HeroSpark
- Company typePrivate
- Founded2012
- HeadquartersMarechal Deodoro, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What HeroSpark does
HeroSpark is a Brazilian SaaS platform purpose-built for selling digital products ("infoprodutos") such as online courses, ebooks, mentoring programs, and subscription content. It targets individual entrepreneurs, influencers, and professional experts who monetize knowledge products, operating as a horizontal commerce-plus-content stack rather than a vertical edtech. The company was formed in 2021 from the merger of two established Brazilian edtech platforms, Edools and Eadbox, and is headquartered in Florianópolis with additional offices in Curitiba and São Paulo. The platform reports 355,956 sellers and R$543 million in cumulative online revenue processed, serving a market that boomed during the COVID-19 pandemic as professionals shifted to online education.
The product surface centers on SparkPay, a proprietary payment processing engine offering credit card, PIX, and boleto transactions with rates starting at 3.9% + R$1.00 (and as low as 0.9% for PIX via payment links). Around the payment rail, HeroSpark bundles an LMS (Plataforma EAD), a Netflix-style member area (SparkMembers), a drag-and-drop page editor, a sales funnel builder (SparkFunnels), and add-on modules including affiliate management, a subscription club, a white-label academy builder, a video streaming theme, and a Nitropack speed accelerator. The company maintains a mobile wallet app (HeroSpark Wallet) and integrates with marketing, fiscal, and external membership tools (ActiveCampaign, HubSpot, Facebook Pixel, Notazz, SmartNotas, BotConversa, Klickmembers, Cademí) via webhook automations rather than a public API.
HeroSpark makes money almost exclusively through transaction fees rather than SaaS subscriptions, with no monthly platform fees and no contractual lock-in ("sem fidelidade"). Its go-to-market combines a self-serve PLG motion (free signup, organic social, affiliate program) with a high-volume merchant program for sellers processing above R$50k monthly, which offers a dedicated account manager, white-glove migration, and a discounted 4.6% rate with D+15 payout. The company is privately held under Herospark Tecnologia S.A, raised R$17 million from Alexia Ventures in August 2021, and holds the RA1000 customer-service certification from Reclame Aqui.
HeroSpark firmographics
Firmographics- Name
- HeroSpark
- Legal name
- Herospark Tecnologia S.A
- Website
- https://herospark.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
HeroSpark industry classification
Industry- Product category
- Digital Commerce Platform
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industry
- Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
Keywords
Where HeroSpark is headquartered
LocationHeadquarters
- HQ city
- Marechal Deodoro
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
HeroSpark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction fees - PIX and Boleto: 3.9% plus R$1.00 per sale for PIX and boleto payments with D+1 payout
- Transaction fees - Credit Card: 3.9% plus R$1.00 per sale with 30-day payout for credit card transactions
- Credit Card Installment Fees: 3.49% monthly for installments on credit card transactions
- Link de Pagamento - Card: 2.99% plus R$1.00 for card transactions via payment links
- Link de Pagamento - PIX: 0.9% plus R$1.00 for PIX transactions via payment links
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard transaction rate for PIX and Boleto |
| Transaction based/ take rate | Pay-as-you-go | Standard transaction rate for Credit Card |
| Transaction based/ take rate | Pay-as-you-go | Link de Pagamento - Card |
| Transaction based/ take rate | Pay-as-you-go | Link de Pagamento - PIX |
| Transaction based/ take rate | Pay-as-you-go | High-volume merchant rate |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
HeroSpark product offering
Product offeringCore offering
HeroSpark is a Brazilian SaaS platform that enables entrepreneurs and creators to sell digital products such as online courses, ebooks, and mentoring programs. The platform combines a proprietary payment processing engine (SparkPay) with a member area for content delivery, a drag-and-drop page builder, an LMS, sales funnel tools, and affiliate management. The company operates a transaction-based pricing model with no monthly subscription fees, charging per-sale percentages starting at 0.9% for PIX transactions.
Product overview
HeroSpark is a unified platform-plus-modules SaaS solution for digital infoproduct commerce, formed from the 2021 merger of Edools and Eadbox. The core offering centers on the Checkout e Pagamentos (powered by SparkPay) for payment processing, combined with an Área de Membros (member area) for content delivery and an Editor de Páginas for page creation. Additional modules include Funil de Vendas for sales funnel management, Plataforma EAD for course delivery, Academia de Cursos for branded academy launch, Tema Netflix for video streaming subscriptions, Clube de Assinaturas for recurring billing, Afiliados for affiliate management, and the Pacote Acelerador Nitropack for performance optimization. The ecosystem also includes the HeroSpark Wallet mobile app and integrates with external membership platforms (Cademí, Klickmembers, Astron Members) and fiscal tools (Notazz, SmartNotas). Sub-brands include SparkPay (payments), SparkMembers (membership), and SparkFunnels (funnels), while legacy brands Edools and Eadbox continue operating under the HeroSpark group.
Differentiator
Problem solved
Functional benefit
Brands
- SparkPay: Payment processing and wallet service integrated into the HeroSpark platform
- SparkMembers
- SparkFunnels
- Edools
- Edools by Hero
- Eadbox
Products and services
- Checkout e Pagamentos (SparkPay) HeroSpark's proprietary payment processing engine with high-conversion checkout pages. Supports credit card (including 2-card payment and intelligent installment plans), PIX, and bank slip (boleto) with rates starting at 3.9% + R$1.00 per transaction. Includes D+2 payout for PIX/boleto and 15-day settlement for credit card. For SMB digital product creators and merchants in Brazil.
- Área de Membros (SparkMembers) Netflix-style membership area for delivering digital content including online courses, videos, and other infoproducts. Offers content protection against piracy and integrated checkout access management. For digital product creators who need to deliver courses and content to paying students.
- Editor de Páginas (SparkFunnels) Drag-and-drop page builder for creating high-conversion sales pages, capture pages, and web funnels without coding or design skills. For digital product creators building landing pages and sales funnels.
- Plataforma EAD Full-featured Learning Management System (LMS) for hosting, managing, and delivering online courses. Includes progress tracking, quizzes, and student management tools. For educators and online course creators.
- Funil de Vendas Sales funnel builder with pre-made page templates and email sequences for launching and perpetual selling strategies. Designed to maximize conversion rates from lead capture to purchase. For digital product sellers executing product launches and automated selling.
- Academia de Cursos Course academy solution enabling users to launch their own fully branded, customized online course platform under their own domain and branding. For course creators wanting to operate a white-label course academy.
- Tema Netflix Netflix-style video streaming theme for creating subscription-based video libraries. Allows building video-on-demand and online course streaming services. For creators building subscription video platforms.
- Clube de Assinaturas Subscription club functionality enabling recurring payment billing via PIX and bank slip. Allows creators to build membership subscription models with automated monthly charging. For creators building recurring subscription revenue streams.
- Pacote Acelerador Nitropack
Quantifiable outcome
- 355,956 sellers on platform processing R$543 million in total revenue
- +1 more outcomes
Companies that use HeroSpark
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
HeroSpark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature2 records
HeroSpark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Edools and EadboxcoreHeroSpark was formed from a merger of Edools and Eadbox, two digital product commerce platforms that combined to create the current company.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HeroSpark competitors and assessment
Company assessmentDirect peers
- Cartpanda: Brazilian checkout platform focused on digital products and order bumps/upsells. Directly comparable to HeroSpark's SparkPay checkout with similar conversion-optimization positioning.
- Braip: Brazilian digital product sales and affiliate platform serving infoproducers. Competes with HeroSpark on checkout, affiliates, and digital product commerce.
- Hotmart: Brazilian-founded global infoproduct platform offering checkout, LMS, affiliate management, and creator tools. Directly competes with HeroSpark in the same Brazilian creator segment and product category.
- Kiwify: Brazilian digital product checkout and platform focused on infoproducers. Closest direct competitor to HeroSpark's SparkPay checkout and merchant-of-record offering.
- Eduzz: Brazilian recurring billing and infoproduct platform offering checkout, subscriptions, and affiliate tools. Competes with HeroSpark across payment processing and digital product sales in Brazil.
- Monetizze: Brazilian affiliate and infoproduct platform with checkout and digital product distribution. Overlaps with HeroSpark in checkout, affiliate management, and SMB creator tooling.
Broad incumbents
- Kajabi: US-based all-in-one platform for course creators, offering checkout, LMS, funnels, and memberships. Competes with HeroSpark at the product layer for premium creators, but lacks Brazil-specific payment rails.
- Teachable: Established US online course and digital product platform with checkout and LMS. Comparable to HeroSpark's Plataforma EAD and member-area modules but without Brazilian payment method integration.
- Thinkific: Global online course platform offering course creation, checkout, and student management. Overlaps with HeroSpark's LMS and digital product delivery capabilities but targets an English-speaking, global audience.
Emerging players
- Hubla: Brazilian creator monetization and infoproduct platform with checkout and community tools. Emerging player with overlapping Brazilian infoproduct commerce focus, though typically targeting smaller creators than HeroSpark's high-volume tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HeroSpark social profiles
Digital presenceHeroSpark compliance and trust
Trust signalCompliance1 record
HeroSpark financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeroSpark leadership team
Management profileNumber of profiles
Profiles5 records
HeroSpark subsidiaries and ownership
Company hierarchySubsidiaries1 record
HeroSpark funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeroSpark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeroSpark
What does HeroSpark do?
HeroSpark is a Brazilian SaaS platform that enables entrepreneurs and creators to sell digital products such as online courses, ebooks, and mentoring programs. The platform combines a proprietary payment processing engine (SparkPay) with a member area for content delivery, a drag-and-drop page builder, an LMS, sales funnel tools, and affiliate management. The company operates a transaction-based pricing model with no monthly subscription fees, charging per-sale percentages starting at 0.9% for PIX transactions.
Is HeroSpark a public or private company?
HeroSpark is a private company. It is classified as venture growth investor backed and is currently operating.
When was HeroSpark founded?
HeroSpark was founded in 2012. It employs 101 to 250 people.
Where is HeroSpark based?
HeroSpark is headquartered in Marechal Deodoro, Brazil, in the Latin America region.
How does HeroSpark make money?
Five revenue lines are on record. Transaction fees - PIX and Boleto is the primary driver. The others are transaction fees - Credit Card, credit Card Installment Fees, link de Pagamento - Card and link de Pagamento - PIX.
Who are HeroSpark's main competitors?
Direct peers on record are Cartpanda, Braip, Hotmart, Kiwify, Eduzz and Monetizze. Broad incumbents are Kajabi, Teachable and Thinkific. Hubla is listed as an emerging player.
Does HeroSpark have an API?
No public API is recorded for HeroSpark.
What industry is HeroSpark in?
HeroSpark's product category is Digital Commerce Platform. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAGAIAA, Merchant-Integrated BNPL (Checkout POS Financing). Its NAICS code is 5132.