MooveGuru
MooveGuru operates HomeKeepr, an AI-driven proptech platform that scores residential contacts by mover probability for real estate agents and brokerages. It serves 300,000+ agents and 2,000+ brokerages with mover intelligence, branded email automation, and relocation concierge services.
- Company typePrivate
- Founded2016
- HeadquartersRoswell, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MooveGuru does
MooveGuru is a US-based proptech company headquartered in Atlanta, Georgia, founded in 2016, that operates the HomeKeepr platform — an AI-driven mover intelligence system targeted at residential real estate agents and brokerages. The company's core technology continuously monitors thousands of data points including user activity, life stages, social triggers, and public filings to score contacts by their probability of moving, surfacing ranked likely-mover lists inside an agent dashboard. This predictive layer is the central product differentiator and underpins downstream features including branded automated email communications, moving concierge services (utility, mover, and insurance setup), and branded agent blogs.
The company's go-to-market combines a self-serve product-led growth model — agents register for free at app.homekeepr.com and invite contacts into the platform — with a B2B2C channel motion through partnerships with major real estate brokerages and mortgage lenders. Named brokerage partners include ERA Real Estate, RE/MAX, Better Homes and Gardens Real Estate, Exit Realty, United Real Estate, and multiple Keller Williams offices, with the ERA Mover Engage program cited as a flagship brokerage-wide deployment. Mortgage integrations with Fairway Mortgage and loanDepot extend the platform into the lending workflow. The company also operates sub-brands Move Me (relocation logistics) and the MooveGuru Agent Dashboard. A February 2023 acquisition of Relocator broadened the company's service footprint beyond analytics.
MooveGuru has raised approximately $8.1 million across three disclosed funding rounds (2019, 2021, 2022), with Victorum Capital leading the most recent $5 million round in March 2022. Reported scale includes 1 million+ consumers, 300,000+ agents, 2,000+ brokerages, and 470,000+ service professionals on the platform. Headcount is in the 11–50 range. Revenue is generated primarily through subscription plans to agents and brokerages, though pricing is not publicly disclosed and a free entry tier is offered. The company remains privately held with no disclosed revenue, ARR, or valuation figures.
MooveGuru firmographics
Firmographics- Name
- MooveGuru
- Legal name
- MooveGuru
- Website
- https://mooveguru.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MooveGuru operates HomeKeepr, an AI-driven proptech platform that scores residential contacts by mover probability for real estate agents and brokerages. It serves 300,000+ agents and 2,000+ brokerages with mover intelligence, branded email automation, and relocation concierge services.
- Ownership category
- akta.pro rank
MooveGuru industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
- akta.pro secondary industry
- Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)
Keywords
Where MooveGuru is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MooveGuru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Agent Platform Subscription: Real estate agents subscribe to the HomeKeepr platform to manage their client database and receive AI-driven mover intelligence. The platform enables agents to monetize their database through improved client engagement and lead conversion.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MooveGuru product offering
Product offeringCore offering
MooveGuru operates an AI-driven platform under the HomeKeepr brand that connects homeowners, real estate agents, brokerages, and service professionals. The platform provides AI-powered mover intelligence that scores contacts by probability of moving, automated branded email communications, agent dashboards, and a concierge service for moving logistics such as utilities and insurance setup. Its core commercial product is the HomeKeepr agent and brokerage subscription platform that monetizes an agent's existing client database through AI-driven engagement and lead conversion.
Product overview
MooveGuru operates as a proptech company with two primary product lines: the flagship HomeKeepr platform and the MooveGuru Agent Dashboard. HomeKeepr is a unified real estate experience platform that connects 1M+ consumers, 300K+ agents, 1000+ brokerages, and 470K+ service professionals. It combines AI-driven mover intelligence analytics with home management tools, branded email automation, and moving concierge services. The MooveGuru Agent Dashboard provides agent-facing login access to the platform. The products work together to help real estate agents manage client relationships across the entire home ownership lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- HomeKeepr: A unified real estate experience platform for homeowners, agents, and brokerages providing home management tools and AI-driven analytics for tracking client readiness to move.
- Move Me
Products and services
- HomeKeepr HomeKeepr is the flagship AI-driven real estate platform that connects 1M+ consumers, 300K+ agents, 2,000+ brokerages, and 470K+ service professionals. It provides AI-powered mover scoring, automated branded email communications, a concierge service for setting up utilities, movers, and insurance, and home management tools for homeowners. It is sold primarily to real estate agents and brokerages for database monetization and client re-engagement.
- Move Me Move Me is MooveGuru's relocation services platform that helps clients coordinate utilities, movers, and insurance during a move, branded to the individual real estate agent or brokerage. It is operated as part of the broader HomeKeepr ecosystem.
- MooveGuru Agent Dashboard The MooveGuru Agent Dashboard is the agent-facing login interface to the MooveGuru platform. It enables individual real estate agents to manage their client database and access the company's mover intelligence and email automation features.
Quantifiable outcome
- Over 1 million consumers and 300,000+ agents use the platform
- +1 more outcomes
Companies that use MooveGuru
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
MooveGuru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
MooveGuru partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Exit RealtycoreExit Realty is one of 2,000+ brokerages that trust and use the HomeKeepr platform. Exit Realty provides its agents access to HomeKeepr's AI-driven mover intelligence as a value-added service.
- ERA Real EstatecoreERA Real Estate operates the ERA Mover Engage program combining money-saving emails and concierge service for buyers, powered by HomeKeepr. One of the flagship brokerage partners.
- Better Homes and Gardens Real Estate (BHGRE)coreBHGRE is one of the major brokerages using the HomeKeepr platform to provide their agents with AI-driven client engagement tools.
- RE/MAXcoreRE/MAX is one of the 2,000+ brokerages that trust HomeKeepr, providing their agents with access to the platform's mover intelligence and client management tools.
- United Real EstatecoreUnited Real Estate is a brokerage partner using the HomeKeepr platform to support agent productivity and client engagement.
- Fairway MortgageminorFairway Mortgage is integrated with HomeKeepr as a mortgage lending partner, connecting home buyers with mortgage services during the moving process.
- loanDepotminorloanDepot is integrated with HomeKeepr as a mortgage lending partner, providing lending services to HomeKeepr users at key home buying moments.
- Keller Williams RealtycoreMultiple Keller Williams offices use HomeKeepr, including Capitol Hill/Dupont/UNW, Fredericksburg/Stafford. Agents use the platform for lead generation and client management, with some adding branded blogs to their KW websites.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MooveGuru competitors and assessment
Company assessmentDirect peers
- kvCORE (Inside Real Estate): End-to-end real estate CRM, lead generation, and marketing platform for agents, teams, and brokerages. Overlaps directly with MooveGuru on brokerage-wide deployment, CRM functionality, and consumer-facing home management tools.
- BombBomb: Video email and relationship-marketing tool heavily adopted by real estate agents for past-client nurture. Comparable to MooveGuru's branded automated email and database monetization motions for individual real estate professionals.
- Real Geeks: Lead-generation websites, CRM, and marketing automation platform targeting real estate agents and teams. Directly comparable GTM (self-serve/SMB agents) and value proposition (database conversion) to HomeKeepr.
- Wise Agent: Real estate CRM with transaction management, lead capture, and drip-email automation for individual agents. Competes for the same subscription-paying agent seat that MooveGuru targets with HomeKeepr.
- CINC (Commissions Inc): Lead generation, CRM, and IDX websites for real estate teams and brokerages. Competes with MooveGuru for the same agent database monetization use case and brokerage partnership channel.
- Follow Up Boss: A leading CRM and lead management platform built specifically for real estate teams and brokerages. Directly comparable to MooveGuru's HomeKeepr in serving real estate agents with database, lead routing, and pipeline tools, though Follow Up Boss focuses more broadly on CRM rather than AI mover prediction.
Emerging players
- Offrs: Predictive analytics platform that uses public-record data to identify likely home sellers before they list. Highly comparable to MooveGuru's AI Mover Intelligence concept—same prediction target (who is about to move) using overlapping data inputs.
- Zurple: AI-driven lead conversion and behavior-prediction platform for real estate agents. Comparable in using AI to predict client readiness to act and automate outreach timing, overlapping with HomeKeepr's mover-scoring engine.
Broad incumbents
- Salesforce (Real Estate Cloud): General-purpose CRM giant with real-estate-vertical offerings. Represents the broad incumbent threat: deep platform resources, AI capabilities, and enterprise brokerages that could absorb HomeKeepr-style functionality into a broader CRM stack.
- HubSpot: General-purpose marketing automation and CRM platform used by many real estate brokerages. Competes with MooveGuru on email automation, database nurture, and branded communications, though lacks the verticalized mover-prediction layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MooveGuru social profiles
Digital presenceMooveGuru financial estimates
Financial estimateRevenue estimate
Valuation estimate
MooveGuru leadership team
Management profileNumber of profiles
Profiles3 records
MooveGuru funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MooveGuru M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MooveGuru
What does MooveGuru do?
MooveGuru operates an AI-driven platform under the HomeKeepr brand that connects homeowners, real estate agents, brokerages, and service professionals. The platform provides AI-powered mover intelligence that scores contacts by probability of moving, automated branded email communications, agent dashboards, and a concierge service for moving logistics such as utilities and insurance setup. Its core commercial product is the HomeKeepr agent and brokerage subscription platform that monetizes an agent's existing client database through AI-driven engagement and lead conversion.
Is MooveGuru a public or private company?
MooveGuru is a private company. It is classified as venture growth investor backed and is currently operating.
When was MooveGuru founded?
MooveGuru was founded in 2016. It employs 11 to 50 people.
Where is MooveGuru based?
MooveGuru is headquartered in Roswell, United States, in the North America region.
How does MooveGuru make money?
One revenue line is on record: agent Platform Subscription.
Who are MooveGuru's main competitors?
Direct peers on record are kvCORE (Inside Real Estate), BombBomb, Real Geeks, Wise Agent, CINC (Commissions Inc) and Follow Up Boss. Emerging players are Offrs and Zurple. Broad incumbents are Salesforce (Real Estate Cloud) and HubSpot.
Does MooveGuru have an API?
No public API is recorded for MooveGuru.
What industry is MooveGuru in?
MooveGuru's product category is Real Estate CRM Software. Its primary akta.pro industry code is FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms, with a secondary code of HDAAAGAK, Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services). Its NAICS code is 5132 and its SIC code is 6531.