Sandhills Pediatrics

What Sandhills Pediatrics does

Sandhills Pediatrics is an independent, privately held pediatric primary care practice founded in 1966 and headquartered in Southern Pines, North Carolina. The practice operates three physical offices across the Sandhills region (Southern Pines, Seven Lakes/West End, and Raeford), delivering comprehensive pediatric care to children from birth through adolescence. Service lines include well-child visits, immunizations, acute and chronic disease management (asthma, ADHD, diabetes), newborn care, adolescent medicine, and integrated behavioral and mental health services delivered by a multidisciplinary team of pediatricians, nurse practitioners, child and adolescent psychiatrists, a PhD psychologist, and licensed professional counselors. The practice holds continuous NCQA Patient-Centered Medical Home (PCMH) recognition since 2010 and operates under a team-based, coordinated care model with extended hours, weekday and weekend walk-in clinics, 24/7 on-call pediatric triage (supported by UNC-Chapel Hill), and telemedicine via Doxy.me.

Patient-facing technology consists of a PCC-hosted online patient portal (secure messaging, prescription refills, vaccine records, online scheduling), a Doxy.me telemedicine platform, and an online health education library. The practice is a participating provider with a broad insurance panel spanning commercial payors (Aetna, BCBS-NC, Cigna, Medcost, United, Tricare Select), NC Medicaid Direct, and multiple Medicaid managed care plans including Carolina Complete Health, Wellcare, and Tailored Plans through Alliance and Trillium. The go-to-market model is community-led: patient acquisition is driven by long-standing regional reputation, multi-generational family referrals, and word-of-mouth, with no paid marketing or enterprise sales motion.

The leadership team, led by figures such as Dr. Christoph Diasio (who joined in 2001 and currently serves as Pediatric CMO of Community Care of NC and Chair of CCPN's Board of Managers), combines deep local community ties with statewide clinical influence. The practice remains independent, with no private equity or venture capital involvement disclosed, and operates with stable, incremental capacity expansion rather than venture-style scaling.

Name

Sandhills Pediatrics

Legal name

Sandhills Pediatrics, Inc.

Website

https://sandhillspeds.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Sandhills Pediatrics is an independent, NCQA-recognized pediatric primary care practice operating three offices across the Sandhills region of North Carolina, serving children from birth through adolescence with integrated medical and behavioral health services.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care Services

NAICS

Child and Youth Services (62411)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAJAF

Pediatrics & Adolescent Medicine Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Pediatric primary care
• Child healthcare services
• Behavioral health pediatrics
• Well-child visits
• Childhood immunization services

Headquarters

HQ city

Southern Pines

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services - Insurance Billing: Fee-for-service healthcare delivery billed to insurance providers. The practice participates with multiple commercial insurers including Aetna, BCBS-NC, Cigna, Medcost, United Health Care, and Tricare Select. Also participates with NC Medicaid Direct and various Medicaid managed care plans including Carolina Complete Health and Wellcare.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sandhills Pediatrics is a private pediatric healthcare practice delivering comprehensive primary care to children from birth through young adulthood across three office locations in North Carolina (Southern Pines, Seven Lakes/West End, and Raeford). Services include well-child visits, sick/acute care, childhood immunizations, chronic disease management (asthma, ADHD, diabetes), newborn care, and integrated mental and behavioral health services delivered by pediatricians, nurse practitioners, child psychiatrists, a PhD psychologist, and licensed professional counselors. The practice operates under an NCQA-recognized Patient-Centered Medical Home (PCMH) model with extended hours, walk-in clinics, telemedicine, and 24/7 on-call pediatric triage.

Product overview

Sandhills Pediatrics is a pediatric healthcare practice operating three office locations (Southern Pines, Seven Lakes/West End, and Raeford, NC) that provides comprehensive primary care services for children from birth through adolescence. The practice offers both physical healthcare (well-child visits, sick visits, vaccinations) and integrated mental/behavioral health services delivered by a team of pediatricians, nurse practitioners, child psychiatrists, psychologists, and licensed counselors. Patient-facing digital services include a PCC-based patient portal for secure messaging and appointment management, telemedicine via Doxy.me, and online scheduling. The practice operates under a Patient-Centered Medical Home (PCMH) care delivery model and maintains NCQA recognition. Services are supported by extended hours, weekend walk-in clinics, and a health education library.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Primary Care Services Comprehensive pediatric healthcare including well-child visits, sick visits, vaccinations, and routine health maintenance for infants, children, and adolescents from birth through age 18, delivered by pediatricians and nurse practitioners.
• Mental and Behavioral Health Services
• Walk-In Clinic Services
• Vaccinating Practice Program Mandatory vaccination program following AAP-recommended schedules, requiring patients to receive vaccines according to minimum timelines to remain part of the practice.
• Telemedicine Services Virtual visit capabilities for established patients, accessible via Doxy.me platform, enabling remote consultations.
• Patient Portal Online patient portal enabling secure messaging, prescription refill requests, appointment viewing and scheduling, and vaccine record access. Built on PCC platform.
• Patient-Centered Medical Home (PCMH) Program
• Health Library Online resource library providing patient education on topics including ADHD, immunizations, car seat safety, sleep guidance, and vaccines.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Community Care of NC (CCNC)coreStrategic or Co-development Partner · 1 August 2025Dr. Christoph Diasio serves as Pediatric Chief Medical Officer of Community Care of NC (CCNC) since August 2025, supporting statewide pediatric care initiatives.
• Community Care Physician Network (CCPN)coreStrategic or Co-development Partner · 1 January 2023Dr. Christoph Diasio serves as Chair of the Board of Managers of Community Care Physician Network (CCPN) CIN since 2023. CCPN is a clinically integrated network supporting pediatric care coordination.
• American Academy of Pediatrics (AAP)minorOthersSandhills Pediatrics follows AAP guidelines and immunization schedules. Dr. Diasio served on AAP Vision 2020 Task Force, AAP Section on Practice Management executive committee (Chair 2014-2018), and currently on AAP Payor Advocacy Advisory Committee. Dr. Diasio was Co-Chair of the North Carolina Pediatric Council.
• Multiple Insurance ProviderscoreChannel Partner/ Reseller/ DistributorParticipating provider with Aetna, BCBS-NC, Cigna, Medcost, First Carolina Care, United Health Care, Tricare Select, NC Medicaid Direct, Carolina Complete Health, Wellcare, and various Medicaid managed care plans including Tailored Plans through Alliance and Trillium.
• UNC-Chapel HillminorOthersAfter-hours pediatric triage services provided by specialized pediatric triage nurses based at UNC-Chapel Hill who answer urgent calls and page on-call Pediatrician when needed.

Scale indicators3 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Pediatric Associates: One of the largest independent multi-site pediatric group practices in the U.S., operating across multiple states with both primary care and integrated behavioral health. Directly comparable to Sandhills Pediatrics in business model, multi-provider structure, and integrated service line approach.
• Children's Medical Group: Multi-provider community pediatric group practice offering well-child, acute, and chronic care across multiple office locations. Comparable to Sandhills Pediatrics in independent group structure, regional footprint, and full-scope pediatric primary care delivery.
• Rainbow Pediatrics: Independent community pediatric group practice with multiple providers and locations serving a regional catchment. Highly comparable to Sandhills Pediatrics in scale, service mix, and community-based primary care model.
• Wee Care Pediatrics: Independent multi-provider pediatric group practice operating across several sites with a similar mix of well-child, acute, and chronic care services. Comparable in scale, ownership structure, and regional community-based delivery model.
• Kids First Pediatrics: Independent community pediatric practice group with multiple providers and locations. Comparable to Sandhills Pediatrics in independent ownership, multi-site community delivery, and broad pediatric primary care scope.

Broad incumbents

• Pediatrix Medical Group: National pediatric medical group with a broad portfolio spanning pediatrics, newborn services, and pediatric subspecialties. Operates at much greater scale than Sandhills Pediatrics and represents the kind of consolidated, system-affiliated competitor independents increasingly face.
• Children's Healthcare of Atlanta: Large regional children's health system providing pediatric primary, specialty, and inpatient care. Represents the hospital-system incumbent model that competes with independent pediatric practices for patients, referrals, and payor contracts.
• Akron Children's Hospital: Integrated pediatric health system offering primary, specialty, and behavioral health services across a regional catchment. Comparable to Sandhills Pediatrics in offering integrated pediatric care, but at substantially greater scale and system breadth.

Emerging players

• PM Pediatrics: Largest dedicated pediatric urgent care provider in the U.S., operating extended-hours sites in multiple states. Comparable to Sandhills Pediatrics' walk-in and acute care positioning, but focused exclusively on urgent care rather than full primary care.
• Blueberry Pediatrics: Subscription-based pediatric telehealth and house-call service targeting families seeking on-demand access. Represents the digital-first emerging model competing for the same pediatric primary care demand that Sandhills Pediatrics addresses via its in-person and Doxy.me telemedicine offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandhills Pediatrics