Vivid Image
- Company typePrivate
- Founded1996
- HeadquartersHutchinson, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vivid Image does
Vivid Image is a full-service digital marketing agency headquartered in Hutchinson, Minnesota, founded in 1996. The firm employs 19 people and delivers an integrated stack of services including custom WordPress website design and development, VividSite Pro subscription websites, Safe & Sound Hosting, SEO, social media management, paid advertising on Google and Meta, online listings management across 65+ directories, reputation management, branding, and content writing structured around the StoryBrand framework. The company's underlying technology stack is built primarily on WordPress with infrastructure partnerships through WP Engine and Cloudflare, and listings management through Optimize Location. Customer segments are anchored on family-owned SMBs with a notable vertical specialization in the propane industry (8+ years dedicated work, NPGA and Women in Propane membership, and 17 of 19 employees reportedly supporting propane accounts).
Revenue mechanics combine recurring subscriptions (Safe & Sound Hosting at $120/month plus e-commerce add-on at $50/month, VividSite Pro subscriptions), ongoing managed-service retainers (Virtual Marketing Department model with dedicated Account Directors), and project-based custom web design and development. The go-to-market is consultative and selective; the firm offers free marketing playbook sessions as a discovery mechanism and positions itself as a virtual outsourced marketing department rather than a transactional vendor. Other revenue-adjacent activities include proprietary thought-leadership assets such as the Remark!able Podcast hosted by owner Steve Gasser and the VI Office Hours webinar series. Vivid Image is privately held with no disclosed outside funding, no parent company, no subsidiaries, and no acquisition activity; the leadership team is founder-led by Steve Gasser (Owner) and Beth Gasser (Owner), supported by a VP, Client Success Director, Director of Technology, Revenue Growth Manager, three Account Directors, and a team of strategists, designers, and content specialists.
Vivid Image firmographics
Firmographics- Name
- Vivid Image
- Legal name
- Vivid Image
- Website
- https://vimm.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vivid Image industry classification
Industry- Product category
- Digital Marketing and Web Design Services
- NAICS
- Media Buying Agencies (54183), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)
Keywords
Where Vivid Image is headquartered
LocationHeadquarters
- HQ city
- Hutchinson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vivid Image business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Website Services: VividSite Pro subscription websites offered on monthly subscription basis with all-inclusive pricing covering design, hosting, and maintenance. Creates predictable recurring monthly revenue.
- WordPress Website Hosting & Maintenance: Safe & Sound Hosting packages at $120/month with annual plan discounts. Includes daily backups, security, updates, CDN, and premium plugin access. Monthly recurring revenue.
- Digital Marketing Services: Full-service marketing agency offering SEO, social media management, Google Ads/PPC, reputation management, online listings, local SEO, branding, and content writing services. Typically delivered as monthly retainer or project-based engagements.
- Custom Web Design & Development: WordPress website design and development services including subscription options and custom builds. One-time project revenue with potential ongoing maintenance.
- Virtual Marketing Department: Ongoing marketing partnership model where Vivid Image acts as an outsourced marketing department with dedicated account director, providing comprehensive marketing services on retainer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Safe & Sound Hosting at $120/month or discounted annual plan |
| Subscription | Monthly | E-commerce plugins and support add-on at $50/month |
| Other | Multi-year contract | Custom marketing services and retainers - pricing not publicly disclosed |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Vivid Image product offering
Product offeringCore offering
Vivid Image is a full-service digital marketing and web design agency that builds WordPress websites (custom and VividSite Pro subscription), provides managed Safe & Sound Hosting, and delivers end-to-end digital marketing services including SEO, local SEO, Google PPC, social media advertising, social media management, online listings, reputation management, branding, and StoryBrand-aligned content writing. The agency functions as a virtual marketing department for small and family-owned businesses, with dedicated Account Directors and a full in-house team of designers, developers, and strategists.
Product overview
Vivid Image is a full-service digital marketing agency that offers an integrated suite of website and marketing services primarily for small businesses. The core product portfolio consists of WordPress website development and VividSite Pro subscription websites, supported by Safe & Sound Hosting for managed WordPress maintenance. Digital marketing services include Online Listings Management, Reviews & Reputation Management, Google PPC, Social Media Ads, Social Media Management, Search Engine Optimization, Local Market Visibility, Branding & Graphic Design, and Content & StoryBranding. The agency also provides higher-level engagements through its Virtual Marketing Department (outsourced marketing team) and free Marketing Playbook consultation. The company has developed industry-specific expertise for the propane sector and produces educational content through its Remark!able Podcast and VI Office Hours Webinars. All services are delivered by a 19-person team based in Hutchinson, MN, with a focus on family-owned businesses seeking to consolidate their marketing needs with a single partner.
Differentiator
Problem solved
Functional benefit
Brands
- VividSite Pro: Subscription website platform offering fast build times, easy updates, and all-in-one solution for small businesses
- Remark!able Podcast
- VI Office Hours
- Safe & Sound Hosting
- Vivid Image Marketing Method
- RADiCL
Products and services
- WordPress Websites Custom WordPress website development service including mobile responsive design, custom forms, UX design, accessibility considerations, landing pages, blog development, and e-commerce integrations with WooCommerce, Shopify, and BigCommerce, targeted at small and family-owned businesses needing a modern, easy-to-manage website.
- VividSite Pro Subscription Websites Subscription-based website solution offering fast build times, contact forms, lead generation features, photo galleries, and mobile-friendly layouts, with hosting, updates, and no hidden fees included, designed for small businesses that want a professional website without a custom build.
- Safe & Sound Hosting Managed WordPress hosting service including daily backups, WordPress updates, firewall/DDoS mitigation, Cloudflare CDN, malware scanning, caching for faster page speeds, SSL certificates, premium plugins/themes, domain renewals, and 24/7 security monitoring with a Safe and Sound warranty, targeted at clients who need a fully maintained website environment.
- Online Listings Management Service ensuring consistent business information across 65+ directories and search engines, including AI-powered search platforms, voice assistants, and GPS systems, with real-time monitoring and duplicate listing cleanup, intended for local businesses needing accurate and unified listings presence.
- Reviews & Reputation Management Online reputation management service providing real-time review monitoring, automated 5-star review generation, spam protection, personalized review-generation strategies, and response management, for businesses that need to actively cultivate and protect their online reviews.
- Google PPC (Pay-Per-Click Advertising) Google Ads management service delivered as a certified Google Partner, including keyword audits, transparent monthly reporting, ongoing optimization, and performance tracking to drive quality traffic and leads, intended for businesses seeking measurable paid search results.
- Social Media Ads Facebook and Instagram advertising management delivered as a certified Meta Business Partner, including ad creation, audience targeting, real-time monitoring, and optimization for brand visibility and lead generation, targeted at businesses wanting to scale paid social campaigns.
- Social Media Management Social media content creation and account management service delivering consistent brand presence, engagement optimization, and platform strategy across Facebook, Instagram, and other platforms, for businesses that want to maintain an active organic social presence.
- Search Engine Optimization (SEO) SEO service covering keyword analysis, technical SEO, competitor analysis, and ongoing optimization with advanced tools to improve organic search rankings and visibility, intended for businesses seeking long-term organic traffic growth.
- Local Market Visibility (Local SEO) Local search optimization service helping businesses appear in 'near me' searches, Google Maps, and local directories through Google Business Profile management and hyperlocal targeting, designed for local businesses competing in a defined geographic market.
- Branding & Graphic Design Brand identity development, logo design, brand guidelines creation, and ongoing graphic design services including print collateral, direct mail, and tradeshow booth materials, for businesses that need cohesive visual branding across digital and physical touchpoints.
- Content & StoryBranding Website content writing and StoryBrand framework implementation delivered as a certified StoryBrand Agency partner, including website copy, video scripts, brochures, billboards, emails, blog posts, and customer stories, for businesses seeking clear, story-driven brand messaging.
- Virtual Marketing Department Outsourced marketing department service providing a dedicated account director and full marketing team support, serving as an alternative to hiring in-house marketing staff, positioned for businesses that want senior-level marketing leadership without the full-time hire.
- Propane Industry Marketing Services Specialized marketing services for the propane industry including website design, online listings, reputation management, SEO, social media, and paid advertising tailored for propane companies, leveraging the Vivid Image Marketing Method framework and 17 dedicated team members with vertical expertise.
Quantifiable outcome
- 99% client retention rate demonstrating long-term value delivery
- +4 more outcomes
Companies that use Vivid Image
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles4 records
Vivid Image technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Vivid Image partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- GooglecoreVivid Image is a certified Google Partner agency. They utilize Google Ads, Google Business Profile, and other Google tools to deliver marketing services to clients. Google Partner status requires meeting performance and certification requirements.
- Meta (Facebook)coreVivid Image is a certified Meta Business Partner with expertise in Facebook and Instagram advertising, social media management, and marketing campaigns on Meta platforms.
- StoryBrandcoreStoryBrand Agency Certification - Vivid Image staff have been trained and certified in the StoryBrand marketing framework for creating effective brand messaging, websites, and marketing content. They use this methodology to help clients clarify their messaging.
- GiANT WorldwidecoreGiANT business certification and methodology partnership. Steve Gasser is associated with GiANT and utilizes their business frameworks and tools. GiANT provides business growth programs and tools that Vivid Image incorporates into their services.
- National Propane Gas Association (NPGA)flagshipActive member and participant in NPGA events including the Southeastern NPGA Expo. Vivid Image has deep involvement in the propane industry's marketing and growth initiatives, hosting podcast episodes with NPGA leadership and industry experts.
- Women in Propane (WIP)coreActive member organization supporting and advancing women in the propane industry. Vivid Image team members participate in WIP events and initiatives, strengthening their propane industry expertise and network.
- MailchimpcoreMailchimp Academy Foundations Certification - Vivid Image team certified in Mailchimp email marketing platform for creating and managing email campaigns for clients.
- Constant Contactcore10+ year partnership with Constant Contact as an email marketing partner. Vivid Image has been recognized for their long-term partnership in email marketing services.
- Business Made SimplecoreBusiness Made Simple certified team utilizing their business growth methodologies and frameworks to help clients simplify and grow their businesses.
- Optimize LocationcorePartnership with Optimize Location for online listings management and diagnostic tools. Vivid Image uses their platform to provide free business listing scans and manage client listings across 65+ directories.
- CloudflarecoreCloudflare CDN integration included in Safe & Sound Hosting for fast global website performance, security, and DDoS protection.
- WP EnginecorePartnership with WP Engine for managed WordPress hosting infrastructure, integrated with Cloudflare CDN for optimal website performance.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Vivid Image competitors and assessment
Company assessmentDirect peers
- SmartSites: SmartSites is a digital marketing agency offering web design, SEO, PPC, and social media services to SMB clients across the U.S. Comparable to Vivid Image in service mix, target customer (family-owned and SMB), and Google Partner status, though based in New Jersey rather than the Midwest.
- Straight North: Straight North is a B2B digital marketing agency offering SEO, PPC, web design, and content services to SMB and mid-market clients. Comparable to Vivid Image in full-service agency model and SMB orientation, with a stronger B2B lead-generation tilt.
- Brafton: Brafton is a content marketing agency offering content strategy, SEO, video, and social media services. Comparable to Vivid Image in content-led digital marketing delivery, though Brafton is more content-specialized and serves larger enterprise clients.
- Big Drop Inc: Big Drop Inc is a full-service digital agency offering web design, branding, and digital marketing. Comparable to Vivid Image as a full-service creative + digital marketing partner with similar service mix, though Big Drop serves more enterprise and consumer-brand clients from a New York base.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on PPC, SEO, and lifecycle marketing for mid-market and enterprise clients. Directly comparable to Vivid Image in paid-media-led service mix, though Disruptive skews more heavily toward paid acquisition and enterprise clients.
- Ignite Visibility: Ignite Visibility is a digital marketing agency specializing in SEO, paid media, social media, and email marketing. Comparable to Vivid Image in service mix and SMB/mid-market focus, and recognized as a Google Premier Partner — a tier above Vivid Image's standard Google Partner status.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing web design, SEO, social media, PPC, and reputation management to SMB and mid-market clients. Directly comparable to Vivid Image in offering, positioning as a one-stop marketing partner, and customer profile, though Thrive operates nationally with a larger headcount.
Broad incumbents
- WebFX: WebFX is a full-service digital marketing agency with 500+ employees offering SEO, web design, PPC, social media, and content services to mid-market clients. It is comparable to Vivid Image as a full-stack agency competitor targeting SMB and mid-market customers with a similar mix of services, though at materially larger scale and with broader geographic reach.
- LocaliQ (Gannett): LocaliQ is the digital marketing solutions arm of Gannett/USA Today, providing SEO, paid media, and listings management to local businesses. Comparable to Vivid Image in targeting local SMBs with listings and reputation services at scale, but operates as a media-owned platform rather than an independent agency.
Emerging players
- KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, CRO, and paid social for SaaS and e-commerce clients. Comparable to Vivid Image in paid-media service mix, though KlientBoost skews toward higher-growth tech clients and operates more like a specialized performance agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vivid Image social profiles
Digital presenceVivid Image compliance and trust
Trust signalCompliance5 records
Vivid Image financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivid Image leadership team
Management profileNumber of profiles
Profiles17 records
Vivid Image funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivid Image M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivid Image
What does Vivid Image do?
Vivid Image is a full-service digital marketing and web design agency that builds WordPress websites (custom and VividSite Pro subscription), provides managed Safe & Sound Hosting, and delivers end-to-end digital marketing services including SEO, local SEO, Google PPC, social media advertising, social media management, online listings, reputation management, branding, and StoryBrand-aligned content writing. The agency functions as a virtual marketing department for small and family-owned businesses, with dedicated Account Directors and a full in-house team of designers, developers, and strategists.
Is Vivid Image a public or private company?
Vivid Image is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vivid Image founded?
Vivid Image was founded in 1996. It employs 11 to 50 people.
Where is Vivid Image based?
Vivid Image is headquartered in Hutchinson, United States, in the North America region.
How does Vivid Image make money?
Five revenue lines are on record. Subscription Website Services are the primary driver. The others are wordPress Website Hosting & Maintenance, digital Marketing Services, custom Web Design & Development and virtual Marketing Department.
Who are Vivid Image's main competitors?
Direct peers on record are SmartSites, Straight North, Brafton, Big Drop Inc, Disruptive Advertising, Ignite Visibility and Thrive Internet Marketing Agency. Broad incumbents are WebFX and LocaliQ (Gannett). KlientBoost is listed as an emerging player.
Does Vivid Image have an API?
No public API is recorded for Vivid Image.
What industry is Vivid Image in?
Vivid Image's product category is Digital Marketing and Web Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAACAG, Performance Creative & Ad Content Production (for Paid Media). Its NAICS code is 54183 and its SIC code is 7311.