We The Village

What We The Village does

We The Village, Inc. is a privately held, Brooklyn-based behavioral health company founded in 2017 by Jane Macky and Calum Handley to deliver the only clinically proven online programs based on CRAFT (Community Reinforcement and Family Training), a research-backed methodology created by Dr. Robert J. Meyers. The company serves two primary customer segments: (1) family members of individuals struggling with substance use disorder, who access 12-week self-guided, group, or private coaching programs via wethevillage.co with a 7-day free trial; and (2) mental health and counseling professionals, who purchase self-guided, trainer-led, or CRAFT certification training with NAADAC and NASW CE credit approval. A third emerging B2B channel targets behavioral health organizations and treatment centers with workforce training and family engagement solutions.

The platform combines asynchronous video-based curriculum, downloadable worksheets, live coaching sessions, and HIPAA-compliant Zoom recording for certification cases, supported by a free mentor-moderated peer support community. Efficacy is anchored in NIDA-funded randomized clinical trials completed in 2020 (pilot) and Q4 2024 (full-scale), demonstrating 76.9% treatment entry among participants' loved ones versus 40% in peer-support comparison groups. Revenue mechanics are split between monthly subscriptions ($64.99-$599.99/month for families), one-time and certification fees for professionals ($750-$2,000), and custom enterprise pricing for organizations. The company is small (1-10 employees), self-funded/grant-supported, and led by an executive team that includes the original creators of the underlying clinical methodology.

Name

We The Village

Legal name

We The Village, Inc.

Website

https://wethevillage.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

We The Village delivers clinically validated, online CRAFT-based programs that help families support a loved one through substance use disorder, and trains mental health professionals in the CRAFT methodology with CE credits and certification.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Addiction recovery programs
• Family support services
• Online CRAFT training
• Behavioral health education
• Substance use coaching

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Family Programs - Online Program: Self-guided online CRAFT program for families, billed monthly. Provides 12 weeks of content with 6 months access.
2. Family Programs - Group Coaching: Weekly group coaching sessions led by Certified CRAFT Clinician plus online program access, billed monthly.
3. Family Programs - Private Coaching: Weekly 1-1 private coaching sessions with Certified CRAFT Clinician plus online program access, billed monthly.
4. Professional Training - Self-Guided Online: Self-paced online CRAFT training for professionals with ~8 hours of video content, downloadable toolkit, and CE credits. $750 per trainee for 6 months.
5. Professional Training - Trainer-Led Online: Online training with live group sessions with expert CRAFT trainers. Pricing dependent on group size. Includes CE credits.
6. CRAFT Certification: Pursue CRAFT certification with session recording, expert feedback, coaching calls, and certification certificate. Cost typically $1,200-$2,000 to complete. NAADAC approved for 12 CEs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

We The Village delivers online CRAFT (Community Reinforcement and Family Training) programs that help families support a loved one struggling with substance use disorder and improve family wellbeing. The company offers tiered family programs (self-guided, group coaching, private coaching), professional training and certification for mental health clinicians, and enterprise solutions for behavioral health organizations. All programs are built on the clinically validated CRAFT methodology developed exclusively with Dr. Robert J. Meyers.

Product overview

We The Village offers an integrated suite of online CRAFT (Community Reinforcement and Family Training) programs for families and professionals impacted by substance use disorders. The family programs include three tiers: a Self-Guided Online Program (video-based skill modules with 6-month access), a Group Program (weekly small-group coaching with a Certified CRAFT Clinician), and a Private Coaching Program (1-on-1 sessions with personalized guidance). For professionals, the company provides Self-Guided Online Training, Trainer-Led Online Training, and a CRAFT Certification Program for clinicians seeking certification. A NIDA-funded Professional Training Study (now closed) provided free training to eligible participants. Additionally, We The Village offers an Organizational Solutions B2B product for behavioral health organizations, and operates a free peer-support Online Community forum. All programs are built on the evidence-based CRAFT methodology developed by Dr. Robert J. Meyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Program (Self-Guided) for Families

Quantifiable outcome

• 76.9% of loved ones entered treatment during the online CRAFT program with group coaching, compared to 40% in peer support condition
• +8 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Dr. Robert J. Meyers (RJM & Associates)flagshipStrategic or Co-development PartnerDr. Robert J. Meyers, creator of CRAFT, has exclusively partnered with We The Village to bring his CRAFT training online. He serves as Chief Training Officer and partners exclusively with We The Village for both family program delivery and professional training. His work with the company ensures the CRAFT model is applied with fidelity and remains accessible at scale.
• Dr. Kimberley C. KirbycoreStrategic or Co-development PartnerDr. Kimberley C. Kirby, nationally recognized clinical psychologist and leading CRAFT researcher, serves as Chief Research Officer and Supervisor at We The Village. She leads ongoing research efforts, guides clinicians in CRAFT application, and consults on complex cases.
• PHMC (Public Health Management Corporation)coreStrategic or Co-development PartnerPHMC serves as the independent research partner for NIDA-funded clinical trials, providing research coordination, IRB oversight, and data management for the professional training study and family program trials.
• NAADACcoreStrategic or Co-development PartnerNAADAC has approved We The Village as an education provider for continuing education credits. Professionals completing We The Village training programs receive NAADAC-approved CEs.
• NASWcoreStrategic or Co-development PartnerNASW (National Association of Social Workers) has approved We The Village as an education provider. Professionals completing training programs receive NASW-approved CEs.
• NADCP (National Association of Drug Court Professionals)minorGTM or Marketing PartnerNADCP logo appears on the website as a partner/organization that recognizes We The Village's programs.
• COBH (Center for Optimal Brain Health)minorGTM or Marketing PartnerCOBH logo appears on the website as a partner organization.
• Wholeview RecoveryminorGTM or Marketing PartnerWholeview Recovery logo appears on the website as a partner organization with referral relationship.
• Eleanor HealthminorGTM or Marketing PartnerEleanor Health logo appears on the website as a partner organization offering help for loved ones.
• The Retreat NZminorGTM or Marketing PartnerThe Retreat NZ logo appears on the website as a partner organization based in New Zealand.
• Caron Treatment CentersminorGTM or Marketing PartnerCaron Treatment Centers logo appears on the website as a partner organization. Jane Macky received the Caron Unsung Hero Award from Caron.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Partnership to End Addiction: Nonprofit providing education, resources, and support specifically for families affected by a loved one's substance use. Direct overlap in target audience (concerned family members) and intervention approach, competing for the same referral and search traffic.
• Al-Anon Family Group Headquarters: Free, widely adopted 12-step peer support program for families of alcoholics and addicts. Most established incumbent in the family-addiction support category and the default alternative We The Village explicitly positions against; competes for the same distressed-family audience.
• SMART Recovery Family & Friends: Science-based mutual-support alternative to 12-step, with a dedicated Family & Friends program for loved ones of those with addictive behaviors. Closely aligned with CRAFT's evidence-based positioning and competing for the same rationalist, science-oriented family segment.

Broad incumbents

• Hazelden Betty Ford Foundation: One of the largest addiction treatment organizations in the U.S., with dedicated family programs and clinical content for families of loved ones with substance use disorders. Larger and broader, but overlaps materially on family-facing programming and professional training.
• Caron Treatment Centers: Major nonprofit addiction treatment provider with strong family program offering and an existing partnership/award relationship with We The Village's CEO. Broader clinical footprint, but family programming overlaps directly.
• BetterHelp: Largest online therapy platform, offering general counseling that can include substance use and family dynamics. Broad incumbent with significantly more capital and brand awareness; competes for the same DTC mental health demand with weaker clinical specificity in addiction.
• Talkspace: Public online therapy platform with a dedicated substance use track and B2B channel through health plans and employers. Broad incumbent with structural advantages in reimbursement and enterprise contracts that We The Village lacks.

Emerging players

• Ophelia Health: Digital health company providing online medication-assisted treatment for opioid use disorder, including family-engagement touchpoints. Emerging player with partial overlap—We The Village's family-side approach complements Ophelia's patient-side clinical model, but both target the SUD ecosystem.
• Pelago (formerly Quit Genius): Digital substance use management platform serving employers and health plans with virtual addiction treatment. Emerging player in digital SUD treatment with overlap in clinician training and family-support content; competes for enterprise B2B behavioral health contracts.
• Lionrock Recovery: Online substance use counseling and coaching delivered virtually, including family-focused programming. Smaller digital peer with overlap in online SUD support for both individuals and families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wethevillageco
• Instagraminstagram.com/wethevillage.co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We The Village