What Hoops does

Hoops HR is a Plano, Texas-based provider of AI-enabled talent acquisition and workforce management services, operating as Hoops HR, LLC under Texas law and founded in 2015. The company delivers its offering through the Hoops Talent Experience Platform®, a cloud-based system covering the full employee lifecycle—employer branding, talent sourcing, recruiting, workforce planning, talent retention, and performance management—augmented by Hula AI, a proprietary AI workforce assistant that scores applicants on a 1-to-5 alignment scale against job descriptions, generates plain-language summaries of candidate strengths and gaps, and powers real-time salary benchmarking and hiring difficulty insights.

The customer base spans over 100 businesses across at least 12 verticals, including optometry, manufacturing, oil & gas, construction, energy/utilities, legal/consulting, HVAC/facilities, finance/accounting, automotive, non-profit, trucking/logistics, and hospitality. Documented outcomes include 40–80% hiring cost reductions versus traditional staffing agencies (Serva Health at 40%, Herbert Roofing at 80%), time-to-fill as low as 16–18 days for specialized roles, and 16,476+ hours saved through AI-driven screening for a single six-year healthcare engagement. Revenue is generated primarily through subscription-based hiring services on multi-year Order Forms, supplemented by enterprise platform licensing and professional services billed at $250/hour in 15-minute increments for out-of-scope work.

Hoops runs a sales-led go-to-market combining direct enterprise field sales, inside sales for mid-market accounts, and a partner channel encompassing EOS Implementers, consulting groups, industry associations, and vertical-specific alliances such as the Opti-Port preferred-hiring-partner arrangement for independent optometry practices (signed March 2026). The company operates with a lean 1–10 person internal team while claiming 100+ customer logos and 800+ Google Reviews at a 4.9 rating, suggesting heavy reliance on distributed recruiter networks or contractor relationships. Leadership comprises CEO Bill Carroll, COO Gary Leeman, and VP of Technology Marcus Jones; the company is privately held with no disclosed institutional investors or capital raises.

Name

Hoops

Legal name

Hoops HR, LLC

Website

https://hoopshr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoops HR is an AI-powered talent acquisition platform serving 100+ businesses across 12+ verticals via subscription-based hiring services, proprietary Hula AI resume matching, and full-lifecycle workforce management from employer branding through performance.

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based Hiring Service: Scalable, subscription-based hiring service that allows companies to scale recruiting efforts up or down based on hiring cycles. Provides end-to-end recruitment support under a recurring subscription model.
2. Enterprise Professional Services: Professional services for enterprise customers including integration, customization, and managed services. Billed at $250/hour in 15 minute increments for work outside the scope of the Order Form.
3. Platform Licensing: Enterprise cloud-based services licensing with fees specified in Order Forms. Fees quoted in United States Dollars, non-refundable except in cases of material breach.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hoops provides an AI-powered talent experience platform combined with subscription-based recruiting services for growing businesses. The Hoops Talent Experience Platform®, augmented by Hula AI, automates candidate sourcing, screening, and matching, while the company's recruiters deliver end-to-end hiring support across the full employee lifecycle including employer branding, sourcing, recruiting, workforce planning, retention, and performance management.

Product overview

Hoops offers the Hoops Talent Experience Platform® as a unified cloud-based talent management solution. The platform is augmented by Hula AI (an AI workforce assistant for resume matching and market insights) and supplemented by specialized service modules covering the complete talent lifecycle: Employer Branding, Talent Sourcing, Recruiting, Workforce Planning, Talent Retention, and Employee Performance. The platform also includes Market Insights Reports for salary benchmarking and a Talent Health Checkup diagnostic tool.

Differentiator

Problem solved

Functional benefit

Brands

• Hoops Talent Experience Platform®: The company's technology platform featuring Hula AI, a workforce assistant that automates hiring workflows, assists with AI, and delivers insights for talent decisions.
• Hula AI

Products and services

• Hoops Talent Experience Platform®

Quantifiable outcome

• 40-80% reduction in hiring costs compared to traditional staffing agencies
• +6 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Opti-PortcoreStrategic or Co-development Partner · 1 March 2026Opti-Port Partners with Hoops HR to Deliver Modern Hiring Solutions to Independent Practices. Hoops serves as Optiport's preferred hiring partner, providing modern talent acquisition solutions specifically designed for independent optometry practices. The partnership addresses hiring challenges faced by independent eye care practices across the network.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Greenhouse: Greenhouse is a leading ATS and talent acquisition platform serving mid-market and enterprise customers with structured hiring workflows, AI-assisted screening, and integrations. It is the closest direct peer to Hoops because both compete on subscription-based recruiting software with workflow automation, though Greenhouse is venture-backed and significantly larger.
• Lever (now Employ Inc): Lever offers a talent acquisition suite combining ATS, CRM, and analytics for growing and enterprise companies. It directly overlaps with Hoops's Hoops Talent Experience Platform® on pipeline management, automation, and AI-assisted candidate scoring.
• Workable: Workable provides ATS and sourcing tools primarily for small and mid-market employers, with AI-powered candidate recommendations. It competes with Hoops for the same subscription-based mid-market HR buyer with a similar transparent, self-serve pricing model.
• SmartRecruiters: SmartRecruiters offers an enterprise-grade talent acquisition suite with AI-driven candidate matching, CRM, and analytics. It overlaps with Hoops's enterprise subscription model and partner-led distribution into larger organizations.
• Gem: Gem is a talent sourcing and CRM platform with AI-driven candidate matching and engagement automation. It overlaps directly with Hoops's AI candidate scoring, CRM automation, and pipeline management features for talent acquisition teams.
• Recruiterflow: Recruiterflow is an ATS and CRM built for recruiting agencies and in-house teams, with workflow automation and analytics. It targets a similar subscription-based mid-market hiring buyer and overlaps with the platform portion of Hoops's offering.

Broad incumbents

• iCIMS: iCIMS is a large enterprise talent acquisition platform with deep AI functionality, candidate relationship management, and CRM capabilities. It serves many of the same mid-market and enterprise buyers Hoops targets but at significantly greater scale and with a broader portfolio of HR products.
• Workday: Workday is a global HCM and talent management incumbent with recruiting, onboarding, and workforce planning capabilities. As a broad incumbent, it is not a direct mid-market competitor but competes for enterprise HR tech wallet share where Hoops's larger customers may standardize.

Emerging players

• Ashby: Ashby is an AI-native all-in-one talent platform combining ATS, sourcing, analytics, and scheduling for high-growth startups and mid-market companies. It competes for the same modern, AI-forward HR buyer as Hula AI and Hoops Talent Experience Platform, though it targets primarily tech-forward customers rather than Hoops's industrial verticals.
• BambooHR: BambooHR is an HR platform for small and mid-sized businesses that includes ATS, onboarding, and employee records. It is a partial overlap with Hoops, addressing the same SMB/mid-market HR buyer with a broader HCM suite rather than a recruiting-specialist focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hoops-hr
• Xx.com/hoopshr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoops