Vending Group
Vending Group is a privately held, asset-light vending management aggregator that places, stocks, and services beverage and snack machines across all 50 U.S. states and parts of Canada through a 1,500+ local operator network and Coca-Cola and Pepsi partnerships, serving corporate offices, hotels, apartment complexes, and other commercial sites.
- Company typePrivate
- Founded2012
- HeadquartersNorcross, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vending Group does
Vending Group, Inc. is a privately held vending management company headquartered in Norcross, Georgia, with a secondary office in Seattle. It operates as an asset-light aggregator that coordinates a nationwide network of more than 1,500 local vending operators across all 50 states and parts of Canada, with claimed oversight of approximately 225,000 vending machines under flagship partnerships with Coca-Cola and Pepsi. The current entity was formed in 2012 through the consolidation of five earlier vending companies (US Vending, Vending Solutions, Enterprise Vending Group, Vending Corporation of America, and American Beverage Consolidators) tracing operational roots to the 1990s.
The company's core offering is full-service vending placement at no upfront cost to qualified locations, supported by smart telemetry, cashless and tap-to-pay hardware, and ADA- and energy-compliant machines. Beyond beverage and snack vending, the portfolio has expanded into Micro Markets with self-checkout kiosks, Office Coffee Service, Pantry Snack Delivery, Office Water and Ice Solutions, Vended Laundry, Massage Chair Vending, Healthy Vending, and Stockwell digital signage. The company also offers a vending machine sales and leasing program for locations that do not meet free-placement thresholds.
Revenue is generated primarily through transaction-based product sales at installed machines and through revenue-sharing arrangements with property owners, supplemented by monthly fees for paid add-on services such as coffee, water, and pantry. The go-to-market is sales-led, targeting corporate offices with 40 or more employees, hotels with 30 or more rooms, and apartment complexes with 90 or more units, with consolidated national-account contracts serving multi-site operators through a single point of contact.
Vending Group firmographics
Firmographics- Name
- Vending Group
- Legal name
- Vending Group, Inc.
- Website
- https://vendinggroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vending Group is a privately held, asset-light vending management aggregator that places, stocks, and services beverage and snack machines across all 50 U.S. states and parts of Canada through a 1,500+ local operator network and Coca-Cola and Pepsi partnerships, serving corporate offices, hotels, apartment complexes, and other commercial sites.
- Ownership category
- akta.pro rank
Vending Group industry classification
Industry- Product category
- Vending Management Services
- NAICS
- Vending Machine Operators (445132), Convenience Retailers and Vending Machine Operators (44513), Food Service Contractors (72231)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Contract Foodservice Management (Outsourced Catering) (THAFAIAH)
Keywords
Where Vending Group is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vending Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Transaction-Based): Vending Group generates primary revenue through product sales from vending machines. Machines are stocked with Coca-Cola, Pepsi, snacks, and other products. Revenue is derived from each transaction at the vending machine, with no upfront cost to qualified property owners.
- Revenue Sharing with Property Owners: Property owners receive a share of vending machine commissions through revenue-sharing arrangements. For multi-location accounts, commissions are consolidated into quarterly payments with comprehensive reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Full-Service Vending (Qualified Locations) |
| Unit Pricing | Monthly | Paid Services (Coffee, Water, Pantry) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vending Group product offering
Product offeringCore offering
Vending Group provides full-service vending management, placing beverage and snack vending machines, micro-markets, and complementary breakroom services (office coffee, pantry delivery, water and ice solutions, vended laundry, massage chairs) at qualifying business locations at no upfront cost. The company earns revenue through product sales at the machines and revenue-sharing commissions paid to property owners, while bundling paid add-on services under a single contract and invoice. Operations are coordinated through a network of 1,500+ local vending operators across all 50 states, managing approximately 225,000 machines nationwide.
Product overview
Vending Group offers a comprehensive managed vending services platform with multiple product lines delivered through a full-service model where equipment is provided, installed, stocked, and maintained at no cost to qualifying locations. The core portfolio centers on Beverage & Snack Vending Machines (Coca-Cola and Pepsi branded), supplemented by open-shelf Micro Markets with self-checkout kiosks, and massage chair vending for revenue-sharing. Additional paid services include Office Coffee Service (commercial brewers with managed supplies), Pantry Snack Delivery (curated breakroom deliveries), and Water & Ice Solutions (coolers, filtration, ice machines). Specialty offerings include Healthy Vending with nutritional options, Vended Laundry for hotels/apartments, and Stockwell digital display integration. The company operates nationwide through a network of over 1,500 local vending operators managing 225,000 machines across all 50 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Beverage & Snack Vending Machines
Quantifiable outcome
- Average time savings of 12 hours monthly compared to managing 3-5 separate vendors
- +2 more outcomes
Companies that use Vending Group
Customer profileSegments6 records
Ideal customer profiles4 records
Vending Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vending Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Coca-ColacoreFlagship partnership with Coca-Cola for vending machine products and services. Vending Group is one of the world's largest vending management companies for Coca-Cola owned machines. Manages over 225,000 machines through this partnership. Coca-Cola vending machines must carry core Coca-Cola brand products.
- PepsicoreStrategic partnership with Pepsi for Pepsi-branded vending machines and products. Offers Pepsi machines alongside Coca-Cola options for customer choice.
- Local Vending Operators (1,500+)coreExtensive network of over 1,500 local vending machine companies across all 50 states. These operators provide local installation, restocking, maintenance, and repair services for equipment placed at customer locations.
- US Vending, Vending Solutions, Enterprise Vending Group, Vending Corporation of America, American Beverage ConsolidatorscoreCompanies consolidated under the Vending Group trade name to provide more vending revenue opportunities through an extended supplier and product base. These entities were merged to strengthen market position and service capabilities.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Vending Group competitors and assessment
Company assessmentBroad incumbents
- Aramark: Global food service and uniform services company with a vending and refreshment services division serving workplaces, sports, healthcare, and education — a broader incumbent that overlaps with Vending Group in corporate and institutional vending.
- Sodexo: French multinational food services and facilities management company with significant vending and micro-market operations in North America — a broad incumbent competitor in workplace refreshment services.
- Compass Group: Parent company of Canteen and the world's largest contract foodservice organization — competes with Vending Group as a broad incumbent offering vending, micro-markets, and managed refreshment services as part of a much larger portfolio.
Direct peers
- Avanti Markets: Operator of micro-markets and automated retail kiosks in workplaces, directly overlapping with Vending Group's micro-market offering and serving the same corporate breakroom customer base.
- Five Star Food Service: Privately held, Chattanooga-based vending and refreshment services company serving the Southeastern U.S. with vending, micro-markets, and pantry services — closely comparable to Vending Group in operating model, customer mix, and full-service delivery.
- 365 Retail Markets: Provider of micro-market kiosks, vending management software, and cashless payment technology — operating in the same unattended retail and micro-market category as Vending Group, with overlap in workplace and hospitality customers.
- Canteen Vending Services: Division of Compass Group and one of the largest national vending management and micro-market operators in the U.S. Canteen runs the same aggregator-style vending and refreshment services model targeting workplaces, hospitals, and universities — making it the most directly comparable peer to Vending Group.
Others
- Coca-Cola Foodservice: Coca-Cola bottling and foodservice division is Vending Group's flagship partner (exclusive Coca-Cola-branded machines) and simultaneously operates its own direct enterprise vending placement programs — partner, supplier, and adjacent competitor.
- PepsiCo Foodservice: Pepsi bottlers are a core supply and channel partner to Vending Group (225,000+ machine footprint) while also running direct vending placement programs with large enterprise customers — a key partner and an adjacent competitor.
Regional players
- A&R Vending Services: Regional vending and refreshment services operator with comparable full-service workplace vending, micro-markets, and coffee service offerings — competes in the same verticals (offices, hotels, healthcare) but primarily on a regional basis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vending Group social profiles
Digital presenceVending Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vending Group leadership team
Management profileNumber of profiles
Profiles1 record
Vending Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vending Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vending Group
What does Vending Group do?
Vending Group provides full-service vending management, placing beverage and snack vending machines, micro-markets, and complementary breakroom services (office coffee, pantry delivery, water and ice solutions, vended laundry, massage chairs) at qualifying business locations at no upfront cost. The company earns revenue through product sales at the machines and revenue-sharing commissions paid to property owners, while bundling paid add-on services under a single contract and invoice. Operations are coordinated through a network of 1,500+ local vending operators across all 50 states, managing approximately 225,000 machines nationwide.
Is Vending Group a public or private company?
Vending Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vending Group founded?
Vending Group was founded in 2012. It employs 11 to 50 people.
Where is Vending Group based?
Vending Group is headquartered in Norcross, United States, in the North America region.
How does Vending Group make money?
Two revenue lines are on record. Product Sales (Transaction-Based) is the primary driver. The others are revenue Sharing with Property Owners.
Who are Vending Group's main competitors?
Broad incumbents on record are Aramark, Sodexo and Compass Group. Direct peers are Avanti Markets, Five Star Food Service, 365 Retail Markets and Canteen Vending Services. Others are Coca-Cola Foodservice and PepsiCo Foodservice. A&R Vending Services is listed as a regional player.
Does Vending Group have an API?
No public API is recorded for Vending Group.
What industry is Vending Group in?
Vending Group's product category is Vending Management Services. Its primary akta.pro industry code is THAFAIAH, Contract Foodservice Management (Outsourced Catering). Its NAICS code is 445132 and its SIC code is 5810.