Insureio
Insureio provides a cloud-based CRM and marketing automation platform purpose-built for life insurance agents, agencies, and carriers, offering lead management, carrier application fulfillment, case management, and agent-branded consumer websites. Founded in 2012 and headquartered in Roseville, California.
- Company typePrivate
- Founded2012
- HeadquartersRoseville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Insureio does
Insureio Technologies, Inc. is a Roseville, California-based SaaS company that provides a cloud-based CRM and marketing automation platform purpose-built for life insurance agents, agencies, brokerages, and carrier distribution teams. Founded in September 2012 (originally as DataRaptor Technologies, Inc., rebranded in May 2016), the company sells a modular product suite including lead management, client management, application fulfillment (a one-page app quoting 30–40+ carriers across term life, permanent life, LTC, disability, and annuities), case management, communications, marketing automation, reporting, and sales tools, complemented by the agent-branded consumer-facing InsuranceDivision.com marketing website and the legacy EZLifeSales.com / CLU platform acquired from Pinney Insurance in February 2014.
The platform is built on a Ruby on Rails backend with an AngularJS frontend, hosted on Amazon Web Services, with HIPAA-style encrypted data at rest and in transit, 128-bit SSL, TLS email via Microsoft Office 365, and e-signature integrations with DocuSign, iGo, and Marketech. A REST API is exposed for lead import, case management, and carrier lookups, and additional integrations include IXN (cross-platform quoting leads), Compulife (rate data), Pinney Insurance (application fulfillment services), and 3CX (telephony).
Insureio monetizes via a tiered monthly subscription: Basic at $25/month, Marketing at $50/month, Marketing & Agency Management at $75/month, plus an undisclosed Agency Management tier and add-ons for Bulk Email ($10 per 10,000 sends) and Team View ($5 per team member). Distribution is hybrid — a 30-day free trial and self-serve signup at app.insureio.com support product-led acquisition for individual agents, while inside/field sales and channel partnerships with national carriers (Encova, National Mutual Benefit, BetterLife) and BGAs target mid-market and enterprise accounts. No external funding rounds are disclosed and ownership remains opaque, with the company operating with a 1–10 person team.
Insureio firmographics
Firmographics- Name
- Insureio
- Legal name
- Insureio Technologies, Inc.
- Website
- https://insureio.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insureio provides a cloud-based CRM and marketing automation platform purpose-built for life insurance agents, agencies, and carriers, offering lead management, carrier application fulfillment, case management, and agent-branded consumer websites. Founded in 2012 and headquartered in Roseville, California.
- Ownership category
- akta.pro rank
Insureio industry classification
Industry- Product category
- Insurance CRM Software
- NAICS
- Software Publishers (513210), Insurance Agencies and Brokerages (524210), Custom Computer Programming Services (541511), Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Success & Account Management CRM (HDAEAFAD), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Insureio is headquartered
LocationHeadquarters
- HQ city
- Roseville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Insureio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Basic, Marketing, Agency Management, Marketing & Agency Management): Tiered monthly subscription model with four main plans: Basic ($25/mo) for e-application and drop-ticket functionality, Marketing ($50/mo) adds personalized e-marketing website and campaigns, Agency Management for lead routing and team management, and Marketing & Agency Management ($75/mo) combining both. Annual billing available with automatic renewal. All plans include a 30-day free trial.
- Add-on Services: Optional add-ons including Bulk Email ($10 per 10k sends with no recipient limits) and Team View ($5 per team member for shared data pools). These provide upsell opportunities from base subscription tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for individual agents focused on e-application and lead capture |
| Subscription | Monthly | Mid-tier plan adding marketing automation and branded web presence |
| Subscription | Monthly | Agency-level plan for team management and lead distribution |
| Subscription | Monthly | Comprehensive plan combining marketing and agency management for growing organizations |
| Unit Pricing | Monthly | Bulk email add-on for high-volume marketers |
| Subscription | Monthly | Team collaboration add-on for shared data access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Insureio product offering
Product offeringCore offering
Insureio sells a cloud-based, insurance-specific CRM SaaS platform (Insureio CRM) that combines lead management, client management, application fulfillment via a one-page app to 40+ carriers, case/policy management, multi-channel communications, marketing automation, reporting, and sales tools. It is sold primarily to life insurance agents and agencies on a tiered monthly subscription (Basic $25, Marketing $50, Marketing & Agency Management $75) with a 30-day free trial, plus optional add-ons for bulk email and team collaboration.
Product overview
Insureio is a cloud-based insurance-specific CRM platform built by and for life insurance agents, offering a modular architecture with the core Insureio CRM supplemented by multiple functional modules: Lead Management, Client Management, Application Fulfillment, Case Management, Communications, Marketing, Reporting, and Sales Tools. The platform is available across four subscription tiers (Basic at $25/mo, Marketing at $50/mo, Agency Management, and Marketing & Agency Management at $75/mo) with optional add-ons for bulk email and team view. A key companion product is InsuranceDivision.com — an agent-branded consumer-facing marketing website with quoting widgets that feeds leads directly into the CRM. The company also acquired and continues to distribute the EZLifeSales.com and CLU platforms originally from Pinney Insurance. The platform integrates with third-party tools for e-signatures (DocuSign, iGo, Marketech), telephony (3CX), and lead generation (IXN), and offers a REST API for lead import and case management.
Differentiator
Problem solved
Functional benefit
Brands
- InsuranceDivision.com: Pre-built marketing website with customizable quoter for consumer-facing insurance marketing
- EZLifeSales.com
- Insureio Academy
Products and services
- Insureio CRM (Core Platform) Cloud-based customer relationship management platform built specifically for life insurance agents, agencies, BGAs, and insurance carriers. Provides integrated lead management, client management, application fulfillment (one-page app to 40+ carriers for term life, permanent life, LTC, disability, and annuities), case management, multi-channel communications, marketing automation, reporting, and sales tools. Available via tiered monthly subscriptions with a 30-day free trial.
- InsuranceDivision.com Agent-branded, consumer-facing insurance marketing website with a customizable quoting widget and lead capture form that feeds leads directly into the Insureio CRM. Supports cross-marketing of disability and LTC modules and creates a closed-loop marketing system for insurance agents.
- EZLifeSales.com / CLU (Client Lead Utility) Front-end lead generation and quoting platform for agents (EZLifeSales.com) combined with a back-end client lead utility (CLU) for case processing, acquired from Pinney Insurance in February 2014 with over 9,000 individual users and continued under Insureio.
Quantifiable outcome
- More sales, less paperwork, and happier clients through systematized, automated approach
- +1 more outcomes
Companies that use Insureio
Customer profileNamed customers8 records
Ideal customer profiles3 records
Insureio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Insureio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- BetterLifeflagshipAfter National Mutual Benefit and Western Fraternal Life merged to become BetterLife, Insureio worked with them on product expansion including final expense insurance, expanded marketing capabilities, and telephony support with 3CX integration.
- Encova Insurance (formerly Motorists Life)flagshipMore than two years after initial partnership, Encova (formerly Motorists Life) selected Insureio to digitize their life insurance distribution process. Strong partnership that expanded and developed over time.
- National Mutual BenefitflagshipNational Mutual Benefit asked Insureio to create a customized back-end and interface for their call center's digital sales and application process, in conjunction with service partners IXN and ESP (Elite Service Professionals). Deepened existing integration with IXN and brought Insureio to another national carrier.
- IXNcorePartnership with IXN, the leading provider of cross-platform digital quoting solutions for the life insurance industry, launched an integration allowing agents to import and manage leads generated through the IXN website quoter platform. Agents can better track, manage and automate their IXN lead flow, resulting in more sales and better service.
- Motorists Life (now Encova)flagshipInitial partnership launched Motorists Life's Real-Time Term On-Behalf-Of (RTT OBO) program, enabling P&C agents to offer life insurance to clients with 100% online quote, apply, and pay process.
- Pinney InsurancecoreExclusive partnership offering highly trained staff to handle e-Application, carrier case requirements, and e-Policy delivery process. Their Application & Case Management team works with customers as virtual assistants on every case.
- CompulifecoreCompulife provides carrier, product, and rate information displayed by the Website Quoting Widget. Non-Compulife subscribers receive inaccurate rate and product information. Offered at $96/year discounted rate for Insureio users (2/3 discount).
- DocuSign, iGo, MarketechcoreThird-party HIPAA-compliant e-application and e-signature processes integrated into Insureio for secure electronic completion of life insurance applications.
- Microsoft Office 365coreEmail service provider adhering to HIPAA, FedRAMP/FISMA, ISO 27001, SSAE 16, and GLBA requirements. Provides secure TLS encryption for email transmission.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Insureio competitors and assessment
Company assessmentBroad incumbents
- Vertafore: Major insurance technology provider serving agencies, carriers, and MGAs with CRM, agency management, and rating solutions. A scaled incumbent with overlapping product surface to Insureio across the life insurance distribution chain.
- Pipedrive: Sales-focused CRM with pipeline management commonly used by SMB insurance producers. Adjacent competitor on lead management and sales tracking functionality, lacking Insureio's deep insurance workflow and carrier integrations.
- Applied Epic: Largest agency management system for insurance brokerages, offering CRM, accounting, and carrier connectivity. Broader and more enterprise-focused than Insureio but targets the same insurance agency customers with overlapping functionality.
- Salesforce Financial Services Cloud: Enterprise CRM platform with a Financial Services Cloud vertical for insurance and wealth management. Competes indirectly with Insureio for larger agencies and carriers seeking a customizable, enterprise-grade CRM rather than a vertical SaaS solution.
- HubSpot CRM: General-purpose CRM with marketing automation and sales tools increasingly adopted by insurance agencies. Competes on the marketing automation layer that Insureio offers natively, though without Insureio's insurance-specific carrier and application workflows.
- Zoho CRM: Broad CRM and business applications suite targeting SMBs across industries including insurance agencies. Competes on pricing and modularity with Insureio's tiered SaaS, though lacking native insurance-specific application processing.
Direct peers
- EZLynx: Insurance agency software platform offering comparative raters, CRM, and agency management for personal and commercial lines. Overlaps Insureio on quoting automation, lead management, and carrier connectivity for independent agents.
- Radius Bob: Cloud-based CRM and marketing automation platform built for insurance agents and agencies. Closely comparable to Insureio on features like drip campaigns, automated workflows, and pipeline management for life and P&C producers.
- AgencyBloc: CRM and management system built specifically for health, life, and annuity insurance agencies. Direct competitor with comparable workflow automation, lead tracking, and carrier integration capabilities targeting similar agency customers.
- Redtail Technology: Cloud-based CRM purpose-built for insurance and financial services professionals, with workflows for life insurance, annuities, and financial advisors. Direct competitor to Insureio's vertical CRM focus with a similar SMB-to-mid-market GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Insureio social profiles
Digital presenceInsureio compliance and trust
Trust signalCompliance5 records
Insureio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insureio leadership team
Management profileNumber of profiles
Profiles6 records
Insureio subsidiaries and ownership
Company hierarchySubsidiaries3 records
Insureio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insureio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insureio
What does Insureio do?
Insureio sells a cloud-based, insurance-specific CRM SaaS platform (Insureio CRM) that combines lead management, client management, application fulfillment via a one-page app to 40+ carriers, case/policy management, multi-channel communications, marketing automation, reporting, and sales tools. It is sold primarily to life insurance agents and agencies on a tiered monthly subscription (Basic $25, Marketing $50, Marketing & Agency Management $75) with a 30-day free trial, plus optional add-ons for bulk email and team collaboration.
Is Insureio a public or private company?
Insureio is a private company. It is classified as family owned and is currently operating.
When was Insureio founded?
Insureio was founded in 2012. It employs 1 to 10 people.
Where is Insureio based?
Insureio is headquartered in Roseville, United States, in the North America region.
How does Insureio make money?
Two revenue lines are on record. SaaS Subscription (Basic, Marketing, Agency Management, Marketing & Agency Management) is the primary driver. The others are add-on Services.
Who are Insureio's main competitors?
Broad incumbents on record are Vertafore, Pipedrive, Applied Epic, Salesforce Financial Services Cloud, HubSpot CRM and Zoho CRM. Direct peers are EZLynx, Radius Bob, AgencyBloc and Redtail Technology.
Does Insureio have an API?
Yes. Insureio offers a REST API for lead import and case management. Key capabilities include: posting consumer/lead records, assigning leads to agents and brands, auto-distributing leads based on configurable rules, tracking quote and illustration requests, managing case status and status history, and carrier data lookups. Authentication is via user ID and API key passed as URL query parameters, in the request body, or as a Basic Auth header. The quoting endpoint also requires authentication with a separate quoter key. The API is documented at academy.insureio.com with endpoints including /consumers.json (lead import), /case/, /status/, /status_history/, and /carrier_names/. The API is described as sparse and under development, with the team prioritizing new feature development over API completeness. Developer documentation is at academy.insureio.com/api.
What industry is Insureio in?
Insureio's product category is Insurance CRM Software. Its primary akta.pro industry code is FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.