What DdD retail does

DdD Retail A/S, founded in 1989 and headquartered in Brøndby, Denmark, operates a cloud-based 'Retail in a Box' (RIAB) software suite for small and mid-sized retailers, with particular concentration in the fashion and apparel vertical across the Nordic, German, Swiss, Austrian and Dutch markets. The product suite comprises DdD POS (a Windows-based point-of-sale terminal that communicates with DdD's servers via API and supports offline operation), DdD Backoffice (cloud-served inventory and store management accessible 24/7 via browser), DdD Report (a BI module tailored to fashion retail KPIs), DdD Admin (centralized multi-store POS management), and DdD Loyalty (a fully integrated loyalty application). The platform is built on the .NET framework and exposes an open REST API backed by 100+ certified integrations with webshops, loyalty programs, ERP systems, EDI providers and label-printing solutions, and meets fiscalization requirements in Germany, Austria and the Nordics via third-party integrations.

The company's primary entity is DdD Retail A/S, organized as a Danish Aktieselskab, with a wholly-owned German subsidiary, DdD retail Germany GmbH, domiciled in Ulm to serve the DACH region under Managing Director Nicolai Kaergaard. Go-to-market combines direct sales (via a multilingual Danish/English/German website and dedicated phone support in Denmark and Germany) with a broad integration partner ecosystem that effectively co-sells the platform to shared retail customers.

Commercial terms are not publicly disclosed: pricing is quote-based, billed annually, and packaged as a complete retail system (POS, Backoffice, API, integrations) sold as recurring software subscriptions with support bundled in. Support is positioned as a key differentiator, with extended weekday evening hours and weekend availability. No revenue, funding history beyond a 2008 investment from VIA Equity, named customers, awards, patents or social media profiles were disclosed in the source data.

Name

DdD retail

Legal name

DdD Retail A/S

Website

https://dddretail.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

DdD Retail A/S is a Danish software company that sells a cloud-based 'Retail in a Box' POS, backoffice, loyalty and BI suite — built on .NET with a REST API and 100+ integrations — primarily to SMB and mid-market fashion and apparel retailers across the Nordic, DACH and Dutch markets.

Ownership category

akta.pro rank

Product category

Retail Point-of-Sale and Store Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Retail point of sale software
• Cloud POS system
• Retail backoffice software
• Fashion retail management
• Retail system integration

Headquarters

HQ city

Køge

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. POS/Retail System Subscription: DdD operates as a complete retail and POS system (Retail in a Box) sold as a software platform. Revenue is generated through subscription/licensing of the POS, Backoffice, and associated applications, with support services included.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

DdD Retail A/S sells a cloud-based, end-to-end retail software suite ("Retail in a Box") for SMB and mid-market retailers, primarily in the fashion/apparel sector across the Nordic, German, Swiss, Austrian, and Dutch markets. The offering combines a Windows-based POS, cloud backoffice, BI/reporting, centralized admin, an integrated loyalty module, and an open REST API with 100+ third-party integrations, including fiscalization compliance for Germany, Austria, and the Nordics.

Product overview

DdD Retail (also known as 'Retail in a Box' or RIAB) is a complete and versatile retail and POS system suite for the European market. The portfolio consists of DdD POS as the core checkout system, DdD Backoffice for inventory and store management, DdD Report for fashion-industry Business Intelligence, DdD Admin for multi-store POS management, DdD Loyalty for customer retention programs, and a REST API enabling third-party integrations. The solution meets fiscalization requirements in Germany, Austria, and Nordic countries, supporting over 100 system integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• DdD POS (Point of Sale) Windows-based cloud POS checkout system for retail stores that communicates with DdD's servers via API, supports offline operation, customizable widgets and plugins, and multilingual configurations. Targets SMB and mid-market fashion and apparel retailers in the Nordic, German, Swiss, Austrian, and Dutch markets.
• DdD Backoffice Cloud-based inventory and store management application accessible 24/7 via browser, supporting inventory movements, product creation, sales reports, stock value lists, and integrations with webshops, loyalty programs, and ERP systems via open API. Designed for SMB and mid-market retailers, including multi-store fashion/apparel chains.
• DdD Report Business intelligence application tailored to the fashion industry that converts retail data into reports, graphs, and KPIs, including turnover monitoring, turnover velocity per item, transaction-based staff planning, and marketing campaign evaluation per store. Targets fashion/apparel retailers using the DdD platform.
• DdD Admin Cloud-based application for centralized management of multiple DdD POS systems across stores, reducing errors, saving time, and ensuring consistent customer communication across locations. Targeted at multi-store retail chains running on the DdD platform.
• DdD Loyalty Customer loyalty program module fully integrated with the DdD POS system, designed to drive cross-channel upsell and customer retention for fashion and apparel retailers on the DdD platform.
• DdD Retail REST API and Integration Package Open REST API built on the .NET platform that enables DdD customers and partners to integrate the DdD platform with webshops, loyalty programs, ERP systems, EDI, label printers, and data import/export, providing 100+ ready-made third-party system integrations plus a custom integration framework.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• 100+ Integration PartnerscoreTechnology or IntegrationDdD has established an ecosystem of over 100 system integration partners across webshops, loyalty programs, ERP systems, EDI providers, and other retail IT solutions. The open REST API enables any third party to integrate with the DdD platform, creating a broad interoperability network that extends the platform's functionality and reach across the European retail market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify POS: Shopify's POS offering extends its dominant e-commerce platform into physical retail, targeting SMB retailers across Europe. Comparable to DdD as an alternative retail POS suite but operates at massive scale, with broader omnichannel and payments capabilities that dwarf DdD's niche fashion focus.
• Aptos: Aptos provides POS, omnichannel commerce, and retail planning software primarily to mid-market and enterprise specialty retailers including fashion. Comparable to DdD in fashion-retail specialization, but positioned upmarket with a broader suite spanning planning and CRM.
• Square (Block): Square provides POS hardware, software, and integrated payments for SMBs across retail, food, and services. Comparable to DdD in targeting SMB retailers with integrated POS functionality, but Square's payments-led model and U.S. roots give it a fundamentally different value proposition and scale.
• Cegid: Cegid is a French enterprise software provider offering retail POS, ERP, and CRM solutions across Europe. Comparable to DdD as a European retail technology player serving fashion and specialty retailers, but at much larger scale and broader functional scope.

Direct peers

• LS Retail: LS Retail (Iceland-based) provides unified POS and retail management software built on Microsoft Dynamics/.NET for fashion, hospitality, and specialty retailers globally. Closely comparable to DdD in technology stack (.NET), target customer (fashion retail SMB/mid-market), and unified 'all-in-one' product positioning.
• Lightspeed Commerce: Lightspeed offers cloud-based POS and omnichannel commerce solutions for retail and restaurants, with strong presence in Europe. Directly comparable to DdD in serving SMB and mid-market retailers with integrated POS, inventory, and e-commerce, though at significantly larger scale and broader vertical coverage.
• Vend (Lightspeed Retail): Vend (now part of Lightspeed) was a cloud-based POS built specifically for retail SMBs, with strong fashion and apparel vertical traction. Highly comparable to DdD in retail-only focus and SMB targeting, though now consolidated within Lightspeed's broader portfolio.

Regional players

• SumUp: SumUp is a European-headquartered payments and POS provider serving SMBs across multiple European markets including Germany and the Nordics. Comparable to DdD in regional SMB retail footprint, but with a payments-centric rather than fashion-verticalized product offering.
• Zettle (PayPal): Zettle (acquired by PayPal) provides POS and card-reader solutions for SMBs in Northern Europe, particularly the Nordics. Comparable to DdD in Nordic geographic focus and SMB retail customer profile, though with a lighter software suite and heavier payments orientation.

Emerging players

• Newstore: Newstore (now part of Salesforce) delivers a mobile-first cloud POS platform for retail brands. Comparable to DdD in targeting fashion and specialty retailers with modern POS, though Newstore focuses on enterprise brands while DdD targets SMB/mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ddd-retail

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DdD retail