What Seniovo does

Seniovo GmbH, founded in 2016 and headquartered in Berlin, is a PropTech company that operates a fully managed, end-to-end service for barrier-free bathroom renovations in Germany, serving elderly and care-dependent individuals (and, via B2B channels, housing companies and property managers). The company's product comprises three renovation variants — bathtub-to-shower conversion, bathtub-with-door retrofit, and level-entry (ebenerdige) shower installation — together with the "Rundumbetreuung" full-service wrapper that handles consultation, on-site measurement, landlord permit acquisition, Pflegekasse subsidy application, construction, and direct insurance billing. Standard barrier-reducing renovations are offered at zero out-of-pocket cost to customers with a recognized Pflegegrad, funded via the German care-insurance subsidy of up to €4,180 per person (up to €16,720 for four-person households); premium level-entry showers (~€7,000) require a customer co-payment of roughly €3,000 net of subsidy.

Technology infrastructure is built almost entirely on third-party SaaS: a WordPress website on Hetzner hosting with Cloudflare and AWS CloudFront CDNs, Google Analytics 4, Usercentrics for cookie consent, HeyFlow and If-So for lead capture and personalization, Mouseflow for session replay, Google Ads and Display & Video 360 for paid acquisition, Aircall (with AI call summarization) for telephony, Zoho for inquiry management, and Personio for HR. No proprietary core platform or model has been disclosed.

The business combines a direct-to-consumer motion (owned German-language website, toll-free 0800 number, inbound telephone consultation Mon–Fri 9:00–17:00) with a B2B motion targeting housing associations (Vonovia case study) and property managers, plus a third channel — a trade partner network of plumbers and tilers onboarded via a dedicated partner portal. Revenue is generated from one-time renovation services (€4,180 standard subsidy-covered up to ~€7,000 premium) plus referral/partner revenue from complementary products (libify home emergency systems, deinePflege care platform, PflegeBox). Seniovo is a subsidiary of the HORNBACH-Gruppe and raised a EUR 4.3M Series B in October 2022 from PropTech1 Ventures, IBB Ventures, and a large pension fund. As of late 2024/early 2025, the company reports having served more than 1,200 customers.

Name

Seniovo

Legal name

Seniovo GmbH

Website

https://seniovo.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Seniovo is a Berlin-based PropTech subsidiary of HORNBACH-Gruppe that delivers end-to-end barrier-free bathroom renovations in Germany for elderly and care-dependent individuals, handling consultation, landlord permits, Pflegekasse subsidy applications, construction, and direct care-insurance billing.

Ownership category

akta.pro rank

Product category

Home Accessibility Renovation Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers) (HSABAJAN)

akta.pro secondary industries

Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars) (HSAPANAD), Bathroom Accessibility & Safety Upgrades (Grab Bars, Curbless Showers, Widened Doors) (HSAPABAJ), Full Bathroom Remodel (Design-Build) (HSAPABAA)

Keywords

• Barrier-free bathroom renovations
• Aging-in-place renovations
• Accessible home modifications
• Mobility renovation services
• Elderly care home upgrades

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Barrier-free Bathroom Renovation Services: Seniovo generates revenue by providing end-to-end barrier-free bathroom renovation services, including converting bathtubs to walk-in showers, installing step-free showers, and bathtub-with-door retrofits. The company handles consulting, on-site measurement, permit acquisition from landlords, construction, and direct billing with the Pflegekasse (care insurance). For customers with a recognized Pflegegrad (care level), the renovations are fully subsidized by the Pflegekasse subsidy of up to €4,180, resulting in zero out-of-pocket cost for the customer. Premium renovations and higher-end materials generate additional revenue as the subsidy reduces the customer-paid portion rather than eliminating it entirely.
2. Supplementary Living Assistance Products & Referrals: Seniovo generates referral and partnership revenue through complementary products and services offered alongside renovations, including home emergency alert systems (Hausnotruf/libify), nursing consultation, everyday helpers, and nursing courses. The company also offers a partner program for trade partners (plumbers, tilers, etc.) and B2B/professional service partners. The company is a subsidiary of HORNBACH-Gruppe, which may provide cross-selling and group procurement efficiencies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Seniovo provides end-to-end barrier-free bathroom renovation services for elderly and care-dependent individuals in Germany. Its core offering converts high-step bathtubs into low-threshold or level-entry walk-in showers (barrier-reducing or fully barrier-free) and installs bathtubs with doors, handling the entire process from consultation and on-site measurement through landlord permit acquisition, Pflegekasse (care insurance) subsidy application, construction, and direct billing. For customers with a recognized Pflegegrad (care level), the standard renovation is fully covered by a government subsidy of up to €4,180, enabling zero out-of-pocket cost.

Product overview

Seniovo is a Berlin-based PropTech company and member of the HORNBACH Group, specializing in barrier-free bathroom renovations for aging-in-place and accessibility needs. The company's core product is its comprehensive bathroom renovation service, which encompasses three main renovation solutions: bathtub-to-shower conversions (Badewanne zu Dusche), bathtubs with doors (Badewanne mit Tür), and level-access showers (Ebenerdige Dusche). These are complemented by the Rundumbetreuung (comprehensive support) service that handles the entire process from consultation through care insurance billing. Through partnerships, Seniovo also offers libify home emergency response systems and the deinePflege care organization platform. The company provides a complete one-stop solution, managing consultation, on-site measurements, subsidy applications with care insurance, landlord approvals, construction, and centralized billing—often enabling customers with care grades to receive renovations at no cost through government subsidies.

Differentiator

Problem solved

Functional benefit

Products and services

• Bodennahe barrierearme Dusche (barrier-reducing low-threshold shower) Conversion of an existing bathtub into a low-threshold (barrier-reducing) walk-in shower. Ideal for care-dependent individuals seeking a cost-efficient barrier-reduction solution, with standard renovations fully covered by Pflegekasse subsidies at zero customer out-of-pocket cost.
• Ebenerdige barrierefreie Dusche (level-access barrier-free shower) Premium barrier-free shower installation at floor level with underfloor drainage modification, providing maximum safety and comfort. Base cost approximately €7,000, reduced to ~€3,000 customer co-payment after applying the €4,180 Pflegekasse subsidy. Includes anti-slip coating, premium materials, and complete retiling upgrades.
• Badewanne mit Tür (bathtub with door) Installation of a door in an existing bathtub or replacement with a door-equipped bathtub, allowing easier entry and exit. Designed for individuals with rheumatic conditions or mobility limitations who wish to retain bathing functionality. Partially covered by Pflegekasse subsidy when combined with barrier-reduction justification.
• Rundumbetreuung (Comprehensive Support Service) Full-service support covering the entire renovation journey from initial consultation and on-site or video measurement through quote preparation, Pflegekasse subsidy application, landlord permit acquisition, construction planning, and centralized billing. Provided free of charge with every project. Targets elderly and care-dependent customers who cannot manage the complex administrative process independently.
• libify Hausnotruf (home emergency response system) Emergency call systems offered through partnership with libify, including basic home units (libifyBasic), modern home units with video telephony and fall detection (libifyHome), and mobile GPS-enabled units for outdoor use (libifyMobil). Certified as Pflegehilfsmittel (nursing aids) eligible for Pflegekasse subsidies. Offered to seniors wishing to live independently at home.
• deinePflege (care organization platform) Online platform offered through partnership that helps Pflegegrad applicants and caregivers navigate the Pflegekasse system, apply for care grades, and access subsidized services including home modifications. Cross-promoted by Seniovo as a complementary resource for its customers.
• Pro Services (B2B professional partner services) Professional partner services for B2B clients, targeting housing companies, care facilities, and other institutional partners seeking bulk bathroom renovation coordination and portfolio-level modernization projects across multiple properties.

Quantifiable outcome

• Over 1,200 customers helped to live more independently in their own homes
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• HORNBACH-GruppecoreStrategic or Co-development PartnerSeniovo is a company of the HORNBACH-Gruppe, one of Germany's largest DIY and building materials retail chains. This parent company relationship provides Seniovo with brand credibility, group procurement advantages, and access to HORNBACH's physical retail footprint and customer base.
• libifyminorGTM or Marketing Partnerlibify is a provider of home emergency alert (Hausnotruf) systems, offered as a complementary product alongside Seniovo's bathroom renovations. libify products include libifyBasic, libifyHome (with video telephony and fall detection), and libifyMobil (with GPS for outdoor use). Both services target elderly individuals wishing to live independently at home. libify products are recognized as certified Pflegehilfsmittel eligible for Pflegekasse subsidy.
• deinePflegeminorGTM or Marketing PartnerdeinePflege is an online platform that helps Pflegegrad applicants and caregivers navigate the Pflegekasse system, apply for care grades, and access subsidized services including home modifications. Seniovo cross-promotes deinePflege as a complementary resource for its customers on the seniovo.de website.
• KenbiminorGTM or Marketing PartnerKenbi is referenced in Seniovo's partner/starken Bündnisse ('Strong Alliances') logo section. Kenbi likely provides home care or nursing services that complement Seniovo's physical bathroom modifications.
• SalusMAXminorGTM or Marketing PartnerReferenced in Seniovo's partner logo section ('Starke Bündnisse'). SalusMAX provides healthcare or safety products/services for seniors.
• Seeger GesundheitshausminorGTM or Marketing PartnerReferenced in Seniovo's partner logo section. Seeger Gesundheitshaus is a medical equipment/healthcare supplies retailer that may cross-refer customers or provide complementary products.
• PflegeBoxminorGTM or Marketing PartnerReferenced in Seniovo's partner logo section. PflegeBox provides a monthly box of care supplies (Pflegehilfsmittel) for home caregivers, eligible for Pflegekasse subsidy — complementary to Seniovo's renovation services.
• VonoviaminorStrategic or Co-development PartnerGermany's largest residential real estate company (housing association), referenced in a customer case study (Frau Bergmann) where Seniovo obtained landlord permit approval through Vonovia for a tenant bathroom renovation. Vonovia has a large portfolio of aging housing stock, making it a natural B2B partner for Seniovo's services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Instapro: Instapro (formerly MyHammer) is a German home-services marketplace connecting consumers with tradespeople including plumbers and tilers. It is a direct peer to Seniovo in the German homeowner-renovation channel, although Seniovo differentiates by owning the subsidy-navigation and end-to-end service layer rather than just matching.
• Aroundhome: Aroundhome is a German PropTech marketplace that connects homeowners with tradespeople and specialist firms for renovations, including bathrooms and energy retrofits. It is directly comparable to Seniovo's online lead-generation and matching model in the German residential renovation category.
• GetHandy / Handwerk.com: Handwerk.com is a major German platform for booking tradespeople, including bathroom specialists. It is comparable to Seniovo in serving German homeowners seeking renovation services, though without the specialized Pflegekasse subsidy-navigation layer.

Emerging players

• Pflegix: Pflegix is a German digital platform that helps Pflegegrad applicants navigate subsidies and source care services. It overlaps with Seniovo on the subsidy-navigation and elderly-care customer acquisition layer but does not perform renovations itself, making it a complementary rather than purely competing peer.
• deinePflege: deinePflege is a German platform that helps caregivers and Pflegegrad applicants apply for care services and subsidies, including housing adaptations. It is already a GTM partner of Seniovo but would compete if it were to expand into renovation execution.
• PflegeBox: PflegeBox is a German subscription service delivering Pflegehilfsmittel to caregivers, fully covered by Pflegekasse subsidies. It targets the same elderly/Pflegegrad customer base as Seniovo via a different service category and is also listed as a Seniovo GTM partner.
• libify: libify provides Hausnotruf (home emergency response) systems for elderly customers and is an existing cross-marketing partner of Seniovo. Both companies target Pflegegrad-holding seniors with subsidy-eligible products, making libify an adjacent peer in the senior-care ecosystem.

Broad incumbents

• HORNBACH Baumarkt: HORNBACH is Seniovo's parent company and one of Germany's largest DIY and building-materials retailers. While not a direct competitor, HORNBACH offers adjacent bathroom fixtures and installation services through its stores, making it a broad incumbent in the same customer-purchase decision.

Regional players

• Renovate24: Renovate24 is a German specialist for bathroom renovations including barrier-free conversions. It is a direct competitor in the barrier-free bathroom renovation niche within Germany, though with a less integrated subsidy-management service model.
• Badausstatter-Portal / MeinBad: MeinBad is a German online portal that helps consumers plan bathroom renovations and connect with specialist trades. It is comparable to Seniovo in addressing German residential bathroom renovation demand, though typically oriented toward general (non-accessibility) projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=615500000000000
• Xx.com/seniovo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seniovo