MassageBook

What MassageBook does

MassageBook, operated by 2Book, Inc., is a privately-held, bootstrapped company founded in 2011 and headquartered in Ladson, South Carolina. It operates a two-sided online marketplace connecting consumers seeking massage and bodywork services with a network of more than 25,000 professionals across 10,000+ locations in the United States and Canada. The platform is built as a web-based and mobile-accessible system that supports consumer discovery, real-time availability lookup, online booking, verified reviews, and gift card redemption.

The company's core products are the consumer-facing MassageBook marketplace, MassageBook Pro (a practice management suite for practitioners offering scheduling, SOAP notes, client management, email marketing, and gift certificate and membership sales), and MassageBook Gift Cards (a digital gift card product redeemable across participating businesses). The underlying technology stack includes integrations with Stripe and Square for payment processing and Goodcall for AI-driven phone scheduling. Distribution is primarily SEO-driven via a large searchable directory and an educational content library.

MassageBook's revenue model combines freemium professional listings with premium subscription features for advanced practice management, transaction-based revenue from gift card sales, and likely processing fees on bookings completed through the platform. The customer base is entirely small-business and solo-practitioner massage therapists, with no disclosed enterprise customers. The company has not raised venture capital or private equity and operates as a founder-owned entity.

Name

MassageBook

Legal name

2Book, Inc.

Website

https://massagebook.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MassageBook operates a two-sided online marketplace and practice management platform connecting consumers with 25,000+ massage and bodywork professionals across the US and Canada, offering online booking, SOAP notes, payment processing, and a nationwide gift card network.

Ownership category

akta.pro rank

Product category

Practice Management Software for Massage Therapy

NAICS

Other Personal Care Services (81219), Offices of Other Health Practitioners (6213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Swedish Massage (HSALAEAA)

akta.pro secondary industries

Deep Tissue Massage (HSALAEAB), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Mobile Massage Therapy (HSALAMAF)

Keywords

• Practice management software
• Online booking platform
• Massage therapy marketplace
• Appointment scheduling software
• Wellness service directory

Headquarters

HQ city

Mt Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Listings and Subscriptions: Massage therapists and bodywork professionals can create accounts and list their services on the platform. The platform offers free listing options as well as premium subscription features for enhanced business management tools including scheduling, SOAP notes, marketing, and payment processing.
2. Gift Card Marketplace: MassageBook operates a gift card marketplace where consumers can purchase e-gift cards redeemable at participating massage therapy businesses across the United States.
3. Transaction Processing: The platform facilitates booking transactions between clients and massage therapists, likely earning a take rate or processing fee on completed appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MassageBook operates a two-sided online platform that connects consumers seeking massage and bodywork services with a nationwide network of over 25,000 licensed therapists. For consumers, it provides a searchable directory and real-time online booking across 60+ modalities in the US and Canada. For professionals, MassageBook Pro delivers practice management software including scheduling, SOAP notes, client management, email marketing, gift certificates, memberships, and integrated payment processing via Stripe and Square.

Product overview

MassageBook operates as a two-sided marketplace connecting consumers seeking massage therapy with a network of over 25,000 massage therapists and bodywork professionals. The platform consists of the consumer-facing MassageBook marketplace (for discovering and booking appointments), MassageBook Pro (practice management software for professionals with scheduling, SOAP notes, client management, email marketing, and Stripe/Square payment processing), and MassageBook Gift Cards (a digital gift card product redeemable at participating businesses). The company also integrates with Goodcall's AI phone assistant for 24/7 automated scheduling capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• MassageBook (Consumer Marketplace) Consumer-facing online marketplace and directory enabling individuals across the United States and Canada to search for massage and bodywork professionals by location, technique, specialty, or review score, view real-time availability, and book and prepay appointments with immediate confirmation and automated reminders.
• MassageBook Pro Practice management software for licensed massage therapists and bodywork professionals providing online scheduling, SOAP note documentation, client management, automated email and text reminders, email marketing, gift certificate and membership sales, review collection, and integrated payment processing through Stripe and Square.
• MassageBook Gift Cards Digital gift cards available in customizable amounts ($50, $100, $150, $200, or custom), allowing consumers to schedule delivery by email and giving recipients the ability to book and pay for massage services at any participating MassageBook business nationwide.

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe provides payment processing infrastructure enabling MassageBook professionals to accept credit and debit card payments for services booked through the platform.
• SquarecoreTechnology or IntegrationSquare provides payment processing integration allowing MassageBook professionals to process payments for appointments and services through the platform.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mindbody: Largest US wellness/salon/spa/fitness booking platform and marketplace. Directly comparable as a two-sided marketplace serving appointment-based wellness professionals, including massage therapists, with overlapping features (booking, payments, marketplace, gift cards).
• Vagaro: Salon, spa, fitness, and wellness booking platform with marketplace and practice management. Closely comparable to MassageBook's Pro offering across SMB wellness verticals, including massage, with overlapping booking, payments, and subscription functionality.
• Schedulicity: Online scheduling and marketing platform for salons, spas, and wellness professionals. Explicitly named by MassageBook customer Jen Wood as a prior scheduler being switched from, confirming direct competition for SMB massage practitioners.
• Boulevard: Appointment-management and client-experience platform purpose-built for salons, spas, and medspas. Comparable in serving appointment-based wellness SMBs with checkout, payments, and client management features.
• Booksy: Booking and practice management marketplace for beauty and wellness professionals, including massage therapists. Directly comparable two-sided marketplace model serving appointment-based wellness SMBs with a freemium offering.
• Fresha: Beauty and wellness marketplace with free booking software and a consumer marketplace. Directly comparable as a two-sided marketplace serving appointment-based wellness professionals with a freemium, commission-driven monetization.
• StyleSeat: Online booking and marketplace for independent beauty and wellness professionals. Directly comparable as a marketplace connecting independent appointment-based practitioners — including massage therapists — with consumers.

Broad incumbents

• Acuity Scheduling: General-purpose online scheduling software (owned by Squarespace) for any appointment-based business. Comparable in self-serve scheduling, payment, and intake functionality but lacks MassageBook's vertical wellness marketplace and SOAP-note depth.
• Calendly: Widely adopted scheduling automation platform for businesses and individuals. Comparable in scheduling and reminder functionality but is horizontal, lacking vertical wellness marketplace, SOAP notes, payments, and integrated marketing.

Regional players

• Treatwell: European hair, beauty, and wellness booking marketplace operating primarily in the UK and continental Europe. Comparable two-sided marketplace model for wellness professionals but operates in a different geography than MassageBook.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/massagebook
• Facebookfacebook.com/MassageBook
• LinkedInlinkedin.com/company/massagebook

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MassageBook