Exacta System
Exacta Systems is a private B2B gaming technology company that licenses the Exacta Connect Historical Horse Racing (HHR) platform — an open-architecture, central-determinant gaming system — to U.S. racetracks, gaming emporiums, charitable casinos, and international lottery operators, integrating content from 13+ game manufacturers.
- Company typePrivate
- Founded2012
- HeadquartersBoynton Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Exacta System does
Exacta Systems, LLC is a private B2B gaming technology company founded in 2012 (originally as Encore Racing Based Games, rebranded in June 2016) and headquartered in Austin, Texas. It develops and licenses Exacta Connect, an open-architecture Historical Horse Racing (HHR) system and terminal platform deployed at U.S. racetracks, gaming emporiums, charitable casinos, and international lottery operators. Exacta Connect's central-determinant gaming architecture resolves wagers strictly from past horse race finishing orders (no RNG), supports multiple third-party game manufacturers and virtually unlimited math models on a single system, and is GLI- and BMM-certified under multiple state pari-mutuel regulatory frameworks.
The platform integrates 13+ third-party game content suppliers — including IGT, AGS, Everi, Konami Gaming, Scientific Games, Gaming Arts, Incredible Technologies, Light & Wonder, Aurify Gaming, Bluberi, Interblock, Sega Sammy Creation, Nomatic, and Amatic — providing operators with what the company describes as the industry's most diverse HHR content portfolio. The company holds 9+ issued U.S. patents covering the foundational multi-past-race HHR wagering method and related system mechanics. Operating offices span Austin (HQ), Lexington KY, Manchester NH, Henrico VA, and Casper WY, with a 24/7 ExacTAC support function and embedded state-level technical staff (3-5 technicians per state).
Revenue is generated through enterprise licensing agreements with gaming operators and a complementary revenue stream from third-party game manufacturers licensing content onto the Exacta Connect system. The platform handled over $8.4 billion in HHR wagers in 2024 and holds a ten-year exclusive HHR systems agreement with Colonial Downs Group in Virginia (targeting approximately 3,000 terminals). Its largest strategic partner is Churchill Downs Incorporated (CDI/Nasdaq: CHDN), which converted from prior internal HHR development to Exacta's platform in December 2022. The company has also expanded internationally, with Malta's National Lottery becoming the first non-U.S. operator on the platform in July 2024. Exacta maintains 11-50 employees and discloses no outside venture funding.
Exacta System firmographics
Firmographics- Name
- Exacta System
- Legal name
- Exacta Systems, LLC
- Website
- https://exactasystems.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exacta Systems is a private B2B gaming technology company that licenses the Exacta Connect Historical Horse Racing (HHR) platform — an open-architecture, central-determinant gaming system — to U.S. racetracks, gaming emporiums, charitable casinos, and international lottery operators, integrating content from 13+ game manufacturers.
- Ownership category
- akta.pro rank
Exacta System industry classification
Industry- Product category
- Historical Horse Racing Gaming Software
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- akta.pro primary industry
- Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)
- akta.pro secondary industries
- Sportsbook & Race Book Hardware (Betting Terminals, Display Walls, Tote Terminals) (MPAEANAH), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
Keywords
Where Exacta System is headquartered
LocationHeadquarters
- HQ city
- Boynton Beach
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Exacta System business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- HHR System and Terminal Licensing/Platform Fees: Exacta Systems provides its Exacta Connect HHR system and terminals to gaming operators (racetracks, gaming emporiums, casinos). Revenue is generated through system licensing agreements with gaming operators and racetracks who deploy Exacta-powered HHR terminals on their floors. The company handles over $8.4 billion in HHR wagers annually, with operators retaining a portion of wagers as revenue. The pari-mutuel model provides operators with stable and predictable revenue, with game purchases separated from system purchases.
- Game Content Licensing from Third-Party Manufacturers: Third-party game manufacturers (IGT, AGS, Everi, Konami, Scientific Games, Gaming Arts, Incredible Technologies, etc.) license their game content to operate on the Exacta Connect system, creating a diversified game library. This open ecosystem approach attracts more operators and increases terminal deployment volume.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Exacta System product offering
Product offeringCore offering
Exacta Systems designs, develops, and licenses the Exacta Connect Historical Horse Racing (HHR) system architecture, an open-architecture central-determinant gaming platform that connects to third-party game manufacturer cabinets and terminals. The platform processes over $8.4 billion in HHR wagers annually, supports unlimited math modeling capabilities, and is sold via licensing agreements to racetracks, gaming emporiums, casinos, and charitable gaming facilities across multiple U.S. states.
Product overview
Exacta Systems is a provider of Historical Horse Racing (HHR) systems and terminals for the gaming industry. The company's flagship product is Exacta Connect, a flexible HHR system architecture that supports multiple game vendors (IGT, AGS, Everi, Konami, Scientific Games, Gaming Arts, Incredible Technologies, Light & Wonder, Aurify Gaming, Bluberi, Interblock, Sega Sammy Creation, and others) and virtually unlimited math modeling capabilities on a single system. Exacta Connect handles over $8.4 billion in HHR wagers and includes features such as Exacta Interact for real-time data analytics, Parigressives for progressive wagering mechanics, and the Triple Race Method for enhanced gameplay. The company also provides customer support through ExacTAC (Technical Assistance Center) and maintains a Freshdesk-powered knowledge base. The system was originally developed as Encore Racing Based Games (RBG) and rebranded to Exacta Systems in 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- Exacta Connect Exacta Connect is a flexible, open-architecture Historical Horse Racing (HHR) system that supports multiple game vendors and unlimited math modeling capabilities on a single system. It enables racetracks, gaming emporiums, and casinos to deploy HHR terminals from various game manufacturers on one unified platform, handling over $8.4 billion in HHR wagers in 2024. The system is GLI and BMM certified, offers cloud-based or on-premise hosting, and includes the EXACTA CONNECT Protocol for third-party game manufacturer integration.
Quantifiable outcome
- $8.4 billion in HHR wagers handled in 2024
- +4 more outcomes
Companies that use Exacta System
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Exacta System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature6 records
Exacta System partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered major, core, international expansion and regional expansion.
- InterblockmajorExacta partnered with Interblock to launch the first-ever electronic table games (ETG) powered by HHR technology, expanding the HHR platform into new product categories beyond traditional HHR terminals.
- Churchill Downs Incorporated (CDI)coreExacta signed an agreement with Churchill Downs Incorporated (Nasdaq: CHDN), a horse racing industry leader, to power HHR at CDI properties. CDI had previously been a competitor in the HHR market but chose Exacta's system, validating the company's market leadership. CDI's Trackside property in Louisville uses Exacta HHR.
- Malta's National Lotteryinternational expansionMalta's National Lottery became the first gaming operator outside the U.S. to offer HHR solutions, supporting international expansion for IGT and Exacta Systems. Announced July 3, 2024 in London.
- The Brook (Seabrook, New Hampshire)coreExacta completed installation of 175 HHR terminals at The Brook in Seabrook, New Hampshire.
- Derby City Gaming Downtown (Louisville, KY)coreExacta Systems continued its growth in Kentucky HHR with a system installation at Derby City Gaming Downtown in Louisville, KY.
- Wyoming DownscoreExacta announced a new deal with Wyoming Downs to expand its best-in-class HHR install base in Wyoming.
- Sega Sammy CreationcoreExacta signed a License IP Agreement with Sega Sammy Creation Inc. to bring their game content onto the Exacta HHR system, expanding the game library available to Exacta operators.
- Aurify GamingcoreExacta signed a License IP Agreement with Georgia-based Aurify Gaming, bringing their new portfolio of game titles to HHR facilities. Aurify noted Exacta Systems as the best-of-breed solution and the obvious first choice as technology partner.
- Everi Holdings Inc.coreExacta and Everi (NYSE: EVRI), a premier provider of land-based and digital casino gaming content, signed an agreement to bring Everi's award-winning game content and cabinets onto the Exacta HHR system, increasing player engagement at customer locations.
- Konami Gaming, Inc.coreExacta signed an agreement with Las Vegas-based Konami Gaming to bring Konami's game content onto the Exacta HHR system. The partnership aimed to bring Konami's dynamic, feature-rich gaming experience to Exacta customers in Virginia and other markets where Exacta operates.
- Scientific GamescoreExacta signed an agreement with Las Vegas-based Scientific Games to bring their award-winning game content and cabinets onto the Exacta HHR system. Scientific Games' content was expected to be very popular with Exacta's HHR customers in Virginia and other markets.
- Gaming ArtscoreExacta signed an agreement with Las Vegas-based Gaming Arts to bring their content onto the Exacta HHR system. Gaming Arts was leveraging Exacta Connect technology which enables manufacturers to build once and deploy to Class 2 and other central determinant markets.
- Incredible TechnologiescoreExacta signed an agreement with Illinois-based Incredible Technologies to bring their content onto the Exacta HHR system. IT is the largest manufacturer of coin-operated video games in the U.S. (flagship product Golden Tee Golf). Their unique cabinets, game mechanics and engaging content were expected to bring a new element to HHR.
- AGS (American Gaming Systems)coreExacta signed an agreement with Las Vegas-based AGS to bring AGS game content, featured on AGS' award-winning Orion cabinets (Rakin' Bacon!, Peacock Beauty, Tiger Lord, Winter of the Dragons, Wolf Queen), onto the Exacta HHR system. AGS games launched in September 2020 at Kentucky Downs, Rosie's Gaming Emporium Richmond and Vinton, outperforming expectations and becoming player favorites.
- International Game Technology (IGT)coreIGT expanded into the HHR market through a distribution agreement with Exacta Systems, deploying IGT's historical racing machine (HRM) content (Fortune Coin, Solar Disc, Red Hot Tamales on CrystalCurve and CrystalDual 27 cabinets) at Peninsula Pacific Entertainment-owned gaming venues in Virginia. Virginia was the second jurisdiction for IGT HRM deployments after Kentucky. IGT is the global leader in gaming content and hardware.
- Fleetwood Gamingregional expansionMontana-based Fleetwood Gaming and Exacta formed a partnership to manufacture and distribute HHR machines in Montana. Fleetwood Gaming is one of Montana's leading gaming product suppliers with five locations statewide. Montana's HHR legislation was pending, with the partnership targeting the Montana market once authorized.
- Colonial Downs Group / Peninsula Pacific EntertainmentcoreColonial Downs Group entered a ten-year agreement making Exacta the exclusive HHR systems provider to the Colonial Downs racetrack and its affiliated Rosie's Gaming branded OTB locations throughout Virginia, targeting nearly 3,000 Exacta terminals statewide by mid-2020. Colonial Downs invested $300 million in Virginia, creating 800+ jobs and generating $25 million in annual state tax revenue.
- Keeneland-Red Mile PartnershipcoreExacta provided 300 Exacta HHR terminals at The Red Mile harness racetrack in Lexington, Kentucky. The Keeneland-Red Mile Partnership jointly operates the HHR facility, deploying Exacta terminals in April 2018.
- Ellis ParkcoreExacta provided its HHR system and games to Ellis Park in Henderson, Kentucky, deploying 179 new Exacta HHR terminals when the track reopened January 6, 2017. Ellis Park became the third racetrack to switch from AmTote/RaceTech to Exacta Systems in 20 months.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Exacta System competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Exacta System social profiles
Digital presenceExacta System compliance and trust
Trust signalCompliance2 records
Exacta System financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exacta System leadership team
Management profileNumber of profiles
Profiles4 records
Exacta System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exacta System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exacta System
What does Exacta System do?
Exacta Systems designs, develops, and licenses the Exacta Connect Historical Horse Racing (HHR) system architecture, an open-architecture central-determinant gaming platform that connects to third-party game manufacturer cabinets and terminals. The platform processes over $8.4 billion in HHR wagers annually, supports unlimited math modeling capabilities, and is sold via licensing agreements to racetracks, gaming emporiums, casinos, and charitable gaming facilities across multiple U.S. states.
Is Exacta System a public or private company?
Exacta System is a private company. It is classified as corporate owned and is currently operating.
When was Exacta System founded?
Exacta System was founded in 2012. It employs 11 to 50 people.
Where is Exacta System based?
Exacta System is headquartered in Boynton Beach, United States, in the North America region.
How does Exacta System make money?
Two revenue lines are on record. HHR System and Terminal Licensing/Platform Fees are the primary driver. The others are game Content Licensing from Third-Party Manufacturers.
Does Exacta System have an API?
No public API is recorded for Exacta System.
What industry is Exacta System in?
Exacta System's product category is Historical Horse Racing Gaming Software. Its primary akta.pro industry code is MPAEADAN, Racing Technology & Timing/Tracking Infrastructure, with a secondary code of MPAEANAH, Sportsbook & Race Book Hardware (Betting Terminals, Display Walls, Tote Terminals). Its NAICS code is 713290.