Findlay Roofing
Findlay Roofing is a Georgia-based residential and commercial roofing contractor founded in 1995, serving Metro Atlanta and North Georgia from four offices. It offers roof replacement and repair, gutters, attic insulation, and — via ProVia — windows and doors, and was acquired in late 2025 by Alpine Investors-backed Vertex Service Partners.
- Company typePrivate
- Founded1995
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Findlay Roofing does
Findlay Roofing is a privately held residential and commercial roofing contractor founded in 1995 and headquartered in Marietta, Georgia. The company installs and services roofing systems — including architectural shingles, metal roofing, flat/EPDM commercial systems, and storm damage repairs — and has completed over 65,000 roof installations across its 30+ year operating history. Its service portfolio extends beyond roofing into gutters, gutter guards, attic insulation, and, more recently, window and door installation through a partnership with ProVia. It operates four staffed offices across Georgia (Marietta, Watkinsville, Dalton, Newnan) and serves a 20+ sub-market footprint across Metro Atlanta and North Georgia.
The business operates a project-based, one-time-fee revenue model, with free estimates, financing options (payments starting at ~$139/month), and seasonal promotional discounting (e.g., $1,600 off qualifying replacements). Go-to-market is sales-led, driven by direct customer contact, on-site estimates, local SEO, community sponsorships, referral programs, and an active content/blog presence dating to 2010. The company is differentiated by a lifetime leak-free warranty on roof replacements, Owens Corning certified-contractor status, and a 4.9-star review profile.
In December 2025, Findlay Roofing was acquired by Vertex Service Partners, an Alpine Investors-backed residential home-improvement services platform launched in 2023 that consolidates regional roofing and exterior services companies. Findlay continues to operate under its original brand within the Vertex platform, receiving marketing, operational, and data-systems support. The company has no disclosed AI/software capability and is not a technology developer; its core product is skilled labor and project execution using industry-standard materials.
Findlay Roofing firmographics
Firmographics- Name
- Findlay Roofing
- Legal name
- Findlay Roofing
- Website
- https://findlayroofing.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Findlay Roofing is a Georgia-based residential and commercial roofing contractor founded in 1995, serving Metro Atlanta and North Georgia from four offices. It offers roof replacement and repair, gutters, attic insulation, and — via ProVia — windows and doors, and was acquired in late 2025 by Alpine Investors-backed Vertex Service Partners.
- Ownership category
- akta.pro rank
Findlay Roofing industry classification
Industry- Product category
- Roofing Services
- NAICS
- Roofing Contractors (238160), Roofing Contractors (23816)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Roof Repair & Leak Remediation (HSAPAKAB), Roof Drainage Components Repair (Gutters/Downspouts/Scuppers as Roof-Related) (HSAGAKAL)
Keywords
Where Findlay Roofing is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Findlay Roofing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Roofing Services: Findlay Roofing generates revenue primarily through one-time project fees for roof installation, repair, and related exterior services. Services are priced per project based on scope, materials used, and square footage. The company offers financing options to customers with approved credit, enabling higher-ticket purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Summer Savings Promotion - Up to $1,600 off new roof installations |
| Unit Pricing | Pay-as-you-go | Standard Roofing Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Findlay Roofing product offering
Product offeringCore offering
Findlay Roofing is a residential and commercial roofing contractor that installs, replaces, and repairs roofing systems across Metro Atlanta and surrounding Georgia communities. The company sells project-based exterior services including roof replacement, roof repair, storm damage repair, commercial roofing, metal roofing, attic insulation, gutters, and — through a ProVia partnership — windows and doors. All roof replacements are backed by a lifetime leak-free warranty.
Product overview
Findlay Roofing is a residential and commercial roofing company offering a comprehensive portfolio of exterior home services. The core offering centers on roof replacement and repair (including metal roofing, specialty shingles, and storm damage repair), supplemented by gutter services (installation, guards, and colors), attic insulation, and newer window and door installation offerings. The company has expanded beyond traditional roofing into doors and windows through a partnership with ProVia, offering their Endure series windows and Therma-Tru doors. All services are backed by a lifetime leak-free warranty on roof replacements.
Differentiator
Problem solved
Functional benefit
Brands
- Roofus: Findlay Roofing's mascot dog brand, featuring a stuffed bulldog mascot named Roofus that is given to customers and used in community promotions and events.
Products and services
- Roof Replacement
Quantifiable outcome
- Over 65,000 roofs installed since 1995
- +2 more outcomes
Companies that use Findlay Roofing
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Findlay Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Findlay Roofing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ProViacoreFindlay Roofing partnered with ProVia to offer window and door installation services. The partnership provides customers with ProVia's Endure series windows, designed for elite energy efficiency and protection for Georgia homes. ProVia products include entry doors, storm doors, and patio doors.
- Owens CorningcoreLong-standing partnership with Owens Corning as a certified contractor. Findlay Roofing uses Owens Corning shingles and related roofing materials. The company has received multiple Owens Corning awards including Top Performer recognition and Volume Awards.
- Atlanta BravesminorFindlay Roofing served as the Official Roofer of the Atlanta Braves. The partnership included promotional activities at Turner Field, distribution of branded merchandise (stuffed bulldog mascot named Roofus) to fans, and community engagement through baseball events.
- Backpack Blessings of Cobb CountyminorCommunity partnership supporting students in Cobb County through donation of $5,000 and assembly of 'blessing bags' for students at Fair Oaks Elementary School, Milford Elementary School, and The Salvation Army Marietta Corps after-school program.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Findlay Roofing competitors and assessment
Company assessmentBroad incumbents
- Tecta America Commercial Roofing: Tecta America is the largest commercial roofing contractor in the U.S., offering installation, repair, and maintenance across multiple roofing systems. Comparable to Findlay because it operates in the same roofing services category with national scale, though Findlay focuses more on residential.
- Authority Roofing (Authority Brands): Authority Brands is a home-services franchise platform that owns and operates roofing, plumbing, HVAC, and home improvement brands. Comparable to Findlay as a residential services consolidator in the same parent-backed model, though broader in scope.
- Power Home Remodeling: Power Home Remodeling is one of the largest U.S. home exterior remodelers offering roofing, siding, windows, and doors across multiple states. Comparable to Findlay because it competes for the same homeowner exterior-improvement budget and now overlaps on windows and doors.
- Erie Home: Erie Home is a large direct-to-homeowner exterior remodeler offering roofing, windows, doors, and basement finishing across multiple states. Comparable to Findlay because both sell directly to homeowners with a similar exterior-services portfolio that includes roofing, windows, and doors.
Direct peers
- Bone Dry Roofing: Bone Dry Roofing is a Midwest-based residential and commercial roofing contractor offering roof repair, replacement, and gutter services across multiple states. Directly comparable to Findlay as a multi-location residential roofing specialist with similar service offerings and a regional roll-up model.
- Roofing Corp of America: Roofing Corp of America is a private equity-backed platform acquiring residential roofing companies across the Southeast. Directly comparable to Findlay because it pursues the same regional roll-up strategy in residential roofing and is part of the same consolidation wave.
- Klaus Roofing Systems: Klaus Roofing Systems is a New England-based residential roofing contractor with multiple locations and offers roof replacement, repair, and gutter services. Comparable to Findlay as a multi-location regional roofer with similar service breadth.
- Long Roofing: Long Roofing is a Mid-Atlantic residential roofing contractor serving Virginia, Maryland, and DC metro areas with roof replacement, repair, and windows. Comparable to Findlay because both operate as regional residential roofing specialists with similar service menus and customer profiles.
- Aspen Contracting: Aspen Contracting is a national exterior restoration contractor specializing in roofing, siding, and gutters for residential and commercial customers. Comparable to Findlay because it competes for the same storm-damage insurance restoration work across multiple U.S. markets.
Regional players
- Joyland Roofing: Joyland Roofing is a residential roofing contractor serving Pennsylvania and surrounding states with roof replacement and repair services. Comparable to Findlay as a multi-office residential roofer targeting homeowners, though operating in a different geographic region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Findlay Roofing social profiles
Digital presenceFindlay Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Findlay Roofing leadership team
Management profileNumber of profiles
Profiles1 record
Findlay Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Findlay Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Findlay Roofing
What does Findlay Roofing do?
Findlay Roofing is a residential and commercial roofing contractor that installs, replaces, and repairs roofing systems across Metro Atlanta and surrounding Georgia communities. The company sells project-based exterior services including roof replacement, roof repair, storm damage repair, commercial roofing, metal roofing, attic insulation, gutters, and — through a ProVia partnership — windows and doors. All roof replacements are backed by a lifetime leak-free warranty.
Is Findlay Roofing a public or private company?
Findlay Roofing is a private company. It is classified as private equity controlled and is currently operating.
When was Findlay Roofing founded?
Findlay Roofing was founded in 1995. It employs 11 to 50 people.
Where is Findlay Roofing based?
Findlay Roofing is headquartered in Marietta, United States, in the North America region.
How does Findlay Roofing make money?
One revenue line is on record: roofing Services.
Who are Findlay Roofing's main competitors?
Broad incumbents on record are Tecta America Commercial Roofing, Authority Roofing (Authority Brands), Power Home Remodeling and Erie Home. Direct peers are Bone Dry Roofing, Roofing Corp of America, Klaus Roofing Systems, Long Roofing and Aspen Contracting. Joyland Roofing is listed as a regional player.
Does Findlay Roofing have an API?
No public API is recorded for Findlay Roofing.
What industry is Findlay Roofing in?
Findlay Roofing's product category is Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAB, Roof Repair & Leak Remediation. Its NAICS code is 238160 and its SIC code is 7340.