sales, support, and collections. Supernova White Label extends the MVNO model as a white-label offering for enterprises wanting to launch their own mobile brand. Supernova Saúde provides digital health services including online specialist consultations and a corporate mental health program. The ecosystem is operated by the parent companies ASSICOM, AXOON, and DENDRON.

Differentiator

Problem solved

Functional benefit

Brands

• NOVA: AI platform for businesses enabling automated customer service, sales, and business process automation.
• Supernova Celular
• Supernova Saúde
• Clube Supernova

Products and services

• Supernova Celular A digital Mobile Virtual Network Operator (MVNO) running on Vivo's network offering prepaid and postpaid mobile plans without loyalty contracts. Plans include unlimited calls, WhatsApp and Waze data, 5G DSS/NSA compatibility, number portability, and a benefits club (Clube de Vantagens) with up to 60% discounts at 250+ partners. Sold to individual consumers (B2C) and to corporate clients (B2B2C) as an employee benefit.
• Supernova Digital (NOVA) An AI-powered automation platform for customer service, sales, and financial operations delivered via WhatsApp. Uses generative AI and chatbots to automate order taking, 24/7 customer support, billing reminders, and collection negotiations at scale. Sold to corporate clients as subscription or per-usage contracts, with API integration into client CRM, ERP and payment systems.
• Supernova White Label MVNO A ready-to-use MVNO platform fully integrated with Vivo's network, enabling businesses to launch their own branded mobile operator. Includes digital operations automation, scalable infrastructure, regulatory compliance, and data security. Reduces typical launch timelines from months to rapid market entry for enterprises wanting custom branding, billing and customer management.
• Supernova Saúde A digital health platform providing online consultations with medical specialists and psychologists (including international doctors), mental health support, and corporate health programs. Positioned as faster than SUS and cheaper than traditional health plans, with second medical opinion services for Brazilians abroad. Sold to individuals and corporate clients for employee benefit programs.
• Supernova Saúde Mental A corporate mental health program aligned with NR-1 Brazilian labor regulations, aimed at promoting employee wellbeing, reducing absenteeism and presenteeism, and strengthening organizational culture through continuous psychological support. Delivered in partnership with Lumiar.

Quantifiable outcome

• Supernova's first venture (prepaid recharge platform, 2004–2006) processed over R$1 billion in digital recharges, becoming the largest distributor in Brazil
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Vivo (Telefônica Brasil)coreTechnology or IntegrationSupernova operates as an accredited MVNO on Vivo's mobile network infrastructure. This partnership provides Supernova access to Vivo's nationwide 2G/3G/4G/5G network coverage. Supernova's services are fully integrated with Vivo's network, enabling it to offer mobile plans under its own brand while leveraging Vivo's physical infrastructure.
• iFoodcoreStrategic or Co-development PartneriFood partnered with Supernova to offer exclusive mobile plans for the platform's 200,000 delivery riders. The partnership provides iFood's gig workers with affordable mobile plans as a benefit, with sales conducted within the iFood app environment using custom language and communication tailored to this audience.
• 99 (Taxi App)coreStrategic or Co-development Partner99 partnered with Supernova to offer mobile plans to drivers and delivery personnel, with sales occurring within the 99 app ecosystem and customized communication aligned with the driver audience's needs.
• LumiarcoreStrategic or Co-development PartnerSupernova Saúde partnered with Lumiar to deliver mental health solutions to corporate clients. The partnership provides continuous employee mental health support, wellness promotion, and prevention programs aligned with NR-1 Brazilian labor regulations, leveraging digital platforms for accessibility.
• Vale Saúde (Vivo)coreTechnology or IntegrationSupernova Saúde uses the Vale Saúde partner platform (operated by Vivo) for health plan management, including dependent registration (including minors), and related health benefit administration. The health benefits platform enables seamless enrollment and management of Supernova's corporate health offerings.
• Meta (Facebook/Instagram/WhatsApp)coreTechnology or IntegrationSupernova is a Meta Business Partner, authorized to provide WhatsApp Business API integration to its corporate clients. This partnership enables Supernova Digital to offer official WhatsApp Business API services, mass messaging (RCS), and AI-powered chatbot solutions.
• ANATEL (Brazilian telecom regulator)coreOthersSupernova operates under an official MVNO license (outorga) granted by ANATEL, Brazil's national telecommunications agency. The license authorizes Supernova to provide mobile services using Vivo's network as an accredited MVNO.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Take Blip: Take Blip is a Brazilian conversational AI and WhatsApp Business platform offering chatbots, automated sales, and customer service tools for enterprise clients. It is one of the most direct competitors to Supernova Digital (NOVA) in the Brazilian WhatsApp automation and AI customer service category.
• Zenvia: Zenvia is a Brazilian CPaaS and conversational AI/communications platform serving enterprise customers with WhatsApp Business API, chatbots, and sales automation — directly comparable to Supernova Digital (NOVA). Both target Brazilian enterprises seeking WhatsApp-first customer service and sales automation at scale.
• Porto Seguro Conecta: Porto Seguro Conecta is a Brazilian MVNO operated by Porto Seguro, the large insurance group. It is the closest direct MVNO peer in Brazil, competing for the same contract-free, digitally-distributed mobile customer segment that Supernova targets, including B2B2C distribution through insurance policyholders.
• Datora Telecom: Datora Telecom is a Brazilian MVNO enabler and operator that provides MVNO infrastructure and white-label mobile services to enterprises, closely paralleling Supernova's white-label MVNO offering and B2B2C distribution model. Like Supernova, it monetizes both direct MVNO subscriber revenue and platform/licensing revenue.

Broad incumbents

• TIM Brasil: TIM Brasil is one of Brazil's four major mobile network operators and a host network for several MVNOs. While not a direct MVNO peer, TIM's digital plans (e.g., TIM Black) and B2B mobile offerings compete with Supernova's enterprise B2B2C value proposition and constrain wholesale pricing dynamics in the broader Brazilian MVNO ecosystem.
• Vivo Easy: Vivo Easy is Vivo's own digital-only mobile sub-brand, launched by Supernova's host network to compete in the same digital-first, no-contract segment. As Vivo's first-party offering, it represents the most direct incumbent threat — combining Vivo's network control, retail presence, and brand equity against Supernova's MVNO.
• Claro Brasil: Claro Brasil is a major Brazilian mobile operator and host network for MVNOs. Its digital sub-brand Claro Flex and enterprise offerings compete with Supernova in the digital-first consumer and B2B segments. As one of the largest MNOs in Brazil, it also represents a potential alternative host-network partner if Supernova were to diversify away from Vivo.

Emerging players

• Mint Mobile: Mint Mobile (acquired by T-Mobile) is a US digital-first MVNO offering contract-free, online-purchased mobile plans with strong digital branding. While in a different geography, it shares Supernova's core playbook: lean digital MVNO, online-first acquisition, no-contract flexibility, and bundling value-adds — making it a useful international comparable for the digital MVNO model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/supernovabr.oficial
• LinkedInlinkedin.com/company/supernovabr
• Instagraminstagram.com/supernovabr.oficial
• Xx.com/supernovabrcom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supernova