GreenIce

What GreenIce does

GreenIce is a Spanish online specialist retailer of LED lighting products, founded in 2012 and headquartered in Valmojado (Toledo), Spain, with a warehouse and customer-pickup facility in Móstoles. The company operates an e-commerce storefront (greenice.com) targeting end consumers and a separate B2B platform (b2b.greenice.com) targeting electrical and lighting professionals, with pan-European shipping to more than 30 countries and a small handful of North African markets (Morocco). Its underlying technology is conventional LED lighting hardware with professional-grade components (Lifud drivers, Meanwell power supplies) and a thin smart-lighting/IoT layer; it does not produce proprietary semiconductors or luminaires, instead acting as an authorized distributor and reseller for tier-one brands including Philips-Signify, Osram-Ledvance, Toshiba, and Legrand, alongside its own sub-brands (BX3 Light, GI Home, GreenIce Deco).

The company's revenue model is concentrated on retail and trade hardware sales of LED products organized across roughly twenty product categories — bulbs, tubes, strips, panels, downlights, floodlights, industrial high-bays, street lighting, solar lighting, decorative lamps, ceiling fans with LED, and dimmable drivers — with adjacencies in photovoltaic solar systems, EV chargers, and home automation. Pricing is unit-based with volume discounts (up to 69% off) and pack/bundle SKUs; the dedicated GreenIce PRO B2B platform provides exclusive professional pricing, financing options, and tools for installers. Marketing relies primarily on SEO/organic search, an educational content blog, email newsletter (5% first-order discount), phone/chat support, and a niche sports-sponsorship partnership (Federación de Tenis de Madrid).

Customer acquisition is split between residential/end consumers purchasing small-ticket lighting upgrades (basket anchored by a free-shipping threshold of €34.95 for mainland Spain) and a long tail of professional/trade buyers — described as "tens of thousands" of customers in the electrical and lighting sector — sourcing industrial and commercial luminaires for projects. The company holds AENOR quality certification and offers warranties of up to 10 years on selected SKUs; it ships parcel-direct from its Spanish warehouse and supports cash-on-delivery plus payment-plan options on the consumer side.

Name

GreenIce

Legal name

GreenIce (NIF: ESB83253468)

Website

https://greenice.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenIce is a Spain-based online LED lighting specialist retailer founded in 2012, serving both residential consumers and electrical/lighting professionals across 30+ European countries through a B2C storefront and a dedicated B2B platform, distributing products from tier-one brands alongside its own sub-brands.

Ownership category

akta.pro rank

Product category

LED Lighting Products

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Lighting Controls & Smart Lighting Systems (BPABAGAC)

Keywords

• LED lighting products
• Residential LED bulbs
• Commercial lighting solutions
• Solar LED lighting
• Smart lighting systems

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct-to-consumer and professional sales of LED lighting products including bulbs, tubes, LED strips, panels, projectors, decorative lighting, and installation materials. Products are sold at various price points with discounts on bulk purchases and packs.
2. Professional B2B Sales: Dedicated B2B platform (b2b.greenice.com) offering exclusive pricing, professional conditions, and tools for electrical and lighting sector professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GreenIce is an online LED lighting retailer selling over 5,000 products including LED bulbs, tubes, strips, panels, downlights, projectors, industrial high bays, street lighting, and solar lighting solutions. The company serves both residential end-consumers through its main storefront (greenice.com) and professional/electrical trade customers through a dedicated B2B platform (b2b.greenice.com) with exclusive pricing and tools.

Product overview

GreenIce is an online LED lighting retailer offering over 5,000 products across multiple categories. The core portfolio centers on LED bulbs (E27, E14, GU10, and specialty bases), LED tubes, and flexible LED strips in various voltages. The company serves both residential and professional markets with interior lighting solutions (LED panels, downlights, surface-mounted plafons), exterior lighting (floodlights, solar lighting, garden fixtures), and professional/industrial lighting (high-bay campanas, street lighting, track lights). Additional offerings include smart lighting and home automation under Domótica, photovoltaic solar energy systems, and EV chargers in the energy-saving category. The company also operates the GI Home sub-brand for bathroom and kitchen fixtures, and BX3 Light for high-efficiency professional LED products. Professional customers are served through a dedicated B2B platform at b2b.greenice.com with exclusive pricing and tools.

Differentiator

Problem solved

Functional benefit

Brands

• GreenIce PRO (B2B): Exclusive platform for professional customers in the electrical and lighting sector.
• BX3 Light
• GI Home
• GreenIce Deco

Products and services

• Bombillas LED (LED Bulbs) LED light bulbs available in various bases including E27, E14, GU10, MR16, G9, G4, and specialty formats; includes standard, vintage filament, RGB, and smart bulb variants for residential and commercial applications.
• Tubos LED (LED Tubes) LED tube replacements for fluorescent fixtures, including T8 and T5 formats, glass tubes, waterproof fixtures, and dimmable options with presence detectors.
• Tiras LED (LED Strips) Flexible LED strips in 12V DC, 24V DC, and 220VAC variants; includes COB technology, RGB color-changing, IP68 waterproof, and professional-grade options with aluminum profiles and controllers.
• Paneles LED (LED Panels) LED panel lights for recessed, suspended, and surface mounting; available in standard 60x60cm formats and various sizes for office and commercial interior lighting.
• Focos Proyectores LED Exterior (LED Floodlights) Outdoor LED floodlights and projectors including SMD, solar-powered, motion detector, RGB color-changing, and stadium lighting; includes IP65+ ratings for exterior use.
• Iluminación LED Solar Exterior (Solar LED Lighting) Solar-powered LED outdoor lighting including public street lighting, floodlights, garden bollards, and solar wall lamps for exterior applications.
• Campanas LED Industriales (Industrial LED High Bays) High-bay LED industrial luminaires for warehouses and factories; includes PRO series with Lifud drivers, up to 200W power, and up to 100,000 hour lifespan.
• Alumbrado Público LED (LED Street Lighting) LED street and public lighting fixtures including replacement bulbs for existing street lamps and complete PRO series street lighting solutions.
• Domótica / Smart Lighting Smart home automation products including smart lighting systems, motion detection, and security/surveillance systems for connected home applications.
• Energía Solar Fotovoltaica (Photovoltaic Solar Energy) Solar energy systems including single-phase and three-phase on-grid inverters, photovoltaic modules, and batteries for solar installations.
• Cargadores de Coches Eléctricos (EV Chargers) Electric vehicle charging stations for home and commercial charging applications.
• GreenIce Professional (B2B Platform) Dedicated B2B platform serving electrical and lighting sector professionals with exclusive pricing conditions and business tools.
• BX3 Light High-efficiency LED lighting sub-brand focused on maximum energy efficiency for professional applications.

Quantifiable outcome

• Up to 70% energy cost reduction compared to traditional lighting technologies
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Philips-SignifycoreOthersAuthorized reseller and distributor of Philips-Signify LED lighting products including bulbs, spotlights, and professional lighting solutions. Products featured prominently in catalog with dedicated collection pages.
• Ledvance-OsramcoreOthersAuthorized distributor of Ledvance (formerly Osram) LED products. Offers Classic, Spot, and various LED bulb lines through dedicated catalog section.
• ToshibacoreOthersAuthorized reseller of Toshiba LED lighting products including E27 and other bulb types with dedicated product collection.
• LifudcoreTechnology or IntegrationStrategic supplier of LED drivers and power supplies. GreenIce PRO series products feature Lifud drivers known for flicker-free performance and high power factor (0.99), backed by 7-year warranties.
• MeanwellcoreTechnology or IntegrationSupplier of Meanwell power supply units and LED transformers, featured in the accessory section for LED strip installations.
• LegrandminorOthersBrand partnership for electrical installation materials including switches, sockets, and building automation products.
• Federación de Tenis de MadridminorGTM or Marketing PartnerCollaborating entity/partner of GreenIce, providing brand visibility through tennis federation association.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ledkia: Spanish online LED lighting retailer with a similar B2C/B2B model, broad LED catalog, and Iberian focus. Most direct competitive overlap with GreenIce on assortment, pricing, and customer base in Spain and Portugal.
• EfectoLED: Spanish LED lighting e-commerce specialist operating Hi-Line and EfectoLED brands across Europe. Closely comparable in product range (bulbs, panels, strips, industrial), dual B2C/B2B motion, and pan-European shipping.

Regional players

• Lampenwelt (Lamp World): Germany-headquartered online specialist for lighting and lamps, shipping across multiple European countries. Comparable e-commerce-led motion and broad residential/professional lighting catalog, though with stronger DACH weighting.

Broad incumbents

• Leroy Merlin: European home-improvement big-box retailer with a strong LED lighting category both in-store and online. Significant assortment overlap and direct price competition with GreenIce across residential and prosumer segments.
• Amazon: Global e-commerce marketplace with deep LED lighting assortment and dominant logistics in Spain/Europe. Sets the price-discovery baseline for LED bulbs, strips, and fixtures that GreenIce must compete against.
• ManoMano: European home-improvement marketplace focused on DIY and trade buyers. Directly competes for the same professional/electrician audience GreenIce targets through its B2B platform.
• Signify (Philips Lighting): Global lighting manufacturer and brand-owner; GreenIce is an authorized reseller of Signify products. Signify's direct channels and broader portfolio (professional systems, connected lighting) create both partnership dependency and competitive overlap.
• Ledvance (Osram): Global LED lighting manufacturer; GreenIce is an authorized distributor. Comparable in the sense that Ledvance sells its own catalog direct-to-consumer and through distributors, creating similar supply-and-channel overlap.
• Bricomart: Iberian big-box retailer for construction and home improvement with a meaningful LED lighting category. Competes with GreenIce on price and immediate availability for both DIY and trade buyers in Spain and Portugal.

Others

• Legrand: Global electrical and digital building infrastructure supplier; GreenIce carries Legrand electrical materials. Comparable as an ecosystem peer in the adjacent electrical-installation category, including smart lighting controls.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenice_store

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenIce