Giant Noise
Giant Noise is an independent integrated marketing agency founded in 2006 and headquartered in Austin, Texas. It delivers strategy, creative, PR, social, influencer, paid media, and experiential marketing to brand clients across hospitality, tourism, food and beverage, and government sectors.
- Company typePrivate
- Founded2006
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Giant Noise does
Giant Noise is an independent integrated marketing agency founded in 2006 by Elaine Garza and headquartered in Austin, Texas. The agency delivers seven integrated service disciplines — strategy, creative, public relations, social media, influencer marketing, paid media, and experiential/event marketing — to brand clients across consumer, hospitality, tourism, food and beverage, architecture, entertainment, and government verticals. Giant Noise is privately held, founder-controlled, and has no disclosed parent company, institutional investors, or private equity backing; co-founders include Allison Watkins (COO) and Jennifer Kubik (CFO), with an 11-person senior leadership team overseeing PR, marketing strategy, performance, creative, and multicultural programming functions.
The agency operates as a B2B professional services firm with no proprietary software platform or disclosed technology stack; delivery is performed by multidisciplinary teams across four Texas offices in Austin (HQ), San Antonio, Dallas, and Houston. Its business model is classic integrated agency work — project-based and retainer engagements sourced through dedicated new-business channels and an EVP-led new business function. The visible client portfolio spans tourism destination marketing organizations (Visit Phoenix, Florida's Sports Coast, Muy'Ono Resorts in Belize), restaurant and beverage brands (Whataburger, Goode Co., Real Ale Brewing), architecture (Michael Hsu Office of Architecture), entertainment/nonprofit (ATX TV Festival), and cultural institutions (Museum of the Future, Dubai), with case-study results reporting large impression counts, high estimated media values, and double-digit year-over-year performance gains. There are no disclosed funding rounds, acquisitions, or restructuring events, and the company's AI/technology posture is not articulated beyond standard social-media channel presence.
Giant Noise firmographics
Firmographics- Name
- Giant Noise
- Legal name
- Giant Noise
- Website
- https://giantnoise.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Giant Noise is an independent integrated marketing agency founded in 2006 and headquartered in Austin, Texas. It delivers strategy, creative, PR, social, influencer, paid media, and experiential marketing to brand clients across hospitality, tourism, food and beverage, and government sectors.
- Ownership category
- akta.pro rank
Giant Noise industry classification
Industry- Product category
- Integrated Marketing & Advertising Services
- NAICS
- Media Representatives (541840), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)
Keywords
Where Giant Noise is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Giant Noise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Integrated Marketing Services: Giant Noise generates revenue through providing integrated marketing services including strategy, creative, PR, social, influencer marketing, paid media, and experiential marketing to brand clients. Services appear to be structured as project-based work or retainer arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Giant Noise product offering
Product offeringCore offering
Giant Noise is an independent integrated marketing agency that bundles strategy, creative, public relations, social media, influencer marketing, paid media, and experiential/event marketing into one offering for brand clients. Services are delivered as agency campaign engagements through four Texas offices (Austin, San Antonio, Dallas, Houston) under the leadership of an executive team spanning CEO, COO, CFO, EVPs, and VPs.
Product overview
Giant Noise is an independent, integrated marketing agency offering a unified suite of services that brings together Strategy, Creative, PR, Social, Influencer Marketing, Paid Media, and Experience. Rather than a software product with modular components, Giant Noise delivers professional marketing services across these seven integrated disciplines, working collaboratively to create campaigns that drive brand momentum and measurable business results.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Strategic positioning, audience definition, and campaign direction services that guide brand positioning and marketing approach for client engagements.
- Creative Services Campaign development, content creation, and brand system design that produces marketing materials and visual assets for client campaigns.
- Public Relations Services Narrative development, media relations, and earned media strategy designed to secure press coverage and build brand reputation for client organizations.
- Social Media Services Platform-native content creation and community building across social channels to engage target audiences for client brands.
- Influencer Marketing Services Partnership development with influencers to extend brand reach and credibility through authentic content collaborations.
- Paid Media Services Precision-targeted advertising campaigns across digital platforms with performance tracking and optimization for client brands.
- Experience / Event Marketing Services In-person brand activations and experiential marketing moments that connect brands with audiences in real-life settings, including large festival and SXSW-style activations.
Quantifiable outcome
- Visit Phoenix campaign delivered 50.8M impressions, $299.5M visitor spend, 52.2K conversions, 87% CTR increase
- +4 more outcomes
Companies that use Giant Noise
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Giant Noise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Giant Noise partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Giant Noise competitors and assessment
Company assessmentDirect peers
- Mekanism: Independent creative agency with strength in integrated storytelling, social, influencer and experiential — the closest functional analogue to Giant Noise's seven-discipline service model.
- Lewis Communications: Independent integrated marketing agency with comparable scale (~200+ employees) and similar B2B PR/advertising offering across multiple U.S. regions — directly competes with Giant Noise for mid-market integrated briefs.
- Berlin Cameron: Independent creative and PR agency (formerly part of WPP, now independent) competing on integrated brand, social, and experiential campaigns — comparable in scope of service disciplines and target client profile.
- The Many: Independent, founder-led integrated marketing agency offering brand strategy, creative, PR, social, and influencer work for challenger brands — closely mirrors Giant Noise's integrated, culture-forward positioning and mid-market client mix.
- Mower: Independent marketing, advertising, and PR agency of comparable size serving consumer, tourism, and B2B clients — directly competitive in integrated services and regional U.S. footprint.
Broad incumbents
- 72andSunny: Independent global creative agency known for culture-first brand work — competes with Giant Noise on culturally-relevant campaigns for major consumer brands like Whataburger.
- Weber Shandwick: Global PR and communications network (IPG) competing for tourism, F&B, and culture-driven accounts that Giant Noise's PR practice also targets — relevant incumbent for share-of-wallet benchmarking.
- Edelman: Largest independent PR firm globally, competing for PR and integrated mandates Giant Noise targets but at vastly greater scale and with global infrastructure — represents the incumbent that independents are often positioned against.
- Mother Design (Mother NY): Independent creative network with integrated advertising, PR-adjacent and brand experience capabilities — competes for the same culture-and-community-driven client briefs Giant Noise positions around.
- BCW (Burson Cohn & Wolfe): Global communications agency (WPP) offering PR, social, and integrated marketing services — competing incumbent for corporate and consumer communications work at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Giant Noise social profiles
Digital presenceGiant Noise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giant Noise leadership team
Management profileNumber of profiles
Profiles10 records
Giant Noise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giant Noise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giant Noise
What does Giant Noise do?
Giant Noise is an independent integrated marketing agency that bundles strategy, creative, public relations, social media, influencer marketing, paid media, and experiential/event marketing into one offering for brand clients. Services are delivered as agency campaign engagements through four Texas offices (Austin, San Antonio, Dallas, Houston) under the leadership of an executive team spanning CEO, COO, CFO, EVPs, and VPs.
Is Giant Noise a public or private company?
Giant Noise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Giant Noise founded?
Giant Noise was founded in 2006. It employs 11 to 50 people.
Where is Giant Noise based?
Giant Noise is headquartered in Austin, United States, in the North America region.
How does Giant Noise make money?
One revenue line is on record: integrated Marketing Services.
Who are Giant Noise's main competitors?
Direct peers on record are Mekanism, Lewis Communications, Berlin Cameron, The Many and Mower. Broad incumbents are 72andSunny, Weber Shandwick, Edelman, Mother Design (Mother NY) and BCW (Burson Cohn & Wolfe).
Does Giant Noise have an API?
No public API is recorded for Giant Noise.
What industry is Giant Noise in?
Giant Noise's product category is Integrated Marketing & Advertising Services. Its primary akta.pro industry code is MPAGAHAA, Corporate Meetings & Conferences (Internal/External Business Events). Its NAICS code is 541840 and its SIC code is 7311.