Turf Care Supply

What Turf Care Supply does

Turf Care Supply, LLC (now operating as Allied Nutrients) is a U.S. specialty fertilizer manufacturer serving the professional turf, ornamental, and consumer lawn-care markets. Founded in 1974 and headquartered in Brunswick, Ohio, the company designs, blends, and packages a broad portfolio of fertilizers, herbicides, insecticides, combination products, soil amendments, biologicals, and ice melt products, sold under professional brand GrowStar and consumer brand GreenPeak. Its go-to-market combines a direct sales team for commercial accounts (golf, sports turf, landscape contractors, nurseries) with a multi-tier distributor and retail network for consumer products, augmented by contract manufacturing services - co-packing, tolling, and private label production - delivered through five (now eight, post-deal) strategically located U.S. facilities.

The company's technical differentiation rests on two platforms: Enhanced Efficiency Fertilizer (EEF) technologies encompassing controlled-release, slow-release, and nitrogen-stabilizer formulations, and the proprietary AMP-XC microbial metabolite technology, branded as an exclusive biocatalyst that the company positions as a step-change in fertilizer performance and soil health. These capabilities are coupled with a national manufacturing footprint and what management describes as the nation's largest turf and ornamental coated urea plant, supporting scaled production of both branded SKUs and toll-manufactured volumes.

Revenue mechanics are anchored in B2B product sales to distributors and commercial buyers under quote-based pricing, plus service revenue from co-packing, tolling, and private-label contracts. The firm has historically expanded via bolt-on acquisitions (Agri-Nutrients in October 2024 and Beaty Fertilizer in April 2025), and in January 2026 was acquired by Spring Valley USA, an affiliate of Interoceanic Corporation (IOC); the combined platform now operates as Allied Nutrients with approximately 250 employees and 8 manufacturing facilities across 7 states, positioning it as one of the largest independent lawn and garden fertilizer platforms in North America.

Name

Turf Care Supply

Legal name

Turf Care Supply, LLC

Website

https://turfcaresupply.com

Company type

Private

Founded year

1974

Operating status

Acquired

Headcount range

51–100 employees

Short description

Turf Care Supply, operating as Allied Nutrients, manufactures specialty turf, ornamental, and consumer lawn-care fertilizers through 8 U.S. facilities, selling branded products (GrowStar, GreenPeak) plus co-packing and private-label manufacturing to professional turf managers, distributors, and retailers.

Ownership category

akta.pro rank

Product category

Turf and Ornamental Fertilizers

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer and Compost Manufacturing (32531), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

akta.pro secondary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Turf fertilizers
• Ornamental fertilizers
• Enhanced efficiency fertilizers
• Professional lawn care products
• Private label fertilizer manufacturing

Headquarters

HQ city

Brunswick

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fertilizer Product Sales: Sale of professional and consumer fertilizer products, herbicides, insecticides, and soil amendments under brand names including GrowStar, GreenPeak, and various proprietary formulations
2. Co-Packing and Tolling Services: Contract manufacturing, blending, packaging, and tolling services for other companies in the lawn and garden industry
3. Private Label Manufacturing: Private label production services allowing distributors and retailers to offer branded fertilizer products

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Turf Care Supply manufactures and blends turf and ornamental fertilizer products, herbicides, insecticides, combination products, soil amendments, and biologicals sold under its GrowStar (professional) and GreenPeak (consumer) brands. The company also offers contract manufacturing services including blending, tolling, co-packing, and private-label production for distributors and retailers across five U.S. manufacturing facilities, differentiated by proprietary AMP-XC microbial metabolite technology and Enhanced Efficiency Fertilizer (EEF) technologies.

Product overview

Turf Care Supply is a fertilizer manufacturer offering a comprehensive portfolio of turf and ornamental products organized into two main consumer-facing brands: GrowStar for professional products and GreenPeak for consumer products. The product range includes fertilizers, herbicides, insecticides, combination products, soil amendments, and biologicals. The company differentiates through proprietary technologies including AMP-XC (exclusive microbial metabolite technology) and EEF Technologies (Enhanced Efficiency Fertilizers including controlled release, slow release, and nitrogen stabilizers). Beyond branded products, Turf Care Supply provides contract manufacturing services including co-packing, tolling, and private-label support through its network of five U.S. manufacturing facilities. The company also manufactures and sells ice melt products. Following the January 2026 acquisition by Spring Valley USA (affiliate of Interoceanic Corporation), the company has been renamed Allied Nutrients while maintaining its EEF-focused manufacturing operations.

Differentiator

Problem solved

Functional benefit

Brands

• GreenPeak: Consumer fertilizer products line including fertilizers, control products and soil amendments.
• GrowStar
• AMP-XC

Products and services

• GrowStar Professional Fertilizers

Quantifiable outcome

• Reduced seasonal application of bags through Enhanced Efficiency Fertilizers (EEFs)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Spring Valley USA / Interoceanic Corporation (IOC)coreStrategic or Co-development Partner · 30 January 2026Spring Valley USA, an affiliate of Interoceanic Corporation, acquired the blending and packaging assets of Turf Care Supply, LLC on January 30, 2026. The combination forms one of the largest independent lawn and garden fertilizer platforms in North America. Turf Care Supply was renamed Allied Nutrients and continues to manufacture enhanced efficiency fertilizers at its Martins Ferry, Ohio facility.
• Beaty FertilizercoreStrategic or Co-development Partner · 18 April 2025Turf Care Supply, LLC acquired Beaty Fertilizer, a Tennessee-based manufacturer and blender of custom granular and liquid fertilizers, as well as combination products. This expanded Turf Care's manufacturing footprint, added new product capabilities, and enhanced overall production capacity.
• Agri-Nutrients, Inc.coreStrategic or Co-development Partner · 1 October 2024Turf Care Supply acquired Agri-Nutrients, Inc. on October 1, 2024. The strategic facility at Port of Catoosa, Oklahoma enables presence in Southwest and Western markets with established distribution infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nutrien Ag Solutions: World's largest crop input retailer with a Loveland Products turf and ornamental line that competes head-to-head with Turf Care Supply's professional GrowStar portfolio through extensive U.S. retail and distributor channels.
• ICL Group: Global specialty fertilizer producer whose ICL Specialty Fertilizers division targets turf, ornamental, and horticultural markets with controlled-release and water-soluble technologies directly overlapping Turf Care Supply's EEF offerings.
• Simplot (J.R. Simplot Company): Diversified agribusiness with a Turf & Horticulture group selling fertilizers and specialty plant nutrition products; competes with Turf Care Supply's professional lines but across a much broader crop-input portfolio.

Direct peers

• Koch Agronomic Services: Koch's turf and ornamental division markets POLYON, Duration, and other controlled-release and stabilized nitrogen technologies, directly competing with Turf Care Supply's EEF product line in golf, sports turf, and lawn care channels.
• Lebanon Seaboard Corporation: Manufacturer of professional turf and ornamental fertilizers under brands including Lebanon Pro and Country Pride, with comparable controlled-release and slow-release nitrogen offerings to Turf Care Supply's GrowStar portfolio.
• Harrell's LLC: Florida-based independent formulator, blender, and distributor of turf and ornamental fertilizers and control products, serving the same golf, sports turf, and landscape professional segments as Turf Care Supply.
• Nachurs Alpine Solutions (Nachurs): Specialty liquid fertilizer manufacturer serving turf, ornamental, and specialty crop markets with high-efficiency nutrient solutions; competes with Turf Care Supply's Professional Fertilizer and combination product lines and pursues co-packing/tolling relationships.
• The Andersons, Inc. Operates a Lawn Products / Turf & Specialty group producing professional fertilizers, weed control, and fertilizer-blending services for golf, sports turf, and lawn care, with overlapping end-customers and co-packing capabilities.

Emerging players

• Brandt Consolidated: Independent specialty agriculture retailer and formulator with proprietary branded plant nutrition and biological lines serving adjacent turf, golf, and ornamental markets with growing specialty fertilizer capabilities.

Others

• SiteOne Landscape Supply: Largest North American distributor of landscape and turf products — including fertilizers, herbicides, and controls — serving as a key downstream channel partner for Turf Care Supply's GrowStar line while also private-labeling competing products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/turfcaresupply
• Facebookfacebook.com/turfcaresupply
• LinkedInlinkedin.com/company/turf-care-supply-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turf Care Supply