Agentbox

What Agentbox does

Agentbox, now rebranded as Reapit Sales, is a cloud-based real estate CRM platform developed by Australian SaaS vendor Reapit and headquartered in Sydney. The company sells a unified CRM stack to real estate agencies across Australia and New Zealand, spanning contact and pipeline management, marketing automation, digital proposals, prospecting (with CoreLogic and PriceFinder integration), trust accounting, a website builder, and a native iOS/Android mobile app with offline data capture and real-time sync. Its flagship differentiator is a duplicate-free database architecture, complemented by Analytics+, a BI layer built on the Reapit Data Warehouse for Premium and Enterprise customers. The platform targets a horizontal segmentation from single agents and small offices through multi-office groups to franchises and networks such as Belle Property, First National, McGrath, Savills, Stone Real Estate, Harris, PPD, Cobden Hayson, and Cunninghams.

The product is offered in three subscription tiers — Accelerate (1–10 users), Premium (1–unlimited users), and Enterprise (multi-office/franchise, multi-year contracts) — with paid add-on modules including Trust Accounting, XML integration, Extra Users, In-Depth Training, eLearning, and the broader Reapit suite (Reapit Verify AML/CTF, Reapit Insights, Reapit Connections, plus sister products Console Cloud property management, Reapit Lettings, and MoveMeIn utility connections). GTM is sales-led with enterprise field sales for large franchises, inside sales for mid-market, and product-led growth via free webinars, eBooks, and the Agentbox Academy for smaller accounts. The company reports 2,000+ ANZ agency customers, a 60% ANZ market share, and nine consecutive years of #1 Real Estate CRM ranking by REB.

Agentbox is a wholly owned subsidiary of Reapit, a strategic operating parent that consolidates multiple real estate software brands globally (including separate UK & Ireland and Denmark entities); the company is privately held with no public listing and no disclosed funding rounds. Its core monetisation is tiered SaaS subscriptions plus recurring add-on revenue, with non-public quote-based pricing.

Name

Agentbox

Legal name

Agentbox

Website

https://agentbox.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Agentbox, now branded Reapit Sales, is a cloud-based real estate CRM platform serving 2,000+ agencies across Australia and New Zealand with tiered subscriptions spanning single agents through enterprise franchises, integrated digital proposals, prospecting, and mobile apps.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Real estate CRM
• Property management software
• Sales automation CRM
• Prospecting database software
• Digital proposal platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - CRM Software: Tiered subscription model providing access to core CRM functionality including contact management, sales pipeline, marketing automation, and mobile app access. Three tiers: Accelerate (1-10 users), Premium (1-unlimited users with advanced features), and Enterprise (multi-office/franchise).
2. Add-on Modules: Supplementary features including Trust Accounting, Debits & Credits, XML integration, Extra Users, In-Depth Training, and eLearning available as additional paid modules on top of base subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Agentbox (now branded Reapit Sales) is a cloud-based Real Estate CRM software serving Australian and New Zealand agencies. It provides duplicate-free contact and property management, sales pipeline tracking, marketing automation, digital proposal creation, CoreLogic-integrated prospecting, agent website building, and a native iOS/Android mobile app with offline data capture. The platform is sold in three subscription tiers (Accelerate, Premium, Enterprise) with paid add-on modules including Agentbox Websites, Agentbox Digital (Digital Proposals), Analytics+, and Trust Accounting.

Product overview

Agentbox (now branded as Reapit Sales) is a cloud-based Real Estate CRM platform offered by Reapit, serving agencies across Australia and New Zealand. The core platform is sold in three subscription tiers: Accelerate (1–10 users, covering CRM sales management, contact management, marketing automation, and mobile app), Premium (1–unlimited users, adding Advanced Prospecting with CoreLogic data enhancement, Auto Responders, and Digital Proposals with activity tracking and heatmaps), and Enterprise (unlimited users for franchises and multi-office businesses). The platform operates as a unified ecosystem with integrated add-on modules including Agentbox Websites (website design and hosting), Agentbox Digital/Digital Proposals (personalised proposal creation from appraisals), Analytics+ (advanced BI dashboards built on the Reapit Data Warehouse), Trust Accounting (trust funds and compliance reporting), and Reapit Verify (AML/CTF compliance). The broader Reapit suite includes Reapit PM (property management), Reapit Lettings, Move Me In (utility connections referrals), Reapit Insights (BI/reporting), and Reapit Connections. Additional paid add-ons include Extra Users, In-Depth Training, eLearning, and XML Integration. Training is delivered through the Agentbox Academy with role-based courses and personalised workshops. The platform integrates natively with CoreLogic, CoreLogic NZ, PriceFinder, Console Cloud (for referrals), Move Me In, and RateMyAgent.

Differentiator

Problem solved

Functional benefit

Brands

• Agentbox Academy: Central learning resource centre providing training courses across CRM, mobile apps, websites, and digital proposals for Sales Agent, Administration, Management, Accounting and Leasing staff roles.
• Analytics+
• Agentbox Mobile App

Products and services

• Agentbox (Reapit Sales) CRM Cloud-based Real Estate CRM software for Australian and New Zealand agencies providing CRM sales management, duplicate-free contact and property management, marketing automation, mobile app access, and website capabilities as a unified platform. Serves single agents through to multi-office and enterprise agencies.
• Agentbox Websites Website design and hosting solution integrated with the Agentbox CRM, enabling agents to create and manage property listing websites with configurable property tiles, floor area filters for commercial listings, modular search results display, and free upgrades every two years.
• Agentbox Digital (Digital Proposals) Digital proposal creation tool, formerly known as ProposalPoint. Allows real estate agents to create personalised, interactive proposals directly from appraisals, with advanced activity tracking, engagement heatmaps, PDF generation, custom fonts, and customisable cover pages. Includes templates for Sales CMA, Lease Renewal CMA, Price Update, Property Management Pre-List, and General Proposals.
• Analytics+ Advanced reporting and business intelligence platform built inside Agentbox, providing real-time interactive dashboards for sales velocity, revenue performance, agent performance (leaderboards, commission tracking), and property insights (map views, market hotspots). Built on the Reapit Data Warehouse. Available for Premium and Enterprise tiers.
• Trust Accounting Trust accounting module within Agentbox for managing trust funds, tracking transactions, recording debits and credits, and generating accurate compliance reports. Designed for efficiency and compliance with trust accounting regulations.
• Agentbox Academy Centralised paid training service for Agentbox covering CRM, mobile apps, websites, and digital proposals. Delivers role-based courses (Sales Agent, Administration, Management, Accounting, Leasing) plus personalised workshop packages delivered onsite or online. Operated by a training team with 50 years combined training experience and 40 years of real estate industry experience.
• Reapit PM (Property Management) Property management software under the Reapit suite for managing rent rolls, maintenance, and tenant relationships. Forms the referral loop from Agentbox Sales CRM to PM when deals go unconditional.
• Reapit Lettings Lettings management solution under the Reapit suite providing lettings functionality and tenant application management integrated with the Agentbox ecosystem for a complete real estate software solution.
• Move Me In Utility connections referral service operated by Reapit. Agentbox Sales can send referral leads for utilities setup during property settlements, generating passive referral revenue for agencies.
• Reapit Verify End-to-end AML/CTF (Anti-Money Laundering / Counter-Terrorism Financing) compliance solution under the Reapit suite, designed to verify identities and meet regulatory requirements.
• Reapit Insights Business intelligence and reporting module under the Reapit suite, offering visual reporting and data analytics for real estate agencies.
• Reapit Connections Independent connections service for generating compliant referral revenue through connections to utility providers, insurance, and other services during property transactions.
• XML Integration XML data exchange and integration capability allowing efficient data exchange and manipulation across platforms. Listed as a paid add-on in the Agentbox plans and inclusions page.
• Prospector Module Advanced prospecting tool with CoreLogic integration providing on-the-market data, enhanced map views showing property owner relationships, improved list views, surround search capabilities, and filtering upgrades to identify missed opportunities.
• Agentbox Mobile App Native iOS and Android mobile application for phones and tablets with offline data capture, inspection management, prospect property management, appraisal management, push notifications, check-in support, and real-time synchronization with the desktop CRM.

Quantifiable outcome

• Trusted by 2,000+ real estate agencies across Australia and New Zealand
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• CoreLogiccoreTechnology or IntegrationCoreLogic integration provides Agentbox users with on-the-market data, property data enhancement, and prospecting intelligence. Users can perform live comparisons between Agentbox data and CoreLogic, access surround search with property information, and enhance their prospecting with comprehensive market data.
• Console CloudcoreTechnology or IntegrationConsole Cloud (Reapit PM) integration enables seamless referral flow from sales to property management. When a deal goes unconditional, agents can send referrals directly to property management within Console Cloud, creating a connected experience and eliminating manual handoffs.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Global CRM leader with real estate vertical solutions and AppExchange ecosystem. Comparable as a broad incumbent that some larger real estate enterprises could substitute for a vertical CRM like Agentbox.
• MRI Software: Global real estate software provider offering CRM, property management, and accounting solutions. Comparable as a broad incumbent in real estate software with overlapping CRM and back-office capabilities for agencies.
• Yardi Systems: Major real estate technology vendor with CRM, property management, and analytics suites for residential and commercial portfolios. Comparable as a broad incumbent covering similar functional territory with deeper global footprint.

Direct peers

• Lone Wolf Technologies: Real estate back-office and CRM software suite (formerly Lone Wolf / WOLFconnect). Comparable as a direct peer targeting North American real estate brokerages with CRM and transaction management.
• Dotloop: Real estate transaction and electronic signature platform, now part of Zillow. Comparable as a direct peer in agent workflow software, with overlapping CRM-adjacent features for real estate teams.
• kvCORE (Inside Real Estate): Cloud-based CRM, lead generation, and marketing automation platform purpose-built for real estate agents and brokerages. Comparable as a direct peer — same end customers (real estate agencies), similar product positioning, and SaaS delivery model.
• Real Geeks: Real estate CRM, IDX websites, and lead generation platform for agents and teams. Comparable as a direct peer with similar CRM + website bundle targeting individual agents and small brokerages.

Others

• Console (Reapit PM): Property management software within the Reapit family, sibling product to Agentbox in ANZ. Comparable as a sister product for the same parent with complementary PM functionality enabling cross-sell within the same customer base.

Emerging players

• HubSpot: CRM and marketing automation platform increasingly used by real estate teams for pipeline and email automation. Comparable as an emerging alternative for agencies seeking horizontal CRM with strong marketing automation.

Regional players

• PropertyMe: Australian cloud property management platform serving real estate agencies in ANZ. Comparable as a regional peer serving the same ANZ real estate agency customers with adjacent PM functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/agentboxau
• YouTubeyoutube.com/@AgentboxSoftware/featured
• Facebookfacebook.com/agentboxcrm
• LinkedInlinkedin.com/company/agentbox
• Instagraminstagram.com/agentboxau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agentbox