Schedulicity
- Company typePrivate
- Founded2009
- HeadquartersBozeman, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Schedulicity firmographics
Firmographics- Name
- Schedulicity
- Legal name
- Schedulicity Inc.
- Website
- https://schedulicity.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Schedulicity industry classification
Industry- Product category
- Salon and Spa Business Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
- akta.pro secondary industries
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Schedulicity is headquartered
LocationHeadquarters
- HQ city
- Bozeman
- HQ country
- United States
- HQ region
- North America
Markets served
Schedulicity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription Revenue: Monthly subscription fee for platform access at $23.99/month (down from $30)
- Payment Processing: Transaction-based payment processing with rates as low as 2.2%
- POS Hardware Sales: Sale of POS hardware including PayPro, PayPro Mini, PayPro Duo, card readers, stands, scanners, receipt printers, and cash drawers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard platform subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Schedulicity product offering
Product offeringCore offering
Schedulicity was a cloud-based online appointment scheduling platform that enabled service businesses (salons, spas, barbers, fitness, wellness, and mental health providers) to accept online bookings, manage clients, process payments, run text marketing campaigns, and sell gift cards. Following its January 2025 acquisition by Vagaro, the product was integrated into Vagaro's all-in-one business management suite combining scheduling, POS, marketing, and client management.
Product overview
Schedulicity has been acquired by Vagaro and rebranded as part of Vagaro's all-in-one business management platform for service-based industries. The platform provides a unified solution combining online booking, POS payment processing, marketing tools (text campaigns, gift cards), client management, and industry-specific software for salons, spas, medical spas, barbers, and mental health professionals. The offering includes both software-as-a-service modules (Online Booking, Calendar, Forms, MySite, Reports, Pay Later) and hardware products (PayPro terminals, card readers, receipt printers). Mobile apps are available for both iOS and Android for businesses and their customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vagaro (formerly Schedulicity) All-in-one cloud-based business management platform for service-based industries combining appointment scheduling, POS, payment processing, marketing, client management, and industry-specific tools for salons, spas, medical spas, barbers, and mental health providers.
- Salon Software
Companies that use Schedulicity
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles3 records
Schedulicity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Schedulicity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vagaro Inc.coreVagaro Inc. acquired Schedulicity Inc. in January 2025 as part of strategic expansion to integrate scheduling capabilities into the Vagaro business management platform. The acquisition combines Schedulicity's appointment scheduling expertise with Vagaro's broader POS and business management solutions, enabling seamless migration for existing Schedulicity customers to the Vagaro platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Schedulicity competitors and assessment
Company assessmentBroad incumbents
- Vagaro: Vagaro is the direct parent of Schedulicity and operates a near-identical all-in-one scheduling, POS, and payments platform for salons, spas, and fitness. Post-acquisition, Schedulicity's customers and product are being migrated into the Vagaro platform, making Vagaro the closest functional peer and incumbent operator in the same space.
- Zenoti: Zenoti is an enterprise-grade SaaS platform for salons, spas, and medspas with scheduling, POS, marketing, and inventory management. It is comparable to Schedulicity at the higher end of the same verticals and adjacent in product scope.
Direct peers
- Fresha: Fresha is a leading free appointment scheduling and POS platform for salons, spas, and barbers globally. It directly competes with Schedulicity in the beauty/wellness SMB segment and pressures pricing across the category.
- Square Appointments: Square Appointments bundles online booking with Square's payments and POS ecosystem, targeting the same SMB salon and personal-care customers as Schedulicity. Its bundled pricing model is a frequent comparison point for Schedulicity prospects.
- Mindbody: Mindbody is an established vertical SaaS for fitness, salon, spa, and wellness businesses with scheduling, payments, and marketing tools. It serves the same primary verticals as Schedulicity and is a frequent benchmark in mid-market deals.
- Booksy: Booksy offers appointment booking and business management software for barbers, beauticians, and other personal service providers. It targets the same SMB beauty/wellness customer base as Schedulicity with comparable pricing.
- GlossGenius: GlossGenius provides scheduling, payments, and client management software primarily for salons, spas, and barbers. Its mobile-first UX and integrated payments closely parallel Schedulicity's feature set, making it a direct competitor in core verticals.
- Boulevard: Boulevard offers scheduling, checkout, and client management software for salons, spas, and barbershops, focused on premium and multi-location operators. It competes with Schedulicity for the higher end of the same SMB-to-mid-market segment.
- Acuity Scheduling: Acuity Scheduling (now part of Squarespace) provides online appointment scheduling used by salons, spas, coaches, and wellness providers. It competes directly with Schedulicity's core booking and client-self-service functionality.
Regional players
- Treatwell: Treatwell is a leading salon and spa booking marketplace primarily serving the UK and European markets. It is comparable to Schedulicity in product functionality and vertical focus but does not directly compete in Schedulicity's North American core.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Schedulicity social profiles
Digital presenceSchedulicity compliance and trust
Trust signalCompliance2 records
Schedulicity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schedulicity leadership team
Management profileNumber of profiles
Schedulicity funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schedulicity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schedulicity
What does Schedulicity do?
Schedulicity was a cloud-based online appointment scheduling platform that enabled service businesses (salons, spas, barbers, fitness, wellness, and mental health providers) to accept online bookings, manage clients, process payments, run text marketing campaigns, and sell gift cards. Following its January 2025 acquisition by Vagaro, the product was integrated into Vagaro's all-in-one business management suite combining scheduling, POS, marketing, and client management.
Is Schedulicity a public or private company?
Schedulicity is a private company. It is classified as corporate owned and is currently acquired.
When was Schedulicity founded?
Schedulicity was founded in 2009. It employs 51 to 100 people.
Where is Schedulicity based?
Schedulicity is headquartered in Bozeman, United States, in the North America region.
How does Schedulicity make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are payment Processing and POS Hardware Sales.
Who are Schedulicity's main competitors?
Broad incumbents on record are Vagaro and Zenoti. Direct peers are Fresha, Square Appointments, Mindbody, Booksy, GlossGenius, Boulevard and Acuity Scheduling. Treatwell is listed as a regional player.
Does Schedulicity have an API?
Yes. Vagaro provides API documentation for developers. Schedulicity has been integrated into Vagaro's platform following the acquisition in January 2025. Developer documentation is at docs.vagaro.com.
What industry is Schedulicity in?
Schedulicity's product category is Salon and Spa Business Management Software. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa), with a secondary code of HSACALAK, Appointment Reservations (Spa, Salon, Wellness). Its SIC code is 7372.