Academic HealthPlans

What Academic HealthPlans does

Academic HealthPlans, Inc. (AHP) is a privately held student health insurance consulting and plan administration firm founded in 1998 and headquartered in Grapevine, Texas. The company operates as part of the Risk Strategies Student Health Practice alongside sister entities University Health Plans (UHP) and Specialty Insurance Solutions (SIS), and is described as part of the Brown & Brown team. AHP focuses exclusively on institutions of higher education in the United States, serving more than 350 colleges and universities and more than 450,000 students through that combined practice.

AHP's product portfolio centers on ACA-compliant student health insurance plans placed with major carriers (Aetna, Blue Cross and Blue Shield, Cigna, Wellfleet, UnitedHealthcare), international-only plans for smaller schools, and a dedicated AHP Sports line covering athletic accident, catastrophic, expanded activities, and student-athlete-specific coverage. The technology layer includes proprietary waiver management technology, a customized student/administrator web platform, a mobile app, the AcademicLiveCare telehealth and behavioral health platform, and the Edusure marketplace offering 13,000+ plans from 300+ carriers. AHP also provides RFP management, actuarial analysis, compliance review, health center operations consulting, and in-house marketing support.

The business model is a hybrid of insurance brokerage commissions from carriers, recurring plan administration fees from institutional clients, project-based advisory and consulting fees, sub-brokerage revenue from other brokers, and a free consumer-facing marketplace monetized through carrier placement. Go-to-market is direct enterprise sales to colleges and universities, supported by thought-leadership content, an annual benchmarking survey, conference participation, and sub-brokerage partnerships. Revenue, headcount, and detailed financial metrics are not publicly disclosed.

Name

Academic HealthPlans

Legal name

Academic HealthPlans, Inc.

Website

https://ahpcare.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Academic HealthPlans provides student health insurance advisory, brokerage, and plan administration services exclusively to U.S. colleges and universities. A Risk Strategies company (part of Brown & Brown), it serves 350+ institutions and 450,000+ students via carrier partnerships and proprietary technology including AcademicLiveCare telehealth and the Edusure marketplace.

Ownership category

akta.pro rank

Product category

Student Health Insurance Brokerage and Plan Administration

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Student Health Insurance & Benefits Administration (EDALAFAL)

akta.pro secondary industries

Student Health Insurance Plans (University-Sponsored) (FSAIAFAI), Student Health Insurance (Individual) (FSAIAEAJ), Student AD&D Insurance (School-Sponsored) (FSAIALAG)

Keywords

• Student health insurance
• College health plans
• Insurance brokerage services
• Plan administration services
• Higher education benefits

Headquarters

HQ city

Grapevine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Brokerage & Advisory Fees: AHP acts as an insurance broker and consultant for colleges and universities, earning commissions from insurance carriers for placing student health insurance plans. The company also earns fees for advisory services including plan analysis, carrier negotiations, RFP management, and compliance consulting. These fees are typically a percentage of premium or a fixed consulting fee per engagement.
2. Plan Administration Services: AHP provides ongoing plan administration services to colleges and universities including enrollment management, waiver processing, billing, and account services. These administrative services generate recurring fees from institutional clients on an annual basis aligned with academic plan years.
3. Sub-Brokerage Services: AHP provides sub-brokerage services to other brokers and consultants who service student health plans, offering industry expertise and technology services for a fee or commission share.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Academic HealthPlans (AHP) is a specialized broker, consultant, and third-party plan administrator that designs, places, and administers student health insurance plans exclusively for U.S. colleges and universities. It works with major carriers (Aetna, BCBS, Cigna, Wellfleet, UnitedHealthcare) to deliver ACA-compliant and international student plans, athletic accident/catastrophic coverage via AHP Sports, waiver processing, enrollment management, RFP management, and the AcademicLiveCare telehealth platform. It also operates the Edusure student health insurance marketplace for students at schools without sponsored plans.

Product overview

Academic HealthPlans (AHP) offers a comprehensive suite of student health insurance and wellbeing solutions exclusively for institutions of higher education. The core offerings include Student Medical Insurance (ACA-compliant plans through major carriers like Aetna, Blue Cross and Blue Shield, Cigna, Wellfleet, and UnitedHealthcare) and Student Athlete Insurance (AHP Sports) covering athletic accident, catastrophic, and expanded activities insurance. The portfolio includes the AcademicLiveCare telehealth platform for virtual care, the Edusure student marketplace for plan comparison, and value-added services including consulting, waivers, account services, marketing, and innovation solutions. Products serve domestic students, international students, and student-athletes across colleges and universities nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Edusure: A student-focused health insurance marketplace providing coverage for domestic students at schools that only offer an international plan and for students at schools that do not offer a school-sponsored plan.
• AcademicLiveCare (ALC)
• AHP Sports

Products and services

• Student Medical Insurance ACA-compliant and international health insurance plans for domestic and international students at colleges and universities, delivered through carrier partnerships with Aetna, Blue Cross and Blue Shield, Cigna, Wellfleet, and UnitedHealthcare with access to large PPO networks.
• Student Athlete Insurance (AHP Sports) Comprehensive insurance solutions for student-athletes including athletic accident insurance, catastrophic insurance, accident plans for uninsured/underinsured athletes, expanded activities insurance, and club/intramural sports coverage, drawing on 35+ years of athletic insurance experience.
• AcademicLiveCare Telehealth Platform Telehealth and virtual behavioral health platform designed specifically for college and university students, providing virtual therapy, mental health support, and general telehealth services.
• Edusure Marketplace Student-focused health insurance marketplace allowing students at schools without sponsored plans (or only international plans) to search and compare 13,000+ health insurance plans from 300+ carriers, free for students with no administration required from the institution.
• Consulting and Advisory Services Advisory services for colleges and universities including strategy and planning, renewal management, carrier negotiations, compliance review, plan reporting and analysis, communications strategy, health center operations review, and sub-brokerage services.
• Waiver Management Services State-of-the-art waiver technology platform used to develop customized waiver programs tailored to university needs, including verification processes for student insurance waivers.
• Account Services (Plan Administration) Concierge-level account administration including simplified enrollment and billing, health center billing processes, and ongoing administrative support for institutional clients.
• Marketing Services In-house marketing and design team delivering professionally printed materials and digital marketing campaigns to support institutional clients' student enrollment and awareness of health plan benefits.
• Innovation Solutions Technology solutions for institutional clients including customized websites, the AHP mobile app, and telehealth (AcademicLiveCare) services delivered to students.
• Alternative International-Only Plans Lower-cost international student health insurance plans for smaller schools that want to provide an option for international students, including J-1 compliant offerings and optional benefits such as mental health, sports injury, and maternity coverage plus evacuation and repatriation services.
• StudentCare Plus Innovative care and wellbeing solution bundling accident insurance, dental and vision programs, behavioral health, and telehealth services at an affordable price point for students.
• Champion Concussion Care Program covering examination costs for concussions that may not be otherwise covered, helping athletic organizations protect injured youth athletes.
• Prospective Student Athlete (PSA) Coverage NCAA product that covers prospective student-athletes on a campus visit during activities or events authorized by or supervised by an official representative of the policyholder.
• Camp Accident Coverage Coverage that helps cover medical costs should an accident occur at camp, providing peace of mind to parents and institutions.
• International Student Athlete Insurance Coverage Customized, cost-effective insurance programs for international student-athletes ensuring compliance and affordability, including coverage for athletic-related accidents.
• Domestic Short-Term Medical Plans (Athletes) Short-term medical plans for domestic student-athletes required to maintain primary health insurance coverage, including benefits for athletic-related injuries.
• Expanded Activities Insurance Insurance bridging coverage gaps for cheerleaders, dance/pom teams, and band members during a broader range of school-related events such as competitions, camps, clinics, pep rallies, fundraisers, or student recruitment functions.

Quantifiable outcome

• Over $400,000 in savings per university client through carrier negotiations and rate reduction strategies
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Brown & BrowncoreStrategic or Co-development PartnerAcademic HealthPlans (AHP) is Part of the Brown & Brown Team and is a Risk Strategies Company. Brown & Brown is one of the largest insurance intermediaries in the United States. AHP operates as a business unit within the Risk Strategies Student Health Practice alongside University Health Plans (UHP) and Specialty Insurance Solutions (SIS).
• AetnacoreChannel Partner/ Reseller/ DistributorAetna is one of AHP's carrier partners for ACA-compliant student health insurance plans. AHP leverages its relationship with Aetna to provide students access to top providers through large PPO networks at competitive rates.
• Blue Cross and Blue Shield CompaniescoreChannel Partner/ Reseller/ DistributorBlue Cross and Blue Shield companies are among AHP's carrier partners for ACA-compliant student health plans. BCBS plans are offered through multiple state plans including TX, IL, NM, MO, and OK, and provide access to extensive provider networks.
• CignacoreChannel Partner/ Reseller/ DistributorCigna is one of AHP's carrier partners for student health insurance plans, providing students access to Cigna's provider network and health insurance products through AHP's brokerage services.
• WellfleetcoreChannel Partner/ Reseller/ DistributorWellfleet is one of AHP's carrier partners offering ACA-compliant student health insurance plans. Wellfleet specializes in student health coverage and is a key partner in AHP's plan offerings.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorUnitedHealthcare is one of AHP's carrier partners for student health insurance plans, providing access to UnitedHealthcare's extensive national provider network for student health coverage.
• AcademicLiveCare (ALC)coreTechnology or IntegrationAcademicLiveCare (ALC) is AHP's proprietary telehealth and behavioral health platform designed specifically for college and university students. ALC provides virtual therapy, mental health support, and general telehealth services. AHP Sports created ALC to meet growing demand for behavioral health resources among students and student-athletes.
• EdusuresupportingTechnology or IntegrationEdusure is a student-focused health insurance marketplace offered by AHP (edusure.com) that allows students to search and compare over 13,000 plans from 300+ carriers. Edusure is designed for domestic students at schools that only offer international plans, and for students at schools without sponsored plans. It requires no administration on the part of the college.
• Plaid Technologies, Inc.supportingTechnology or IntegrationAHP uses Plaid Technologies, Inc. to gather an insured's data from financial institutions. By using AHP's service, users grant AHP and Plaid the right to access and transmit personal and financial information from relevant financial institutions. Personal and financial information may be transferred, stored, and processed by Plaid in accordance with Plaid's Privacy Policy.
• University Health Plans (UHP)coreStrategic or Co-development PartnerUniversity Health Plans (UHP) is a sister company within the Risk Strategies Student Health Practice alongside AHP and Specialty Insurance Solutions (SIS). Together, the three companies provide student health insurance consulting and administrative services to over 350 institutions of higher education nationwide.
• Specialty Insurance Solutions (SIS)coreStrategic or Co-development PartnerSpecialty Insurance Solutions (SIS) is a sister company of Academic HealthPlans within the Risk Strategies Student Health Practice. SIS specializes in athletic insurance solutions. AHP's sports insurance offerings and SIS collaborate on providing comprehensive student-athlete insurance programs including AHP Sports products.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wellfleet: Specialty carrier focused exclusively on student health insurance and one of AHP's core carrier partners. Competes in the same ACA-compliant and international student segments and offers plan design, networks, and direct institutional sales that overlap with AHP's brokerage model.
• Haylor, Freyer & Coon: Independent insurance brokerage with a dedicated student health practice serving colleges and universities. Comparable in customer base (higher education) and product mix (broker-led student health plans), though smaller in scale than AHP.
• LewerMark: Specialized broker and administrator focused on international and domestic student health insurance. Competes head-to-head with AHP for university-sponsored and individual student plans, particularly for international and J-1-compliant segments.
• Specialty Insurance Solutions (SIS): Sister company of AHP within Risk Strategies' Student Health Practice, specializing in athletic insurance. Offers comparable broker/administrator services for intercollegiate athletics and intramural programs — same parent, same buyer, overlapping product set with AHP Sports.
• University Health Plans (UHP): Sister company within the Risk Strategies Student Health Practice alongside AHP and SIS. Provides student health insurance consulting and administration to colleges and universities under the same parent platform — directly comparable model, customer base, and product mix.

Broad incumbents

• Aon: Major global insurance brokerage with higher education and student health capabilities, competing for large university accounts. Wide-ranging portfolio means AHP's specialist focus is a differentiator against Aon's broader institutional offering.
• Marsh McLennan: Global insurance and risk advisory firm with a higher education vertical that handles student health programs among broader institutional lines. Overlaps with AHP on large university clients but covers far more than student health specifically.
• Arthur J. Gallagher & Co. One of the largest global insurance brokerages with a higher education practice that includes student health advisory. Broader portfolio than AHP and not exclusively focused on student health, but routinely competes for institutional RFPs in the same higher education segment.
• Hub International: Large North American insurance brokerage with an education practice that handles student health plans as part of broader institutional coverage. Comparable buyer base and product overlap, but lacks AHP's exclusive student health specialization.

Others

• UnitedHealthcare Student Resources: Direct health insurance carrier division of UnitedHealth Group underwriting student health plans for colleges and universities. Competitor to AHP's brokerage model via direct institutional sales and the same AHP carrier partnership, competing on plan design, networks, and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ahpcare
• YouTubeyoutube.com/channel/UCwXeG6zXkI
• LinkedInlinkedin.com/company/ahpcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Academic HealthPlans