AMPR
AMPR Group is an Australian public relations and communications agency founded in 1993, headquartered in Melbourne with offices in Sydney and Brisbane. It delivers integrated PR, events, talent management, content, and social media services to enterprise clients across fashion, beauty, retail, wellness, automotive, technology, and entertainment.
- Company typePrivate
- Founded1993
- HeadquartersCremorne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AMPR does
AMPR Group is an Australian public relations and communications agency founded in 1993, headquartered in Cremorne, Melbourne, with additional offices in Sydney (Rosebery) and Brisbane. The agency provides integrated communications services spanning public relations strategy, media relations, event management, talent and influencer engagement, content creation, social media management, partnership delivery, and showroom services to enterprise clients. Its sub-brand 'Created by AMPR' operates as an in-house content studio for campaign storytelling and social-first creative. AMPR is part of an integrated communications group alongside sister company Twenty3 Group.
The agency employs more than 25 staff across its three offices and serves clients across fashion, retail, beauty, wellness, FMCG, hospitality, sports, entertainment, major events, arts and culture, interiors, and select technology and automotive verticals. Named clients include Forever New, Bondi Sands, Witchery, Spotlight, PUMA, Nothing Tech, Nissan, Kathmandu, Swisse, Specsavers, Melbourne Royal, Marvel Stadium, the National Gallery of Victoria, and PayPal Melbourne Fashion Festival. The firm has operated for over three decades without disclosed institutional investment.
AMPR generates revenue through custom-quoted, project-based professional services engagements tailored to client needs and campaign scope, with revenue streams concentrated in integrated PR, events, talent/influencer, and content mandates. The company is privately held with no parent company disclosed, no funding rounds on record, and no public listing. Its go-to-market is direct enterprise field sales supplemented by industry reputation, referrals, and earned media presence in fashion and lifestyle sectors.
AMPR firmographics
Firmographics- Name
- AMPR
- Legal name
- AMPR Group
- Website
- https://ampr.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMPR Group is an Australian public relations and communications agency founded in 1993, headquartered in Melbourne with offices in Sydney and Brisbane. It delivers integrated PR, events, talent management, content, and social media services to enterprise clients across fashion, beauty, retail, wellness, automotive, technology, and entertainment.
- Ownership category
- akta.pro rank
AMPR industry classification
Industry- Product category
- Public Relations and Communications Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)
Keywords
Where AMPR is headquartered
LocationHeadquarters
- HQ city
- Cremorne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
AMPR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Communications and PR Services: AMPR generates revenue through providing professional communications services including PR strategy, media relations, press campaigns, event management, talent and influencer management, content creation, and social media services to brand clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
AMPR product offering
Product offeringCore offering
AMPR is a B2B public relations and communications agency that sells integrated communications services to brand clients across fashion, retail, beauty, wellness, FMCG, hospitality, sports, entertainment, automotive, interiors, and arts/culture. Its core offerings span communications strategy and media relations, talent and influencer engagement, event management, content creation, social media management, strategic partnerships, and showroom services, delivered through offices in Melbourne, Sydney, and Brisbane with an in-house content studio called Created by AMPR.
Differentiator
Problem solved
Functional benefit
Brands
- Created by AMPR: A full-service content studio powered by the strategic minds of AMPR Group. They craft purposeful, high-quality content for brands, from campaign storytelling and social-first creative to internal and external communications.
Quantifiable outcome
- 50M+ views across platforms for Swisse x AOC Olympic campaign
- +2 more outcomes
Companies that use AMPR
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles4 records
AMPR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMPR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Twenty3 GroupcoreTwenty3 Group is AMPR's sister company, with growth opportunities available across both AMPR and Twenty3 Group for employees. The agencies work together as part of an integrated communications group.
- Nissan AustraliaminorNissan Australia partnered with Kathmandu's summer campaign as an event partner, providing vehicles for test drives during the Do All You Can Summer Famil activation in the Blue Mountains.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AMPR competitors and assessment
Company assessmentDirect peers
- Haystac (formerly House of PR): Australian consumer and lifestyle PR agency with strong retail and brand experience credentials. Directly comparable to AMPR in client mix, service scope, and integrated PR/events offering.
- Polly McPhee & Co: Boutique Australian PR agency focused on fashion, beauty, and lifestyle brands. Closely comparable to AMPR on client vertical mix and integrated communications services.
- Thinkerbell: Australian integrated PR, creative, and experiential agency founded by former BMF executives. Directly comparable to AMPR in offering PR, influencer, and brand experience services to similar fashion, retail, and FMCG clients in the Australian market.
- Red Agency ( Havas Red): Australian PR and communications agency under the Havas network serving consumer, retail, and lifestyle brands. Direct competitor to AMPR for the same enterprise client set and integrated communications mandates.
- One Green Bean: Australian PR and social agency known for consumer, food, beverage, and lifestyle brand work. Competes directly with AMPR for influencer, content, and integrated communications briefs in Australia.
- The Remarkables Group: Australian creative communications and influencer agency working with fashion, beauty, and lifestyle brands. Directly comparable to AMPR in talent management, content, and integrated PR services.
- Sling & Stone: Australian PR and communications agency serving consumer and tech brands with integrated communications, content, and influencer services. Comparable to AMPR on service mix and enterprise client orientation.
Broad incumbents
- Edelman Australia: Global communications firm with Australian operations offering consumer PR, corporate, and digital services. Larger incumbent competing for the same enterprise brand communications mandates as AMPR.
- Ogilvy PR Australia: Global agency network's PR arm in Australia, offering brand communications, content, and influencer services. Competes with AMPR at the enterprise tier and serves many of the same consumer verticals.
- We Are Social Australia: Global social-first creative agency with Australian operations, offering social media, influencer, and content services. Competes with AMPR's social and influencer modules for the same consumer brand budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AMPR social profiles
Digital presenceAMPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMPR leadership team
Management profileNumber of profiles
Profiles4 records
AMPR subsidiaries and ownership
Company hierarchySubsidiaries1 record
AMPR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMPR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMPR
What does AMPR do?
AMPR is a B2B public relations and communications agency that sells integrated communications services to brand clients across fashion, retail, beauty, wellness, FMCG, hospitality, sports, entertainment, automotive, interiors, and arts/culture. Its core offerings span communications strategy and media relations, talent and influencer engagement, event management, content creation, social media management, strategic partnerships, and showroom services, delivered through offices in Melbourne, Sydney, and Brisbane with an in-house content studio called Created by AMPR.
Is AMPR a public or private company?
AMPR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMPR founded?
AMPR was founded in 1993. It employs 11 to 50 people.
Where is AMPR based?
AMPR is headquartered in Cremorne, Australia, in the Oceania region.
How does AMPR make money?
One revenue line is on record: communications and PR Services.
Who are AMPR's main competitors?
Direct peers on record are Haystac (formerly House of PR), Polly McPhee & Co, Thinkerbell, Red Agency ( Havas Red), One Green Bean, The Remarkables Group and Sling & Stone. Broad incumbents are Edelman Australia, Ogilvy PR Australia and We Are Social Australia.
Does AMPR have an API?
No public API is recorded for AMPR.
What industry is AMPR in?
AMPR's product category is Public Relations and Communications Services. Its primary akta.pro industry code is MPAFAEAD, Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks). Its NAICS code is 7114.