Venngo
Venngo is a Canadian B2B2C perks and discount platform founded in 2000 that sells employee, member, and customer perk programs plus AdPerks advertising to enterprises, associations, and brands, primarily in Canada and the United States.
- Company typePrivate
- Founded2000
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Venngo does
Venngo Inc. is a Canadian private company founded in 2000 and headquartered in Toronto (Etobicoke), Ontario, that operates a multi-tenant B2B2C perks and discount platform. The company sells four core branded products — WorkPerks (employee perks for employers), MemberPerks (perks for member associations), CustomerPerks (perks as customer loyalty), and AdPerks / AdPerks SMB (advertising for brand partners) — accessible via iOS and Android mobile apps, a web portal, and a browser extension that detects discounts on partner websites. Notable technical components include a SAML-based SSO architecture, a 'Perks Nearby' augmented reality module that overlays partner offers on the user's camera feed using Google ARCore, Apple ARKit and Samsung SDKs combined with GPS, and an integrated travel booking system and ticket marketplace that route bookings through third-party inventory providers.
Venngo operates a hybrid revenue model combining B2B subscription fees (per organization, with quote-based annual billing), AdPerks advertising fees from brand partners, and transaction-based revenue from travel commissions, ticket sales and discounted eGift Cards (processed through Runa Network/RNL). Customers span large enterprises such as Rogers, Bell, Telus, Samsung, LG, KPMG, EY, BCG, SAP and Fidelity, alongside member associations (e.g., NPF-FPN with 8,300+ registered members) and brand partners including GoodLife Fitness and Cineplex. Reported scale metrics include 5 million+ perks redeemed in 2024, $86 million in customer savings delivered in 2024, and a 92% customer satisfaction rating.
The company is privately held with no external funding rounds disclosed and is led by President and CEO Paul Weissman. Venngo holds SOC 2 Type 2, PCI-DSS, GDPR, CCPA and WCAG 2.1 compliance certifications and operates primarily in Canada and the United States.
Venngo firmographics
Firmographics- Name
- Venngo
- Legal name
- Venngo Inc.
- Website
- https://venngo.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Venngo is a Canadian B2B2C perks and discount platform founded in 2000 that sells employee, member, and customer perk programs plus AdPerks advertising to enterprises, associations, and brands, primarily in Canada and the United States.
- Ownership category
- akta.pro rank
Venngo industry classification
Industry- Product category
- Employee Benefits & Perks Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Loyalty, Rewards & Retention Platforms (BPAFAFAH), Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)
Keywords
Where Venngo is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Venngo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Subscription (WorkPerks/MemberPerks/CustomerPerks): Organizations subscribe to Venngo's perk platforms to offer employees/members/customers discounted access to partner brands. Pricing is subscription-based per organization with seat-based components.
- AdPerks (Brand Advertising): Brand partners pay to promote their offers to Venngo's network of high-intent shoppers through the AdPerks platform.
- Ticket Sales Commission: Venngo earns revenue through integrated ticket marketplace for live entertainment events. Third-party ticket provider charges no service fees to Venngo users.
- Travel Booking: Commission from hotels and travel bookings made through the platform. Hotels partner with Venngo for visibility and competitive rates.
- eGift Card Sales: Discounted digital gift cards sold through the platform, with margins on the discount offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/organizational subscription - custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Venngo product offering
Product offeringCore offering
Venngo sells a cloud-based employee perks and benefits platform that organizations subscribe to in order to provide their employees, members, or customers access to discounts from a network of 300+ brand partners. The platform is delivered as WorkPerks (employers), MemberPerks (associations), CustomerPerks (customer loyalty), and AdPerks (brand partner advertising) via web, iOS/Android apps, and browser extensions, with integrated AR discovery, ticket marketplace, and travel booking.
Product overview
Venngo is a Canadian employee perks and benefits platform founded in 2000 that operates a multi-product portfolio under three core branded platforms — WorkPerks (for employers), MemberPerks (for member associations), and CustomerPerks (for customer loyalty programs) — plus AdPerks and AdPerks SMB for brand partners and advertisers. The unified platform is accessible via a mobile app (iOS and Android), a web/desktop application, and a browser extension. Key integrated features include Perks Nearby (an augmented reality tool for discovering nearby discounts using GPS and camera), an integrated ticket marketplace for live entertainment, a travel booking system for hotels and flights, discounted eGift Cards, Weekly Flyers content, and a gamified Spin to Win feature. The platform connects partner brands with high-intent consumers through discount codes, automatic savings notifications, and location-aware features, generating over 5 million perks redeemed and $86M in user savings in 2024.
Differentiator
Problem solved
Functional benefit
Brands
- WorkPerks: Employee experience platform providing perks and benefits beyond the workplace for employees of partner organizations.
- MemberPerks
- CustomerPerks
- AdPerks
- AdPerks SMB
Products and services
- WorkPerks WorkPerks is the employee perks and discount platform that gives employees of subscribing partner organizations access to premium discounts across retail, travel, entertainment, and wellness categories, supporting engagement and financial wellness.
- MemberPerks MemberPerks is the member association perks platform that enhances member value and retention by offering exclusive discounts and rewards programs tailored for member-based organizations.
- CustomerPerks CustomerPerks is the customer loyalty perks platform that rewards customer loyalty through expanded value propositions, offering discounts and exclusive offers to customers of participating organizations.
- AdPerks AdPerks is the brand advertising and promotion platform that enables brand partners to reach high-intent shoppers through the Venngo network, promoting special offers to engaged consumers actively looking for deals.
- AdPerks SMB AdPerks SMB is a version of the AdPerks advertising platform tailored for small and medium-sized businesses, enabling SMBs to advertise their offers to Venngo's network of high-intent shoppers.
Quantifiable outcome
- $86M in customer savings in 2024
- +4 more outcomes
Companies that use Venngo
Customer profileNamed customers33 records
Segments4 records
Ideal customer profiles4 records
Venngo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature7 records
Venngo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- FlippcoreIntegration partnership bringing weekly digital flyers to Venngo's perk ecosystem. Flipp's flyer content is displayed within WorkPerks, MemberPerks, and CustomerPerks platforms, supporting financial wellness through smart shopping resources. Users can access weekly deals from local and national retailers.
- BenefitHub (Tickets)coreThird-party ticketing provider powering Venngo's built-in ticket marketplace for live entertainment. Provides resale tickets with no service fees. Support contact: [email protected].
- Runa Network Limited (RNL)supportingThird-party payment processor for Visa/Mastercard gift cards purchased through Venngo's platform. Appears on customer credit card statements as 'RUNA NETWORK LIMITED (RNL)'.
- Hotel and Airline PartnerscoreHotels partner with Venngo to fill rooms and gain visibility, offering competitive rates directly on the platform. Airlines are integrated for flight booking within the travel feature. Hotels seek fill rates and visibility; Venngo delivers high-intent customers.
- GoodLife FitnesscoreExclusive fitness partner offering discounted gym memberships to Venngo platform users. Features unique perk codes for member verification.
- CineplexcoreMovie theater partner offering discounted admission coupons and concession deals through the Venngo platform.
- Telus CanadasupportingInfrastructure hosting partner for Venngo's systems and cloud infrastructure. Both organizations are regularly audited by independent audit firms.
- Amazon CanadasupportingCloud infrastructure provider hosting Venngo's systems. Regularly audited by independent audit firms alongside Telus Canada.
- Google (AR)supportingAR SDK provider for Perks Nearby augmented reality feature. Uses Google ARCore for Android devices.
- Apple (AR)supportingAR SDK provider for Perks Nearby augmented reality feature. Works with iOS ARKit on iPhone 6s+ devices.
- Samsung (AR)supportingAR SDK provider for Perks Nearby augmented reality feature on Samsung devices.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Venngo competitors and assessment
Company assessmentDirect peers
- Perkopolis: Canadian employee and member discount platform directly competing with Venngo's WorkPerks offering. Targets the same HR/wellness coordinator buyer with similar brand-partner discount catalogs in Canada.
- Benefithub: US-based employee perks and benefits marketplace with overlapping ticketing, travel, and discount modules. Notable as Venngo's third-party ticketing provider, indicating direct product parity in the live entertainment perks category.
- Beneplace: Employee discount and voluntary benefits platform serving employers across North America. Closely comparable B2B2C perks model with employer subscriptions and brand partner network.
- Corestream: Voluntary benefits and employee discount marketplace for US employers. Comparable product model of curated perks sold to HR buyers, with growing overlap in the financial wellness and discount categories.
- LifeMart: Employee discount marketplace operating in the US and Canada with deals across retail, travel, and entertainment. Similar curated brand-partner catalog distributed through employer-sponsored memberships.
Broad incumbents
- Entertainment Benefits Group (EBG): Large US employee perks platform offering discounts, ticketing, and travel through a network of partner brands. Operates at significantly greater scale than Venngo and competes for multi-national employer contracts.
- Sodexo Benefits & Rewards Services: Global benefits, rewards, and recognition provider offering employee perk programs across multiple geographies. A relevant comparable for scale of platform economics and the path from regional perks to multinational benefits infrastructure.
Regional players
- Plum Benefits: UK-focused employee perks and discount platform operated by Vivup. Comparable curated discount and lifestyle benefits model for employer clients, but geographically distinct from Venngo's North American footprint.
- Advania / Advantage Benefits Solutions: European/Nordic voluntary benefits and perks providers with comparable employer-sponsored discount catalogs. Useful as a comparable for cross-border perks platform economics, though not directly competing with Venngo.
Others
- Flipp: Digital weekly flyer platform integrated with Venngo for weekly flyers. While not a direct competitor, it is a critical ecosystem partner and a potential substitute for the discovery portion of Venngo's offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Venngo social profiles
Digital presenceVenngo compliance and trust
Trust signalCompliance5 records
Venngo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Venngo leadership team
Management profileNumber of profiles
Profiles1 record
Venngo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Venngo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Venngo
What does Venngo do?
Venngo sells a cloud-based employee perks and benefits platform that organizations subscribe to in order to provide their employees, members, or customers access to discounts from a network of 300+ brand partners. The platform is delivered as WorkPerks (employers), MemberPerks (associations), CustomerPerks (customer loyalty), and AdPerks (brand partner advertising) via web, iOS/Android apps, and browser extensions, with integrated AR discovery, ticket marketplace, and travel booking.
Is Venngo a public or private company?
Venngo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Venngo founded?
Venngo was founded in 2000. It employs 11 to 50 people.
Where is Venngo based?
Venngo is headquartered in Toronto, Canada, in the North America region.
How does Venngo make money?
Five revenue lines are on record. B2B Subscription (WorkPerks/MemberPerks/CustomerPerks) is the primary driver. The others are adPerks (Brand Advertising), ticket Sales Commission, travel Booking and eGift Card Sales.
Who are Venngo's main competitors?
Direct peers on record are Perkopolis, Benefithub, Beneplace, Corestream and LifeMart. Broad incumbents are Entertainment Benefits Group (EBG) and Sodexo Benefits & Rewards Services. Regional players are Plum Benefits and Advania / Advantage Benefits Solutions. Flipp is listed as an others.
Does Venngo have an API?
No public API is recorded for Venngo.
What industry is Venngo in?
Venngo's product category is Employee Benefits & Perks Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAFAFAH, Loyalty, Rewards & Retention Platforms.