BetterContact

What BetterContact does

BetterContact is a Lyon, France-based B2B SaaS company, founded in 2022 by Roman Hipp and Frédéric Bonnand, that operates an AI-powered waterfall enrichment platform for finding and verifying business email addresses and mobile phone numbers. The core product aggregates 20+ premium data providers under a single subscription, applies a proprietary BetterAI algorithm to determine the optimal provider sequence per contact, and routes results through a four-layer external verification system that only bills customers when data is verified as valid. Reported enrichment rates of 87-95% materially exceed the 60-70% benchmarks cited for single-provider alternatives, with the platform processing 150,000+ enrichments daily for 1,000+ companies.

Name

BetterContact

Legal name

BETTERCONTACT

Website

https://bettercontact.rocks

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

BetterContact is a French AI-powered waterfall enrichment SaaS that aggregates 20+ B2B data providers to find and verify business emails and mobile phone numbers, serving outbound sales teams, agencies, and growth teams on a credit-based subscription model.

Ownership category

akta.pro rank

Product category

B2B Data Enrichment

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Web Search Portals and All Other Information Services (51929)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• B2B contact enrichment
• Waterfall email finder
• Phone number verification
• Sales lead data
• Contact data platform

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans with Credit Allocation: Customers subscribe to monthly or annual plans that include a fixed credit allocation per billing period. Credits are consumed when verified contact data is successfully found and delivered. Unused credits roll over to the next billing period up to a maximum of 2x the monthly allocation (the Credit Cap). Plans range from free (50 credits) to Enterprise ($799/month with custom allocations). This is the primary revenue stream.
2. Usage-Based Credit Consumption: Each successful enrichment consumes credits: 1 credit per verified email, 10 credits per mobile phone number. Invalid/unverified data is not charged. This pay-per-result model means revenue scales with actual usage and verified outcomes.
3. Referral/Affiliate Program: Affiliates earn a 20% recurring monthly commission for life on referred paying customers, plus 15% on yearly upfront payments. Enterprise referrals negotiate custom commission shares. This channel incentivizes the existing customer/GTM community to drive new customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

BetterContact operates an AI-powered waterfall enrichment platform that aggregates 20+ premium B2B data providers (Apollo, RocketReach, PeopleDataLabs, Datagma, Hunter, and others) to find and verify business email addresses and mobile phone numbers for sales prospecting. Its proprietary BetterAI algorithm determines the optimal sequence of providers to query per contact, and a 4-layer external verification system ensures credits are only consumed for valid results. The platform is delivered as a SaaS web application with a public REST API, priced on a usage-based credit model with tiered subscriptions.

Product overview

BetterContact is a unified B2B contact data enrichment platform that operates as a waterfall enrichment system, aggregating 20+ premium data providers under a single subscription. The core platform is complemented by several integrations and add-ons: BetterAI (the proprietary AI algorithm that determines optimal provider sequencing), HubSpot AutoEnrich (for automated CRM enrichment), a Google Sheets App (for spreadsheet-based enrichment), and a Clay Integration App (for use within Clay's multi-provider workflows). The platform offers a credit-based usage model with tiered pricing from Starter ($15/month) to Enterprise ($799/month), charging per verified result only.

Differentiator

Problem solved

Functional benefit

Products and services

• BetterContact Waterfall Enrichment Platform AI-powered waterfall enrichment SaaS platform that finds and verifies B2B email addresses and mobile phone numbers by aggregating 20+ premium data providers. Operates on a credit-based usage model (1 credit per verified email, 10 credits per verified mobile phone), with tiered subscriptions from a free 50-credit tier through Starter ($15/mo), Pro ($49/mo), and Enterprise ($799+/mo). Designed for outbound agencies, in-house sales/RevOps teams, and SaaS platforms needing white-label enrichment.
• BetterContact Public REST API Public REST API enabling developers and enterprises to programmatically access BetterContact's waterfall email and phone enrichment capabilities and embed them into custom workflows. Documentation is available at doc.bettercontact.rocks, with a free API key obtainable from the website. Targeted at GTM engineers, RevOps teams, and SaaS platforms building integrated enrichment pipelines.

Quantifiable outcome

• 87-95% email enrichment rates vs. 60-70% from single providers
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• ClaycoreGTM or Marketing Partner · 26 November 2025BetterContact announced a partnership with Clay for a Berlin-based GTM community event aimed at showcasing AI-driven GTM workflows and data enrichment solutions. Clay (a GTM development platform valued at $3.1 billion) and BetterContact demonstrated how their combined technologies enable scalable outbound system building for GTM professionals. BetterContact's waterfall enrichment is natively integrated into Clay's platform, allowing Clay users to access BetterContact's 20+ data providers directly within their enrichment workflows. The event targeted the GTM engineer and RevOps community in Berlin.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kaspr: Kaspr is a European B2B contact data platform with a focus on LinkedIn-based phone and email discovery. It overlaps with BetterContact on European SDR use cases and is a similar-stage competitor.
• Datagma: Datagma is a B2B contact and company data provider headquartered in Europe. It is both an upstream data source for BetterContact and a direct competitor to its core enrichment offering.
• Dropcontact: Dropcontact is a French B2B contact data enrichment platform with native CRM integrations. Geographically comparable to BetterContact (also France-based) and competes head-on for European sales teams seeking GDPR-compliant enrichment.
• RocketReach: RocketReach is a B2B contact database and lookup tool used by sales teams. It is explicitly listed as one of BetterContact's 20+ upstream data providers, but also competes directly as a standalone enrichment product.
• Cognism: Cognism is a B2B sales intelligence platform with strong mobile phone number coverage, particularly in EMEA. It directly competes with BetterContact's phone-finding value proposition and is a comparable stage of B2B data vendor.
• Lusha: Lusha provides B2B contact data (emails and direct phone numbers) via a browser extension and API, with a self-serve model similar to BetterContact. Both target SDRs and outbound teams and compete for the same budget line.
• Hunter.io: Hunter is one of the data providers BetterContact aggregates through waterfall enrichment, and also sells direct email-finding tools. Comparable in that it serves the same sales/marketing use case (finding and verifying professional emails).
• Apollo.io: Apollo is a sales intelligence and engagement platform that combines a B2B contact database with sequencing and dialing tools. It directly competes with BetterContact's contact-data enrichment offering while also bundling outreach execution, making it the most relevant direct competitor.

Broad incumbents

• ZoomInfo: ZoomInfo is the largest B2B sales intelligence incumbent with a proprietary contact database and intent data. BetterContact explicitly positions against ZoomInfo on price (e.g., BetterContact at $15/month vs. ZoomInfo at ~$15K/year entry), making it a frequent comparison target.

Emerging players

• Clay: Clay is a GTM development platform that orchestrates multi-source data enrichment workflows. BetterContact is a native integration within Clay's enrichment stack, and the partnership is strategic—but Clay's broader platform could also enable substitute enrichment paths, making it a partial overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8IDntA36KXcEYpqC-LivjA
• LinkedInlinkedin.com/company/bettercontact

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetterContact