What Wikibon does

Wikibon, now operating as theCUBE Research, is a technology research and advisory division of SiliconANGLE Media, Inc. that provides competitive intelligence, market analysis, trend tracking, and expert advisory to enterprise IT decision makers and technology executives. Founded in 2007 and headquartered in Marlborough, Massachusetts, the firm produces published research reports, breaking analysis briefings, podcasts, video content, and live event coverage spanning cloud computing, AI/ML, infrastructure, cybersecurity, DevOps, big data, analytics, and enterprise applications. The company operates studios in Palo Alto, Marlborough, and at the New York Stock Exchange, and distributes content through a multi-platform media network including YouTube, X, LinkedIn, Facebook, and Instagram.

The company's product surface comprises four primary offerings: theCUBE Research + Advisory (subscription research and personalized analyst advisory), theCUBE AI (an AI-powered platform for content creation, management, and distribution aimed at go-to-market professionals), theCUBE Podcasts (audio/video media covering enterprise technology), and Research Reports and Briefings (published analyst reports). theCUBE AI represents the company's move into AI tooling, enabling rapid content production and personalized messaging for sales and marketing functions. The underlying research platform delivers buyer behavior data, sentiment analysis, customer spending intentions, time series data, and audience metrics to subscribers.

Wikibon/theCUBE Research is sales-led, monetizing through subscription-based research and advisory contracts sold directly to enterprise technology buyers, supplemented by media distribution and content partnerships. The executive team is anchored by Co-Founder and Chief Analyst Dave Vellante, Managing Director and Principal Analyst Rob Strechay, and Co-CEO of parent SiliconANGLE John Furrier, with named analysts including Paul Nashawaty, George Gilbert, Scott Hebner, Krista Case, Marc Staimer, and Bob Laliberte contributing to coverage breadth. Average leadership tenure is cited at 26 years of industry experience.

Name

Wikibon

Legal name

SiliconANGLE Media, Inc.

Website

https://wikibon.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Wikibon, now theCUBE Research, is a technology research and advisory division of SiliconANGLE Media serving enterprise IT decision makers with subscription research, analyst advisory, podcasts, and theCUBE AI content tooling.

Ownership category

akta.pro rank

Product category

Technology Research and Advisory

NAICS

Software Publishers (5132), Broadcasting and Content Providers (516)

SIC

Services-Membership Organizations (8600), Services-Prepackaged Software (7372)

akta.pro primary industry

Academic & Scholarly Journals Publishing (Peer-Reviewed) (MPAJABAC)

Keywords

• Technology research advisory
• Enterprise IT research
• Market intelligence services
• Analyst advisory firm
• Competitive intelligence reports

Headquarters

HQ city

Marlborough

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Research and Advisory Services: Subscription-based research reports, briefings, and analyst advisory services sold to enterprise technology buyers and IT decision makers.
2. Content Distribution and Media Services: Media content distribution across podcast and video platforms, potentially including branded content and thought leadership partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wikibon (now theCUBE Research) provides subscription-based technology research, market intelligence, and analyst advisory services to enterprise IT decision makers. The company also offers theCUBE AI, a content creation and distribution platform, and produces podcasts and video content covering cloud, AI, infrastructure, security, and enterprise technology markets.

Product overview

theCUBE Research is a research and advisory division of SiliconANGLE Media, Inc., formerly known as Wikibon. The company operates as a unified platform-plus-content offering comprising theCUBE Research + Advisory (core research service), theCUBE AI (content creation and distribution tool), theCUBE Podcasts (media content), and Research Reports and Briefings. These offerings work together to provide IT decision makers with competitive intelligence, market analysis, AI insights, and expert advice delivered through research reports, analyst consultations, podcasts, and AI-powered content tools.

Differentiator

Problem solved

Functional benefit

Products and services

• theCUBE Research + Advisory A research and advisory service providing competitive intelligence, market analysis, trend tracking, and expert analysis to IT decision makers. Offers personalized advice based on research data, buyer behavior data, sentiment analysis, customer spending intentions, and customized reports.
• theCUBE AI An AI-powered tool enabling users to rapidly create, manage, and distribute content, with personalized messaging capabilities for go-to-market professionals. Part of the broader theCUBE collective offering.
• theCUBE Podcasts Audio and video podcast content covering technology topics including cloud computing, AI, infrastructure, security, and enterprise applications. Features interviews and analysis from industry experts.
• Research Reports and Briefings Published analysis, breaking analysis reports, and briefings authored by theCUBE analyst team covering topics such as AI/ML, cloud computing, cybersecurity, infrastructure, and enterprise applications.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• The Information: The Information is a subscription technology and business media outlet, monetizing deep enterprise tech reporting via paid subscriptions and events. It overlaps with theCUBE Research's subscription content model and live event coverage but skews more toward journalism than analyst advisory.

Direct peers

• Constellation Research: Constellation Research is an advisory and research firm focused on disruptive and transformative business models and technologies, selling subscription access and executive advisory to enterprise technology buyers. Comparable in advisory-led GTM to theCUBE.
• RedMonk: RedMonk is an analyst firm focused on software developer communities, infrastructure, and cloud platforms, publishing research and operating a podcast/video media presence. It is comparable to theCUBE Research as a niche subscription analyst firm with strong media distribution.
• Nucleus Research: Nucleus Research is a subscription-based analyst firm producing ROI case studies and advisory notes for enterprise software buyers. It is comparable to theCUBE Research as a smaller subscription analyst firm competing for enterprise research budgets.
• Forrester Research: Forrester provides syndicated research, analyst advisory, and consulting to enterprise technology and business leaders. It is one of the closest direct comparables to theCUBE Research in subscription IT research sold to enterprise buyers.
• GigaOm: GigaOm produces enterprise technology research, analysis, and editorial content for cloud, AI, and infrastructure buyers. Its hybrid research-plus-media model closely mirrors theCUBE Research's subscription research paired with podcast/video distribution.
• 451 Research: 451 Research (now part of S&P Global Market Intelligence) delivers enterprise technology research and advisory across cloud, data, security, and infrastructure. It is comparable to theCUBE Research in coverage breadth, subscription model, and IT decision-maker audience.
• Gartner: Gartner is the dominant subscription IT research and advisory firm, serving CIOs and technology executives with syndicated research, advisory, and analyst access. Like theCUBE Research, Gartner monetizes enterprise IT decision-maker research budgets through recurring relationships.
• International Data Corporation (IDC): IDC is a global provider of market intelligence, advisory, and events for the IT, telecommunications, and consumer technology markets. Its enterprise subscription research and buyer-behavior data offerings directly parallel theCUBE Research's research and advisory model.
• Enterprise Strategy Group (ESG): ESG produces IT practitioner-focused research, analyst commentary, and validation services for enterprise technology buyers. It overlaps with theCUBE in delivering subscription research and analyst advisory to IT decision makers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wikibon
• YouTubeyoutube.com/@siliconangle
• Facebookfacebook.com/6191646228
• LinkedInlinkedin.com/company/wikibon
• Instagraminstagram.com/thecubewired

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wikibon