Xanatek

What Xanatek does

Xanatek, Inc. is a privately held US software company headquartered in South Bend, Indiana that builds cloud-based agency management software for small and medium-sized independent insurance agencies. Founded in 1995 by Brent Sheppard, a former insurance agent, the company has operated continuously for roughly 30 years and describes itself as remaining privately owned in perpetuity, with no disclosed external investors, parent company, or M&A activity. Its offering is delivered exclusively through a single direct sales motion targeting one vertical: independent P&C agencies that need to consolidate client management, policy processing, sales pipeline tracking, carrier downloads, comparative rating, invoicing, and commission tracking into one system.

Xanatek's core platform is Xanatek Connect, a cloud-native successor to the legacy IMS4 system that was first released in 2002 and refreshed as IMS4 in 2013, with Connect launched in 2022 and rolled out in phases to existing customers. Connect is built on a Microsoft SQL Database foundation and integrates built-in and partnered modules: XanaRate for comparative rating (with bidirectional sync to Applied Systems, ACS, and TurboRater/ITC), XanaSign for electronic signatures via Formstack Sign, XanaFuel for marketing automation via Agency Revolution, a Call Center module with VOIP integrations (RingCentral, Lightspeed Voice, Nextiva), and carrier data exchange via IVANS and ACORD standards. The platform exposes a public API and Zapier connectivity and is positioned as device-independent and mobile-friendly, replacing an on-premise-era architecture with a cloud architecture suitable for SMB IT constraints.

The company monetizes through a single monthly flat-rate subscription per agency that bundles unlimited training and unlimited technical support, with additional user fees, optional add-on services (enhanced texting, server moves, integration work), and one complimentary annual data backup. Pricing is quote-based and not publicly disclosed, and support fees have been raised only twice in the past ten years, with 4-6 no-charge software updates shipped per year. Go-to-market is sales-led: inbound phone/email/demo requests handled by an inside sales team, outbound cold calling, mass mailing, trade show attendance by sales account managers (commission-compensated), and a customer referral program paying $100/$25 gift cards. Xanatek reports 98.4% client satisfaction, 98.5% of calls answered by a live person, and 92% first-call resolution, while operating with 10-50 employees in a single South Bend office.

Name

Xanatek

Legal name

Xanatek, Inc.

Website

https://xanatek.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Xanatek is a private US SaaS provider of cloud-based agency management software for small and medium-sized independent insurance agencies. Its flagship Xanatek Connect platform integrates client management, comparative rating, carrier downloads, e-signature, marketing automation, and call tracking.

Ownership category

akta.pro rank

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agency Management System Subscription: Monthly subscription-based pricing for Connect platform including unlimited training and support. Pricing is quote-based/not publicly disclosed.
2. Additional User Fees: User count-based pricing where agencies pay for additional users. Pro-rated monthly fees for users added mid-cycle.
3. Optional Add-on Services: Additional services including enhanced texting, server moves, and integration requests billed separately.
4. Data Backup Services: One complimentary annual data backup included; additional backups charged separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Xanatek provides cloud-based agency management software (Xanatek Connect) for small and medium-sized independent insurance agencies, integrating client/prospect management, sales pipeline tracking, comparative rating, carrier downloads, invoicing, commission tracking, workflow automation, and dashboard reporting into a single platform. The offering is bundled with unlimited training and support and is sold via monthly subscriptions with optional add-on modules for e-signature (XanaSign), marketing automation (XanaFuel), comparative rating (XanaRate), and call tracking (Call Center).

Product overview

Xanatek offers a unified cloud-based agency management platform called Xanatek Connect (the next generation successor to IMS4), bundled with solution enhancements and add-on modules. The core Connect platform integrates client/prospect management, sales tracking, comparative rating (via built-in XanaRate and third-party rater integrations), carrier downloads, eDocs/Messages, invoicing, commission management, and workflow tools. Add-on modules include XanaSign (e-signature), XanaFuel (marketing automation), Call Center (call tracking), and Enhanced Texting. The company specializes in solutions for small and medium-sized independent insurance agencies with a focus on customer service, bundling unlimited training and support at a value-based price.

Differentiator

Problem solved

Functional benefit

Brands

• XanaSign: E-signature solution enabling electronic signatures for new policies and renewals through partnership with Formstack Sign.
• XanaRate
• XanaFuel
• Call Center
• Xanatek Connect

Products and services

• Xanatek Connect Cloud-based agency management system for independent insurance agencies. Provides integrated client/prospect management, sales tracking, comparative rating, carrier downloads, eDocs and Messages, invoicing, commission management, workflow tools, and dashboard reporting. Device-independent, API-enabled, and mobile-friendly. Sold via monthly subscription with unlimited training and support bundled in.
• XanaSign E-signature solution powered by Formstack Sign (formerly InsureSign) that enables electronic signatures for new policies and renewals, with digital records stored directly in Connect client files.
• XanaRate Built-in comparative rater solution within Xanatek Connect that enables agents to obtain accurate rate options for existing clients and new prospects directly from the management system, with bidirectional sync so no rekeying is required; integrates with external raters including ACS, Applied Systems, IBQ Systems, and TurboRater (ITC).
• XanaFuel Marketing automation tool powered by Agency Revolution, integrated with Connect, enabling agencies to automate digital marketing efforts including lead generation, prospect targeting, and customer engagement campaigns.
• Call Center Call tracking and analytics solution integrated with Connect, providing insight into inbound call handling, actionable data for improving operations, and customer service reporting with direct access to customer records; integrates with VOIP providers such as RingCentral, Lightspeed Voice, and Nextiva.
• Enhanced Texting Optional enhanced texting capabilities for two-way customer communication beyond basic messaging, offered as an add-on service for Connect users.
• IMS4 Previous-generation agency management system by Xanatek using Microsoft SQL Database, offering policy and claims download, eDocs, and carrier integration with unlimited training and support; still maintained while Xanatek Connect is the current platform.

Quantifiable outcome

• 98.4% customer satisfaction rate
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Formstack Sign (formerly InsureSign)coreTechnology or IntegrationPartnership provides XanaSign e-signature solution integrated with Connect, enabling agencies to send policies and renewals for electronic signature. Created digital records stored in client files within the agency management system.
• Agency RevolutioncoreTechnology or IntegrationPartnership powers XanaFuel marketing automation tool for Connect users. Provides digital marketing automation for attracting new clients, increasing retention, and streamlining workflow.
• IVANS InsurancecoreStrategic or Co-development PartnerCloud-based software for automating distribution of insurance products between insurers, agencies, MGAs and insureds. Essential for carrier downloads and data exchange.
• ACORDcoreStrategic or Co-development PartnerStandards organization providing standardized forms and data exchange capabilities for the insurance industry, integrated with Connect.
• Augie GroupminorStrategic or Co-development PartnerCommunity platform for insurance agents, brokers, carriers, vendors and association representatives to discuss industry topics and opportunities.
• Iroquois GroupminorStrategic or Co-development PartnerAgency network of trusted insurance advisors (formerly Iroquois) providing industry partnerships and referrals.
• Midwest Insurance Agency Alliance / SIAAminorChannel Partner/ Reseller/ DistributorAgency network helping agencies obtain carrier appointments, insurance resources, and overall growth through SIAA affiliation.
• Professional Insurance Agents (PIA)minorChannel Partner/ Reseller/ DistributorMembership association for independent P&C agents providing industry partnerships and professional development.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Insurance Technologies Corporation (ITC): Provider of comparative rating (TurboRater) and agency management technology serving independent insurance agencies. Direct integration partner through Xanatek's TurboRater/ITC connection, but also a competing platform offering for agencies evaluating end-to-end management and rating systems.
• Vertafore: Major insurance agency management and distribution software provider (Sagitta, QQ Solutions, NetConnect) owned by Roper Technologies. Competes head-to-head with Xanatek Connect for the same independent agency customer base while also serving as an integration partner through rating engines, making it both a competitor and ecosystem member.
• EZLynx: Comparative rating and agency workflow platform used by thousands of independent insurance agencies, often integrated into other agency management systems. Direct overlap with Xanatek's XanaRate built-in rater and broader Connect workflow, especially for personal lines quoting and carrier connectivity.
• HawkSoft: Insurance agency management system built for independent agencies, comparable to Xanatek Connect in target market, customer profile (SMB/mid-market agencies), and cloud-native delivery model. Both compete on ease of use, training quality, and integrated workflows for personal and commercial lines.
• Applied Systems: Leading provider of insurance agency management systems including Applied Epic, Applied TAM, and AMS360, serving independent agencies of all sizes. Directly comparable product category, customer base, and cloud-versus-on-prem positioning, though Applied Systems operates at materially larger scale with a broader feature set.
• NowCerts: Cloud-based insurance agency management system purpose-built for independent agencies with comparative rating, carrier downloads, and integrated CRM. Comparable to Xanatek Connect in product surface area and SMB positioning, representing a newer, more modern alternative competing for similar agency buyers.

Emerging players

• Tarmika: Cloud-based comparative rating and quoting workflow platform for independent agencies, focused on commercial lines and producer workflows. Adjacent to Xanatek Connect's rating, invoicing, and pipeline modules and competing for the same independent agent attention and software budget.
• InsurGrid: Modern, API-first insurance agency management platform targeting independent agencies seeking cloud-native, mobile-friendly workflows. Competes with Xanatek Connect on user experience and contemporary technology stack, but with smaller scale and narrower feature breadth.

Others

• AgencyBloc: CRM, agency management, and data platform commonly used by life and health insurance agencies, offering policy tracking, commissions, and reporting. Comparable in customer segment (smaller independent agencies) but more complementary than directly competing with Xanatek's P&C-leaning Connect platform.

Broad incumbents

• Zywave: Broad insurance technology platform spanning agency management, content and compliance, marketing, and analytics for agencies, brokers, and carriers. Overlaps with Xanatek Connect's workflow and marketing capabilities but at much larger scope, serving agencies as one of multiple customer segments rather than as exclusive focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/xanatek
• Facebookfacebook.com/Xanatek
• LinkedInlinkedin.com/company/xanatek-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xanatek