iSideWith
iSideWith is a non-partisan, independent voting guide platform serving politically engaged citizens in 17+ countries. It matches users' policy views to political parties, candidates, and ideologies via a quiz, and monetizes through affiliate referrals and Patreon donations.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What iSideWith does
iSideWith is a privately held, non-partisan online voting guide that operates a political belief-matching platform across 17+ countries. Founded in 2012 and headquartered in Los Angeles with 1–10 employees, the company is explicitly independent of investors, shareholders, political parties, and interest groups. The platform's core product is an interactive political quiz that compares a user's responses on policy issues against the positions of political parties, candidates, and ideologies and returns compatibility percentages.
The product surface is broader than the quiz alone. iSideWith offers an Elections Hub for voter information, a Political Parties database, an Ideologies reference section, a Political Issues & Polls tracker with historical trend data, a community Discussion Forum, an Approval Polling module tracking public ratings of political figures, a Sentiment Analysis tool, and a News Feed aggregating political headlines. Country-specific editions localize the experience for markets in North America, Europe, Oceania, South America, the Middle East, and Asia. The site claims 81,281,737 politically engaged citizens on the platform, providing a large user-engagement dataset, though this figure reflects cumulative reach rather than active users. Distribution is product-led: users reach the site organically through social media, search, and celebrity endorsements rather than through a sales motion.
The business model is unusual for a high-traffic consumer site. iSideWith does not charge users and has no disclosed premium tiers or pricing. Revenue is generated through two channels: affiliate commissions earned when users purchase products from retailer partners after being referred from iSideWith, and recurring donations collected through Patreon. No advertising, enterprise contracts, data licensing, or premium subscriptions are evidenced. The company is bootstrapped with no disclosed funding rounds or institutional ownership.
iSideWith firmographics
Firmographics- Name
- iSideWith
- Legal name
- iSideWith.com
- Website
- https://iSideWith.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iSideWith is a non-partisan, independent voting guide platform serving politically engaged citizens in 17+ countries. It matches users' policy views to political parties, candidates, and ideologies via a quiz, and monetizes through affiliate referrals and Patreon donations.
- Ownership category
- akta.pro rank
Where iSideWith is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
iSideWith business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Affiliate Revenue: iSideWith.com earns a portion of sales from products purchased through affiliate partnerships with retailers
- Patreon Donations: Platform accepts donations through Patreon, providing a recurring revenue stream from engaged supporters
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
iSideWith product offering
Product offeringCore offering
iSideWith operates a non-partisan political quiz and voting guide platform that matches users' policy preferences with political parties, candidates, and ideologies. The platform provides personalized compatibility percentages, election information, polling data, political issue rankings, and community discussion tools across 17+ country editions. It is free to users and monetizes through affiliate partnerships and Patreon donations.
Product overview
iSideWith is a unified voting guide platform offering a comprehensive suite of political engagement tools. The core product is the Political Quiz, which matches users with compatible political parties, ideologies, and candidates. The platform integrates multiple modules including an Elections Hub for voter information, Political Parties and Ideologies databases, a Political Issues & Polls tracker with historical trend data, a Discussion Forum for community engagement, Approval Polling for tracking political figure ratings, Sentiment Analysis tools, and a News Feed. The platform also offers international editions for 16 countries. All products are integrated under a single web platform accessible to citizens worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Political Quiz
Companies that use iSideWith
Customer profileSegments1 record
Ideal customer profiles1 record
iSideWith technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
iSideWith partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Retailer Affiliate PartnersminoriSideWith participates in affiliate partnerships with retailers, earning a portion of sales from products purchased through the site.
- PatreonminorPatreon platform used for accepting donations from supporters of the platform. Users can support iSideWith through recurring donations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
iSideWith competitors and assessment
Company assessmentBroad incumbents
- FiveThirtyEight: Polling aggregation, election forecasting, and political data journalism brand. Comparable as a polling-data and political trend destination, though now operating at reduced scale after ABC News restructuring.
- RealClearPolitics: Established political news, polling aggregator, and election analysis site covering campaigns, polling averages, and political commentary. Comparable as a destination for politically engaged consumers tracking polling and elections.
- Pew Research Center: Major non-partisan research institution producing public opinion polling and demographic research on politics and policy. Comparable in non-partisan polling and sentiment-tracking mission, though research-oriented rather than consumer-facing.
- Gallup: Long-established public opinion polling and analytics firm producing political and consumer sentiment research. Comparable for its political polling and approval-rating products, though serving institutional rather than consumer clients.
Emerging players
- PolitiFact: Non-partisan fact-checking platform rating the accuracy of political claims. Comparable as a non-partisan political information brand serving engaged voters, though focused on fact-checking rather than voter matching.
- Countable: Civic engagement app that summarizes legislation and lets users vote on bills to share with representatives. Comparable as a non-partisan civic engagement platform targeting politically engaged individual users.
Direct peers
- Ballotpedia: Non-partisan, online encyclopedia of American politics and elections covering candidates, issues, and ballot measures. Closely comparable as a free, non-partisan voter information platform serving civically engaged users.
- Vote.org: Non-partisan voter registration and turnout platform offering tools to help citizens register, request mail-in ballots, and find polling locations. Comparable as a free, non-partisan civic engagement platform with mass consumer reach.
- BallotReady: Non-partisan voter guide platform with personalized ballot information, candidate positions, and elections data. Closely aligned with iSideWith as a digital voter guide serving individual voters.
- Vote Smart: Non-partisan voter information organization providing candidate bios, issue positions, and voting records. Directly comparable in mission, non-partisan framing, and reliance on civic engagement content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iSideWith social profiles
Digital presenceiSideWith financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSideWith leadership team
Management profileNumber of profiles
Profiles2 records
iSideWith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSideWith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSideWith
What does iSideWith do?
iSideWith operates a non-partisan political quiz and voting guide platform that matches users' policy preferences with political parties, candidates, and ideologies. The platform provides personalized compatibility percentages, election information, polling data, political issue rankings, and community discussion tools across 17+ country editions. It is free to users and monetizes through affiliate partnerships and Patreon donations.
Is iSideWith a public or private company?
iSideWith is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iSideWith founded?
iSideWith was founded in 2012. It employs 1 to 10 people.
Where is iSideWith based?
iSideWith is headquartered in Los Angeles, United States, in the North America region.
How does iSideWith make money?
Two revenue lines are on record. Affiliate Revenue is the primary driver. The others are patreon Donations.
Who are iSideWith's main competitors?
Broad incumbents on record are FiveThirtyEight, RealClearPolitics, Pew Research Center and Gallup. Emerging players are PolitiFact and Countable. Direct peers are Ballotpedia, Vote.org, BallotReady and Vote Smart.
Does iSideWith have an API?
No public API is recorded for iSideWith.