Semalt

What Semalt does

Semalt is a private, for-profit company headquartered in Kyiv, Ukraine, that provides search engine optimization services and related web analytics and web promotion tooling. The company was founded in 2013 and operates with a headcount of 101-250 employees. Its public positioning centers on a 'Smart Engine Outreach' approach aimed at helping client websites achieve top search-engine rankings within their niche, framed as SEO, web promotion, web marketing, web analytics, and SaaS-based SEO tools.

The product surface referenced in the available source material is limited. The company's website references a 'Dedicated SEO Dashboard' product, and the firm describes itself as offering SEO, web promotion, web marketing, web analytics, and SaaS SEO tools. The source data does not enumerate specific modules, technical architecture, integrations, APIs, or SDKs — no API is documented to exist, and no application (mobile or otherwise) is indicated. Pricing is not publicly disclosed and the company has no documented certifications, patents, or partnerships.

The business model cannot be precisely characterized from the source. There is no disclosed pricing structure, no ARR or revenue figure, no funding history, no named customers, and no segment mix. The company is described as a for-profit private entity with no disclosed parent, no disclosed subsidiaries, and no documented M&A activity. Operating geographies are not specified beyond the Kyiv headquarters. In short, the public footprint suggests a service-plus-tooling SEO vendor whose commercial mechanics, customer composition, and growth trajectory cannot be triangulated from the available input.

Name

Semalt

Website

https://semalt.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Semalt is a private Kyiv-based SEO services and tooling vendor founded in 2013, offering search ranking optimization, web analytics, and a dedicated SEO dashboard to businesses seeking top organic search positions.

Ownership category

akta.pro rank

Product category

SEO Software and Services

NAICS

Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAMALAM

SEO/SEM & Performance Marketing Tools

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYMPAAACAB

Search Engine Marketing (SEM) / Paid Search (PPC) Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYBPAFACAA

Search Engine Marketing (SEM) / Paid Search (PPC)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

Keywords

• Search engine optimization
• SEO analytics tools
• Website promotion
• Digital marketing services
• SaaS SEO dashboard

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Marketing channels1 record

Core offering

Semalt provides SEO, web promotion, web marketing, and web analytics services delivered through a SaaS SEO dashboard aimed at helping businesses reach top rankings in their niche. The product framing emphasizes a "Smart Engine Outreach" approach combining service execution with analytics tooling for business customers.

Product overview

Semalt is an SEO (Search Engine Optimization) platform that positions itself as a "Smart Engine Outreach" solution aimed at helping businesses achieve top rankings ("#1 in your niche") in search engines. The source provides only the tagline and homepage URL without detailing specific products, modules, or service offerings.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• SEMrush: SEMrush is a leading SEO and digital marketing SaaS platform offering keyword research, rank tracking, site audit, and competitive analysis. It directly overlaps with Semalt's SEO tooling and services, serving similar SMB and agency buyers.
• Ahrefs: Ahrefs provides an SEO toolset for backlink analysis, keyword research, content exploration, and rank tracking. It competes head-to-head with Semalt's SEO dashboard and is a benchmark for SEO SaaS product depth.
• BrightEdge: BrightEdge is an enterprise SEO and content performance platform with deep analytics and integrations. It overlaps with Semalt's SEO analytics ambitions at the enterprise end of the market.
• Conductor: Conductor provides an enterprise SEO and content intelligence platform. It is comparable to Semalt as a search-visibility solution, focused on larger customers with deeper analytics needs.
• WebCEO: WebCEO provides an agency-oriented SEO toolkit with white-label reporting, rank tracking, and site audits. It is comparable to Semalt as a multi-tool SEO platform targeting agencies and SMBs.
• SpyFu: SpyFu offers competitive SEO and SEM intelligence, including keyword and PPC research. It competes with Semalt in keyword and competitor SEO analytics for SMB and agency buyers.
• Searchmetrics: Searchmetrics is an enterprise SEO and content performance suite with a strong European footprint. It is comparable to Semalt on the SEO software/analytics dimension and on serving multilingual, international clients.
• Moz: Moz offers SEO software and educational content, including rank tracking, link analysis, and site audits. It is a direct competitor to Semalt in SEO software for marketers and agencies.
• Mangools: Mangools offers a suite of SEO tools (KWFinder, SERPWatcher, LinkMiner, SiteProfiler) aimed at SMBs and bloggers. It competes with Semalt's SEO dashboard on ease-of-use and price-point positioning.
• SE Ranking: SE Ranking is an all-in-one SEO platform with rank tracking, site audits, backlink monitoring, and competitor analysis. Like Semalt, it targets agencies and SMBs with bundled SEO tooling and reporting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SemaltCom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semalt