Metafactory
Metafactory is a Korean AI and XR content technology company that operates immersive entertainment venues and provides generative AI, XR, and broadcast production services to commercial space operators and media clients.
- Company typePrivate
- Founded2022
- HeadquartersSeongnam, South Korea
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Metafactory firmographics
Firmographics- Name
- Metafactory
- Legal name
- METAFACTORY CORPORATION
- Website
- https://metafactorycorp.co.kr
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Metafactory is a Korean AI and XR content technology company that operates immersive entertainment venues and provides generative AI, XR, and broadcast production services to commercial space operators and media clients.
- Ownership category
- akta.pro rank
Metafactory industry classification
Industry- Product category
- Immersive Entertainment Technology
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), VR/AR/XR Game Studios (MPAFAAAE)
Keywords
Where Metafactory is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Metafactory business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Immersive Experience Venue Operations: Operating immersive space venues (METAGROUND) that transform commercial spaces like movie theaters into digital experience destinations where consumers pay to体验 AI and XR-powered content.
- Content Production Services: End-to-end immersive content production including live streaming, AR content creation, and Virtual Production services for clients.
- AI Content Technology Licensing: Licensing of proprietary AI technology solutions (IMAGINE X) including Text to 2D Image and Text to 3D Modeling for content creation.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Metafactory product offering
Product offeringCore offering
Metafactory Corporation (메타팩토리코퍼레이션) develops AI and XR-powered immersive entertainment content and technology. Its core offerings include the IMAGINE X generative AI platform for text-to-2D-image and text-to-3D modeling content creation, the XR Experience Platform delivering HMD-based immersive experiences in commercial venues, Broadcast AR for televised AR content, and Virtual Production services for end-to-end immersive content production.
Product overview
METAFACTORY is a content and entertainment technology company that provides a comprehensive ecosystem of AI and XR-powered products and immersive experiences. The portfolio centers on IMAGINE X as the core AI generation engine (text-to-image and text-to-3D modeling), supported by XR, BROADCAST AR, and MEDIA ART for different media expressions. Physical venues METAGROUND and THE ORB deliver these experiences in commercial spaces. The IMMERSIVE platform serves as the technology foundation combining AI content with XR and interactive displays, while PRODUCTION provides end-to-end content creation services including live streaming, AR production, and virtual production. The company fuses Technology, Content, and Space to create the future of entertainment.
Differentiator
Problem solved
Functional benefit
Products and services
- IMAGINE X
Companies that use Metafactory
Customer profileSegments3 records
Ideal customer profiles3 records
Metafactory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Metafactory partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Metafactory competitors and assessment
Company assessmentDirect peers
- Sandbox VR: Sandbox VR operates a global chain of location-based VR entertainment venues where consumers pay to experience immersive multiplayer content using HMDs. It is the closest direct comparable to Metafactory's METAGROUND venue model and consumer-facing XR experience GTM.
- Zero Latency: Zero Latency runs free-roam, multi-player VR entertainment venues deployed through a global licensee network. Like Metafactory, it monetizes immersive content in commercial venues using HMD-based experiences and provides its own content pipeline.
- Dreamscape Immersive: Dreamscape operates location-based VR entertainment venues combining immersive storytelling with motion tracking. It competes directly with Metafactory's METAGROUND on the consumer immersive-venue value proposition and uses proprietary immersive content production.
- Pixotope: Pixotope provides real-time AR and virtual production graphics for live broadcast and events. It is a direct comparable to Metafactory's Broadcast AR and Virtual Production offerings, serving the same broadcast and media customers.
Broad incumbents
- CJ CGV: CJ CGV is the largest cinema chain in Korea and a major immersive-entertainment operator through 4DX and ScreenX formats. It is a broad incumbent comparable to Metafactory's cinema-venue transformation thesis and a potential partner or competitor for METAGROUND.
- Vizrt: Vizrt is the dominant global provider of broadcast graphics and AR systems for live television. It is comparable to Metafactory's Broadcast AR product as the established enterprise incumbent in the same broadcaster-tooling category.
- Disguise: Disguise is a leading platform for extended reality stages, virtual production, and immersive experiences used by broadcasters, concerts, and venues. It is comparable to Metafactory's Production and IMMERSIVE stack as a broader incumbent in XR experience infrastructure.
- Unity Technologies: Unity is a major real-time 3D engine and platform used to build XR, virtual production, and immersive experiences globally. It is comparable to Metafactory's IMAGINE X and IMMERSIVE technology layer as an enabling developer platform for XR content.
Regional players
- Megabox: Megabox is one of Korea's three major cinema chains and a strategic investor in Metafactory. It is comparable as both a regional venue operator enabling Metafactory's METAGROUND deployments and a Korean cinema incumbent that itself competes in the immersive screening space.
Emerging players
- Spheroid Universe: Spheroid Universe is an emerging XR/spatial computing platform building tools for immersive content and metaverse experiences. It is comparable to Metafactory as a smaller, emerging player in XR content platforms with AI-assisted 3D tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Metafactory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metafactory leadership team
Management profileNumber of profiles
Metafactory funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metafactory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metafactory
What does Metafactory do?
Metafactory Corporation (메타팩토리코퍼레이션) develops AI and XR-powered immersive entertainment content and technology. Its core offerings include the IMAGINE X generative AI platform for text-to-2D-image and text-to-3D modeling content creation, the XR Experience Platform delivering HMD-based immersive experiences in commercial venues, Broadcast AR for televised AR content, and Virtual Production services for end-to-end immersive content production.
Is Metafactory a public or private company?
Metafactory is a private company. It is classified as venture growth investor backed and is currently operating.
When was Metafactory founded?
Metafactory was founded in 2022. It employs 1 to 10 people.
Where is Metafactory based?
Metafactory is headquartered in Seongnam, South Korea, in the Asia region.
How does Metafactory make money?
Three revenue lines are on record. Immersive Experience Venue Operations are the primary driver. The others are content Production Services and AI Content Technology Licensing.
Who are Metafactory's main competitors?
Direct peers on record are Sandbox VR, Zero Latency, Dreamscape Immersive and Pixotope. Broad incumbents are CJ CGV, Vizrt, Disguise and Unity Technologies. Megabox is listed as a regional player. Spheroid Universe is listed as an emerging player.
Does Metafactory have an API?
No public API is recorded for Metafactory.
What industry is Metafactory in?
Metafactory's product category is Immersive Entertainment Technology. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows). Its NAICS code is 516 and its SIC code is 7373.