What Moveware does

Moveware is a privately held vertical ERP and CRM software company founded in 2001 by brothers Dean and Tony Kent in Melbourne, Australia. The company develops a dedicated software suite exclusively for the global moving and storage industry, with its core Moveware platform covering pre-move sales, operational planning, manifesting, storage management, integrated accounting (its proprietary multi-currency/multi-branch General Ledger), CRM, and reporting with over 300 standard reports. The offering is augmented by mobile applications (MobiSurvey for pre-move surveying, MobiCrew for field crew job management with offline support, barcode scanning, and signature capture) and web portals (MoveClient for end-customers, MovePartner for corporate accounts and agents, MoveTransfer for electronic data exchange between partner agents globally). The underlying technology is built on Progress OpenEdge, a development platform deployed at 60,000+ organizations in 140 countries, with Microsoft Azure used for cloud-hosted deployments via the MoveCloud service.

The company serves 300+ client companies across 35 countries and processes over 500,000 moves per year (approximately 1,400 per day), with a customer base spanning local and long-distance movers, international relocation companies, fine art shippers, van line agents, corporate relocation and DSP providers, and international logistics partners. Moveware's revenue model combines quarterly-billed per-seat user subscriptions (with auto-renewal and an annual service fee covering support, upgrades, and patches), separate implementation services (configuration, data import, training, custom development), and cloud hosting subscriptions. Distribution is direct via four regional offices (Melbourne for Asia Pacific, London for Europe/Africa/Middle East, Toronto for the Americas, Bangkok for support operations), supported by active membership in industry associations IAM, AFRA, LACMA, and AMSA. Moveware remains 100% owned and operated by the founding Kent family, has no disclosed external funding or institutional investors, and has not pursued M&A activity.

Name

Moveware

Legal name

Moveware Pty Ltd

Website

https://moveconnect.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Moveware is a Melbourne-headquartered vertical SaaS company that provides an integrated ERP/CRM platform exclusively for the global moving and storage industry, serving 300+ companies across 35 countries with operations management, accounting, and mobile field applications.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Software is purchased as user subscriptions of Moveware applications. Annual service fee is charged for provision of services including support, upgrades, patches, and bug fixes. User subscription fees are based on 3 monthly periods (quarterly) beginning on subscription start date. Subscriptions automatically renew unless 30 days notice is given.
2. Implementation Services: Implementation services may include Moveware Custom Application installation, configuration, report writing, custom development, data import, training and testing. Implementation fees are charged separately and travel/accommodation costs may be invoiced if applicable.
3. Cloud Hosting (MoveCloud): Remote database hosting service offered to clients who prefer not to manage their own infrastructure. Part of the service offering with pricing included in overall subscription or as add-on service.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Moveware develops and sells a comprehensive software suite dedicated to the moving and storage industry. The core offering is an integrated ERP/CRM platform that manages the entire move lifecycle from pre-move sales and operational planning through manifesting, integrated accounting, storage management, and post-move invoicing, augmented by mobile apps (MobiSurvey, MobiCrew), customer/partner web portals (MoveClient, MovePartner, MoveTransfer), and optional cloud hosting (MoveCloud).

Product overview

Moveware offers a comprehensive software suite for the moving and storage industry consisting of a core ERP/CRM platform plus specialized modules and mobile applications. The core Moveware platform provides complete move management including sales, operations planning, manifesting, integrated accounting, storage management, and reporting. This is augmented by web-based customer and partner portals (MoveClient, MovePartner, MoveTransfer) for client self-service and agent data exchange, and mobile applications (MobiSurvey, MobiCrew) for field surveying and crew management. Cloud hosting (MoveCloud) is available as an alternative to on-premises deployment.

Differentiator

Problem solved

Functional benefit

Brands

• Mobi: Mobile application designed to assist Surveyors and Crew Members with household inventories, quality control, invoicing, payments, and resource management.
• MobiSurvey
• MobiCrew
• MoveClient
• MovePartner
• MoveTransfer
• Moveware
• MoveDSP

Products and services

• Moveware (Core Platform) Flagship ERP/CRM solution for the moving and storage industry. Provides complete move management including pre-move sales, operational planning, manifesting, integrated accounting, storage management, reporting, and personnel/payroll functions. Supports multi-currency and multi-branch operations. Used by over 300 moving and storage companies in 35 countries.
• MobiSurvey Mobile application for iOS and Android designed to assist surveyors with pre-move surveys and in-home sales visits. Provides room-by-room inventory creation, volume estimation, photo capture, quote generation, and synchronization with the core Moveware system. Works offline.
• MobiCrew Mobile application for iOS and Android for crew members on the job. Enables electronic job sheets, inventory management, packing lists, barcode scanning, client signature collection, timesheet entry, payment collection, and GPS-synced status updates. Works offline.
• MoveClient Web-based portal for end customers integrated into moving company websites. Enables online quote requests, quotation review and acceptance, shipment tracking, file information access, client feedback collection, and invoice viewing.
• MovePartner Online portal for corporate accounts and logistics partners. Provides corporate clients with live move file access, reporting, account information, booking creation, and analytical summaries at a global overview level.
• MoveTransfer Electronic data exchange system for transferring move and shipment information with worldwide agents and partners. Enables automated file creation, staff notifications, and complete round-trip messaging. Automatically imports received files into the Moveware database.
• MoveCloud (Cloud Hosting) Remote database hosting service managed by Moveware on Microsoft Azure. Provides cloud infrastructure, data centers, hardware, and network management for customers who prefer not to host the Moveware software on-premises.

Quantifiable outcome

• Over 500,000 moves managed per year across client base
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• LACMA (Latin American & Caribbean Movers Association)coreStrategic or Co-development Partner · 1 January 2015Following growth in the Latin American market, Moveware joined LACMA to expand footprint in the region. LACMA is a democratic association founded in 1969 with office in Panama, Republic of Panama.
• AMSA (American Moving and Storage Association)coreStrategic or Co-development Partner · 1 January 2012Moveware has been a member of AMSA since 2012. AMSA is the non-profit trade association representing members of the professional moving industry in the United States. Offers the well-recognized Pro Mover certification.
• AFRAcoreStrategic or Co-development Partner · 1 January 2001Moveware is a proud sponsor of AFRA and has been a member since company inception in 2001. Attends annual conference to stay abreast of industry changes and maintain client relationships.
• MicrosoftcoreTechnology or IntegrationMoveware is a registered member of the Microsoft Partner Program. Uses Microsoft development tools for many products and recommends the Microsoft Server Platform as the core operating system. Windows Server 2019-2022 and Windows 11 are supported platforms.
• Progress (Progress OpenEdge)coreTechnology or IntegrationLong-standing Progress Application partner. Progress products and technology are used at over 60,000 organizations in 140 countries including 90% of Fortune 500. Progress provides the OpenEdge database and development platform underlying Moveware.
• International Association of Movers (IAM)coreStrategic or Co-development PartnerMoveware is an associate member of IAM, a global trade association of international transportation providers dedicated to providing the global shipping community with the highest standard of service. Moveware attends regular conferences and trade shows.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Descartes Systems Group: Descartes is a large, publicly-traded logistics and supply chain technology provider offering transportation management, customs, and routing software. While broader in scope, Descartes' logistics solutions overlap with Moveware's move management and partner data exchange capabilities for large enterprise customers.
• Manhattan Associates: Manhattan Associates is a major supply chain and inventory optimization software provider for large enterprises. It represents the broader ERP/supply chain space that Moveware's larger customers might use, but Manhattan does not specialize in the moving industry niche that Moveware serves.

Others

• Project44: Project44 is a supply chain visibility platform providing real-time shipment tracking and data exchange between shippers, carriers, and logistics partners. While not a direct competitor in moving industry software, it overlaps thematically with Moveware's MoveTransfer partner data exchange functionality.

Emerging players

• Turvo: Turvo is a cloud-native collaborative transportation management system for logistics and supply chain providers. It represents the modern, cloud-native wave of logistics software that could compete with Moveware for larger moving companies seeking modern technology stacks.

Direct peers

• Aljex Software: Aljex provides enterprise moving and logistics software, particularly strong in moving brokerage and agent-based networks with EDI integration. Like Moveware, Aljex serves the moving industry exclusively with operational and accounting functionality for moving companies and agent networks.
• MoveHQ: MoveHQ is a moving industry software provider offering CRM, operations, accounting, and web customer tools. It competes directly with Moveware for moving company clients, particularly in the small-to-mid-market segment with comparable ERP/CRM functionality.
• SmartMoving: SmartMoving is a cloud-based SaaS platform built specifically for moving companies, providing CRM, dispatch, scheduling, customer portals, and payment processing. It is the most direct horizontal competitor to Moveware in the moving industry vertical SaaS space, targeting a similar customer base with similar functionality but a more modern cloud-native architecture.
• Moveit Software: Moveit Software (operating as Moveit Pro) is a long-standing provider of moving company management software, offering dispatching, billing, accounting, and operational tools. It is a direct competitor to Moveware in the North American moving and storage software market with overlapping customer segments and feature sets.
• MoverBase: MoverBase is a SaaS platform for moving companies providing lead management, quoting, scheduling, and operational tools. It is a direct competitor to Moveware targeting a similar customer base in the moving industry with a more modern, mobile-first approach.
• MoveGuru: MoveGuru is a software platform for moving and relocation companies that provides quoting, inventory, and customer-facing tools. It overlaps with Moveware's MoveClient portal and core CRM capabilities and serves a similar niche market in residential and corporate relocations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmoTSDFEcLkNnhwlXTFsXnQ
• LinkedInlinkedin.com/company/moveware-software-for-the-moving-&-storage-industry

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moveware